Nestle, Tyson, cov zaub mov loj tshaj thawj koom ruam ntawm huab cua fryers

Kettle Foods, paub txog nws cov qos yaj ywm chips, tsis ntev los no tau nthuav tawm qhov nws hu ua "lub neej yav tom ntej ntawm cov qos yaj ywm chips": cua-kib chips.

cov Campbell Soup hom khoom noj txom ncauj tso tawm, ua nrog patent-tseem siv thev naus laus zis, yog qhov piv txwv tshiab ntawm Cov Khoom Noj Loj Loj rau cov neeg siv khoom nyiam ntawm txhua yam khoom noj hauv huab cua fryers.

Hauv 2022, Asmeskas cov neeg siv khoom siv ze li ntawm $ 1 nphom yuav khoom cua tshuab, nce 51% los ntawm 2019, raws li kev tshawb fawb lag luam. NPD Pawg. Kev muag khoom ntawm cov cuab yeej ua noj tau nce siab txij li xyoo 2017, thiab lawv tau txais kev txhawb nqa ntxiv thaum ntxov ntawm kev kis tus kabmob kis thoob ntiaj teb vim tib neeg ua noj ntau dua hauv tsev.

Thiab tam sim no nrog ntau tus neeg ua haujlwm rov qab mus rau qhov chaw ua haujlwm thiab siv sijhawm tsawg dua hauv chav ua noj, cov neeg siv khoom tau tig mus rau lub qhov cub hluav taws xob. Joe Derochowski, tus kws pab tswv yim kev lag luam hauv tsev ntawm NPD Group, tau hais tias qhov kev kos duab tseem ceeb yog qhov yooj yim thiab ceev ntawm kev siv cov khoom siv, ntxiv rau kev ua tiav cov ntawv ci tsis muaj qhov sib sib zog nqus. Thiab cov neeg tsim khoom noj khoom haus xav kom nqis peev ntawm qhov sib txawv.

"Lawv hais tias qhov tsim nyog yog leej niam ntawm kev tsim khoom. Thiab nyob rau hauv rooj plaub no, qhov tsim nyog yuav tsum tau ua kom loj hlob ntawm cov kab saum toj kawg nkaus, "said Ken Harris, tus thawj coj ntawm Cadent Consulting Group. "Txoj hauv kev zoo tshaj plaws los txhim kho cov kab saum toj kawg nkaus yog coj tus cwj pwm uas twb muaj lawm thiab nrhiav kev siv tshiab rau tus cwj pwm ntawd."

Cov tuam txhab zaub mov loj nyiam Kraft Heinz thiab Nestle pom muaj kev muag khoom thaum ntxov ntawm kev sib kis. Thaum cov neeg siv khoom pib noj tawm ntawm cov khw noj mov dua thiab ua noj tsawg dua, cov khw muag khoom noj khoom haus tseem pheej loj hlob ua tsaug rau ob tus lej nce nqi. Tab sis raws li cov neeg yuav khoom 'cov nqi khoom noj tau nce xyoo 2022, lawv pib yuav cov kev xaiv pheej yig dua, ua rau cov ntim qis.

As kev nce nqi txias thiab cov khw muag khoom tau tso siab rau cov neeg muag khoom kom nres nce nqi, cov tuam txhab noj zaub mov yuav tsum tau nrhiav kev loj hlob nyob rau lwm qhov.

Adam Graves, tus thawj tswj hwm ntawm Nestle US lub pizza thiab khoom noj txom ncauj division, hais tias lub tuam txhab yog leaning rau hauv cov huab cua fryer boom los ntawm nws cov khoom noj khov, tshwj xeeb tshaj yog muab cov neeg siv khoom muaj nqis.

Graves, uas yog tus tswv ob lub tshuab cua tshuab nws tus kheej hais tias "Nws yog qhov kev sib tw loj tshaj plaws uas peb tab tom pom tam sim no hauv kev ua noj ua haus niaj hnub no,"

Xyoo tas los, Nestle tau tshaj tawm cov pizza tom qab nws cov DiGiorno thiab Stouffer cov npe. Ob txoj kab ntim khoom qhia rau cov neeg siv khoom "Sim nws hauv Koj Cov Cua Fryer." Lwm cov khoom lag luam Nestle, zoo li Kub Pockets, tam sim no suav nrog cov lus qhia ua cua sov ua ke nrog rau cov lus qhia rau cua sov hauv microwave thiab qhov cub.

Tyson Cov Khoom Noj dhia ntawm qhov sib txawv thaum ntxov, pib nws cov cua-kib kab nyob rau hauv 2019. Cov khoom, xws li nqaij qaib strips mus rau nws cov tshiab tshaj ntxiv, parmesan-seasoned nqaij qaib tom, muaj 75% tsawg rog. Colleen Hall, tus thawj coj lag luam loj ntawm Tyson hom, tau hais tias kab tau mus txog kwv yees li $ 100 lab hauv kev muag khoom txhua xyoo.

Tyson kuj yog ib feem peb ntawm txoj kev los ntawm kev ntxiv cov cua fryer cov lus qhia rau nws ntim rau nws cov khoom noj khov khov.

