Nike tau tshaj tawm nws qhov tseeb web3 txog kev nqis peev rau lub lim tiam no, '.Swoosh'. Cov khau behemoth tsis yog qhov tshiab rau qhov chaw, tab sis lub platform siab uas tau npaj rau 'cov khoom siv virtual' yog nyob rau hauv txoj kev tom qab lub lim tiam no, raws li lub tuam txhab tshiab tsaws nplooj & phiaj xwm.
Peb tau pom qee qhov kev txav los ntawm Nike nyob rau hauv qhov chaw twb dhau los lawm, thiab qhov tseeb qhia tau hais tias lub tuam txhab pib tsim cov khoom lag luam digital-thawj ntau dua.
Nws tsis yog Nike thawj Rodeo
Peb tab tom mus txog ib xyoos txij li Nike thawj zaug tau txais NFT-based studio RTFKT, ib qho kev txav uas feem ntau tau txais txiaj ntsig zoo los ntawm NFT cov neeg nyiam - tshwj xeeb yog hais txog kev koom tes nrog hom lag luam. Nws kuj tseem ua tau zoo piv rau cov neeg sib tw: tau muaj $ 185M hauv NFT muag ntawm thaum NFT qhov project tau nyob rau hauv lub tuam txhab khau tis, uas yog saum cov kab kos hauv hom kev muag khoom los ntawm NFTs raws li cov ntawv ceeb toom tso tawm ib nrab xyoo, xam rau no Dune Analytics dashboard. Nike kuj tau koom nrog Roblox nrog hom IP hauv-kev ua si.
Hnub Monday, lub tuam txhab tshaj tawm .Swoosh, ib nplooj ntawv tshiab Nike tsaws thiab cov kev sib raug zoo tau sau tias "lub tsev rau Nike's virtual creations." Lub hom phiaj yog siv Polygon blockchain, hais txog blockchain's "sustainability-minded mus kom ze" thiab cog lus tias yuav yog cov saw hlau tsis zoo xyoo no, raws li kev xav tom qab siv cov saw hlau.
Dab tsi raws nraim peb yuav pom los ntawm lub platform tseem yuav pom, tab sis peb kuj paub tias yuav muaj cov hnab nyiaj muab hauv kev koom tes nrog BitGo, thiab kev tsim nyiaj yuav pub dawb; cia siab tias cov khaub ncaws virtual uas tuaj yeem suav nrog kev koom nrog lub cev, xws li "IRL cov khoom lag luam thiab cov xwm txheej tshwj xeeb."
Nike lub web3 platform tshiab, .Swoosh, siv Polygon (MATIC) blockchain. | Qhov chaw: MATIC-USD ntawm TradingView.com
Loj Daim Duab Pom
Nike yog tus thawj coj hauv kev lag luam thiab muaj txoj hauv kev loj dua los ua si nrog thaum nws los tshawb txog thaj chaw tshiab. Nws yog thawj tus neeg sib tw hauv cov khau kis las, Adidas, kuj tau nrhiav lawv tus kheej blockchain-based endeavors; Txawm li cas los xij, lwm cov khau sib tw, xws li Puma thiab Under Armor tau dabbled tsawg dua hauv qhov chaw.
Lwm qhov hauv lub ntiaj teb kev zam thiab khaub ncaws dav dav, tus tsov ntxhuav feem ntawm qhov kev ua ub no tau ua kom zoo nkauj; Dolce & Gabbana, Tiffany thiab Gucci taug kev Nike ntawm lub rooj sib tham Dune, thiab lwm lub npe xws li Burberry thiab Louis Vuitton tau koom nrog hauv qhov chaw ib yam nkaus.
Nyob rau hauv cov ntaub ntawv no, Nike yog nthuav tawm qhov feem ntau-cited 'lub tsev nyob rau hauv lub lag luam dais.' Peb yuav pom yuav ua li cas nws pans tawm rau lawv.
Cov duab tshwj xeeb los ntawm Pixabay, Kab kos los ntawm TradingView.com Tus kws sau cov ntsiab lus no tsis cuam tshuam lossis cuam tshuam nrog ib qho ntawm cov tog neeg hais hauv kab lus no. Qhov no tsis yog lus qhia txog nyiaj txiag.
Qhov no op-ed sawv cev rau cov kev xav ntawm tus sau, thiab tej zaum yuav tsis tas xav txog cov kev xav ntawm Bitcoinist. Bitcoinist yog tus tawm tswv yim ntawm kev muaj tswv yim thiab kev ywj pheej nyiaj txiag zoo ib yam.
Tau qhov twg los: https://bitcoinist.com/nike-launches-latest-web3-platform-swoosh/