Tech Giants Sib Tw Sib Tw Nrog TikTok - Ntawm no yog li cas

Tojsiab

Google tshaj tawm Hnub Thursday nws yuav ua ntau kauj ruam los txhawb cov ntsiab lus zoo hauv nws cov txiaj ntsig tshawb fawb, thaum lub Phab ntsa Street Journal qhia Lub lim tiam no Amazon yuav sim tawm cov yeeb yaj kiab tshiab rau cov neeg yuav khoom, dhau los ua cov tuam txhab thev naus laus zis tshiab los qhia txog kev hloov pauv los sim sib tw nrog TikTok nrov zuj zus.

Cov Lus Tseem Ceeb

Google tau hais tias nws tab tom hloov kho kom ntseeg tau tias cov ntsiab lus zoo tau txhawb nqa hauv nws cov txiaj ntsig kev tshawb fawb, thaum txiav rov qab rau cov nqi qis, cov ntsiab lus tsis tseem ceeb tsim "rau qeb duas zoo hauv kev tshawb fawb xyaw ntau dua li pab lossis qhia rau tib neeg."

Cov kev hloov pauv tuaj tom qab Google Tus Lwm Thawj Coj Loj Prabhakar Raghavan hais tias Lub hli tas los cov tub ntxhais hluas tau siv cov apps zoo li TikTok thiab Instagram tsis yog Google rau kev tshawb nrhiav.

Amazon, lub sijhawm no, tab tom sim tawm cov kwj ntawm TikTok-zoo li cov duab thiab yeeb yaj kiab hauv nws lub app hu ua "Inspire," uas cov neeg yuav khoom nyiam, sib qhia thiab yuav khoom hauv tib qhov chaw, Journal qhia, hais txog tus neeg paub txog cov khoom.

Lub portal tshiab tau raug sim los ntawm Amazon cov neeg ua haujlwm, tab sis tuaj yeem tsim tawm ntau dua, qhov Journal qhia.

Amazon tus cev lus Alyssa Bronikowski tau hais Forbes lub tuam txhab yog "tsis tu ncua sim cov yam ntxwv tshiab los pab ua kom cov neeg siv khoom lub neej yooj yim dua."

Tus lej Loj

Ib billion. Qhov ntawd yog pes tsawg tus neeg siv txhua hli TikTok hais tias nws muaj nyob rau lub Cuaj Hlis 2021, nce 45% ntawm lub xyoo dhau los.

Tus Keeb Kwm Tseem Ceeb

Cov tsiaj ntawv, Google lub tuam txhab niam txiv, tau coj ntau yam cov kauj ruam xyoo no los txhim kho Google lub tshuab tshawb nrhiav thiab cov duab qhia chaw ua haujlwm los pab kos cov neeg siv hluas, suav nrog cov yam ntxwv tshiab rau tib neeg los tshawb nrhiav cov khoom nyob ze siv cov duab thiab tshawb pom cov khoom siv lub cev siv lawv lub koob yees duab xov tooj. Raghavan hais rau Bloomberg nyob rau lub Tsib Hlis lub tuam txhab tau tsom rau Google Kev Tshawb Fawb "ua ib yam dab tsi uas koj tuaj yeem ua tau nyob txhua qhov chaw, hauv txhua txoj kev koj xav tau, siv txhua yam ntawm koj lub siab." Meta, ib yam nkaus, tau sim sib tw nrog TikTok lub koob npe nrov, tso tawm cov yeeb yaj kiab luv luv hu ua reels hauv 2020 rau cov neeg siv Instagram, ua raws li Facebook cov neeg siv xyoo no. Cov tsiaj ntawv kuj tau tsim ib qho tshiab feature hu ua "Shorts" rau YouTube, luv-form video platform tsim los zoo li TikTok. TikTok tam sim no sim tawm ib qho tshiab los txhim kho nws txoj haujlwm tshawb nrhiav los ntawm kev txheeb xyuas cov lus tseem ceeb hauv cov lus thiab txuas mus rau kev tshawb nrhiav cov lus. Lub app tau nce hauv kev muaj koob npe txij li nws tau tsim tawm hauv 2016, dhau los ua thib peb loj tshaj plaws thoob ntiaj teb kev tshaj tawm platform tom qab Instagram thiab Facebook hauv 2021, raws li rau Insider Intelligence. Raghavan hais tias Thaum Lub Xya Hli Google tau pom txog 40% ntawm cov tub ntxhais hluas tig mus rau nrov social media apps xws li TikTok lossis Instagram "thaum lawv tab tom nrhiav chaw noj su," tsis yog Google Maps lossis Tshawb Nrhiav, cov khoom tseem ceeb rau Alphabet.

Contra

Instagram lub hli tas los txiav txim siab mas Cov kev hloov pauv tsim los ua kom lub app zoo li TikTok, suav nrog kev tsim kho tshiab ntawm nws cov khoom noj, tom qab ntsib tus tswv ntawm kev thuam los ntawm cov neeg siv, suav nrog cov tsim loj xws li Kylie Jenner thiab Kim Kardashian. Nws tau npaj los ua qhov tseem ceeb rau cov ntsiab lus video tshaj li cov duab, tab sis txiav txim siab "ua ib kauj ruam loj rov qab thiab rov ua dua," tom qab ntsib kev cuam tshuam txog kev hloov kho, Instagram tus thawj coj Adas Mosseri tau hais thaum lub sijhawm.

ntxiv nyeem ntawv

Google yuav nthuav tawm cov kev hloov tshiab tshiab kom txo qis cov ntsiab lus tsis zoo thiab cov ntsiab lus tsis tseem ceeb hauv kev tshawb nrhiav (Tech Crunch)

Amazon Tests TikTok-Like Pub hauv App (Phab ntsa Street Journal)

Google tab tom nrhiav dua tshiab, Maps rau TikTok Generation (Bloomberg)

Instagram Pauses Ntawm qee qhov kev hloov pauv TikTok-zoo li tam sim no-Tom qab tsis txaus siab (Forbes)