SEATTLE – (BUSINESS WIRE)-Tom qab xyoo dhau los ntawm kev nqis peev hnyav, XR cov thawj coj kev lag luam thiab cov tub ua lag luam tau ua rau lawv txoj kev loj hlob ntawm kev lag luam, raws li Perkins Coie xyoo thib rau xyoo. XR Report, tso tawm hnub no los ntawm lub tuam txhab.
Kev tshawb fawb ntawm 150 tus neeg koom nrog kev lag luam koom nrog hauv XR thiab NextGen thev naus laus zis, uas suav nrog kev nce qib thev naus laus zis zoo li Web3 thiab cov metaverse, qhia tias kev siv thev naus laus zis tau mus txog qhov tseem ceeb. Ua txij lub Plaub Hlis mus txog Lub Tsib Hlis 2022, qhov kev tshawb fawb tau ua ntej thiab qhia los ntawm pab pawg sib tham nrog cov kws tshaj lij hauv thaj chaw. Cov kev tshawb pom xyoo no qhia tau hais tias thaum cov neeg koom nrog tseem cia siab tias kev lag luam yuav loj hlob, qhov kev loj hlob yuav qeeb dua li xyoo tas los no.
Kirk Soderquist, tus thawj coj ntawm Pab Pawg Sib Tham Kev Lom Zem thiab Digital Media tau hais tias "Cov neeg teb rau xyoo no zoo li muaj kev xav zoo txog kev lag luam, xav txog qhov muaj peev xwm ntawm kev lag luam thiab xav tau kev xa tawm ntawm kev siv thev naus laus zis," Kev Lom Zem, Gaming & Sports kev lag luam pab pawg ntawm Perkins Coie. "Peb cov neeg teb kuj tseem tsom ntsoov rau NextGen thev naus laus zis, raws li ib nrab (49%) cia siab tias yuav siv cov thev naus laus zis thoob plaws hauv tsib xyoos tom ntej."
Ntxiv rau cov peev txheej thiab kev txhim kho ntawm NextGen thev naus laus zis, 2022 kev tshawb fawb tau nug txog kev siv thev naus laus zis hauv ntau yam kev lag luam ntsug. Raws li pom nyob rau hauv 2021 daim ntawv ntsuam xyuas, kev txhim kho kev ua haujlwm thiab kev cob qhia txuas ntxiv muab ntau lub sijhawm rau XR. Cov neeg teb feem coob (72%) tau pom zoo tias kev siv thev naus laus zis hauv cheeb tsam no yuav nce ntxiv rau xyoo tom ntej piv rau xyoo tas los.
Amid tsis paub meej kev ua lag luam, kev lag luam kev cia siab rau kev loj hlob yog Tempered
Piv nrog rau xyoo tas los, cov neeg teb tau pom ntau qhov kev xav tsis zoo txog lawv cov kev siv nyiaj rau xyoo tom ntej, uas yog qhov tsis txaus ntseeg vim qhov tsis paub txog kev lag luam. Tsuas yog tshaj li ib nrab ntawm cov neeg teb (52%) xav tias XR peev hauv 2023 yuav siab dua li xyoo 2022, 83% tau hais tib yam hauv 2021.
Tab sis cov kws tshaj lij kev lag luam tseem kwv yees kev loj hlob - 98% ntawm cov neeg teb tau kwv yees tias lawv cov kev siv nyiaj XR yuav nce li nruab nrab (70%) lossis ntau (28%) hauv xyoo tom ntej. Kev lag luam tab tom tshawb nrhiav NextGen thev naus laus zis, ib yam nkaus; 54% ntawm cov neeg teb cov lus nug tab tom tsim lossis nqis peev hauv Web3 lossis metaverse.
Cov neeg teb xov tooj tseem ntseeg tias XR thiab NextGen muaj kev sib raug zoo, nrog cov neeg teb feem ntau (88%) pom zoo tias XR yog lub qhov rooj rau NextGen thev naus laus zis thiab NextGen nyob ntawm XR.
