Akeneo tsab ntawv ceeb toom qhia tias yuav ua li cas lub metaverse hauv khw muag khoom yog tsav cov kev thov digital rau cov ntaub ntawv khoom.
Lub metaverse hauv khw muag khoom thiab Akeneo txoj kev tshawb fawb hauv UK
Raws li Akeneo's '2022 B2C Kev Tshawb Fawb: Cov Khoom Uas Muaj Kev Txaus Siab Thoob Ntiaj Teb' daim ntawv qhia, uas tau soj ntsuam Ntau tshaj 1800 cov neeg siv khoom, pom tias nyob rau hauv UK 32% xav siv lub suab lag luam thev naus laus zis kom paub txog cov khoom thiab cov kev pabcuam uas lawv xav yuav.
Tsis tas li ntawd xwb, cov txiaj ntsig kev tshawb fawb kuj qhia tias 37% yuav qhib rau siv chatbots yav tom ntej raws li ib feem ntawm cov khoom nrhiav pom hauv lawv cov kev mus ncig ua si.
Qhov no yog qhov metaverse hauv khw muag khoom, ib sector uas kuj pom nce kev thov rau cov ntaub ntawv khoom siv Augmented Reality (AR).
Qhov tseeb, Akeneo tsab ntawv ceeb toom hais tias 72% ntawm cov neeg teb hais tias lawv siv ntau qhov chaw thiab cov channel thaum tshawb nrhiav cov khoom thiab txiav txim siab yuav khoom dab tsi, thiab ib qho ntxiv 81% tau pib tshawb nrhiav cov khoom hauv khw thiab tom qab ntawd yuav nws hauv online.
Qhov tseem ceeb ntawm cov ntaub ntawv khoom
Hauv UK, qhov kev thov rau cov ntaub ntawv raws li ib feem ntawm cov neeg siv khoom txoj kev yuav khoom zoo li loj hlob tuaj. Qhov no txhais tau tias cov khw muag khoom hauv metaverse yuav tsum nrhiav txoj hauv kev kom tau txais cov ntaub ntawv raug.
62% ntawm cov neeg Askiv hais tias lawv yuav tso tseg kev yuav khoom vim cov ntaub ntawv tsis zoo, thaum 65% yuav tsum tsis txhob yuav los ntawm ib lub npe vim yog cov ntaub ntawv khoom tsis zoo, hais tias lawv yuav poob kev ntseeg siab rau tus neeg muag khoom ntawd.
Raws li cov ntaub ntawv no, Jawad Ashraf, CEO ntawm Lub Ntiaj Teb, lub tuam txhab uas tab tom tsim nws tus kheej metaverse, ua cov lus hauv qab no:
"Hnub no cov xov xwm los ntawm Akeneo tiag tiag qhia txog kev hloov pauv kev cia siab los ntawm UK cov neeg siv khoom. Nws yog qhov tseeb tias thev naus laus zis xws li augmented kev muaj tiag thiab cov metaverse tuaj yeem txhim kho lawv cov kev paub dhau los; hloov pauv peb yuav ua li cas thiab nthuav tawm cov sijhawm tshiab rau cov tib neeg thiab cov hom lag luam uas tsis tau muaj ua ntej. Qhov twg metaverse yuav txawv ntawm cov kev ua lag luam ib txwm muaj yog tias koj tseem tuaj yeem yuav cov khoom digital, tsis yog lub cev xwb, xws li khaub ncaws rau avatars. Nws tsuas yog yuav hloov pauv kev ua si. "
Heineken thiab kev nthuav qhia ntawm Silver Beer hauv Milan thiab Decentraland
Hauv Ltalis, lub tuam txhab Dutch npias, Heineken, qhib nws lub khw ib ntus hu ua Metabar hauv Piazza Sempione los ntawm 6 txog 10 Plaub Hlis Ntuj, kev nthuav qhia ntawm nws cov metaverse txuas mus rau Silver npias tshiab.
Ib hom kev nthuav qhia lub cev ntawm yam koj yuav ntsib hauv virtual dimension. Nyiaj npias, qhov tseeb, yog pib hauv Decentraland metaverse thiab dhau los ua npias tsis muaj calories, tsis muaj cov khoom xyaw zais thiab ... tsis muaj npias.
Txhawm rau nqa lub npias tshiab no los ntawm metaverse rau pej xeem, Heineken tau teeb tsa ib qho kev tshwm sim hauv Decentraland nrog tus avatar ntawm Bram Westnbrink, lub taub hau thoob ntiaj teb ntawm Heineken.
Lub Silver Beer tau tsim nrog pixels, code thiab hmo ntuj ntawm kev ua haujlwm tsis muaj zog los ntawm cov neeg tsim khoom. Qhov no txhais tau tias Heineken cov khoom siv virtual tsis tau tsim nrog lub luag haujlwm kom txaus siab rau nws saj, tab sis coj tib neeg los ua ke hauv ib qho chaw thiab sib tham.
Tau qhov twg los: https://en.cryptonomist.ch/2022/04/14/metaverse-retail-growing-digital-demand-information/