Nonfungible tokens, lossis NFTs, tau dhau los ua ib qho ntawm cov kev lag luam sib tham tshaj plaws hauv qhov chaw crypto xyoo no. Ib tsab ntawv ceeb toom tsis ntev los no los ntawm Cointelegraph Kev Tshawb Fawb pom tias NFT muag yog tsom rau $ 17.7 billion cov ntaub ntawv los ntawm qhov kawg ntawm 2021.
Qhov no yuav yog qhov zoo heev, vim tias ntau lub npe tseem ceeb tau pib tsim NFTs. Raws li kev tshawb fawb tsis ntev los no los ntawm Bain & Company thiab online khoom kim heev zam platform Farfetch, kev sib cuam tshuam digital nrog cov neeg siv khoom tau dhau los ua qhov tseem ceeb rau cov hom. Daim ntawv tshaj tawm tshwj xeeb hais tias "kev sib cuam tshuam digital nrog cov phooj ywg tau nce siab thaum xaiv yuav khoom." Yog li ntawd, nonfungible tokens khi ncaj qha rau cov hom thiab lawv cov neeg siv khoom tam sim no tseem ceeb dua li yav dhau los.
Nkag siab txog qhov txiaj ntsig txhais li cas rau zam NFTs
Thaum nws tseem ceeb heev uas cov ntawv tseem ceeb xws li Adidas, Dolce & Gabbana thiab lwm tus tau tso tawm NFTs, cov khoom siv hluav taws xob tom qab cov tokens uas tsis muaj txiaj ntsig tau ua pov thawj tias yog tus yuam sij tiag tiag rau kev ua lag luam zam. Karinna Grant, tus thawj coj ntawm tus thawj coj ntawm The Dematerialised, lub khw muag khoom digital zam, hais rau Cointelegraph tias cov khoom siv hluav taws xob yog dab tsi muab lub hom phiaj thiab tus nqi tsis muaj txiaj ntsig:
"Ib yam li hauv lub neej tiag tiag, qhov twg daim npav lub cev tuaj yeem luam theej koj nkag mus rau hauv lub club, kev siv hluav taws xob tuaj yeem yog txhua yam los ntawm kev siv NFT raws li kev ua tswv cuab dhau mus rau lub peev xwm los hnav cov khoom vaj khoom tsev hauv kev ua si, lossis koom nrog kev ruaj ntseg lossis kev sib raug zoo. Lub luag haujlwm tau txais txiaj ntsig rau cov neeg yuav khoom ntawm NFT. "
Grant tau sau tseg tias Dematerialized tau sim nrog ntau hom kev siv hluav taws xob nrog txhua tus zam NFT drips lub platform tau pib. Nws tau piav qhia tias kev tshaj tawm yav dhau los tau suav nrog cov khoom siv xws li hnav lossis ua si nrog 3D khoom vaj khoom tsev hauv qhov muaj tiag, lossis qhib kev nkag mus rau cov zej zog hom. "Nrog Rebecca Minkoff qhov muag-tawm NFT sau nyob rau lub Cuaj Hli, qib siab tshaj plaws ntawm NFTs qhib VIP nkag mus rau cov kev paub txog hom rau ib xyoos." Nws hais ntxiv tias: "Karl Lagerfeld's "x Endless" sau tau muab sijhawm rau cov tswv ntawm Karl cov khoom sau, daim pib IRL thiab URL rau cov khoom lag luam hauv Paris xyoo 2022, uas yuav nthuav tawm lwm qhov kev tshaj tawm uas tsuas yog Karl cov tuav yuav raug caw tuaj koom. ”
Nws tau dhau los ua qhov tseeb tias NFTs zam yuav tsum muaj qee hom kev koom tes nrog cov neeg siv khoom, tso cai rau cov hom lag luam cuam tshuam nrog tib neeg hauv lub cev thiab lub ntiaj teb digital. Avery Akkineni, tus thawj tswj hwm ntawm VaynerNFT - ib lub koom haum pab tswv yim NFT - hais rau Cointelegraph tias thaum lub sijhawm siv hluav taws xob ntawm qee qhov NFTs tuaj yeem tsuas yog rau kev kos duab, cov hom lag luam tsim NFTs xav tau kev ua haujlwm tob dua tsim los ntawm cov zej zog uas twb muaj lawm.
Piv txwv li, Akkineni qhia tias VaynerNFT tsis ntev los no tau pab lub ntiaj teb zam lub tsev, Coach, tshaj tawm nws thawj NFT sau, uas featured yim Coach Holiday tsiaj los ntawm hom 'Snow City digital game. Akkineni tau hais ntxiv tias NFT tso tawm kuj yog ua kev zoo siab rau Coach lub hnub yug 80 xyoo, uas ua rau tsim 80 qhov tshwj xeeb cov duab kos duab uas muaj yim tus Coach hnub so.
