Microsoft lub logo tso tawm ntawm lub xov tooj screen thiab Netflix lub vev xaib tau pom ntawm lub khoos phis tawj lub khoos phis tawj pom … [+]
NurPhoto ntawm Getty Images
Daim ntawv tshaj tawm lub lim tiam no uas Netflix tau xaiv Microsoft ua lawv cov thev naus laus zis tshaj tawm tshiab thiab cov koom tes ua lag luam tau pab ntxiv qhov muag plooj ntawm cov xov xwm thiab kev lag luam thev naus laus zis. Nws nco qab lub npe nrov npe rau Certs mints. Puas yog ua pa mint? Puas yog khoom qab zib mint? Vim li cas Netflix thiab Microsoft yog ob - ob - ob qhov kev lag luam hauv ib qho!
Nws tsis yog cov xov xwm tshiab uas tshaj tawm thiab thev naus laus zis yog cov koom tes ua lag luam symbiotic. Google
Txawm tias ntev npaum li cas kev tshaj tawm-tech seev cev tau dhau mus, ntau qhov kev tshaj tawm hauv ob peb lub lis piam dhau los tau coj txoj kev sib yuav no mus rau pem hauv ntej dua.
Netflix-Microsoft Advertising Marriage
Muaj tseeb tsis tau muaj kev tshaj tawm-tech tshaj tawm nyob rau lub asthiv tsis ntev los no nrog rau qhov muaj peev xwm loj dua los cuam tshuam, thiab nws yeej coj tau lub peev xwm loj tshaj plaws rau kev tshaj tawm thiab kev sib koom tes thev naus laus zis. Tau kawg, dab tsi ua rau qhov no yog Netflix cov lus tshaj tawm tsis ntev los no uas nws xav tau los tsim tus nqi qis dua ib feem ntawm kev txhawb nqa qib. Qhov tseem ceeb rau lub hom phiaj rau cov neeg mloog zoo rau cov neeg tshaj tawm, xa cov ntawv tshaj tawm raug cai rau lawv thiab muab kev pom tseeb tseeb rau leej twg yog saib dab tsi thaum twg thiab ntau npaum li cas rub Netflix rau hauv plawv ntawm kev lag luam tshaj tawm xov xwm.
Nrog Netflix nce mus txog kwv yees li 1 billion tus neeg siv hauv ntiaj teb niaj hnub no thiab cov neeg siv nruab nrab saib ntau dua 3 teev ntawm nws cov ntsiab lus txhua hnub, tus nqi ntawm cov khoom lag luam tawm tshiab uas tuaj yeem nkag mus rau hauv kev ua lag luam yog staggering. Yog tias qhov twg nyob ze 50% ntawm lawv 220 lab tus neeg siv yuav xaiv qhov kev tshaj tawm kev txhawb nqa, kev lag luam video yuav tsis zoo ib yam. Yog li koj tuaj yeem nkag siab qhov zoo siab rau txhua qhov kev siv thev naus laus zis nrog rau cov tuam txhab xov xwm ib txwm muaj kom nkag mus rau hauv qhov kev ua si. Qhov tseeb, nws tau raug tshaj tawm tias Comcast's
Los ntawm kev xaiv Microsoft, Netflix mus nrog ib qho ntawm keeb kwm stalwarts ntawm tech sector. Tab sis qhov no tsis yog qhov tseem ceeb tshaj plaws los ntawm thaj av dawb huv ntawm Redmond. Cov thev naus laus zis Microsoft yuav vam khom ntau los ntawm kev tshaj tawm tech sector, keeb kwm los ntawm lub tuam txhab hu ua AppNexus. Lub tuam txhab ntawd tau txais los ntawm AT&T
Disney's Ad Tech Partnership nrog Lub Rooj Muag Khoom
Disney tau ua ntej ntawm nws cov kwv tij tshaj tawm hauv kev txhawb nqa kev hloov pauv thev naus laus zis rau qee lub sijhawm. Disney tsis tau tsim Hulu, tab sis nws yog ib tug neeg ua lag luam thaum ntxov nyob rau ntawd nrog Fox thiab NBCUniversal yuav luag thaum pib xyoo 2007. Nws tau nqis peev rau tom qab ntawd tau txais yav dhau los BAM Tech, streaming tech platform tsim los ntawm Major League Baseball. Disney tom qab ntawd siv cov thev naus laus zis ntawd los ua lub hauv paus ntawm nws qhov kev tshaj tawm Disney +.
