Neal Stevenson's Snow Crash, techno-dystopian science-fiction tshiab uas tau dhau los ua lus dab neeg ntawm Silicon Valley tech bros, kwv yees qhov nce ntawm lub neej yav tom ntej Metaverse tag nrho txoj kev rov qab rau xyoo 1992.
Txawm hais tias Stephenson hais tias nws tsuas yog "tsuas yog ua sh * t", qhov kev kwv yees qhov tseeb thiab kev tsim ntiaj teb ntawm Snow Crash tau txais kev qhuas ntev los ntawm cov neeg lag luam thev naus laus zis thiab cov futurists suav nrog Jeff Bezos thiab Mark Zuckerberg.
Tam sim no, Stephenson qhov kev ua yeeb yam zoo nkauj ntawm Metaverse oversaturated nrog neon ci ntsa iab ntawm kev lag luam kev lag luam rings truer dua li puas tau raws li Web3 tus tsim thiab cov neeg lag luam tau npaj los pib tshaj tawm hauv Metaverse hnub no.
Thaum Lub Ob Hlis 23, kev sib xyaw-kev muaj tiag NFT platform Realm tshaj tawm kev koom tes nrog kev tshaj tawm kev lag luam sib pauv Alkimi. Realm tau hais tias nws npaj siab siv Alkimi lub platform los txhawb cov neeg ua si kom khwv tau los ntawm kev tshaj tawm los ntawm kev sib koom cov nyiaj tau los ntawm cov ntawv tshaj tawm uas twb muaj lawm hauv txoj kev pob tshab.
Hais txog yuav ua li cas kom tsis txhob muaj techno-marketing dystopia zoo li Snow Crash hauv kev tshaj tawm, Realm co-founder Matthew Larby tau hais tias kev pom tseeb yog qhov tseem ceeb tshaj plaws,
"Kev tshaj tawm yog ib feem tseem ceeb ntawm feem ntau cov ntawv thov kev sib raug zoo, tab sis qhov kev pom zoo tau ua tsis zoo rau ob tus neeg tsim cov ntaub ntawv thiab tus tshaj tawm uas tawm tsam los txheeb xyuas lawv cov kev siv nyiaj."
Ben Putley, CEO ntawm Alkimi Exchange, ntxiv rau qhov no hais tias, "Kev tshaj tawm yeej ib txwm ua raws li lub qhov muag thiab thaum peb pom cov neeg siv sijhawm hauv Metaverses, nws yuav sai sai dhau los ua tus tshaj tawm channel yuav saib suav nrog hauv lawv cov tswv yim."
Thaum Alkimi thiab Realm tuaj yeem muaj lawv qhov kev pom los ntawm kev ua kom pom tseeb & kev tshaj tawm ib puag ncig zoo, lwm tus neeg ua si loj tau dhia mus rau hauv Metaverse thawj zaug.
JPMorgan tsis ntev los no tau tshaj tawm tsab ntawv tshaj tawm txog Metaverse "$ 1-trillion lub sijhawm" thiab qhia ntxiv tias "[kev lag luam] yog qhov muaj peev xwm yog ib feem loj tshaj plaws ntawm meta-economy."
UK-based in-game advertiser Bidstack, tshaj tawm kev koom tes nrog ntau lub teb chaws xov xwm platform Azerion. Bidstack tshwj xeeb hauv kev tsim 'hauv-kev ua si' kev tshaj tawm, qhov twg cov tuam txhab them nyiaj kom muaj lawv cov khoom lag luam ntawm cov ntawv tshaj tawm hauv kev ua si xws li Call of Duty.
Kev tshaj tawm hauv-kev ua si tsis yog lub tswv yim tshiab - rov qab rau xyoo 2008, Barack Obama tau yuav hauv-kev ua si billboards los ntawm EA games los txhawb nws txoj kev sib tw thawj tswj hwm. Nrog lub peev xwm geotagging, EA tuaj yeem tso cov tshaj tawm hauv 10 lub xeev viav vias sib txawv, ua rau cov ntawv tshaj tawm ntawm Madden, NBA, thiab txawm Xav Tau Ceev nrog Obama cov khoom tshaj tawm.
Related: Lub metaverse yuav ua rau muaj kev cuam tshuam ntxiv ntawm kev ceev ntiag tug
Txawm li cas los xij, Metaverse tsis yog tsim los ua ib qho kev ua si, nws tau tsim los ua lub ntiaj teb hloov pauv uas tib neeg yuav tsis xav tsis thoob siv sijhawm ntau ntxiv, uas thaum kawg txhais tau tias kev tshaj tawm yuav yog kauj ruam tom ntej rau ntau lub npe.
Tshwj tsis yog cov tib neeg thiab tuam txhab lag luam tau txais kev saib xyuas qee yam hauv kev tsim lub ntiaj teb uas tib neeg xav siv sijhawm nyob rau hauv, Metaverse tuaj yeem ua tau zoo heev rau hauv ib yam dab tsi zoo li Snow Crash, qhov twg cov neeg tsav tsheb them nyiaj tsawg tsav los ntawm qhov tsis muaj qhov kawg ntawm kev tshaj tawm,
"Nws lub tsheb yog qhov pom tsis pom dub lozenge, tsuas yog qhov chaw tsaus ntuj uas qhia txog lub qhov ntawm cov paib franchise - lub loglo." — Snow Crash, nplooj 13.
Tau qhov twg los: https://cointelegraph.com/news/snow-crash-s-metaverse-was-filled-with-ads-in-1992-and-the-real-one-will-be-too