Lub Metaverse tej zaum yuav yog lub tswv yim tawm tshiab, tab sis qhov cuam tshuam uas lub ntiaj teb zoo li kev ua si virtual tuaj yeem muaj rau ntawm trillion-duas khw muag khoom lag luam tsis ntev los no tau tshwm sim thaum Metaverse Fashion Week (MVFW). Qhov kev paub dhau los no tau muaj txij li Lub Peb Hlis 24-27, 2022, hauv Decentraland, qhov kev faib tawm virtual kev sib raug zoo ntawm Ethereum blockchain. Qhov kev tshwm sim hauv online tau nyiam ntau dua 70 hom, cov kws kos duab thiab cov neeg tsim qauv suav nrog cov npe loj xws li Tommy Hilfiger, Estée Lauder, Philipp Plein, Selfridges thiab Dolce & Gabbana.
Gigi Graziosi Casimiro, tus thawj coj ntawm Decentraland's Metaverse Fashion Week, hais rau Cointelegraph tias MVFW yog ib qho kev tshwm sim muaj ntau hom phiaj los txuas lub cev thiab digital zam nrog cov khoom lag luam ib txwm muaj thiab cov neeg tsim tshiab:
"MVFW yog qhov tseem ceeb vim nws txuas ntau qhov chaw ntawm lub cav loj dua hauv kev lag luam zam. Qhov kev tshwm sim no tso cai rau cov lag luam tshawb nrhiav qhov muaj peev xwm tshiab rau lawv cov kev tsim thiab kev sib txuas lus nrog cov neeg siv khoom. Peb tab tom tsim lub zej zog zam kom muaj zog dua hauv Decentraland uas tso cai rau tib neeg los qhia txog kev kos duab dhau qhov kev txwv lub cev. "
Txuas lub cev thiab digital
Tseeb tiag, MVFW muab kev pom rau yav tom ntej ntawm kev zam yuav zoo li cas, zoo li hom thiab designers tso tawm wearable nonfungible tokens (NFTs) ntawm 3D poj niam txiv neej avatars uas strutted hla fantasy-zoo li catwalks. Thaum lub tswv yim yuav zoo nkaus li tsis muaj tseeb - uas yog lub hom phiaj - cov neeg tsim khoom lag luam nto moo tau qhuas MVFW tias yog ib txoj hauv kev zoo siab tshaj plaws thiab muaj txiaj ntsig zoo rau cov hom lag luam txuas ntxiv nrog cov neeg siv khoom.
Avery Baker, tus thawj tswj hwm thiab tus thawj coj ua lag luam ntawm Tommy Hilfiger Global, hais rau Cointelegraph tias Tommy Hilfiger hom tau xav paub txog cov qauv tshiab thiab cov thev naus laus zis, tshwj xeeb tshaj yog cov uas tso cai rau daim ntawv lo txuas nrog cov neeg siv khoom tshwj xeeb:
"Cov neeg siv khoom txaus siab rau kev paub txog digital yeej tsis muaj zog dua thiab thaum peb sib koom ua ke hauv lub ntiaj teb digital thiab lub cev, Metaverse muaj sijhawm kawg rau kev muaj tswv yim, kev sib koom tes, kev hais dab neeg thiab kev tsim kho hauv zej zog. Txawm hais tias nws yog NFTs, avatar zam kev ua yeeb yam lossis lwm yam uas peb tseem tsis tau tshawb nrhiav, kuv zoo siab pom dab tsi yuav tshwm sim. "
Echoing Baker, American fashion designer Tommy Hilfiger hais Thaum lub sij hawm sib tham fireside tias Metaverse yog yav tom ntej ntawm kev zam uas tau tshwm sim ntawm MVFW. Hilfiger tau koom nrog Justin Banon, tus tsim ntawm Boson Protocol - Web3 raws tu qauv tsim txheej txheej kev lag luam hauv Metaverse - thiab Cathy Hackl, tus thawj coj ntawm MVFW. Thaum pib ntawm kev sib tham, Hilfiger tau hais tias:
"Nws yog ib feem ntawm peb DNA los puag yam tom ntej, thiab kuv ntseeg tiag tiag Metaverse yog tom ntej thiab yuav coj peb mus rau kev muaj tswv yim ntau dua, kev paub ntau dua thiab ntau lub sijhawm los tsim lub zej zog ntawm cov kiv cua thoob ntiaj teb."
Tus tsim qauv German zam Philipp Plein kuj tau koom nrog MVFW, nthuav qhia nws qhov tseeb digital-tsuas yog NFT sau hauv cov khoom tshiab tau txais $ 1.4 lab Plein Plaza, thaj av 176,528 square-foot ntawm thaj av hauv Decentraland metaverse.
