Ntsib Lub Vermont Startup Uas Amazon, Gucci, Thiab Google Yog Kev twv yuav yog Disney ntawm Metaverse

Tnws yav tom ntej kab lis kev cai ntawm Metaverse tej zaum yuav yog 3,000 mais deb ntawm Hollywood thiab Silicon Valley, nyob rau hauv ib puas xyoo pua cib thiab ntoo warehouse hauv Burlington, Vermont. Nyob ntawm ntug dej hiav txwv ntawm Lake Champlain, tus tsim Superplastic Paul Budnitz thiab ib pab neeg tsim qauv tau siv tsib xyoos dhau los tsim cov npe ntawm cov cim digital thiab cov dab neeg nyuaj tsim los nyiam ntau lab tus kiv cua-thiab muaj peev xwm ntau txhiab daus las-thoob kev lom zem, suab paj nruag, zam. , NFTs thiab crypto nyob rau hauv lub ntiaj teb fledgling ntawm Web3.

Walt Disney tau siv cov yeeb yaj kiab thaum ntxov los tso nws cov kev lom zem juggernaut. Marvel rub tawm tib qhov ua kom yuam kev nrog cov phau ntawv comic. Budnitz, 54-xyoo-laus serial ua lag luam, tau tsim cov ntsiab lus studio ntawm zany, multimedia cim tsim kom muaj kev vam meej nyob rau hauv lub metaverse tom ntej. Lub ntiaj teb noir-themed ntawm Superplastic xav zoo li Matrix dua li Wonderland. Nws cov neeg nyob hauv cov yeeb yuj tau nce ntau lab ntawm lawv tus kheej kev tshaj xov xwm. Lawv kuj tau ua $ 20 lab los ntawm kev muag kaum txhiab NFTs nrog Christies thiab lwm tus. Lawv tog nrog Paris Hilton, dai tawm hauv Fortnite, koom tes ntawm cov khoom siv lub cev nrog rapper-singer J. Balvin, thiab txawm tias tau them nyiaj raws li Gucci qauv.

Budnitz hais tias "Peb lub tuam txhab yog lub ntiaj teb ntawm cov cim uas niaj hnub loj hlob tuaj," Budnitz hais. "Raws li lawv tau nrov, lawv tuaj yeem nyob hauv txhua lub lag luam digital. Kuv txaus siab ua txhua yam hauv kev lag luam uas kuv tuaj yeem nkag siab thiab saib xyuas cov neeg tuaj saib thiab kuv tuaj yeem ua qee yam uas zoo heev. "

Kev tshoov siab los ntawm cov ntawv xov xwm comics los ntawm thaum ntxov 1900s, Superplastic tau nthuav tawm nws thawj cov cim hauv 2020 txawm tias ua ntej NFTs tau los ua ib feem ntawm kev sib kis thoob qhov txhia chaw. Tab sis tsis zoo li comics, qhov kev hloov pauv ntawm lawv lub hauv paus pib tso cai rau txhua tus neeg tuaj yeem rov qab los ntawm ntau qhov chaw hauv online thiab offline los ntawm ob qho tib si digital cov ntsiab lus thiab cov khoom siv lub cev. Janky, tus cwj pwm zoo li miv, nyiam cov kab lis kev cai pop, suab paj nruag thiab khau ntaub. Guggimon, tus luav paub tias muaj tus cwj pwm tsis zoo, yog mus rau hauv cov yeeb yaj kiab txaus ntshai thiab kev zam, tab sis kuj tshaj tawm cov ntsiab lus hais txog cov tshuaj tswj hwm thiab qis qis. Tom qab ntawd tuaj Dayzee, tus rapper uas paub txhua yam txog kev lag luam thiab thev naus laus zis.

"Peb cov khoom yog tam sim no," nws hais. “Cov cim evolve. Thiab kuv tseem edgy ntawm ib tug neeg zaum tseem ntev dhau lawm. "

Cov tub lag luam thoob plaws tech, kev lom zem, kev lag luam thiab kev zam yog betting rau Superplastic lub uniqueness. Txij li thaum nws cov noob nyob rau hauv 2018, lub tuam txhab tau nce $ 46 lab los ntawm ib lub hnab sib xyaw ntawm cov backers uas suav nrog VC hnyav hnyav (Google Ventures thiab Index Ventures) thiab showbiz angels (Ashton Kutcher, Justin Timberlake, The Chainsmokers thiab Jared Leto).

Tam sim no, Budnitz hais tias Superplastic tau txais lwm $ 4 lab hauv kev nqis peev los ntawm Amazon, Sony, Animoca thiab Kering - lub tuam txhab niam txiv ntawm Gucci thiab Balenciaga. Cov backers tshiab coj nyiaj ntsuab, cache thiab tseem ceeb nkag mus rau thoob ntiaj teb kev tshaj tawm thiab cov kav dej lag luam.

Qhov kev pom zoo nrog Amazon yuav pab txhim kho daim ntawv qhia ntev thiab comics. Sony yuav yog tus yuam sij rau kev xa suab paj nruag thiab yeeb yaj kiab hauv Asia. Animoca twb tau koom tes nrog Superplastic ntawm NFTs sab hauv ntawm Rev Racing thiab Lub Sandbox. Kering-uas twb tau koom tes nrog Superplastic rau NFT cov thiab handcrafted porcelain sculptures ntawm cov cim ntawm Gucci - tab tom tshawb nrhiav tshiab hom digital thiab lub cev khoom.

