National Geographic muaj launched nws thawj NFTs ntawm Polygon thiab tshaj tawm cov lus piav qhia ntxaws ntxaws ntawm cov thev naus laus zis hauv kev tshaj xov xwm - ua rau muaj kev npau taws tawm ntawm ntau pua tus kiv cua ntawm 135-xyoo-laus xwm-centric magazine teb nrog npau taws.
NatGeo's Instagram, Twitter, thiab Facebook account tso tawm ib qho duab ntawm Bored Ape Yacht Club (BAYC) NFT Hnub Monday nrog cov lus piav qhia txog qhov nce ntawm NFT cov, uas yog cim blockchain tokens uas qhia txog kev ua tswv cuab.
Cov ntawv tshaj tawm hauv social media tau tsim los npaj cov ntawv xov xwm cov neeg tuaj saib tseem ceeb rau nws tus kheej NFT poob on polygon, uas tau poob rau hnub Tuesday thiab nta ua haujlwm los ntawm 16 tus kws yees duab sib txawv suav nrog Justin Aversano, Reuben Wu, Cath Simard, thiab John Knopf.
Lub Backlash
Cov lus teb rau NatGeo tsuas yog hais txog NFTs ntawm nws cov social media accounts tau ntsib nrog ntau cov lus tsis zoo, hu rau NFTs "npuas" uas "twb tau popped," "bullshit," "ib hom uas ploj lawm," thiab txawm tias "lwm txoj hauv kev. ntxhua khaub ncaws.”
Ntau tus tau hais kom NatGeo "rho tawm qhov no."
Lwm tus tau lees paub tias NFTs yog "kev dag ntxias," zoo cuam tshuam tag nrho cov thev naus laus zis nws tus kheej hauv tsheb npav - txawm tias tib neeg, tsis yog thev naus laus zis, tsim NFT phishing dag thiab "rug rub. "
Txawm tias tus thawj coj ntawm tus kws yees duab qhuas Ansel Adams ' account chimed rau hauv kev sib tham, teb rau NatGeo Instagram tshaj tawm txog NFTs nrog qhov yooj yim "Tsis yog."
Qhov no zoo ntawm NFT backlash, sans nuance, yog deb ntawm tshiab. Netflix pom fallout xyoo tas los thaum nws tsim NFTs pub dawb ua ib feem ntawm nws qhov kev tshaj tawm rau lub caij nyoog kawg ntawm "Txoj Kev Tsis Txaus Siab." Thiab cov kev lag luam vis dis aus tau pom txuas ntxiv, zoo ib yam backlash los ntawm kev tshaj tawm kev ua si thiab gamers lawv tus kheej uas saib tsis taus cov thev naus laus zis.
Nws zoo nkaus li tias pej xeem txoj kev xav ntawm NFTs tsis tau hloov pauv. Cov Ethereum sib koom, uas tau raug tua thaum lub Cuaj Hlis 2022, tsis tau ua ntau yam kom txaus siab rau cov neeg ntseeg tias NFTs tsis zoo rau ib puag ncig, txawm tias qhov tseeb tias Ethereum Merge txo ETH lub zog siv los ntawm 99.998%Raws li Ethereum Foundation cov ntaub ntawv.
NatGeo muaj cov nram qab no loj heev, nrog 256 lab ntawm Instagram, 49 lab hauv Facebook, thiab ntau dua 28.6 lab ntawm Twitter. Txawm hais tias txhua qhov kev ntxub ntxaug, txawm li cas los xij, nws cov ntawv tshaj tawm Instagram txog NFTs tseem tau txais ntau dua 100,000 nyiam.
Txawm hais tias muaj kev npau taws npau taws heev, nws yog qhov tseem ceeb uas NatGeo tau xaiv los tso NFTs nyob rau lub sijhawm uas NFT trading ntim yog sliver ntawm qhov nws ib zaug. Raws li Dune Analytics dashboard, Polygon pom tsuas yog $ 15.39 lab nyob rau hauv tag nrho NFT ntim pauv ntawm OpenSea lub hli tas los, ib qho kev poob qis 80.5% los ntawm tag nrho cov sij hawm siab ntawm kwv yees li $ 79.45 lab ib xyoo dhau los.
NFT Creators' Perspectives
Thaum feem ntau ntawm ntau dua 3,000 Instagram cov lus thiab ze li ntawm 200 Facebook cov lus tsis zoo, qee tus NFT cov kws ua yeeb yam tau tawm tswv yim tias feem ntau ntawm cov neeg tawm tsam tsuas yog tsis tau kawm txaus txog NFTs.
"Zoo siab txais tos rau nqe lus hais, ntawm no koj yuav pom lub hiav txwv ntawm cov neeg ntxub qhov lawv tsis nkag siab hauv lawv qhov chaw nyob," sau artist Ryan Hawthorne, leej twg tau tso tawm Ethereum NFTs nrog lub tsev muag khoom nto moo Sotheby's.
"Nws yog qhov txaj muag feem ntau cov neeg tawm tswv yim tsis zoo yuav siv sijhawm ntawm no los kawm txog cov ntawv thov muaj txiaj ntsig thiab cov teeb meem uas thev naus laus zis tau daws / muaj peev xwm daws tau," said Betty, tus kws tshaj lij cofounder ntawm Ethereum NFT project Deadfellaz.
Tsis yog txhua tus tsim NFT thiab cov kws ua yeeb yam uas tau teb tuaj rau NatGeo tiv thaiv. Cov NFT artist Chuck Anderson, uas mus los ntawm lub npe nopattern, thuam cov ntawv xov xwm rau kev siv cov duab ntawm BAYC NFT.
Anderson tau sau tias "Ntawm tag nrho cov haujlwm tsis txaus ntseeg, cov kws ua yeeb yam, thiab cov tswv yim hauv NFT ecosystem, BAYC nyob deb thiab deb ntawm qhov piv txwv zoo tshaj plaws thiab tsis nyiam tshaj plaws," Anderson sau. "Bummer [uas] qhov no yog qhov cov neeg uas tsis tau poob rau hauv tseem tab tom noj."
Snowcrash Struggles
Cov neeg nyiam minting NatGeo NFTs kuj tau tshaj tawm cov teeb meem kev lag luam. Lub mint, tsim los ntawm NFT platform Snowcrash, zoo li tab tom ntsib teeb meem kev lag luam tsis tu ncua.
Cov neeg muaj peev xwm ntxhov siab no, uas tau hais tawm ntawm Snowcrash rau hu nws tus kheej "Thawj NFT trading platform” thiab tau thuam lub platform kev sib txuas lus kev siv zog nrog cov neeg yuav khoom yav tom ntej. Ntau tshaj 13 tus neeg siv Twitter sib txawv tau qhia lawv cov teeb meem nrog lub vev xaib mint. Decrypt pom tias nws tsis tuaj yeem txuas lub hnab nyiaj mus rau qhov chaw mint txawm tias 30 feeb tom qab mint tau teem sijhawm mus nyob.
Cov teeb meem mint tshwm sim tau daws txog ib teev tom qab.
hloov tshiab: National Geographic Txij li thaum nws tau tshem tawm nws cov kev tshaj tawm xov xwm tshaj tawm uas muaj BAYC NFT hla nws Instagram, Twitter, thiab Facebook channel.
National Geographic thiab Snowcrash tseem tsis tau teb rau Decrypttus thov rau saib.
Nyob rau saum cov xov xwm crypto, tau txais kev hloov tshiab txhua hnub hauv koj lub inbox.
Tau qhov twg los: https://decrypt.co/119392/national-geographic-nft-launch-mint-backlash-technical-problems