X/Y Retail's Susan Jeffers Pab Hom Kev Tsim Kho Tshiab Ntawm Lub Tech Pem Hauv Ntej

Susan Jeffers, tus tsim thiab CEO ntawm X / Y Retail, tau tsim lub tuam txhab thaum nws paub tias cov khw muag khoom, thiab tshwj xeeb tshaj yog cov khw muag khoom kim heev, tau tawm tsam los tswj cov kev hloov pauv tom qab kis mus rau hauv khw thiab ntsib qhov tsis muaj kev tsim kho tshiab ntawm lub khw. e-commerce sab.

X / Y Retail yog lub platform omnichannel uas pab cov khw muag khoom kim heev tswj txhua yam los ntawm kev them nyiaj hauv khw, mus rau kev txiav txim online thiab xa rov qab, hauv khw muag khoom kev paub dhau los thiab cov neeg siv khoom txawb.

X / Y Retail tsis ntev los no tau tsa ib qho nyiaj tshiab puag ncig thiab twb tau tsav tus nqi loj heev - piv txwv li cov khoom kim heev hom ISAIA tuaj yeem txo cov sij hawm xa rov qab los ntawm peb feeb mus rau tsawg dua ib thib ob thiab txhim kho kev txiav txim online ua kom tiav nrawm ntawm 300 feem pua.

Jeffers X / Y Retail CEO hais tias "Kuv thawj zaug los ntawm Is Nrias teb tau tsiv mus rau Silicon Valley, raws li menyuam yaus, ntawm kuv tus kheej," said Jeffers X / Y Retail CEO. “Kuv nyiam txhua yam khoom muag. Kuv kuj tau ntiav los ntawm lwm qhov pib. Kuv tau txais lub startup thiab khiav, thiab ces pib kuv tus kheej lub tuam txhab.

"Nws yog kev sab laj nrog Fortune 500 lub tuam txhab," Jeffers ntxiv. "Kuv tau nqis peev ntau ntawm kuv lub sijhawm thiab nyiaj txiag kom nkag siab txog kev lag luam thev naus laus zis. Cov neeg tos txais qhua loj txhua tus muaj qhov teeb meem no. Lawv tuaj yeem cuam tshuam cov nyiaj ntawm qhov teeb meem, tab sis yog tias kuv nyob hauv lub khw, kuv tab tom cuam tshuam nrog tsib lub tshuab sib txawv.

Jeffers tau hais tias "Raws li huab kev lag luam lawv xav tau lub platform zoo li AWS, tab sis lawv tsis tuaj yeem them nws," Jeffers tau hais. "Kuv xav tau Ferrari tab sis kuv tsis muaj peev xwm them Ferrari. Covid-19 kis thoob qhov txhia chaw tau tso cai rau peb txuas ob sab, muab khoom thiab xav tau. Covid-19 qhib peb txoj kev loj hlob online.

Jeffers tau hais tias rau feem ntau cov npe thiab cov lag luam, cov neeg siv khoom tsis tau rov qab los rau lub khw tam sim ntawd. Cov neeg ua haujlwm muaj kev nkag mus rau cov ntaub ntawv thiab uas txhawb nqa cov neeg siv khoom. Tab sis, kev nkag mus rau cov neeg siv cov ntaub ntawv, tau tsim rau hauv khw.

Jeffers tau hais tias "Kev muag khoom niaj hnub no tsis yog qhov nws tau ua." “Nws yog linear, tsis yog ib txoj kab ncaj nraim. Kuv xav yuav online thiab tuaj tos hauv khw, yuav online thiab pauv hauv lwm lub khw. Koj yuav tsum muaj lub platform zoo los ntawm hauv av. "

Hu nws tus kheej yog "tus nyiam zam thiab fashionista," Jeffers tau hais tias, "Kuv xav tau huab cua, Kuv tsis xav kom xaus rau qhov xwm txheej. Qhov no yog qhov muag qhib. Feem ntau nws nyuaj heev los piav qhia rau lawv tias lawv nyob deb npaum li cas. "

Jeffers tau hais tias "Feem ntau hom yog $ 6 billion txog $ 7 billion hauv cov nyiaj tau los," Jeffers tau hais. "Txawm tias Gucci yog lub tuam txhab $ 10 billion. Lawv xav txav nrawm. Ntau tus neeg saib uas tab tom tuaj saib cov hom no, tuaj tawm ua ntej lawv yug los. Qhov ntawd yog qhov kev sib tw ntau ntawm cov npe no muaj. "

Tam sim no, X / Y Retail muaj 30 cov neeg siv khoom, suav nrog "lub npe nrov Italian khoom kim heev, thiab lwm yam. Jeffers tau hais tias "Tam sim no, peb tab tom tham txog cov neeg siv khoom, peb tab tom tham txog poj niam," Jeffers hais. "ISAIA yog cov txiv neej hnav lub npe, hauv tib pab koomtes li Cuccinnelli, $ 4,000 suits. Peb qhov tseem ceeb tau coj lawv mus rau hauv Asmeskas kev lag luam.

