Nyob rau hauv luv luv
- Walmart tau tshaj tawm lub ntiaj teb kev ua si hauv online hauv Roblox, qhov nrov Web2 gaming platform.
- Cov khw muag khoom yav dhau los tau thov rau cov cim lag luam ntsig txog metaverse thiab cryptocurrency.
Brands tab tom ua bet rau ntawm cotaverse- lub immersive, yav tom ntej hauv internet - thiab khw muag khoom loj Walmart nyuam qhuav koom nrog tog hnub no nrog rau tso tawm ob lub ntiaj teb Hauv Roblox, qhov kev ua si nrov heev hauv online.
Cov khw muag khoom Asmeskas tau tsim "Walmart Land" thiab "Walmart's Universe of Play" nyob rau hauv Roblox, uas tau nce mus rau theem tshiab ntawm kev muaj koob meej thaum muaj kev sib kis ntawm COVID-19. Roblox hais tias muaj qee tus 52 lab cov neeg siv niaj hnub ua haujlwm, thiab lub platform muaj ntau lab tus 3D kev ua si thiab lub ntiaj teb feem ntau tsim los ntawm cov neeg siv.
Yuav kom meej, Roblox tsis yog Web3 game-nws tsis tau tsim nyob ib puag ncig NFT cov, thiab nws tsis feature cryptocurrency. Nws yog ib txwm Web2 kev ua si tsim nyob ib ncig ntawm cov neeg siv tsim cov ntsiab lus. Qee tus hu tias hom kev sib koom hauv ntiaj teb no yog "proto-metaverse," vim tias nws muaj qhov kaw ecosystem thiab yog qhov ua ntej rau lub ntiaj teb metaverse yav tom ntej uas yuav qhib thiab sib cuam tshuam.
Txawm li cas los xij, qhov no tuaj yeem pom tau tias yog thawj kauj ruam mus rau hauv ntiaj teb online uas thaum kawg ua tus muag khoom rau hauv Web3 metaverse games tsim nyob ib puag ncig NFTs thiab lwm yam thev naus laus zis crypto. CNBC ceeb toom tias Walmart Tus Thawj Saib Xyuas Kev Lag Luam William White tau piav qhia txog Roblox ntiaj teb ua "kev sim hauv av" (cov ntawv tshaj tawm cov lus) rau yav tom ntej metaverse txav.
Peb puas tuaj yeem pom Walmart nkag mus rau Ethereum-raws li Decentraland or Lub Sandbox yav tom ntej? Lub sij hawm yuav qhia rau pem hauv ntej, tab sis Roblox cim lub tuam txhab thawj zaug sim tig nws lub npe mus rau hauv kev sib tham hauv online gaming kev paub. Xyoo tas los, Walmart tau foob ntau daim ntawv thov kev lag luam muaj feem xyuam rau cryptocurrency thiab metaverse.
"Peb tab tom tsom mus rau kev tsim cov kev paub tshiab thiab tshiab uas zoo siab rau [cov neeg siv khoom], ib yam uas peb twb tau ua hauv cov zej zog uas lawv nyob, thiab tam sim no, lub ntiaj teb virtual uas lawv ua si," White hais hauv kev tso tawm.
"Walmart Land" yog qhov chaw ua si hauv online uas muaj kev sib tham, kev sib tw Netflix-themed trivia, thiab cov khw muag khoom muag uas muab cov ris tsho digital los ntawm lub ntiaj teb tiag tiag. Lub caij no, "Universe of Play" coj los ua ke kev lom zem hom xws li "Jurassic World" thiab "Paw Patrol" ntawm cov khoom ua si digital thiab lwm yam dej num.
Ntau lwm lub npe tau pib lawv lub ntiaj teb kev ua si hauv Roblox thiab Web3 metaverse platforms, suav nrog hnyav hnyav xws li Nike, Coca-Cola, Wendy's, Gucci, thiab Adidas. Meta, lub tuam txhab niam txiv rebranded ntawm kev tshaj xov xwm loj Facebook, kuj yog ua ib tug loj metaverse ua si ua ib feem ntawm nws Oculus VR platform.
Nyob rau saum cov xov xwm crypto, tau txais kev hloov tshiab txhua hnub hauv koj lub inbox.
Tau qhov twg los: https://decrypt.co/110556/walmart-debuts-roblox-worlds-as-testing-ground-for-the-metaverse