VeChain's $ 100M kev txhawb nqa nrog UFC

Blockchain logistics tuam txhab lub VeChain Foundation tau kos npe rau ntau xyoo kev lag luam koom tes nrog qhov kawg sib ntaus sib tua Championship (UFC) muaj nqis ze li ntawm $ 100 lab, dhau los ua UFC thawj txheej-1. blockchain cov neeg koom tes.

UFC yog tus txhawb nqa loj tshaj plaws thiab cov koom haum ua yeeb yam rau Mixed Martial Arts (MMA) thiab VeChain cov khoom lag luam thiab cov khoom lag luam yuav koom ua ke thoob plaws UFC hauv cov xwm txheej nyob, hauv-kev tshaj tawm, kev tshaj tawm thiab lwm qhov chaw.

Qhov kev pom zoo tau tshaj tawm tias muaj nqis yuav luag $ 100 lab dhau qhov kev koom tes tsawg kawg tsib xyoos, raws li qhov tsis qhia npe hais tawm los ntawm Sports Business Journal. Paul Asencio, UFC tus thawj tswj hwm laus ntawm kev koom tes thoob ntiaj teb, tau hais tias UFC cov nyiaj tau los ntawm kev txhawb nqa tau nce 30% los ntawm cov ntaub ntawv uas twb tau tawg lawm 2021 los ntawm qhov kev pom zoo.

Kev sib koom tes tau pib tam sim ntawd thiab VeChain cov cuab tam yuav pib tshwm sim thaum Lub Rau Hli 11 thaum muaj kev tshwm sim UFC hauv Singapore.

VeChain yog ib lub lag luam tsom mus rau txheej-1 ecosystem nrog rau qhov tseem ceeb ntawm cov saw hlau taug qab. Kev sib koom tes pom muaj kev hloov pauv loj los ntawm Vechain lub frugal thawj peb lub hlis twg. Daim ntawv tshaj tawm nyiaj txiag tshaj tawm hauv lub Tsib Hlis qhia txog VeChain Foundation tsuas yog siv ib ncig ntawm $ 4 lab nyob rau hauv Q1, nrog tsawg dua $ 660,000 siv rau kev lag luam, tab sis nws tau txais ib qho loj $ 1.2 billion "ua tsov rog hauv siab."

VeChain tau hais tias kev koom tes yog "ib qho ntawm kev sib koom ua ke sib sib zog nqus hauv cov cuab yeej tseem ceeb UFC ntawm txhua tus neeg txhawb nqa hauv UFC keeb kwm," nrog UFC kwv yees VeChain lub hom yuav ncav cuag 900 lab TV tsev neeg hauv 175 lub teb chaws.

Raws li ib feem ntawm qhov kev pom zoo, VeChain yuav muaj UFC cov npe sib ntaus sib tua cov npe, tam sim no hu ua "UFC Rankings Powered by VeChain," nrog rau cov khoom muaj npe nyob hauv lub nplhaib sib ntaus ntawm txhua qhov xwm txheej.

VeChain yuav txhawb nqa ntxiv hauv qhov chaw ntawm cov khoom siv digital, thiab ob lub tuam txhab yuav tsim cov ntsiab lus rau UFC cov kev tshaj tawm thiab lwm cov platforms digital, uas UFC kwv yees yuav ncav cuag 200 lab tus tib neeg.

Ib xyoos ib xyoos "Brand Ambassador fund" tseem yuav muab sijhawm them nyiaj rau UFC cov neeg ncaws pob uas koom nrog kev lag luam rau VeChain.

Related: Blockchain, crypto teeb tsa los coj kev lag luam kis las dhau NFT cov khoom sau

UFC tau koom tes ntev nrog blockchain thiab crypto tuam txhab. Ib qho ntawm UFC qhov kev koom tes loj tshaj plaws yog nws $ 175 lab deal nrog Crypto.com, uas pom cov crypto pauv tau dhau los ua UFC's "Cryptocurrency Platform Partner," nrog fighters tau txais nyiaj tshwj xeeb kiv cua hauv Bitcoin (BTC) los ntawm kev sib koom tes.

Crypto.com kuj tau tso tawm thawj zaug tso cai UFC nonfungible token (NFT) sau thaum lub Kaum Ib Hlis 2021, thiab UFC tau txuas ntxiv mus tso tawm ntau daim ntawv tso cai NFTs nrog NFT tus tsim tawm Dapper Labs.

Thaum Lub Peb Hlis 2021, lub crypto-tsuas yog twv txiaj yuam pov thiab kev ua si betting platform Stake tau los ua UFC's "Thawj Tus Neeg Ua Haujlwm Betting Partner" rau nws. Asia thiab Latin America kev lag luam.

Tau qhov twg los: https://cointelegraph.com/news/supply-chain-thwacking-vechain-s-100m-sponsorship-deal-with-ufc