Akkineni tau piav qhia tias txhua tus Coach digital NFT kuj tseem muab txoj cai rau cov thawj tswj hwm tau txais ib qho pub dawb ua-rau-order lub cev tsis zoo lub hnab hauv 2022. "Ib yam uas Coach xav ua yog tshawb nrhiav lub ntiaj teb tshiab ntawm NFTs, tab sis xav tau hauv ib txoj hauv kev uas yuav tsis ua lag luam rau lawv tus IP lossis hais kom cov neeg siv khoom them rau txhua yam, "nws hais. Txhawm rau kom muaj txiaj ntsig zoo nrog Coach zej zog, Akkineni tau hais tias Coach NFTs tau muab pub dawb rau lub Kaum Ob Hlis 17-24 xyoo no:
"Lub Coach NFTs tau thov ntawm Polygon blockchain. Tus kws qhia ua kom tsis txhob ua lag luam ntxov dhau thiab kawm txog qhov chaw los ntsuas qhov xav tau los saib seb lawv cov neeg tuaj saib puas txaus siab rau NFTs. "
Zam NFTs kuj yuav tsum ua haujlwm hauv Metaverse
Qhov tseeb tias cov npe tam sim no yuav tsum cuam tshuam nrog cov neeg siv khoom zoo thiab hauv lub neej tiag tiag kuj tau ntxiv ib txheej ntxiv ntawm kev siv hluav taws xob rau NFTs. Raws li Bain & Lub Tuam Txhab cov khoom lag luam khoom kim heev tshaj tawm hais tias, "cov ntsiab lus tshiab thiab cov kab lus - xws li metaverse, tus kheej ntawm qhov ntsuas, thiab cov khoom siv thev naus laus zis - yuav los ua ntej thaum kev lag luam loj hlob thiab hloov zuj zus."
Yog li ntawd, qee lub tuam txhab tau pib tshawb nrhiav NFTs hauv Metaverse. Piv txwv li, Pet Krewe - lub tuam txhab kev lag luam e-lag luam tsiaj - nyuam qhuav qhib qhov chaw lag luam digital hauv zej zog Metaverse hu ua "ShibaVerse." Allison Albert, tus tsim thiab tus thawj coj ntawm Pet Krewe, hais rau Cointelegraph tias lub tuam txhab tau txhawb nqa nws lub npe los ntawm kev nthuav tawm nws cov khaub ncaws NFT tsiaj hauv Metaverse uas muaj cov dev zais pa hu ua "Shibaloons."
Raws li Albert, Pet Krewe's NFTs yuav hnav raws li cov qauv tsim tshwj xeeb uas haum rau Shibaloons. Thaum Albert tau taw qhia tias cov khaub ncaws no tuaj yeem tuav thiab sib pauv ntawm cov dev Shibaloon sib txawv hauv ShibaVerse, Pet Krewe siv qhov chaw lag luam digital no ua lwm hom kev lag luam lossis kev lag luam. "Peb tuaj yeem txuas nrog cov neeg siv khoom nyiam dev hauv aub-centric Metaverse. Qhov no tau ncav cuag peb cov neeg siv khoom hauv ib qho kev lag luam sib txawv kiag li. "
Lub hnub nyoog 18-xyoo-laus zam daim ntawv lo Mishka kuj tau nkag mus rau NFT qhov chaw nrog nws lub ntsej muag nto moo logo. Kev sau ntawm 6,696 NFTs yog hu ua "The Keep Watch Crew," lossis "KWC" luv luv. Greg Mishka, tus tsim ntawm Mishka NFT thiab Keep Watch Crew, hais rau Cointelegraph tias Keep Watch yog lub cim tseem ceeb tshaj plaws thiab muaj npe nrov tshaj plaws ntawm Mishka, rau ob tus kiv cua thiab cov khaub ncaws thiab kev zam hauv zej zog.
Muab daim ntawv lo rau cov neeg siv muaj zog, Mishka piav qhia tias KWC NFTs yog tshooj tom ntej rau hom. "KWC yog koj daim pib mus rau qhov peb nyiam hu ua MISHKAVERSE. Cov khoom siv tam sim no suav nrog kev txo nqi rau lub neej thiab cov khoom siv tshwj xeeb, "nws piav qhia. Mishka ntxiv tias daim ntawv lo ua haujlwm ntawm kev sib koom ua ke Web3 ntsiab rau lawv lub vev xaib. "Qhov no yuav tso cai rau cov neeg siv khoom los txheeb xyuas NFTs lawv muaj txhawm rau nkag mus rau nplooj ntawv tshwj xeeb thiab poob ntawm lub vev xaib."
Yuav tsum zam NFTs tseem raug khi rau cov khoom siv lub cev?
