Warner Bros nqis peev hauv Meta Fashion Group

Warner Music Group thiab DressX, lub khw muag khoom digital zam, tau koom tes los muab Web3 kiv cua thiab suab paj nruag aficionados nrog virtual khoom, los yog "verch," raws li lawv nyiam hu nws. Ib txheej ntawm 3D avatars nrog ntau theem ntawm kev cais tawm yuav raug tsim los ntawm kev koom tes tshiab.

Warner Music Company Chief Digital Officer, Oana Ruxandra, piav qhia tias vim li cas qhov kev txiav txim siab los tsim cov khaub ncaws digital tso ob tus neeg ua yeeb yam thiab cov kiv cua ib kauj ruam ua ntej, vim tias kev hloov pauv ntawm tus password thiab tus neeg siv lub npe nkag mus rau kev txheeb xyuas digital hauv Web3 twb tau ua tiav lawm.

Ms. Ruxandra ntseeg hais tias "qhov kev piav qhia ntawm peb cov cim digital tshiab yuav yog qhov tseem ceeb - yog tias tsis yog li ntawd - dua li qhov peb piav qhia peb tus kheej lub cev yog tias koj txiav txim siab los ntawm kev sib cuam tshuam loj heev." Qhov tseeb, cov chaw sib tham uas paub zoo tshaj plaws, suav nrog Facebook thiab Instagram, yog sib xws nrog 3D hnav avatars.

WMG nkag mus rau Web3 Space

Kev koom tes tseem ceeb tau raug ntaus los ntawm lub tuam txhab suab paj nruag loj heev txog tam sim no xyoo no. Lub Warner Cov Kwv Tij Ameslikas koom tes nrog Lub Sandbox (SAND), qhov kev ua si zoo-paub blockchain-raws li, los txhim kho lawv cov kev ua suab paj nruag thawj zaug. Nrog suav tsis txheeb lub sijhawm rau kev sib cuam tshuam ntawm cov kiv cua thiab cov neeg ua yeeb yam, nws zoo li lub hybrid ntawm qhov chaw ua yeeb yam thiab lub tiaj ua si rau suab paj nruag.

Thib ob, los ntawm kev koom tes nrog OpenSea, qhov loj tshaj plaws Kev ua lag luam NFT, los tsim cov nplooj ntawv kho kom haum rau kev sau cov neeg ua yeeb yam ntawm cov thawj coj NFT platform, cov ntaub ntawv tseem ceeb tau lees paub nws txoj kev mob siab rau Web3.

Thib peb, Warner Music Group (WMG) tau tsim thaj chaw tshwj xeeb rau NFT thiab Web3 cov haujlwm. NFT Cov Ntaub Ntawv Pass yog muaj rau cov neeg nyiam crypto nrhiav cov khoom tshwj xeeb los ntawm lawv cov kws ntaus nkauj nyiam. NFT Cov Ntaub Ntawv Pass yuav, nyob rau qee qhov xwm txheej, muab kev ua tswv cuab ntawm lub suab paj nruag ntxiv rau kev ua yeeb yam dhau los rau tus kheej cov xwm txheej tshwj xeeb xws li ntsib & txais tos.

Web3 Push

Cov suab paj nruag, nrog rau kev lom zem loj heev, koom tes nrog Lub Sandbox ntawm Animoca Hom los qhia txog ib puag ncig virtual nrog lub suab paj nruag thaum Lub Ib Hlis xyoo no. Warner Music Group thawj zaug rau hauv lub lag luam Web3 suav nrog kev nrhiav tau ntawm "Estate."

Txhawm rau teeb tsa qhov xwm txheej, nws tau hais tias "ESTATE" yuav ua tus kav dej rau Warner cov kws ua yeeb yam kom tshwm sim hauv cotaverse. Nws yog tus ntoo khaub lig ntawm lub suab paj nruag kev lom zem ua si nrog rau qhov chaw ua yeeb yam.

Ib hlis tom qab, Warner, ib daim ntawv teev npe, nkag mus hauv blockchain gaming kev lag luam los ntawm kev koom tes nrog Splinterlands, tus tsim tawm. Lub hom phiaj ntawm qhov kev pom zoo yog tsim kom muaj kev sib raug zoo hauv xov tooj ntawm tes, muaj kev ua si los ntawm kev hloov mus rau arcade-style gaming los txhawb kev txhim kho hauv zej zog kom zoo dua li kev ua si ib txwm ua-rau-tau txais (P2E).

Scope ntawm Digital Fashion rau Musicians & Celebrities

Ntxiv rau kev ua haujlwm nrog nrog rau kev nqis peev hauv khw muag khaub ncaws online DRESSX, Warner Music Group tau xaiv WMG cov kws ua yeeb yam uas yuav muaj lub platform los tsim lawv cov khaub ncaws virtual ua tsaug rau qhov kev sib raug zoo no.

