Miami Heat Tech Team nthuav cov ntaub ntawv kev pabcuam rau NBA Thiab Tshaj

601 Analytics, pab pawg pib ua haujlwm thev naus laus zis tau yug los ntawm Miami Heat kev lag luam kev lag luam, thawj zaug nthuav lawv txoj hauv kev tshiab los sau cov ntaub ntawv thaum Lub Ib Hlis 2020, nkag mus rau "mus rau hauv daim ntawv cog lus tso cai tawm tshiab"nrog Milwaukee Bucks, ib pab pawg sib tw NBA.

Ob xyoos dhau los, 601 Analytics tau txuas ntxiv txhim kho lawv lub platform - dhau los ntawm kev pib kis thoob qhov txhia chaw, kev kaw cov kis las tshaj lij, thiab rov qhib kev lag luam kev lag luam - thiab tau raug xaiv los ntawm NBA los muab lawv daim pib thiab cov ntaub ntawv platform rau tag nrho cov pab koomtes, raws li Matthew Jafarian, Tus Lwm Thawj Coj ntawm Kev Lag Luam Kev Lag Luam rau Kev Kub Kub.

Jafarian hais tias "Nws tau dhau los ua txhua phau ntawv," "[Team] yuav tsum xa tsab ntawv ceeb toom mus rau lub koom haum pab koomtes - ntawm no yog pes tsawg daim pib peb muag, ntawm no yog qhov peb tuaj koom - tab sis tam sim no peb tau ua tiav tag nrho cov txheej txheem, thiab NBA kais ncaj qha rau hauv daim pib cov ntaub ntawv rau txhua tus. pab neeg."

Ntxiv rau kev muab lawv lub platform rau NBA, 601 tau pib ua haujlwm nrog Ilitch Sports & Entertainment, lub koom haum ntawm Ilitch Holdings uas sawv cev rau NHL's Detroit Red Wings thiab MLB's Detroit Tigers, nrog rau cov chaw rau cov pab pawg, Little Caesar's Arena thiab Comerica Chaw ua si. Cov Bucks tau txuas ntxiv lawv daim ntawv cog lus nrog 601 dhau ntawm cov nqe lus ntawm lawv daim ntawv cog lus thawj zaug, ib yam nkaus.

Jafarian hais tias, "Nws yog qhov txaus nyiam heev los pom qhov kev thov," hais tias Jafarian, uas ntxiv tias 601 kuj tau hais rau cov pab pawg thiab cov chaw hauv Tebchaws Meskas thiab hauv Tebchaws Europe. "Kev kis thoob qhov txhia chaw tau nrawm dua qhov uas twb muaj lawm, kev tsav tsheb mus rau kev pib digital thiab kev muag khoom tsis sib cuag. Tam sim no, muaj tag nrho cov ntaub ntawv no los nrog nws. Thiab tag nrho cov pab pawg no tau hais tias, "Hav, peb paub tias peb yuav tsum tau mus rau ntawm lub bandwagon. Peb yuav ua li cas sai sai no? Thiab yuav ua li cas peb thiaj li tau txais txiaj ntsig ntawm qhov no? Peb tab tom loj hlob ntxiv, qeeb thiab khov kho, tab sis kev ua lag luam tau thawb peb sai sai. "

Kev kaw NBA thaum nruab nrab Lub Peb Hlis 2020 yog qhov kev sib tw rau 601 - tsis muaj cov kiv cua tuaj koom, tsis muaj cov ntaub ntawv los sau - tab sis nws tau tso cai rau cov pab pawg ua "kev hloov pauv tseem ceeb" rau lub platform, raws li Edson Crevecouer, 601's COO raws li zoo li Tus Lwm Thawj Coj Tus Thawj Coj rau Lub Tswv Yim thiab Cov Ntaub Ntawv Tshawb Fawb Txog Kev Kub Kub. "Thaum kev ncaws pob kaw, peb muaj lub sijhawm tshwj xeeb los tsom rau kev tsim kho tshiab thiab R & D. Peb tau siv tag nrho lub sijhawm ntawd tiag tiag nqis peev rau hauv cov khoom, ”Jafrian ntxiv.

