Snap Rolls Tawm Qhov Tiffany Pom Zoo AR Tech, Debuts Public Facing Exhibit rau LFW

Snap thiab Vogue tab tom nthuav tawm 16 hnub augmented kev muaj tiag AR nthuav qhia kom sib haum nrog London Fashion Week. Qhov yeeb yam, Vogue x Snapchat: Redefining Lub Cev yog curated los ntawm Vogue's Edward Enninful.

Qhov kev nthuav qhia rau pej xeem tsis txaus ntseeg yuav nthuav qhia seb AR tau txhais li cas rau peb txoj kev zam. Rau qhov kev cai tsim chav tsev tau raug kho nyob rau hauv tandem nrog Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Thebe Magugu thiab Versace thiab feature augmented kev muaj tiag thiab kev sim virtual.

Tseem yuav muaj kev sib tham, masterclasses thiab tours tuav los ntawm lub ntsej muag los ntawm thoob plaws ntiaj teb kev zam, kev zoo nkauj, thev naus laus zis, kev tsim kho tshiab thiab kab lis kev cai nrog cov neeg tsim qauv suav nrog Christopher Kane uas tseem yuav nthuav qhia nws lub caij nplooj zeeg '23 sau rau lub Ob Hlis 19 thaum lub sij hawm London Fashion Week.

Snap powers virtual sim-on kev paub rau zam thiab kev zoo nkauj hom thoob plaws lub rooj tsavxwm los ntawm Gucci, Dior thiab Estée Lauder ntawm cov khoom kim heev sab mus rau MAC, H&M thiab Puma ntawm txoj kev siab. Lub platform tau koom tes nrog Gucci ntawm AR sneaker sim-on kev paub thiab ntawm AR looj tsom iav dub sim rau Dior. Nws cov thev naus laus zis kuj tau txhawb nqa Estée Lauder thiab MAC cov neeg siv khoom xaiv qhov zoo tshaj plaws ntxoov ntxoo ntawm lub hauv paus thiab qhov muag xim rau lawv cov tawv nqaij tones thaum mus yuav khoom hauv online.

Los ntawm qhov kev xav ntawm kev lag luam, "AR muaj peev xwm hloov pauv kev ua haujlwm los ntawm kev txhim kho cov kev paub hauv khw, kom txo qis rov qab," hais tias Snap ntiaj teb tus thawj coj ntawm khoom kim heev, Geoffrey Perez ntawm email.

Cov khoom tshiab Snap tab tom nthuav tawm rau cov neeg tsim khoom ntawm nws Lens Studio yog Ray Tracing. Kev muaj peev xwm txhim kho qhov tseeb ntawm AR los ntawm kev xav txog lub teeb ntawm cov khoom siv digital - tshwj xeeb tshaj yog thaum nws los txog rau cov hniav nyiaj hniav kub thiab cov khoom muaj nqi siab.

Tiffany premiered thev naus laus zis xyoo tas los ntawm LVMH hom kev nthuav qhia ntawm London's Saatchi Gallery qhov twg cov neeg tuaj saib tuaj yeem sim sim nws lub npe nrov 128.54-carat Tiffany Diamond.

Thaum ua ntej Covid AR cov haujlwm tau tsom mus rau kev muaj tswv yim ntau dua li cov khoom lag luam, Perez tswj hwm tias "kev sib kis tau yuam cov khoom lag luam tawm sab nraum lub khw muag khoom thiab tam sim no qhov peb pom tiag tiag yog cov npe tshawb nrhiav seb lawv tuaj yeem sib koom ua ke ob - sib txuas cov duab kos duab. thiab creativity ntawm lub hom, thiab science ntawm kev muag khoom. "

Mus rau pem hauv ntej, lub hom phiaj yog "ua kom muaj kev paub txog kev yuav khoom," los pab tib neeg nrhiav pom thiab sim cov khoom ua ntej yuav khoom thiab "tso cai rau cov hom lag luam kom lom zem dua thiab siv nrog lawv cov khoom."

Nws hais tias "Kev sib koom ua ke ntawm kev ua si thiab kev siv hluav taws xob yuav yog ib yam uas yuav nrhiav tau nyob rau lub hlis thiab xyoo tom ntej," nws hais. "Lub thev naus laus zis nyob ntawm no, lub peev xwm loj heev thiab kev taug kev tsuas yog pib xwb."

Lub rooj nthuav qhia London ua raws li kev ua yeeb yam hauv Cannes lub caij ntuj sov dhau los thaum Cannes Film Festival. Perez piv cov kev paub dhau los rau "kev nkag mus rau hauv lub siab ntawm qee tus neeg tsim qauv hauv ntiaj teb uas koj tuaj yeem ua cov khaub ncaws zoo kawg nkaus los ntawm kev sawv ntawm daim iav."

Kev nthuav qhia yuav qhib rau pej xeem hauv London ntawm 84-86 Regent Street txij hnub Saturday 18 Lub Ob Hlis mus txog Hnub Sunday 5 Lub Peb Hlis. Nkag mus yog dawb thiab koj tuaj yeem khaws daim pib no.

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