Raws li lub sijhawm tau nruj dua hauv khw muag khoom, Walmart yog caum tus tshiab sab hustle.
Lub khw muag khoom loj, paub txog kev muag khoom noj, tshuaj txhuam hniav, khoom ua si thiab ntau dua hauv nws cov khw muag khoom loj, xav muag ntau dua ntawm nws cov thev naus laus zis thiab kev pabcuam rau lwm lub tuam txhab. Hnub Thursday, nws tau tshaj tawm qhov kev pom zoo nrog salesforce txhawm rau txhim kho kev muag khoom ntawm nws GoLocal qhov kev pabcuam xa khoom, uas tso tseg kev yuav khoom ntawm cov neeg siv khoom lub qhov rooj; thiab Store Assist, uas pab cov neeg ua haujlwm sai dua thiab raug xaiv thiab ntim cov xaj rau kev tuaj tos thiab xa khoom.
Pib lub caij nplooj ntoo hlav no, cov kev pabcuam yuav muab los ntawm Salesforce thiab teev nyob rau hauv nws lub khw app rau kev lag luam.
Walmart qhov kev thawb zaum kawg los ua lag luam nws cov thev naus laus zis los raws li lub khw muag khoom ib puag ncig tau tawv dua. Inflation muaj yuam cov neeg yuav khoom siv nyiaj ntau dua rau qhov tsim nyog, tsav tsheb kev muag khoom ntau dua ntawm Walmart cov khoom noj. Tab sis lub tuam txhab tseem muag tsawg dua cov khoom lag luam zoo li cov khoom siv hluav taws xob, khaub ncaws thiab lwm yam khoom muag.
Walmart Ntiaj Teb Tus Thawj Saib Xyuas Kev Siv Tshuab Suresh Kumar tau hais tias qhov kev pom zoo nrog Salesforce yuav pab Walmart txhim kho kev paub rau cov neeg yuav khoom.
"Los ntawm kev nqa lwm tus neeg muag khoom, peb tuaj yeem nkag siab tias cov neeg siv khoom xav tau dab tsi nyob rau hauv kev mus ncig ua lag luam thiab tom qab ntawd tuaj yeem txhim kho peb cov khoom kom muaj peev xwm pab tau cov neeg siv khoom txawm tias yuav ua li cas, qhov twg los yog thaum lawv mus yuav khoom," nws hais. "Qhov kawg yuav muaj txiaj ntsig rau peb thiab vim tias peb yuav txuas ntxiv txhim kho peb cov khoom."
Piv txwv li, raws li Walmart's GoLocal muaj ntau pob khoom xa tawm los ntawm cov khw muag khoom ntau dua, nws cov neeg tsav tsheb yuav muaj txoj hauv kev ntau dua, nws hais. Qhov ntawd ua rau tus nqi ntawm Walmart lub sijhawm xa khoom kawg thiab tso cai rau tus neeg tsav tsheb tshem tawm cov neeg siv khoom cov pob khoom los ntawm ntau lub khw muag khoom hauv ib qho chaw nres tsheb.
Walmart tau nrhiav txoj hauv kev tshiab thiab muaj txiaj ntsig ntau dua los tig nws ntau lab tus neeg siv khoom thiab ntau dua 5,300 Asmeskas cov khw muag khoom thiab cov koom haum hauv tsev rau nyiaj ntau dua. Cov kev siv zog no suav nrog kev loj hlob ntawm nws cov lag luam tshaj tawm, Walmart Connect; nyiam cov neeg muag khoom ntau dua rau nws qhov chaw lag luam thib peb thiab muag lawv cov kev pabcuam ua tiav; thiab them nyiaj rau Walmart Luminate, tus neeg siv khoom pom cov cuab yeej rau cov tub lag luam thiab cov neeg muag khoom. Nws tau tsim thiab txhawb nqa ib tug nyiaj txiag technology startup. Nws kuj tau tshaj tawm Walmart +, ib qho kev pabcuam subscription uas yog tus muag khoom cov lus teb rau Amazon Prime.