Thaum lub txiaj ntsig ntawm kev zam NFTs txuas ntxiv dhau qhov tsuas yog muab cov khoom digital txuas nrog rau cov khoom siv lub cev, qee qhov hauv kev lag luam ntseeg tias qhov no tseem yog ib qho tseem ceeb tshaj plaws. Piv txwv li, Grant tau sau tseg tias kev sib txuas cov khoom siv lub cev rau digital NFTs yog ib feem tseem ceeb ntawm cov txheej txheem kev saws me nyuam rau cov tokens tsis tuaj yeem ntawm txhua pawg. Nws piav qhia:
"Peb muaj kev sib cais nthuav dav heev nrog peb cov zej zog tam sim no, nrog ib nrab thov kom muaj lub cev ntau dua thiab ib nrab nug ntau dua digital-tsuas yog. Txawm li cas los xij, thaum peb soj ntsuam sab nraud ntawm peb cov zej zog tam sim no tus lej ntau dua. Qhov no ua rau muaj kev nkag siab zoo li thawj zaug lossis cov tswv tshiab NFT tseem yuav muaj kev ntseeg ntau dua li cov khoom siv lub cev yog "muaj txiaj ntsig" ntau dua li cov digital.
Echoing Grant, Mishka tau hais tias nws yog ib qho tseem ceeb uas yuav tsum muaj cov khoom siv lub cev uas tuaj yeem thov lossis ua tiav los ntawm kev tau txais qee yam hauv Metaverse vim tias cov neeg siv khoom feem ntau tseem nyob hauv "lub ntiaj teb tiag."
Qhov no yog vim li cas nws yuav tsum tsis txhob tuaj raws li qhov xav tsis thoob tias lub ntsiab lus zam xws li Coach Gifted NFT cov tuav nrog lub cev ua-rau-order lub hnab tsis zoo. Interestingly txaus, txawm li cas los xij, Akkineni tau hais tias qee zaum NFT cov tuav tsis tau txhiv lawv cov khoom siv lub cev, uas tau ua pov thawj tias yog qhov teeb meem rau lwm cov tee cuam tshuam nrog cov neeg siv khoom muag. "VaynerNFT tau ua kev sib koom tes hu ua "Anwar Carrots x Veefriends," uas yog ib qho khoom muag muag ntawm Nordstrom thiab ua rau muaj rau txhua tus "Self-Aware Hare" NFT cov tuav. Nws tsuas yog tom qab qee qhov kev ceeb toom tias cov neeg tuav tau thov cov khoom siv lub cev, "nws hais.
Fashion NFTs yuav yog qhov sib txawv
Qhov nce ntawm NFTs hauv 2021 tau pom tias muaj kev loj hlob mus rau pem hauv ntej rau cov hom loj. Thaum cov tuam txhab xws li Nike twb tau ua cov kauj ruam nkag mus rau Metaverse, ntau daim ntawv lo yuav ua raws li kev cai. Qhov no tau dhau los ua qhov xwm txheej thaum lub ntiaj teb txav mus rau cov qauv kev lag luam digital, uas kuj tau txhawb nqa los ntawm qhov nce ntawm COVID-19. Piv txwv li, Albert tau piav qhia tias Pet Krewe tseem tsis paub meej tias COVID-19 yuav ua li cas rau xyoo 2022, ceeb toom tias cov saw hlau tam sim no tseem raug cuam tshuam:
"Peb yuav tsum tau tiv thaiv peb cov thawj koom ruam ntawm lwm cov nyiaj tau los. Nkag mus rau hauv qhov kev hloov pauv uas ua raws li peb tus kheej lub tuam txhab qhov tseem ceeb txhais tau tias peb tuaj yeem ntxiv cov nyiaj tau los ntxiv los ntawm kev kos duab NFTs thiab cov khoom siv digital. "
Grant tau hais ntxiv tias Lub Dematerialized zoo siab rau "kev hloov pauv tus cwj pwm," uas suav nrog kev siv NFTs los cuam tshuam txoj hauv kev tsim khoom. Txawm li cas los xij, nws yog ib qho tseem ceeb uas yuav tau taw qhia tias cov hom lag luam yuav ntsib kev nyuaj ntawm txoj kev.
Raws li Grant, cov ntawv zam yuav ntsib peb qhov teeb meem tseem ceeb, nrog rau thawj qhov kev hloov pauv hauv kev xav thaum nws los txog rau tus nqi ntawm Web3 thiab cov tswv cuab digital. Qhov thib ob, Grant tau piav qhia tias kev nkag siab lub hom phiaj thiab cov lus piav qhia ntawm NFT tso tawm yog qhov tseem ceeb: "Peb txhawb nqa kev tshaj tawm uas yog ib feem ntawm kev cog lus ntev rau Web3, tsis yog kev lag luam gimmick kom luv luv cov nyiaj tau los."
Thaum kawg, Grant tau taw qhia tias nws yuav nyuaj rau cov hom lag luam loj los xyuas kom meej 3D khoom vaj khoom tsev tsim cov kav dej hauv tsev. Txawm li cas los xij, Grant tseem muaj kev cia siab tias cov kev cov nyom no yuav raug daws: "Kev saws me nyuam tseem ceeb yuav tuaj raws li ntau lub khw muag khoom loj, cov neeg muaj kev cuam tshuam thiab cov neeg tsim khoom koom nrog."
Tau qhov twg los: https://cointelegraph.com/news/unlocking-utility-is-key-for-fashion-brands-launching-nfts-in-2022