XR tau mus rau qhov tseem ceeb, Cov kev txwv rau kev txais yuav tseem nyob
"Kev lag luam tau ua tiav ntau yam txij li peb tau tshaj tawm peb qhov kev tshawb fawb thawj zaug hauv 2016. Lub sijhawm ntawd, cov xov xwm loj tshaj plaws tau npog cov kab mob kis zoo li Pokémon Go thiab tsis ntseeg tias kev siv thev naus laus zis yuav muaj ntau dua li lub teeb hauv lub lauj kaub," said. Ronald Y. Koo, tus thawj coj ntawm Perkins Coie's Interactive Entertainment pab pawg. "Tab sis peb cov kev tshawb fawb qhia tau tias XR-thiab NextGen thev naus laus zis- tau tsoo lub ntsiab lus tseem ceeb. Piv txwv li, peb cov neeg teb tau pom qhov kev txhim kho tseem ceeb hauv qhov zoo ntawm cov ntsiab lus zoo, uas tau suav tias yog qhov teeb meem loj tshaj plaws rau kev saws me nyuam txij li thaum peb pib ua qhov kev tshawb fawb no. "
Txawm hais tias kev lag luam kev txhim kho nyob rau hauv kaum xyoo dhau los los yog li ntawd, cov teeb meem rau kev saws me nyuam tseem nyob. Kwv yees li ib feem peb ntawm cov neeg teb (29%) hais txog qhov tsis muaj kev paub txog cov neeg siv khoom raws li qhov cuam tshuam loj rau kev saws me nyuam. Lwm tus hais tias cov neeg siv kev paub dhau los (54%) thiab cov ntsiab lus muab (49%) yog lwm yam teeb meem rau kev saws me nyuam.
Cov neeg tau txais txiaj ntsig thaum ntxov ntawm XR thiab NextGen Technologies
Thawj thawj zaug, 2021 daim ntawv ntsuam xyuas tau txheeb xyuas qhov kev tshawb pom los ntawm kev xav ntawm cov neeg tsawg thiab cov poj niam cov tuam txhab thiab ua pov thawj tias kev lag luam tau muaj ntau haiv neeg. Xyoo no, kwv yees li ib nrab (45%) ntawm cov neeg teb (ntawm ib nrab ntawm cov neeg tau txais kev qhuas los ntawm cov neeg tsawg lossis cov koom haum poj niam) tau pom zoo tias muaj kev sib koom ua lag luam peev nyiaj rau ntau haiv neeg thiab poj niam-tsim startups hauv lub ntiaj teb tech.
Tab sis cov txiaj ntsig kev tshawb fawb kuj tseem thawb rov qab rau cov lus thov los ntawm qee tus neeg sab hauv kev lag luam uas XR thiab NextGen yuav ua rau muaj kev sib raug zoo thiab kev ncaj ncees. Feem ntau (58%) ntawm cov neeg teb xav tias cov neeg tau txais txiaj ntsig zoo, cov kws tshaj lij ua haujlwm thiab cov neeg ua haujlwm hauv kev lag luam yuav yog cov neeg tau txais txiaj ntsig ntawm cov thev naus laus zis nyob ze thiab nruab nrab.
Jason Schneiderman, tus thawj coj ntawm Pab Pawg Sib Tham Kev Lom Zem ntawm Perkins Coie tau hais tias "Qee qhov kev tshwm sim no tsis xav tsis thoob - ib qho kev siv tshuab tshiab yuav raug siv los ntawm cov neeg tau nyiaj ntau dua ua ntej nws pheej yig dua rau kev saws me nyuam," said Jason Schneiderman, co-chair ntawm Interactive Entertainment pab pawg ntawm Perkins Coie. "Nws kuj yog qhov zoo uas pom tias kev lag luam tau nce qib hauv cov tuam txhab nyiaj txiag uas muaj los ntawm cov pab pawg tsis muaj npe. Tab sis peb cov txiaj ntsig kuj tseem ua kom pom tseeb tias tseem muaj kev ua haujlwm los ua cov khoom lag luam uas muaj rau ntau tus neeg. "
Hais txog Perkins Coie LLP
Perkins Coie yog lub tuam txhab kev cai lij choj thoob ntiaj teb uas paub txog kev muab cov txiaj ntsig zoo, cov tswv yim daws teeb meem thiab cov neeg siv khoom tshwj xeeb rau cov teeb meem tseem ceeb rau peb cov neeg tau txais kev vam meej. Nrog ntau tshaj 1,200 tus kws lij choj hauv chaw ua haujlwm thoob plaws Tebchaws Meskas thiab Asia, peb muab tag nrho cov tuam txhab kev lag luam, kev hais plaub ntug kev lag luam, cov tswv cuab kev txawj ntse, thiab cov lus qhia txog kev cai lij choj rau ntau tus neeg siv khoom, suav nrog ntau lub tuam txhab tshiab tshaj plaws hauv ntiaj teb thiab cov thawj coj hauv kev lag luam. nrog rau cov koom haum pej xeem thiab cov koom haum tsis muaj txiaj ntsig.
Muaj mob
Cov Lus Nug Media:
Justin Cole, [email tiv thaiv]
Lub taub hau ntawm Media Relations
Tau qhov twg los: https://thenewscrypto.com/web3-and-the-metaverse-will-accelerate-immersive-technology-says-perkins-coie-xr-report/