Plein hais rau Cointelegraph tias nws tau xaiv los ua ib feem ntawm MVFW rau ob peb lub laj thawj, ib qho yog thawj qhov xwm txheej nws hosted hauv Decentraland tau ua tiav zoo heev. "Peb muaj peb qhov kev tshwm sim thawj zaug hauv Decentraland thaum Lub Ob Hlis xyoo no, uas muaj cov neeg hlau tiag tiag sawv cev peb lub suab hauv Metaverse. Peb tau nyiam tshaj 3,000 tus neeg tuaj koom thiab muag 11 khau ntaub nyob rau hauv ib teev los ntawm kev sib tw uas siv los ntawm NFT auction house Portion, "nws hais. Plein tau hais ntxiv tias lub sijhawm nruab nrab cov neeg tuaj koom siv ntawm nws qhov kev tshwm sim thawj zaug metaverse yog 40 feeb, uas yog ntev dua li lub sijhawm cov neeg siv khoom feem ntau. siv saib cov websites.
Tso lub teeb rau qhov no, Banon hais rau Cointelegraph tias cov hom lag luam tuaj yeem koom nrog cov neeg siv khoom zoo dua hauv Metaverse txij li qhov chaw virtual ua rau pom kev ciam teb ntawm lub cev thiab lub ntiaj teb digital. "Qhov peb tab tom pom yog cov khoom siv lub cev thiab cov khoom siv digital dhau los ua "digiphysical" - digital khi rau lub cev - lossis cov khoom siv lub cev uas muaj kev paub dhau los, "nws hais. Hais txog yuav ua li cas qhov no yuav ua si, Banon piav qhia meej tias Boson Protocol ua rau cov ntsiab lus digital thiab lub cev tuaj yeem sawv cev los ntawm NFT uas tuaj yeem ua si, pauv tau thiab programmable, ua rau Metaverse lub ntiaj teb zoo li kev ua lag luam. Nws tau hais tias "Qhov no yog txhua qhov kev sib koom ua ke rau hauv lub cev thiab kev sim ua lag luam digital," nws hais.
Txhawm rau muab qhov no tso rau hauv kev xav, Banon tau hais thaum lub sijhawm sib tham fireside tias yav tom ntej, tuaj yeem muaj lub qhov rais tso rau ntawm lub khw muag khoom Tommy Hilfiger uas muaj lub tsho digital uas tsis tuaj yeem yuav hauv khw. Yuav kom yuav cov khoom no, Banon tau sau tseg tias cov neeg siv khoom yuav tsum tau luam theej duab QR-code uas yuav coj lawv mus rau qhov chaw sib txawv, zoo li Decentraland, qhov twg yuav tsum tau ua si lossis nrhiav kom tau NFT. Qhov NFT no yuav muaj peev xwm qhib tau peb yam: cov khoom siv digital coj los hnav hauv Metaverse, lub cev lub cev uas tau txais txiaj ntsig NFT uas tuaj yeem thov los ntawm lub khw lossis lub vev xaib lossis kev sim NFT uas yuav muab cov neeg siv khoom nkag mus rau Tommy Hilfiger zam kev ua yeeb yam lossis kev tshwm sim hauv yav tom ntej. "Lub cev rau qhov kev paub digital rau cov khw muag khoom yog qhov Metaverse thiab Boson Protocol ua tau," piav qhia Banon.
Txawm tias tsuas yog ob peb loj hom tau dabbling hauv lub cev mus rau digital designs, Hilfiger tau tawm tswv yim thaum lub sij hawm sib tham fireside tias nws xav ua ib kauj ruam ua ntej ntawm kev sib tw. Nws hais tias:
"Lub Metaverse tso cai rau peb hloov pauv txoj kev muag khoom peb mus. Peb ib txwm nrhiav txoj hauv kev los ua kom cov khw muag khoom zoo siab vim peb paub tias nws tuaj yeem dhuav ua qhov peb tau ua xyoo dhau los, uas tsuas yog muag cov khoom siv lub cev xwb. Yog tias peb nyob hauv Metaverse, nws tso cai rau cov zej zog los tsim cov tawv nqaij digital, yuav, muag, pauv lawv lossis muab tso rau hauv avatars ua si nrog thiab tom qab ntawd sau cov khoom plig. "
Ntxiv rau cov khoom siv digital uas tau nthuav tawm ntawm 3D avatars, MVFW nthuav tawm cov khw muag khoom los ntawm cov khw muag khoom muag NFT cov khoom siv khi rau cov khoom siv lub cev. Piv txwv li, Privé Porter, tus thawj coj thoob ntiaj teb hauv cov khoom siv khoom kim heev, tau cog nws cov khoom kim heev rov qab muag khoom hauv Decentraland's Threedium Plaza. Thaum lub sijhawm plaub hnub, Privé Porter nthuav tawm plaub lub hnab 3D NFT Hermès tshaj $ 500,000 hauv tus nqi.