Walmart pib GoLocal hauv 2021 thiab tau kos npe rau cov neeg siv khoom, kuj muaj tsev Depot thiab Chico. Nws pib muag Khw Assist, thev naus laus zis uas nws cov neeg ua haujlwm hauv khw siv, thaum lub caij ntuj sov.
Nrog rau kev txav mus los, Walmart tab tom noj ib nplooj ntawv los ntawm kev sib tw Amazon phau ntawv ua si. Ob xyoos dhau los, Amazon tau tso cai rau nws cov nyiaj siv nyiaj tsawg-tsawg checkout technology, hu ua "Just Walk Out," thiab sau npe siv tshav dav hlau, chaw ua si nawv, arenas thiab ib lub khw muag khoom Missouri coj cov thev naus laus zis mus rau lawv lub khw. Nws tseem ntsia muag nws palm-scanning them nyiaj system thiab launched ib qho kev pabcuam analytics qhov twg cov npe them rau cov ntaub ntawv ntawm lawv cov khoom ua haujlwm li cas hauv Amazon lub khw muag khoom lub cev.
Walmart tsis tau nthuav tawm cov ntsiab lus ntawm kev cog lus ua lag luam lossis kwv yees tias nws txoj kev lag luam loj npaum li cas tuaj yeem dhau los. Tsis tau nws tab tom qhia txog kev loj hlob. GoLocal tau ua ntau dua 3 lab xa khoom txij thaum nws pib, Walmart tau hais. Nws tau tshaj 1 lab xa khoom thaum lub Yim Hli.
Walmart cov lag luam tshiab tau dhau los ua ib feem ntawm lub tuam txhab cov nyiaj tau los hu, ib yam nkaus. Thaum Lub Kaum Ib Hlis, Walmart Tus Thawj Saib Xyuas Nyiaj Txiag John David Rainey tau hais tias lub tuam txhab tau ntxiv ntau dua 8,000 tus neeg muag khoom rau nws qhov kev lag luam thib peb hauv lub quarter thib peb. Nws cov lag luam digital tshaj tawm tau nce ntau dua 30% hauv peb lub hlis twg hauv ntiaj teb, coj los ntawm 40% kev loj hlob hauv Walmart Connect hauv Asmeskas thiab tshaj tawm ntawm Flipkart, qhov chaw lag luam e-lag luam hauv Is Nrias teb uas nws feem ntau yog tswv.
Salesforce Chief Product Officer David Schmaier tau hais tias cov khw muag khoom tau tshaib plab rau cov kev daws teeb meem thaum lawv sim ua kom cov neeg siv khoom muaj kev cia siab siab thiab leej twg hloov ntawm kev yuav khoom hauv khw, xaj kev yuav khoom rau lawv lub tsev thiab khaws cov khoom hauv online hauv khw lossis chaw nres tsheb. Raws li Salesforce cov ntaub ntawv, 1 ntawm 5 qhov kev txiav txim online tau tso rau hnub so ua ntej Christmas tau tuaj tos ntawm lub khw.
Walmart yuav sawv hauv nws lub khw app raws li thev naus laus zis los ntawm cov khw muag khoom thiab rau cov khw muag khoom, nws hais ntxiv.
Txawm li cas los xij, txawm tias tag nrho nws tau muab rau lwm lub tuam txhab, Walmart tseem nco ntsoov tsis muab nws cov kua ntses zais cia, hais tias Kumar, lub tuam txhab thev naus laus zis. Qee qhov ntawm nws cov thev naus laus zis yuav tsis raug muag.
Nws tau hais tias "Peb tau txiav txim siab tiag tiag los ntawm kev xaiv hom technologies uas peb xav muab rau lwm lub lag luam," nws hais.
- CNBC's Annie Palmer tau pab txhawb rau zaj dab neeg no.
Tau qhov twg los: https://www.cnbc.com/2023/01/12/walmart-teams-with-salesforce-to-sell-tech-to-retailers.html