Cov ntawv tshaj tawm tshiab, ntau dua cov txheej txheem cov neeg tuaj koom ntawm FTX Arena rau txhua qhov kev ua si kub lossis kev hais kwv txhiaj hauv lub sijhawm. Ntau lub hom phiaj tseem ceeb, los ntawm kev muag daim pib caij nyoog mus rau kev tswj hwm kev koom tes hauv kev lag luam, tuaj yeem tsim tawm thiab kwv yees nrog qhov tseeb ze. Cov ntaub ntawv dav dav ntawm cov neeg tuaj koom tuaj yeem taug qab ib qho kev nyiam rau kev yuav khoom noj thiab dej haus lossis lub sijhawm kawg koj yuav cov khoom lag luam nrog rau pab pawg, txhua tus tuaj yeem siv los ntawm pab pawg los tswj kev muag khoom thiab cov neeg ua haujlwm hauv chaw ua haujlwm zoo dua li yav dhau los.

NBA tau txais lub platform tag nrho, raws li Jafarian.

"Dab tsi siv los ua lub koom haum ib hlis thiab ib nrab, tam sim no tuaj yeem ua tiav hauv ib lub lis piam." Lub platform tau ua tau raws li cov pab koomtes txoj kev nyab xeeb thiab kev ua raws cyber-ua raws, ib yam nkaus, qhov tseem ceeb ntawm Crevecouer hais tias cais lawv los ntawm cov neeg sib tw tam sim no lossis yav tom ntej.

"Peb tab tom hais txog qee qhov kev txhawj xeeb tseem ceeb nyob ib puag ncig kev lag luam, tshwj xeeb tshaj yog nyob ib puag ncig kev tiv thaiv thiab cov tswv cuab ntawm cov ntaub ntawv," Crevecouer hais. Cov neeg siv khoom khaws cia tag nrho siv cov ntaub ntawv sib sau ua ke, tswj hwm lub platform thiab nws siv. "Peb ua ntej qhov kev thov los ntawm kev lag luam. [Tab sis] Kuv xav tias peb kuj tau npaj rau yav tom ntej. "

Lub zeem muag ntawm lub platform ua rau nws tus kheej cov teeb meem nyuaj, txawm li cas los xij. Jafarian hais tias "Kuv xav tias peb qhov kev sib tw loj tshaj plaws tsuas yog kev paub," “Tib neeg tsis paub tias peb ua dab tsi. Peb ua ntej ntawm kev ua lag luam uas peb muab ntau tshaj li qhov uas qee pawg thiab pab koomtes tuaj yeem daws tau tam sim no. Peb cov khoom muaj kev paub tab ntau dua li lawv. Yog li ntau qhov kev sib tham peb tab tom muaj, nws yog 'Hav, ua li cas peb mus ntawm xoom mus rau 60?'

"[Tab sis] Peb xav qhia qhov hloov pauv peb lub koom haum vim peb paub tias muaj txiaj ntsig nyob ntawd. Cov pab pawg kis las tau hloov zuj zus mus, hauv ob peb lub xyoo dhau los. Peb tam sim no yog cov koom haum ntau lab daus las. Peb tsis yog niam-thiab-pop khw lawm. Peb yog cov koom haum sophisticated nrog ntau pua tus neeg ua haujlwm. Thiab peb tab tom pib ua zoo li nws. Thiab kuv xav tias peb yuav tsum tsim kom muaj kev daws teeb meem kom tau raws li lub sijhawm ntawd. Peb xav qhia rau lwm tus vim nws tau hloov peb txoj kev lag luam kom zoo dua. Ua rau peb khiav tau zoo dua, ua tau zoo dua. Thiab peb nyuam qhuav hais tias, 'Hav, cia peb muab qhov no rau lwm tus.' Thiab nws tau nthuav dav heev kom pom tias tib neeg coj mus rau nws li cas. "