Hall hais tias "Yog tias koj saib ntau npaum li cas nws tau siv los ua txoj kev npaj, nws nyob ib puag ncig 5%,". "Kuv xav tias cov neeg siv khoom xav siv nws ntau dua, lawv xav tau ntau txoj hauv kev los siv nws. Yog li nws yog lub sijhawm zoo rau peb muab tso rau hauv peb lub ntim khoom. "

Cov lus qhia ntawm huab cua yog txhawb Tyson lub hom phiaj nyiam, raws li Hall, uas tau hais txog cov ntaub ntawv kev noj qab haus huv tsis ntev los no. Nws chalked nws mus txog qhov yooj yim ntawm cov khoom siv thiab pom tias muaj txiaj ntsig kev noj qab haus huv ntawm cov txheej txheem ua noj.

Rau cov ntses ntses Gorton's Seafood, tau txais ntau dua rau hauv huab cua kib yog ib txoj hauv kev tuav rau cov neeg siv khoom nws tau txais thaum muaj kev sib kis thoob ntiaj teb.

"[Kev kis thoob qhov txhia chaw] yog qhov kev hloov pauv zoo nkauj uas tau coj ntau tsev neeg tshiab rau hauv peb pawg thiab rau hauv hom," Jake Holbrook, Gorton tus lwm thawj ntawm kev lag luam, hais rau CNBC. "Thiab peb tau ua haujlwm hnyav dhau los ntawm peb cov kev xa xov thiab peb cov khoom lag luam kom cov neeg siv khoom nyob hauv qeb thiab ua kom cov neeg Asmeskas noj cov nqaij nruab deg ntau dua."

Huab cua kib yog txoj kev thib ob nrov tshaj plaws los ua kom sov cov khoom noj khov, raws li Holbrook.

Lub tuam txhab, uas yog tus tswv los ntawm Nissui, tau nkag mus rau hauv cov qauv los ntawm kev tso cua fryer cov lus qhia ua noj rau hauv nws lub vev xaib. Tom qab ntawd nws ntxiv cov lus qhia rau ntim. Thaum Lub Ib Hlis, nws nthuav tawm Air Fried Butterfly Shrimp thiab Air Fried Fish Fillets.

Gorton tus tshiab npauj npaim cw thiab ntses fillets tau siav los ntawm huab cua kib ua ntej ntim, tab sis cov neeg siv khoom tuaj yeem ua kom sov cov nqaij nruab deg los ntawm huab cua kib dua. Cov khoom ntim khoom touts tias nws muaj 50% roj tsawg.

Harris tau hais tias "Txhua tus neeg yuav dhia ntawm qhov bandwagon no rau ob xyoos tom ntej no thaum nws tab tom nyiam," Harris hais.

Lwm cov neeg ua zaub mov ua raws li cov qauv suav nrog Kellogg, uas tau pib suav nrog cov lus qhia huab cua rau nws cov khoom cog raws Morningstar Farms thaum ntxov 2021 hauv cov lus teb rau cov neeg siv khoom nug. Ib yam li ntawd, Cov Khoom Noj Hormel tau teb rau cov neeg siv khoom cua fryer xav tau los ntawm kev hloov kho nws cov ntim thiab ntxiv cov zaub mov txawv ntawm nws lub vev xaib thiab ua yeeb yaj kiab hauv YouTube los tsim Spam fries thiab Mary Kitchen corned beef hash.

Nestle tau mus ntxiv lawm, tsom rau cov neeg siv khoom uas tseem tsis tau yuav lub tshuab hluav taws xob. Thaum Lub Kaum Ob Hlis, nws koom tes nrog Insta Brands, tus tsim ntawm Insta Pot thiab nws tus kheej version ntawm lub tshuab cua fryer, muab cov khoom siv tam sim ntawd. Nws tau khiav qhov khoom plig zoo sib xws hauv Nestle US rau nws cov neeg ua haujlwm.

Graves kwv yees tias kwv yees li 60% ntawm cov tsev neeg Asmeskas muaj lub tshuab cua sov ntawm lub sijhawm no. Tab sis nws tseem tsis tau ubiquitous.

Harris tau hais tias "Yog tias koj ntsuas nws mus rau lub microwave - muaj lub microwave hauv qhov ua tau zoo ntawm txhua tus neeg hauv tsev - lub tshuab hluav taws xob tau txais txoj hauv kev mus ntev," Harris hais.

Txawm li cas los xij, nws yog qhov zoo ntawm nws txoj hauv kev los koom nrog lub microwave ua ib qho tseem ceeb hauv Asmeskas chav ua noj. Hauv xyoo 2022, lub tshuab hluav taws xob cua tau dhia hla cov hniav nyiaj hniav kub thiab multicookers los ua cov khoom siv ua noj 4, raws li NPD Group.

Tyson's Hall tau hais tias "Kuv xav tias tib neeg tau xav tias [lub tshuab cua txias] yog ib yam uas tej zaum yuav yog ib qho fad," Tyson's Hall tau hais. "Nws zoo ib yam li xyoo 1970 - tib neeg xav tib yam txog lub microwave."