Starbucks tau tshaj tawm qhov kev nthuav tawm ntawm Starbucks Odyssey, NFT-based loyalty program powered by the Polygon network.
Qhov kev pabcuam ncaj ncees yuav tso cai rau cov neeg siv khoom tuaj yeem yuav cov nyiaj muas noj hauv daim ntawv ntawm NFTs, muab cov txiaj ntsig thiab lwm yam kev paub dhau los.
Thawj Foray Rau Web3 Technology
Starbucks Odyssey program, npaj yuav pib tom qab lub xyoo no, cim lub khw kas fes thawj zaug rau hauv lub tsev siv Web3 thev naus laus zis. Cov kev paub tshiab yuav saib mus yuav cov kas fes chain qhov kev vam meej ntawm Starbucks Reward loyalty program nrog NFT platform, ua rau cov neeg siv khoom khwv tau nyiaj thiab yuav cov khoom muaj nqis digital. Cov cuab tam digital no tuaj yeem siv los qhib cov khoom plig thiab kev paub tshwj xeeb.
Lub tuam txhab tau tshaj tawm cov phiaj xwm yav dhau los txog kev tsim nrog Web3 rau cov tub ua lag luam rov qab rau lub Tsib Hlis thaum nws tshaj tawm cov phiaj xwm los nthuav tawm cov tswv cuab ntawm NFT cov ntawv sau uas muab cov neeg siv nrog "kev paub tshwj xeeb, kev tsim kho hauv zej zog, thiab kev koom tes nrog cov neeg siv khoom." Tam sim no hais tias qhov kev zov me nyuam tau tshaj tawm, cov neeg siv yuav tsum koom nrog cov npe tos kom nkag mus rau qhov program. Lub tuam txhab kuj tau hais tias qhov kev paub tshiab yuav tsim los ntawm nws tus qauv Starbucks Rewards uas twb muaj lawm, uas cov neeg siv khoom tuaj yeem pauv "hnub qub" hauv kev pauv rau perks xws li kas fes dawb.
Lub tuam txhab tau piav qhia txog Odyssey program ua ib txoj hauv kev rau cov neeg siv khoom kom tau txais txiaj ntsig ntau dua thaum tseem pab tsim lub zej zog.
Tsim ib pab neeg muaj kev paub
Starbucks tshaj tawm tias nws tab tom nqa hauv Adam Brotman, tus tsim tawm ntawm nws qhov Kev Txiav Txim Txawb thiab Them Nyiaj thiab Starbucks app. Brotman yog tam sim no tus co-founder ntawm Forum3, lub web3 loyalty startup, thiab yuav ua raws li ib tug tshwj xeeb advisor. Brotman pab pawg tau ua haujlwm nrog cov kas fes saw kev lag luam, kev ntseeg siab, thiab pab pawg thev naus laus zis ntawm Starbucks Odyssey program. Starbucks tau tshawb nrhiav blockchain thiab nws cov thev naus laus zis cuam tshuam rau ob peb xyoos thiab tau ua haujlwm ntawm Odyssey program rau rau lub hlis.
Brady Brewer, CMO, tau tshaj tawm tias lub tuam txhab xav nqis peev hauv blockchain rau qee lub sijhawm tab sis xav nrhiav ib txoj hauv kev los siv cov thev naus laus zis los txhim kho nws txoj kev lag luam thiab nthuav dav nws qhov kev ntseeg siab uas twb muaj lawm. Starbucks xav ua kom NFTs lub rooj vag mus rau cov zej zog digital tab sis tau pom qhov tseeb ntawm cov thev naus laus zis txhawm rau coj cov neeg siv khoom ntau dua rau Web3 platform. Brewer piav ntxiv,
"Nws tshwm sim los ntawm blockchain thiab web3 thev naus laus zis, tab sis cov neeg siv khoom - ua ncaj ncees - tej zaum yuav zoo heev tsis paub tias lawv tab tom ua dab tsi yog cuam tshuam nrog blockchain thev naus laus zis. Nws tsuas yog tus enabler. "
Koom nrog Odyssey
Txhawm rau siv Starbucks Odyssey kev paub cov neeg siv yuav tsum tau nkag mus rau hauv lub vev xaib app siv lawv cov ntawv pov thawj kev ntseeg siab uas twb muaj lawm. Thaum lawv tau nkag mus rau hauv, lawv yuav muaj peev xwm koom nrog ntau yam haujlwm hu ua "kourneys" los ntawm Starbucks. Cov dej num no suav nrog kev ua si lossis ua kom tiav cov kev sib tw tsim los ua kom cov neeg siv paub txog Starbucks hom lossis kas fes feem ntau.
Raws li cov neeg siv ua tiav ntau ntawm cov "txoj kev taug kev," lawv yuav tuaj yeem sau cov khoom khaws cia hauv daim ntawv NFTs. Txawm li cas los xij, Odyssey tsis hu cov khoom khaws cia no NFTs, es tsis txhob hu lawv "cov nyiaj muas noj taug kev." Starbucks tseem yuav ua kom muaj cov txheej txheem txwv NFTs rau kev yuav khoom hauv Starbucks Odyssey web app, uas cov neeg siv tuaj yeem yuav los ntawm lawv daim debit lossis credit card. Cov neeg siv yuav tsis xav tau ib lub hnab nyiaj crypto, nrog lub tuam txhab hais tias qhov no yuav ua rau nws yooj yim rau cov neeg siv khoom koom nrog Web3 thiab txo qis kev nkag nkag.
Tight-Lipped Txog Cov Lus Qhia
Starbucks tab tom tuav nws daim npav ze rau ntawm nws lub hauv siab thiab tseem tsis tau qhia cov ntsiab lus hais txog qhov lawv yuav raug nqi npaum li cas lossis txog lawv qhov muaj nyob rau ntawm kev tshaj tawm. Lub tuam txhab tau hais tias cov kev txiav txim siab no tseem tab tom raug ironed tawm. Peb paub los ntawm cov pej xeem sau tseg tias NFTs (stamps) yuav suav nrog cov ntsiab lus tus nqi raws li lawv qhov tsis tshua muaj thiab tuaj yeem yuav lossis muag los ntawm Starbucks Odyssey cov tswv cuab hauv khw, nrog txhua cov ntsiab lus ruaj ntseg ntawm Polygon blockchain.
Cov duab kos duab ntsig txog NFTs yog tsim los ntawm Starbucks hauv kev koom tes nrog cov kws ua yeeb yam sab nraud, nrog ib feem ntawm cov nyiaj tau los ntawm kev muag khoom ntawm cov khoom siv no tau pub dawb los txhawb ntau yam uas tau xaiv los ntawm Starbucks cov neeg ua haujlwm thiab cov neeg siv khoom.
Tsis kam lees: Cov lus no tsuas yog muab ua kev qhia xov xwm nkaus xwb. Nws tsis yog muab los yog npaj rau siv raws li kev cai lij choj, se, peev, nyiaj txiag, lossis lwm yam kev qhia.
Tau qhov twg los: https://cryptodaily.co.uk/2022/09/starbucks-marks-foray-into-web3-with-starbucks-odyssey