Jeffrey Berk, co-founder ntawm Privé Porter, hais rau Cointelegraph tias lub tuam txhab tsis tau dabbled hauv e-lag luam ua ntej, ceeb toom tias Privé Porter tau tshaj li $ 130 lab nyiaj tau los txog rau hnub no, feem ntau tawm ntawm nws tus account Instagram. Berk tau sau tseg tias tseem muaj lub cev Privé Porter nyob hauv Miami's Brickell City Center. Raws li Berk, Privé Porter npaj yuav koom nrog kev lag luam e-lag luam kom ncav cuag lwm lub platform thiab nthuav dav, uas yog vim li cas tus neeg muag khoom tau nthuav tawm 3D NFT Hermès Birkin thiab Kelly handbags thaum MVFW. Berk tau hais tias "Peb tab tom muab kev koom tes ntau dua li lwm tus muag Birkin hnub no," Berk hais.
Berk tau piav qhia tias cov neeg siv khoom uas tuaj xyuas Privé Porter pop-up tuaj yeem cuam tshuam nrog cov khoom los ntawm nyem rau ntawm lub hnab 3D. Boson Protocol's thev naus laus zis tom qab ntawd tsim qhov pop-up interface nrog cov duab, piav qhia thiab lwm yam ntaub ntawv tshwj xeeb rau cov khoom. Yog tias ib tus neeg siv khoom xav yuav lub hnab, lawv yuav raug nug kom paub meej txog kev lag luam blockchain uas ua rau Boson Protocol cov ntawv cog lus ntse tau txais kev saib xyuas ntawm cov nyiaj them poob haujlwm thiab muab NFT Voucher, txhiv tau rau lub cev zoo.
"Tus neeg yuav khoom yuav txiav txim siab hloov pauv, pauv lossis txhiv NFT Voucher rau cov khoom siv lub cev," piav qhia Berk. Nws hais ntxiv tias yog tias tus neeg siv khoom txiav txim siab txhiv daim npav rho nyiaj, Privé Porter yuav xa cov khoom thiab muab tus neeg siv khoom Privé "A-NFT," uas yog ib qho pov thawj uas tsis muaj txiaj ntsig uas tus nqi ntawm qhov muag tau sau tseg mus ib txhis ntawm blockchain. Txawm hais tias MVFW tau xaus rau lub Peb Hlis 27, Berk tau hais tias Privé Porter pop-up pom cov tsheb khiav txaus uas Threedium - lub tuam txhab 3D thev naus laus zis tus khub - nug Privé Porter kom txuas ntxiv nws qhov chaw nyob hauv Decentraland mus txog thaum kawg ntawm lub Plaub Hlis 2022.
Ntxiv rau Privé Porter, tus kheej-tswj jeweler thiab dab teg khw muag khoom Jacob & Co. tau tuav ib chav ua yeeb yam ntawm MVFW hauv UNXD Luxury District los nthuav tawm nws cov khoom tshiab "Astronomia Metaverso" collection. Shashi Menon, Dubai-based publisher ntawm Vogue Arabia thiab tus tsim thiab CEO ntawm UNXD, hais rau Cointelegraph tias nws saib cov khoom no yog ib qho kev txhawb rau yuav ua li cas cov khoom kim heev zam accessories yuav saib yav tom ntej. "Jacob & Co. yuav ua tib yam rau cov watches thiab cov hniav nyiaj hniav kub raws li Dolce & Gabbana tau ua los ntawm kev ua thawj daim ntawv nplua nuj los qhia lawv cov qauv hauv Metaverse," said Menon.
MVFW muab qhov pom ntawm lub khw muag khoom yav tom ntej, tab sis nws puas yuav ntes tau?
Thaum Metaverse tso cai rau lub sijhawm ntau dua rau cov hom lag luam thiab cov neeg tsim qauv kom ncav cuag cov neeg siv khoom, qee tus yuav xav tias qhov kev ua si zoo li lub tswv yim no yuav cuam tshuam nrog cov ntsiab lus tseem ceeb, tshwj xeeb tshaj yog cov neeg laus. Piv txwv li, Hilfiger tau hais thaum lub sijhawm nws lub vaj huam sib luag hais tias Metaverse tab tom qhib lub neej yav tom ntej ntawm kev zam, tshwj xeeb vim tias peb nyob hauv ib kab lis kev cai uas tau hais los ntawm Generation Z. "Peb yuav tsum hais lawv cov lus, thiab qhov no yog hom lus lawv hais," hais Hilfiger. .