“ISAIA nrhiav tsis tau ib yam dab tsi uas haum rau qhov chaw khoom kim heev. Peb tsis paub ntau txog tus neeg siv khoom. Lawv tswj hwm lawv tag nrho cov kab ke BTB. Lawv muaj txog 25 lub khw muag khoom thiab X / Y, uas yog ntau yam hais txog lub tuam txhab tawm tshiab. "

Tam sim no, X / Y Retail muaj 30 cov neeg siv khoom, suav nrog ISAIA thiab lwm yam khoom kim heev uas paub zoo.

Jeffers tau hais tias nws tsim X / Y Cov Khw Muag Khoom los ntawm av. "Kuv yuav tsis hais Shopify yog tus qauv zoo sib xws," nws hais ntxiv. “Yog tias koj xav ua ib yam dab tsi, koj puas nqa lwm lub plug-in lossis nqa lwm lub qhov rais. Dab tsi yog cov kev xaiv yog tias kuv yog ib lub lag luam loj? Txhua leej txhua tus yog tsev nyob saum lawv.

Jeffers hais ntxiv tias "Peb tau los thiab tsim lub tswv yim no," "Lwm yam, lawv yog [cov tuam txhab lag luam] tau coj lawv lub chaw ua haujlwm rov qab nrog lawv lub chaw ua haujlwm pem hauv ntej. Peb tau tsim qhov no hauv-nruab nrab txheej uas nyob tom qab chaw ua haujlwm thiab chaw ua haujlwm pem hauv ntej. Nws tsis zoo li ntxim hlub, tab sis nws yog yam uas cov hom no tab tom nrhiav. Kuv zaum hauv Is Nrias teb tam sim no. "

Jeffers tau hais tias nws tau ua menyuam yaus ntau, ua haujlwm hauv spas thiab qhia lus Askiv ua hom lus thib ob, thaum nws tsiv mus rau Silicon Valley ntawm nws tus kheej. Jeffers, uas muaj hnub nyoog 40 xyoo hais tias "Kuv tau dhau lub sijhawm nyuaj heev thaum kuv muaj qee qhov teeb meem ntawm tus kheej," “Kuv yog Ameslikas los ntawm Bombay. Kuv tsis muaj kev poob siab loj. Kuv khiav tawm ntawm cov nyiaj thiab kuv tsis xav tawm hauv Silicon Valley.

Jeffers hais ntxiv tias "Nws tuaj yeem yog kev lag luam zoo heev," "Kuv xav kom paub tseeb tias kuv tuaj yeem ua tus qauv ntawd. Kuv tsis yog ib tug engineer. Kuv xav ua ib yam dab tsi rau lub ntiaj teb no. Kuv muaj hmoo heev uas kuv muaj tus khub zoo. Kuv muaj VCs. Yog cov poj niam peb tuaj yeem tsom mus rau qhov peb xav tau thiab txhawb nqa ib leeg, peb tuaj yeem muab sijhawm rau cov ntxhais hluas. Kuv tuaj yeem ua qhov kuv tuaj yeem ua nrog kuv lub tuam txhab. Lub taub hau ntawm lub chaw ua haujlwm Italian yog ib tug ntxhais hluas. Peb sim muab sijhawm rau lawv. "

Lub tuam txhab muaj 3 1/2 xyoo thiab Jeffers tab tom ua ib yam dab tsi uas tsis paub hauv kev lag luam, nws tsim lub platform, B2B tuam txhab. "Nws yog lub platform thiab yog vim li cas peb tuaj yeem tsim kho tshiab," nws hais. “Kuv xav ua tus khub thev naus laus zis uas lawv nyob. Kuv xav kom muaj kev sib tham txog qhov ntawd. Cov khoom lag luam tsis siv los siv rau kev siv tshuab. 70% ntawm lawv cov lag luam yog los ntawm Neiman's thiab Saks," Jeffers hais.

"Qhov txiaj ntsig ntawm qhov ntawd yog koj yuav tsum ua pov thawj tias lawv cov neeg siv khoom tau txais kev paub ntau dua," Jeffers ntxiv. “Lawv tsis tau siv los sib qhia cov ntaub ntawv nrog cov hom. Lawv tab tom pib paub tias lawv tab tom dhau los ua vaj tsev ntau dua li cov khw muag khoom. Tib neeg mus ncaj qha rau Instagram. Cov neeg siv khoom tau ncaj qha mus rau cov khoom lag luam.

Jeffers tau hais tias "Muaj kev hloov pauv hauv kev ua lag luam," Jeffers hais. “Lawv yuav coj ib nplooj ntawv los ntawm [AmazonAMZN
]. Yog tias koj muaj kev sib raug zoo nrog tus neeg muag khoom hauv lub khw, nws yog visceral. Tus qauv yuav hloov. Tej zaum lawv yuav tsis taug kev nrog lub hnab yuav khoom, tab sis rau cov khoom lag luam nws tau ua si dhau lawm. "