Qhov kev pom zoo hais tias cov kws ua yeeb yam yuav ua haujlwm ze nrog DRESSX los tsim thiab qhia 3D thiab AR cov khaub ncaws virtual rau cov kiv cua kom tau txais thiab txaus siab rau ntawm Instagram, Snapchat, nrog rau lwm lub platform. Qhov kev pom zoo yuav muab cov kiv cua ntau txoj hauv kev los qhia lawv txoj kev txhawb nqa rau cov kws ntaus nkauj thaum qhib txoj hauv kev tshiab rau cov kws ua yeeb yam kom tau nyiaj.

"Qhov kev piav qhia ntawm peb lub neej yav tom ntej digital yuav yog qhov tseem ceeb sib npaug thiab, yog tias koj ntsuas los ntawm qhov ntim ntawm cov neeg sib cuag, tej zaum tseem ceeb tshaj li qhov peb piav qhia peb tus kheej li cas," hais Oana Ruxandra, Chief Digital Officer thiab EVP, ntawm Kev Lag Luam. Kev loj hlob ntawm Warner Music Group.

Tsim kom muaj kev sib koom tes hauv Web3, nws txuas ntxiv, yuav yog qhov tseem ceeb rau lub tuam txhab mus tom ntej. Raws li Daria Shapovalova zoo li Natalia Modenova, tus tsim ntawm DRESSX, cov khoom los ntawm cov neeg hu nkauj "yuav muaj tseeb yog lub hauv paus ntawm cov khaub ncaws virtual ntawm cov kiv cua," ib yam li nws nyob hauv lub neej tiag tiag.

Lawv hais tias "kev zam digital yog qhov nruab nrab ntawm cov duab rau kev sib txuas lus thiab tsim kev sib txuas hauv online." Tag nrho cov no ua pov thawj tias lub ntiaj teb virtual yog kev txuas ntxiv ntawm lub ntiaj teb lub cev. Celebrity zam kev sib koom tes hauv lub neej tiag tiag yog kev lag luam vam meej. Harry Styles nrog Gucci, Billie Eilish nrog Nike, Bad Bunny nrog Adidas, nrog rau Tyler tus Creator nrog Converse yog ob peb qhov kev sib koom tes tsis ntev los no.

Metaverse Tej zaum tsuas yog Qhov Loj Tom ntej

Tab sis lub teev twb pib tig mus rau lub cotaverse xyoo no. Yav tas los Topshop tus neeg koom tes thiab supermodel Kate Moss tau koom nrog cov tuam txhab jewelery Messika los ua qhov zoo li tus avatar tshwj xeeb ntawm Lucy Yeomans 'kev sib tham sib style game Drest.

Tsis tas li ntawd, thawj mint hla ntawm lub vev xaib tshiab 3-raws li retro zam daim ntawv lo MNTGE nyuam qhuav luam tawm lub lim tiam no. Daim ntawv lo yuav koom tes nrog cov kws ua yeeb yam los tsim cov khaubncaws sab nraud povtseg, lossis INKS, kom muab tso rau ntawm cov khoom qub qub ntawm cov khaub ncaws qub. Nws tau koom tes tsim los ntawm Adidas tus koom nrog Sean Wotherspoon, tus tsim suab paj nruag Nick Adler, thiab cov kws tshaj lij kev lag luam Brennan Russo.

Shapovalova thiab Modenova pom zoo, hais tias, "Nws yog qhov zoo uas pom tias muaj coob tus neeg koom nrog kev ntseeg siab rau hauv txoj haujlwm tshiab no uas tau hloov pauv kev lag luam zam heev."

Txij li thaum DRESSX tau tshaj tawm xyoo 2020, tam sim no muaj ntau dua 3,000 cov khoom lag luam digital muaj, ua rau nws yog qhov chaw lag luam loj tshaj plaws rau digital-tsuas yog zam. Nrog rau ntau lub tuam txhab, DRESSX tau koom tes nrog Coca-Cola, Google, Snapchat, Roblox, Meta, thiab Farfetch.

xaus

Warner Music Group, ib tug American conglomerate ntawm cov ntaub ntawv sau npe thiab kev lom zem kev lag luam, tsis ntev los no tau koom tes nrog DressX, ib tug digital khw muag khoom ntawm cov khaub ncaws, thiab ua lag luam nyob rau hauv lub tuam txhab. Raws li qhov kev pom zoo, DressX thiab Warner Recording cov kws ua yeeb yam yuav ua haujlwm ua ke los tsim thiab tso tawm 3D nrog rau AR cov khaub ncaws virtual uas cov kiv cua tuaj yeem nkag mus thiab sau rau ntawm ntau lub vev xaib social media, suav nrog Instagram, Snapchat, nrog rau lwm cov koom tes hauv platform.

DressX tau koom tes nrog Meta (yav dhau los Facebook) ua ntej lub caij ntuj sov no thiab pib muag khaub ncaws hauv Mark Zuckerberg-coj lub tuam txhab Avatar Store. Qhov no yog thawj zaug ntawm lub npe zam uas tau yug los digitally muaj lub sijhawm los mus koom ib qho kev tshwm sim los ntawm kev sib tham kev sib tham mogul ntawm cov khoom kim heev zoo li Prada, Balenciaga, thiab Thom Browne.

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