Yuav Ua Li Cas Ib Tus Neeg Ua Lag Luam Tsis Txaus Siab Uncovered America Txoj Kev Hlub Rau Neeg Esxias Khoom Noj

Alex Zhou hais tias nws nkag siab qhov nws cov neeg siv khoom xav tau, thiab lawv cov kev xav tau cuam tshuam nrog nws, vim nws yog ib tus ntawm lawv.

Thiab tam sim no Suav tus thawj coj ntawm Asmeskas qhov chaw lag luam Asian loj tshaj plaws nyob rau hauv lub lag luam uas xav coj Asian zaub mov, kab lis kev cai thiab kev ua neej mus rau tag nrho Asmeskas.

Zhou yog tus, tej zaum tsis zoo li, tus tsim thiab CEO ntawm Asian marketplace Yami. Tsis yog Ivy League kawm tiav nrog kev npau suav thoob ntiaj teb thiab nyiaj txiag ntau lab daus las, tab sis tsuas yog ib tug tub hluas uas tau tsiv los ntawm Tuam Tshoj mus rau Asmeskas mus kawm Kansas State University thiab nrhiav tsis tau nws cov zaub mov nyiam hauv tsev.

Qhov tseeb, nws nco qab tias, nws yuav tsum tau tsav tsheb ntau teev los nrhiav cov khoom noj Esxias thiab xav tias nws tsis tuaj yeem yog tib tus uas tau tshoov nws kom pib lub lag luam Asian online Yami.

Yog li cas koj mus ntawm nostalgia rau Asian khoom noj txom ncauj kom qab los noj mov ntawm ecommerce giants ntawm mainstream America?

Zhou taw qhia hais tias nws yeej tsis tau sau cov kab lus "start-up" los piav txog qhov nws tau pib, hloov Yami tsuas yog kev lag luam uas nws tsim tom qab kawm tiav.

Zhou tau tsiv mus rau Los Angeles thiab lees paub tias hauv kev tsim kev lag luam e-lag luam los pab Asmeskas cov neeg siv khoom Asian nrhiav cov khoom paub, qhov tseeb tias LA muaj cov neeg Esxias tseem ceeb thiab yog lub rooj vag rau ntau yam khoom tuaj ntawm Tuam Tshoj, Nyiv thiab Kaus Lim Kauslim. tsis tau tshwm sim rau nws.

"Nws tseem hais txog lub sijhawm," Zhou hais. "Tsis yog kuv nyob hauv qhov chaw xwb tab sis thaum kuv pib ua lag luam hauv 2013 nws tau tshwm sim nrog cov neeg coob coob tuaj ntawm Asia mus kawm hauv Asmeskas Thiab tau kawg, zoo li kuv, lawv tsis nco qab cov zaub mov paub hauv tsev. ”

Zhou Pib Nrog Neeg Esxias Khoom Noj

Zhou tsim Yami - thaum lub sijhawm ua Yamibuy - thiab thawj peb lub hlis yog lub tuam txhab tus neeg ua haujlwm ib leeg, ua ntej nws thawj tus neeg ua haujlwm. Niaj hnub no, cov khw muag khoom e-lag luam khav theeb tshaj li ob lab tus neeg siv khoom, nrog kwv yees ib ntawm 10 tus neeg Asmeskas Asmeskas siv lub platform, Yami reckons.

Pib nrog Asian khoom noj txom ncauj, tam sim no lub vev xaib muaj ntau dua 300,000 SKUs, suav nrog cov khoom noj, kev zoo nkauj thiab khoom noj qab haus huv, khoom siv hauv tsev, phau ntawv thiab cov npe loj hlob "raws li peb cov neeg siv khoom loj hlob thiab xav tau yam tshiab rau lawv lub tsev thiab rau lawv tsev neeg tshiab".

Lub xyoo thaum ntxov ntawm kev lag luam yog hais txog kev pabcuam cov neeg siv khoom ib txwm muaj tab sis Yami nyob rau xyoo tas los no tau nthuav dav dhau los ua haujlwm rau cov neeg siv khoom Asian thiab ua li ntawd yuav tsum tau rov tshuaj xyuas nws lub tswv yim.

