Ib tug puv tes ntawm cov neeg tsim qauv tau nthuav tawm Web3 thawj kauj ruam ntawm Paris Fashion Week, qhia txog kev suav nrog, kev ruaj khov thiab muaj tswv yim.
Paris Fashion Week 2022 muaj 64 qhov kev nthuav qhia thiab 42 qhov kev nthuav qhia, ntau yam uas tau pom yav tom ntej ntawm kev zam. Los ntawm cov khaub ncaws hnav khaub ncaws hnav los ntawm supermodel Bella Hadid ntawm Coperni qhia txog kev ua kom zoo nkauj tshiab uas muaj cov ris tsho siv rov ua dua tshiab, Paris Fashion Week tau nthuav qhia cov qauv zoo rau lub caij tom ntej.
Thaum feem ntau ntawm Fashion Week cov neeg tuaj koom thiab cov neeg tsim qauv ua kev zoo siab rau lub cev - xws li kev ua yeeb yam hauv tus kheej thiab cov qauv tsim qauv - ib txhais tes ntawm cov neeg tsim khoom siv Web3 cov yam ntxwv los ua kom pom kev zam lub peev xwm loj heev.
Web3 democratizes zam
Tso lub teeb rau qhov no, Victor Weinsanto, tus kws tsim qauv Fab Kis uas tau tsim nws lub hom phiaj xyoo 2020 tom qab siv sijhawm ob xyoos ua haujlwm nrog tus naas ej Jean Paul Gaultier, hais rau Cointelegraph tias lub ntiaj teb virtual tso cai rau cov tsim tsim yam tsis tas yuav siv cov ntaub tiag tiag thiab cov ntaub ntawv. Nws tau hais tias "Hauv kev nkag siab, qhov no ua kom muaj kev ruaj khov, txawm tias ntau lub zog thiab lub sijhawm raug siv los tsim cov khoom sau zoo li no," nws hais.
Weinsanto tau nthuav tawm nws thawj phau ntawv digital, M3talove, tam sim ntawd tom qab nws cov yeeb yam zam uas tau tshwm sim hauv Marais koog tsev kawm ntawv ntawm Paris thaum Lub Cuaj Hli 26. Tsis zoo li cov kev paub dhau los ntawm lub lim tiam, M3talove collection tau nthuav tawm ua 3D holograms nyob rau hauv ib lub khob iav nyob rau hauv. chav tsaus, nruab nrog lub teeb ci thiab DJ. Qhov kev teeb tsa no zoo li tsim nyog, vim tias kev sau yog kev sib koom tes ntawm Weinsanto thiab K-pop ntxhais band Lightsum.
Richard Hobbs, tus tsim thiab tus thawj coj ua haujlwm ntawm Brand New Vision (BNV) - Web3 platform tom qab M3talove - hais rau Cointelegraph tias lub tswv yim rau qhov kev sau no tau tshwm sim los ntawm qhov muaj peev xwm ntawm kev sib koom ua ke K-pop kab lis kev cai nrog zam.
"Qhov no yog kev sib koom tes, nrog Victor nthuav tawm nws cov tswv yim rau txhua tus ntawm yim tus tswv cuab ntawm Lightsum, uas tom qab ntawd tau muab lawv cov lus thiab cov lus qhia ua ntej BNV hloov cov duab kos rau hauv cov khaub ncaws digital, nrog rau tus kheej avatars rau yim tus ntxhais."
Weinsanto tau hais ntxiv tias M3talove sau yog ib txoj hauv kev zoo tshaj plaws los siv cov tokens nonfungible (NFTs) los nthuav qhia kev sib koom tes ntawm suab paj nruag, Metaverse thiab zam. "Kuv xav tau ib phau ntawv uas tuaj yeem hnav tau tab sis tseem muaj cov ntsiab lus uas yuav tsis tuaj yeem koom nrog hauv lub neej tiag."
Mus dhau lub ntsiab lus tseeb yog qhov tseeb yog ib qho tseem ceeb tshaj plaws uas muab los ntawm Web3 zam. Hobbs tau hais tias M3talove yog qhov sau tag nrho digital, sau tseg tias qhov no tso cai rau ntau lub tswv yim, nrog rau kev ruaj khov.
“BNV kev lag luam yog digital zam. Yog tias tib neeg tuaj yeem hnav cov khoom siv virtual ntau dua thiab qhia lawv tus kheej hauv lub ntiaj teb no thaum noj tsawg dua hauv lub ntiaj teb tiag tiag, qhov ntawd yog qhov zoo, "nws hais. Hobbs ua ib qho tseem ceeb, zoo li yav tas los qhia uas ib txwm New York Fashion Week tso tawm txog 48,000 metric tons ntawm carbon dioxide.
