Dubai Duty Free On Track Rau $ 1.5 billion muag khoom, txawm tias tsis muaj neeg yuav khoom hauv Suav

Dubai Lub Luag Haujlwm Dawb tau kwv yees kev nce siab loj hauv kev muag khoom xyoo no tau pab ib feem los ntawm kev thauj mus los ntawm Dubai International Tshav Dav Hlau (DXB) - thiab txawm tias cov neeg caij tsheb siv nyiaj ntau hauv Suav tseem tsis tshua pom.

Cov khw muag khoom mus ncig - qhov loj tshaj plaws hauv ntiaj teb ua haujlwm los ntawm ib qho chaw tshav dav hlau tseem ceeb - cia siab tias kev muag khoom yuav ncav cuag $ 1.55 billion, nce siab ntawm 2021 tus $ 976 lab. Xyoo tas los daim duab tau zoo dua li qhov kev kwv yees uas Dubai Duty Free tus thawj coj ua haujlwm Ramesh Cidambi muab Forbes.com hauv Lub Kaum Ob Hlis.

Thaum 2022 qhov kev kwv yees poob qis ntawm 2019 cov ntaub ntawv tsuas yog ntau dua $ 2 nphom, nws tau txais tos los ntawm lub ntiaj teb kev mus ncig ua lag luam khw muag khoom raws li ib qho kev qhia tias lub tshav dav hlau tseem muaj zog rov qab tuaj yeem ua tau rau xyoo no. Tsis tas li ntawd qhov zoo yog qhov tseeb tias Dubai Duty Free qhov muag rov qab nyob rau hauv thawj ib nrab ntawm lub xyoo tau rov qab mus rau 80% ntawm 2019, ua ntej ntawm tus neeg nrog caij rov qab uas yog 68% (ntawm 2019) ntawm Emirates hub.

Hais lus rau kev lag luam hauv cheeb tsam thaum muaj kev sib tham hauv webinar los ntawm Middle East & Africa Lub Luag Haujlwm Dawb Lub Koom Haum (MEADFA) lub lim tiam no, Cidambi tau hais tias muaj ntau yam uas tau ua rau muaj kev ua tau zoo. Lawv txawv los ntawm kev tsom mus rau kev lag luam e-lag luam channel (qhov chaw muag khoom tau nce ob npaug ntawm 2019 thiab 2020, thiab nce ntxiv xyoo tas los) mus rau feem ntau siv nyiaj ntau dua rau ib tus neeg caij tsheb.

Ntau tus neeg taug kev tau npaj ua ntej lawv yuav khoom lossis yuav ntau dua. Qhov no yog ib feem vim tias lawv tsis tau ya ntau npaum li cas, tab sis kuj kom ntseeg tau tias lawv tuaj yeem tau txais cov khoom lawv xav tau raws li cov khoom lag luam kev ntshai tau nthuav dav thiab 'tau txais nws thaum koj tuaj yeem' kev xav tsis tu ncua. Cidambi tau hais tias: "Qee yam ntawm cov khoom no tau hloov pauv tab sis lawv txhua tus pab kom siv nyiaj ntau dua."

Far East lub outlier raws li lub regional kev muag khoom rov qab

Hauv thawj ib nrab ntawm lub xyoo, ntawm Dubai Duty Free plaub lub lag luam loj tshaj plaws hauv cheeb tsam, kev muag khoom rau Indian sub-continent travelers yog 1.7% ua ntej ntawm tib lub sijhawm hauv 2019 ntawm $ 149 lab; Teb chaws Europe ntaus $ 126 lab (tsuas yog 0.6% qab H1 2019); thiab Middle East tau nqis 5.6% ntawm $ 129 lab.

Txawm li cas los xij, Far East, thaj tsam loj tshaj plaws rau Dubai Duty Free hauv 2019 nrog kev muag khoom xyoo ntawd ntawm $ 188 lab, tseem muaj kev poob qis heev - los ntawm 78% loj hauv thawj ib nrab. Feem ntau yog vim tsis muaj kev siv nyiaj Suav. Cov neeg ncig tebchaws Suav ua ntej suav txog 4% ntawm cov neeg caij tsheb ntawm Dubai International Airport, tab sis 17% ntawm Dubai Duty Free qhov muag.

Ib zaj lus qhia tuav koj ntxhov siab

"Kev poob ntawm Suav tau muaj kev cuam tshuam rau qee lub npe ntau dua li lwm tus," hais tias Cidambi, hais txog cov nyob hauv cov watches, tshuaj pleev ib ce thiab kev tu tawv nqaij tshwj xeeb uas muaj txog 40% ntawm kev muag khoom tuaj yeem mus rau cov neeg yuav khoom hauv Suav nkaus xwb. Txhawm rau daws qhov no, thawj qhov uas Dubai Duty Free tau ua yog txo qis cov khoom muag ntawm cov hom no los ntawm ib nrab ntawm rau rau 12 lub hlis.

"Txawm li cas los xij ib qho tseem ceeb uas peb kuj tau ua yog txuas ntxiv nrog peb cov khw muag khoom tsim kho thiab nqis peev hauv kev txhim kho kev yuav khoom," Cidambi tau hais. "Qhov ntawd yog qhov pab peb thaum cov neeg tsis yog Suav rov qab los." Cov kev nqis peev no suav nrog kev tsim kho ntawm Cartier, Dior thiab Louis Vuitton boutiques, uas tau pab tswj cov khoom lag luam. tshav dav hlau zoo nkauj duab.

Cidambi tau hais tias: “Muaj ib zaj lus qhia ntawm no rau cov khw muag khoom mus ncig. Thaum muaj kev kub ntxhov, koj yuav tsum tsis txhob muab lub brakes rau txhua yam. Txhua qhov kev kub ntxhov, txawm tias muaj kev sib kis thoob qhov txhia chaw, thaum kawg los txog qhov kawg. "

Lub tswv yim tau them tawm feem ntau rau cov khoom lag luam zam. Nyob rau hauv thawj ib nrab ntawm 2021, zam coj nws txoj kev muag khoom mus rau 13% (los ntawm 6% hauv H1 2019) thiab nws tau dhau los ua qhov thib peb tseem ceeb tshaj plaws ntawm cov khoom lag luam tom qab kev zoo nkauj, thiab cawv thiab ntsuj plig.