Txawm hais tias lub tswv yim no tuaj yeem cuam tshuam nrog cov neeg hluas, cov kev qhia txog kev cuam tshuam nrog Metaverse tej zaum yuav nyuaj rau qee tus. Piv txwv li, qee cov neeg siv tau qhia txog cov teeb meem kev ua haujlwm thaum lub sijhawm MVFW, ceeb toom tias cov khoos phis tawj tsis tuaj yeem ua haujlwm Decentraland cov cai.
kuv lub laptop ntxuam suab zoo li nws tab tom yuav tawm mus thoob ntiaj teb ✈️
- cryptochic (@CADcrypto) Lub peb hlis ntuj 24, 2022
Hais txog cov teeb meem kev lag luam, Casimiro tau piav qhia tias Decentraland tau kho kom zoo kom ua haujlwm zoo li ua tau thoob plaws hauv pawg thawj coj, tab sis "cov txheej txheem qub, cov software tsis tu ncua, thiab lwm yam, qee zaum yuav pom cov teeb meem tsis tau pom dua."
Ntxiv mus, cov duab hauv Decentraland kuj tseem yuav xav tau kev txhim kho ib zaug kev lag luam hauv Metaverse tau txais kev sib tw nrog ntau lub npe. Jason Rosenstein, CEO ntawm Ib Ntu - ib qho chaw lag luam NFT tsim ntawm Ethereum - hais rau Cointelegraph tias muaj kev txwv hauv Decentraland vim qhov kev daws teeb meem qis thiab kev ntxhib los mos. "Peb yuav tsum muab qhov no tso rau hauv blockchain, yog li nws yog qhov kev daws teeb meem qis, uas yog qhov txwv loj rau cov hom. Tab sis, qhov no yog ib qho teeb meem rau txhua qhov metaverse ecosystem niaj hnub no, "nws hais.
Kev txhawj xeeb ib sab, MVFW zoo li tau ntseeg ntau tus tias yav tom ntej ntawm cov khw muag khoom yeej muaj nyob hauv Metaverse. Raws li Banon, Boson Protocol twb tau ua haujlwm nrog ntau lub npe ntawm kev tsim lub tswv yim metaverse:
"Nyob rau hauv 12-18 lub hlis tom ntej, cov hom yuav sim thiab ua tus tsav hauv Metaverse. Qee qhov yuav ua tsis tau, tab sis ob xyoos tom ntej no cov npe yuav tsis tau txais. Yog tias koj yog tus thawj coj ntawm kev lag luam lossis kev tsim kho tshiab ntawm lub hom lag luam thiab tsis muaj lub tswv yim metaverse nyob rau hauv qhov chaw, tej zaum koj yuav tsis muaj txoj haujlwm mus tom ntej. "
Thaum nws nyuaj rau kwv yees yav tom ntej, nws tsim nyog hais tias crypto peev loj heev Greyscale tsis ntev los no pom Metaverse los ua ib qho trillion-duas nyiaj tau los lub sijhawm thoob plaws kev tshaj tawm, kev lag luam kev lag luam, cov xwm txheej digital, kho vajtse thiab tsim tawm / tsim kom tau nyiaj. Tsis tas li ntawd, cov neeg tsim qauv uas twb tau pib tshawb txog Metaverse tam sim no tab tom txhim kho lub ecosystem rau lwm tus. Piv txwv li, Hilfiger tau hais thaum lub sij hawm nws lub vaj huam sib luag mus rau pem hauv ntej, nws yuav yog nyob ntawm Hilfiger zej zog thiab cov neeg siv khoom los txiav txim seb cov khoom lawv xav mus yuav khoom rau:
"Kuv xav tias hauv tsib xyoos, peb yuav pom cov khw muag khoom digital thiab virtual uas yuav hloov pauv sai thiab tsis nyob li qub. Peb xav tsim cov nplaum. Peb xav kom peb lub zej zog tuaj rau Tommy Hilfiger thiab nyob ntawd ua ib feem ntawm lawv txoj kev ua neej, yog li lawv yuav qhia peb yam lawv xav tau thiab xav tau. "
Plein tau hais ntxiv tias tam sim no nws muaj 100 lub khw muag khoom thoob ntiaj teb, tab sis sai sai no nws yuav qhib lub khw pop-up hauv London uas cov neeg siv khoom kuj tseem tuaj yeem yuav NFTs thaum kos tawm raws li cov khoom siv rau avatars hauv Metaverse. Nws tau hais tias "Qhov no yog qhov kev muag khoom muag uas yuav muaj rau peb cov neeg siv khoom, uas tseem yuav pab nqa lub ntsiab lus tseem ceeb," nws hais. Banon tau hais ntxiv tias, "hauv ib xyoos lossis yog li ntawd, nws yuav yog qhov txawv txav rau cov hom tsis muaj cov khoom siv digital."
Tau qhov twg los: https://cointelegraph.com/news/nft-adoption-tokens-take-the-runway-at-metaverse-fashion-week