Fabkis lub tsev zam khoom kim heev Balmain kuj tau nthuav tawm nws qhov Web3 nyob ntawm Paris Fashion Week xyoo no. Balmain tau tshaj tawm "Balmain Xov," uas yog lub npe Web3 hub siv los ntawm XRP daim ntawv uas yog tsim los sib sau lawv cov zej zog nrog NFT tej yaam num. Txampi Diz, tus thawj coj ua lag luam ntawm Balmain, hais rau Cointelegraph tias Olivier Rousteing - uas yog lub tsev tus thawj coj muaj tswv yim txij li xyoo 2011 - nrog rau tag nrho pab pawg Balmain, tau dhau los paub txog qhov xav tau kev ywj pheej zam. Raws li Diz, qhov no coj mus rau kev tsim ntawm Balmain Xov. Nws hais tias:
"Peb tab tom hais txog qhov yuav tsum tau qhib kev zam, kev ywj pheej ntawm lub ntiaj teb kaw yav dhau los. Peb paub tias peb yuav tsum qhia Balmain Thread thaum peb lub xyoo Balmain Festival, uas yog kev ua koob tsheej uas sib xyaw peb txoj kev nthuav qhia rau Paris Fashion Week nrog ib qho kev hais kwv txhiaj nyob hauv Balmain.com. "
Diz piav qhia tias cov neeg tuaj koom Balmain Festival tau nthuav tawm lub sijhawm los koom nrog Balmain Thread zej zog thaum lawv tau txais lawv daim pib. Nws hais ntxiv tias cov kev tshaj tawm xov xwm tshaj tawm txog kev ua koob tsheej tau muab cov kev txuas mus koom nrog Balmain.com. "Thiab txhua tus ntawm cov neeg tuaj saib nyob rau yav tsaus ntuj ntawm kev ua koob tsheej tau raug caw tuaj koom los ntawm kev tshaj tawm 'Lub Moment,' uas yog lub xov tooj ntawm tes kev paub app siv los ntawm MintNFT uas tso cai rau cov neeg koom los hloov lawv nyiam Balmain Festival zam lub sijhawm rau lawv tus kheej tshwj xeeb. NFT."
Thaum lub tswv yim tshiab, Diz tau taw qhia tias lub hom phiaj kawg tom qab Balmain Xov yog los xyuas kom meej cov ntaub ntawv tshiab ntawm kev sib txuas lus nrog cov neeg siv khoom lag luam thaum qhib kev nkag mus rau cov neeg uas tsis tau koom nrog Paris Fashion Week ua ntej. Nws piav qhia:
"Kev suav nrog yog lo lus tseem ceeb hauv kev zam, raws li peb txhua tus paub tias lub zeem muag qub ntawm kev cais tawm thiab kev kaw qhov kev paub tsuas yog tsis tuaj yeem ua tau rau cov tiam tshiab ntawm cov neeg nyiam zam. Web3 yog ib qho ntawm cov cuab yeej tshiab nthuav dav uas tso cai rau peb qhib peb lub ntiaj teb rau cov neeg xav nkag. "
Thaum lub tswv yim zoo li no tau txais nrog lub tsev zam zoo li Balmain, cov khoom lag luam tawm tshiab kuj tau koom nrog Web3 kev paub los muab kev nkag tau zoo dua rau cov neeg siv khoom thiab cov neeg tsim khoom.
Piv txwv li, Paris-tsim lub tuam txhab zam kev ntseeg Connexion tau hais txog nws lub vev xaib Web3, Kev Ntseeg Pawg Neeg, thaum lub lim tiam zam xyoo no. Maria Buccellati, tus tswv koom ua ke thiab tus tsim ntawm Kev Ntseeg Connexion, hais rau Cointelegraph tias Kev Ntseeg Pawg Neeg yog ib qho chaw tsim khoom raws li Kev Ntseeg Connexion uas tso cai rau cov neeg tsim kev ywj pheej los tsim thiab kho cov khoom siv digital thiab lub cev uas tuaj yeem raug minted rau hauv NFTs. Buccellati hais tias:
"Peb muaj chav ua yeeb yam ntawm Paris Fashion Week xyoo no los nthuav qhia qee cov npe sib koom tes thiab cov ntawv sau uas yog ib feem ntawm Pawg Ntseeg. Qhov no ua rau Kev Ntseeg Connexion yog ib lub npe suav nrog, uas txawv ntawm cov players loj xws li LVMH. Peb tab tom siv Web3 los muab lub zog rov qab rau cov neeg tsim. "
Txhawm rau muab qhov no tso rau hauv qhov kev xav, Buccellati tau qhia tias Kev Ntseeg Connexion tshaj tawm thaum Paris Fashion Week tias Gavin Magnus, 15-xyoo-laus pop hnub qub thiab social media influencer, yuav koom tes nrog lub hom phiaj los tsim NFT kab.
Wahid Chammas, tus tswv ntawm Kev Ntseeg Connexion, hais ntxiv rau Cointelegraph tias Kev Ntseeg Connexion twb ua haujlwm nrog ntau pua tus neeg tsim qauv tshiab los muab lawv cov cuab yeej xws li virtual studios, IP sau npe thiab NFT minting peev los nthuav lawv lub xub ntiag.