Disney tsis yog ib leeg ntawm cov tuam txhab tshaj tawm hauv kev sib koom ua ke tshiab tshaj tawm thev naus laus zis rau hauv nws cov lag luam tseem ceeb tshaj tawm. NBCU, Paramount thiab Fox tsis ntev los no tau nthuav dav lawv tus kheej kev tshaj tawm kev sib koom tes kev daws teeb meem ib yam nkaus. Cov cog lus ntawm no deal nruab nrab ntawm Disney thiab The Trade Desk - nws yog qhov kev ua tiav ntawm qhov tseem yuav los - yog los muab cov neeg tshaj tawm txoj kev sib koom ua ke ntawm kev tsom mus rau cov neeg tuaj saib thoob plaws Disney's 100 lab TV IDs, 160 lab txuas nrog TV IDs thiab 190 lab ntaus IDs. Cov kev daws teeb meem no tsuas yog ua tau los ntawm kev sib yuav ntawm cov ntsiab lus dav dav hauv xov xwm thiab thev naus laus zis. Tau kawg, rau cov neeg tshaj tawm qhov tseeb kev tshaj tawm thev naus laus zis yuav yog thaum cov kev sib koom tes no hla dhau cov khoom siv xov xwm.
Kua
Kuv tau hnov tias ncaws pob yuav dhau US kis las kis las rau kwv yees kuv lub neej neeg laus tag nrho. Kuv tsis tau tshaj tawm xov xwm ntawm no - nws tseem tsis tau muaj. Tab sis saib cov tub ntxhais hluas cov pej xeem ntawm leej twg ua raws li World Cup txawm nyob rau theem kos - koj puas mloog MLB? Muaj cov kiv cua loj thiab loj hlob sai rau MLS los ntawm Seattle mus rau Kansas City mus rau Columbus. Thiab tam sim no peb muaj ib $ 2.5 txhiab lub lis piam los ntawm Apple TV + los ua qhov tshwj xeeb hauv tsev rau txhua qhov kev ua si MLS rau 10 xyoo tom ntej. Txawm hais tias feem ntau cov kev xaiv streaming rau cov kev ua si nyob tseem yog ib qho kev xav tom qab rau qhov loj tshaj nyob hauv TV txoj cai deals, qhov no yog ib qho chaw linear TV heev nyob rau tom qab burner.
Apple tsis tshua muaj nyob hauv qhov kev ua si no tsuas yog muag ntau 30-thib ob qhov chaw. Qhov tseeb, muaj tsawg dua kev lag luam so hauv kev ncaws pob dua li lwm yam kev ua si (Vajtswv foom koob hmoov rau qhov ntawd). Dab tsi yuav txaus siab rau saib yog yuav ua li cas lub thev naus laus zis ua ntej, cov neeg siv khoom siv tau tsav Apple tuaj yeem siv cov ntsiab lus kis las nyob hauv txoj hauv kev tshiab kom ncav cuag cov kiv cua tsis yog ib txwm ua kis las thiab cov kev cia siab nyob ib puag ncig kev tshaj tawm kis las. Nws yog lub sijhawm Greenfield rau ob hom kev sib tw - MLS hauv kev ua kis las thiab Apple TV + hauv streaming.
Tag nrho cov kev sib koom ua ke tshiab no yuav xav tau kev muaj tswv yim los ntawm ob sab ntawm lub tsev los ntawm cov ntsiab lus xov xwm thiab cov neeg siv khoom kom nthuav dav thiab siv tshiab ntawm cov ntaub ntawv thiab cov khoom siv txawb. Rau cov neeg ua haujlwm nrog ua txhua yam haujlwm no, nws yog lub sijhawm los pop Certs - lossis tej zaum Tums.
Tau qhov twg los: https://www.forbes.com/sites/howardhomonoff/2022/07/15/netflix-microsoft-and-the-rapidly-blurring-lines-between-media-and-tech/