"Peb thawj zaug pom tau hais tias peb cov khoom tau thov rau lub hauv paus dav dua thaum peb pom ntau lub npe tsis yog neeg Asian ntawm daim ntawv xaj, yog li peb xav tias peb pib tshawb xyuas zoo dua," nws hais.

"Tab sis peb cov neeg Esxias paub tias lawv tab tom nrhiav dab tsi thiab feem ntau nrhiav los ntawm cov npe tshwj xeeb. Yog tias koj saib cov vev xaib Asian, lawv nyiam ntim nrog cov ntaub ntawv thiab tsis khoom heev. Rau cov neeg siv khoom sab hnub poob dav dav, kev tshawb nrhiav yuav muaj ntau yam tsis meej pem, xws li 'Suav tshuaj yej' lossis 'ntsim noodles', yog li kev tshawb nrhiav thiab kev mus txawv tebchaws, "nws hais.

Zhou ntxiv tias cov neeg siv khoom tshiab zoo li yog los ntawm ib qho ntawm peb keeb kwm: cov neeg muaj kev txaus siab rau Asian cuisine, cov neeg uas tau nyob hauv Asia thiab xa rov qab mus rau Tebchaws Meskas, lossis cov neeg cuam tshuam los ntawm kev nce siab thiab kev cuam tshuam ntawm Asian pop thiab zaub mov kab lis kev cai.

Txog qhov kawg, Yami ua haujlwm nrog cov kws ua zaub mov Esxias thiab cov khw noj mov kom tau txais cov neeg nyiam noj zaub mov Asian tab sis pib txav mus dhau kev sib tw nrog lwm lub khw Asian thiab ntsib cov neeg sib tw xws li Amazon.AMZN
, WalmartWMT
thiab Hom PhiajTGT
, lub tuam txhab tseem xav tau los pib ua kom tau raws li qhov kev cia siab siab heev uas cov tuam txhab tau tsim nyob ib puag ncig kev xa khoom.

Yami nthuav kev faib tawm

Tsis ntev los no, Yami tau qhib lub tsev khaws khoom East Coast, uas yuav ua rau lub sijhawm thauj khoom uas sib tw Amazon Prime thoob plaws Tebchaws Meskas - qhov nruab nrab tsuas yog 2.6 hnub, Zhou hais. Hauv qee thaj chaw lawv tuaj yeem ua tib hnub lossis hnub tom ntej xa khoom.

"Yog vim li cas peb tau qhib peb lub tsev khaws khoom hauv West Coast ua ntej, thiab tam sim no peb lub tuam txhab East Coast thiab vim li cas peb yuav tsum ua haujlwm nrog cov cuab yeej siv los muab kev pabcuam rau cov neeg siv khoom thiab tus kheej peb tau ua peb tus kheej thaum peb ua lag luam me."

Tseeb, nyob ib ncig ntawm 95% ntawm Yami cov khoom raug xa los ntawm Asia thiab yog li cov ntaub ntawv thiab AI tau dhau los ua lub hauv paus ntawm nws lub tswv yim, ua kom nws siv thev naus laus zis los kwv yees qhov xav tau thiab tsim kev lag luam rau cov neeg siv khoom.

Zhou nco qab tias nws "bootstrapped" thawj plaub lub xyoos ntawm kev lag luam, txog thaum thawj zaug ntawm kev nqis peev hauv 2017, thiab lees txim tias nws yeej tsis xav tias nws yuav ua tus thawj coj ua lag luam uas tam sim no muaj kev xav loj hlob tsis yog hauv Asmeskas nkaus xwb tab sis kuj saib Canada. .

Yami tseem tab tom nthuav tawm cov khoom lag luam txawm tias nws tseem tsis tau tawg cov khoom tshiab. Zhou hais tias nws xav nrhiav txoj hauv kev los ua haujlwm nrog Asian supermarkets los muab cov khoom tshiab yam tsis muaj Yami nqa cov khoom muag - tab sis tam sim no nyob rau hauv 'ua' daim ntawv teev npe.

Tab sis nws pom muaj peev xwm hauv cov khaub ncaws, xav tias Asmeskas kev hlub rau cov khoom Nyij Pooj tuaj yeem siv tau ntxiv thiab xav tias cov khoom ua si Korean yog lwm pawg uas Yami tuaj yeem sim sai sai.