Tsis zoo li BNV, uas tsom nruj rau kev sau cov digital, Chammas piav qhia tias Kev Ntseeg Connexion hais txog kev tsim tawm lub cev cuam tshuam nrog cov menyuam ntxaib digital. Nws tau hais tias "Peb ntseeg tias txhua tus tsim qauv yuav tuaj yeem tsim thiab kho rau peb raws li lawv tus kheej lub npe, thaum peb pab NFT cov cim los xyuas kom cov neeg siv khoom muaj tswv yim digital," nws hais. Lub tswv yim tom qab NFTs rau kev tsim lub cev tseem yuav tso cai rau cov neeg tsim hauv Kev Ntseeg Connexion kom muaj cov khoom siv hauv Metaverse ib puag ncig uas tuaj yeem siv los hnav avatars.
Web3 yuav hloov zuj zus hauv kev lag luam zam
Txawm hais tias Web3 muaj peev xwm loj heev los nthuav dav kev lag luam zam kom ncav cuag, qhov tseeb tseem yog ob peb hom thiab cov neeg tsim qauv siv cov ntsiab lus no. Thaum qhov no tau tshwm sim ntawm Paris Fashion Week xyoo no, cov neeg tsim qauv tshiab zoo li Weinsanto tau cia siab tias Web3 lub tswv yim yuav ntes tau.
"Kuv xav tias Metaverse tseem tsis tau paub zoo los ntawm cov neeg tsim qauv, tab sis tsis ntev, txhua tus neeg yuav xav tsim cov khoom sau hauv Metaverse, vim nws yog qhov txhawb nqa thiab zoo siab tab sis kuj yooj yim siv," nws hais.
Diz ntxiv hais tias nws yog ib qho kev zam uas ntau thiab ntau lub tsev zam yuav ua raws Balmain mus rau hauv Web3 qhov chaw txij li nws ua rau kev lag luam ywj pheej. Txawm li cas los xij, nws tau taw qhia tias kev kawm tseem yog ib qho kev sib tw tseem ceeb, uas yog vim li cas Balmain Thread tau npaj ua kom cov txheej txheem koom nrog nws cov zej zog kom yooj yim li sai tau. Nws hais tias:
"Peb tau ua kom pom tseeb tias cov neeg koom nrog Balmain Thread zej zog yuav tsis tas yuav ua kom muaj kev ua haujlwm nyuaj ntawm crypto lossis blockchains txhawm rau koom nrog hauv tsev - tag nrho cov tswv cuab tau minted ntawm XRP Ledger, thaum MintNFT lav kev ruaj ntseg los ntawm kev ua pov thawj. authenticity ntawm lawv cov yees duab pov thawj technology. "
Txawm hais tias Balmain tau txiav txim siab los ua txoj hauv kev no, qee tus kws tshaj lij kev lag luam ntseeg tias kev qhia cov neeg tsim qauv thiab cov neeg tsim khoom ntawm cov xwm txheej loj xws li Paris Fashion Week yog qhov tseem ceeb. Piv txwv li, Enara Nazarova, lwm tus thawj tswj hwm ntawm metaverse ntawm Hype - lub koom haum uas pab cov hom lag luam pib hauv Metaverse - hais rau Cointelegraph tias Hype tuav nws qhov thib ob digital fashion soirée ntawm Paris Fashion Week los qhia cov neeg tuaj koom hauv Web3:
"Kev tshoov siab los ntawm kev ua tiav ntawm peb lub New York Fashion Week soirée, peb tau sib tham nyob rau saum toj ntawm Center Pompidou, qhov chaw uas peb tau txais tos cov thawj coj tsim hauv Web3 qhov chaw los tham txog dab tsi los tom ntej rau kev lag luam zam."
Thaum Nazarova ntseeg tias Web3 tau nce siab nyob rau hauv qhov chaw crypto, nws tau sau tseg tias kev kawm, nrog rau cov neeg siv onboarding yog qhov tseem ceeb rau kev tsav kev saws me nyuam. Txawm hais tias qhov no tau tshwm sim maj mam, nws ntseeg siab tias Web3 yuav muaj qhov loj dua ntawm cov xwm txheej zam yav tom ntej.
"Web2 hom tsis tuaj yeem tsis quav ntsej cov zam lub zog los txuas nrog ntau lab tus neeg siv khoom los ntawm cov khoom siv virtual. Tsis tau hloov ntawm Web2 mus rau Web3 tsis yog ib qho loj-haum-tag nrho cov kev daws teeb meem, yog li cov tuam txhab yuav tsum tau txais kev sim. Kuv xav tias cov cib fim rau kev zam los txhawb Web3 cov txheej txheem tsuas yog pib tshwm sim. "
Tau qhov twg los: https://cointelegraph.com/news/web3-had-a-small-yet-important-presence-at-paris-fashion-week