Superplastic tsuas yog ib qho ntawm ntau lub lag luam pib Kering tau thim rov qab xyoo dhau los los tshawb nrhiav cov qauv kev lag luam cuam tshuam yam tsis muaj tshaj tawm cov khoom kim heev xws li Alexander McQueen thiab Yves Saint Laurent. Lwm qhov kev nqis peev uas tsis ntev los no suav nrog ob txhais tes zam platform Vestiaire Collective, British khoom kim heev handbag subscription platform Cocoon.Club, thiab cov khw muag khoom streaming platform NTWRK. Gregory Boutté, Kering tus thawj neeg siv khoom thiab tus neeg ua haujlwm digital, hais tias kev sim ua ntej tau pom tias twb muaj "kev nqhis dej loj" rau NFTs thiab tias lawv qhov tshwj xeeb thiab muaj tswv yim zoo sib xws nrog cov yam ntxwv ntawm cov khoom kim heev.

Boutté hais tias "Peb pom cov qauv no los txog thiab muaj feem cuam tshuam rau peb txoj kev lag luam," "Peb tsis paub meej npaum li cas, yog li peb xav tau nyob hauv tsev."

A serial ua lag luam, Budnitz nrhiav tau cov khoom ua si thiab lom zem tuam txhab KidRobot nyob rau hauv 2002 ua ntej muag nws nyob rau hauv 2013. Nyob rau hauv 2014, nws cofounded Ello - lub ad-free social networking platform - thiab ib xyoo caum dhau los pib Budnitz Bicycles, lub khw muag tsheb tuam hauv Burlington uas tau kaw thaum lub sij hawm. tus kab mob sib kis.

Ib sab ntawm nws lub rooj yog daim ntawv tshaj tawm ntawm phab ntsa uas nyeem "Kev Tuag Rau Nostalgia," lub suab quaj uas nws nqa nrog nws los ntawm nws hnub KidRobot. Tab sis qhov ntawd tsis tau txhais hais tias nws tsis tau txais kev tshoov siab los ntawm yav dhau los. Nws cov cim tau tshwm sim los ntawm yav dhau los comics zoo li Krazy Kat thiab Ignatz - uas tau khiav los ntawm cov ntawv xov xwm los ntawm 1913 txog 1944. Nws kuj nyiam Belgian comic duo Asterix thiab Tintin.

Hauv qee txoj kev, Superplastic yog ob txoj cai rau Budnitz. Nyob rau hauv nws kev coj noj coj ua rau ntau tshaj kaum xyoo, KidRobot tau ua haujlwm nrog ntau yam kev ua yeeb yam thiab cov npe zoo ib yam. Nws tau tsim cov duab rau The Simpsons, Iron Man, South Park thiab Family Guy. Lawv kuj koom tes nrog cov khoom lag luam xws li Volkswagen thiab Louis Vuitton nrog rau khau rau Nike thiab snowboards rau Burton. Ib lub kaum os ntawm Budnitz cov cim tseem muaj nyob rau ntawm Lub Tsev khaws puav pheej ntawm Niaj Hnub Niaj Hnub Art hauv New York City.

Kev paub nrog KidRobot kuj tau qhia nws zaj lus qhia tseem ceeb uas tam sim no yog lub thauj tog rau nkoj rau Superplastic: Tsis txhob muab cov cuab yeej cuab tam. Nws nco qab tsim cov cim KidRobot tshiab uas tau xaiv rau yav tom ntej qhia uas tsis tau tsim thiab tso tseg los ntawm qee lub studio lossis lwm qhov. Hloov chaw, nws hais tias nws tseem tau txais daim ntawv xaj xaj xaj xaj rau cov yeeb yaj kiab uas tsis tau ua 12 xyoo dhau los.

"Yog tias koj saib seb cov xov xwm animated li cas ib txwm tsim," nws hais. "Ib tug kws kos duab feem ntau muaj lub tswv yim zoo, lawv xaus rau muag rau qee lub studio loj, thiab tom qab ntawd lub studio ua txhua yam nyiaj, tswj nws, thiab feem ntau ua rau nws puas tsuaj."

Budnitz kuj tau txais kev tshoov siab los ntawm Walt Disney nws tus kheej los ntawm xyoo 1950 thaum Mickey tus tsim khoom tswj hwm txhua yam ntawm nws tus kheej kev txawj ntse. Qhov kev tswj hwm ntawd tau tso cai rau Disney "ua nws qhov txawv txav thiab tsim lub zeem muag hloov pauv ntawm lub ntiaj teb tshiab" hla cov yeeb yaj kiab, TV qhia, cov khoom siv lub cev thiab cov chaw ua si.

Digital Celebrities thiab cov cim virtual tau nrov zuj zus. Thaum Lub Peb Hlis, yav dhau los Disney CEO Bob Iger tau tshaj tawm tias nws tau nqis peev hauv thiab koom nrog pawg thawj coj ntawm Genies-kev pib ua haujlwm nrog $ 1 billion tus nqi uas cia tib neeg tsim lawv tus kheej 3D avatars. Lub caij no, cov koom haum tshaj lij Hollywood tau kos npe los sawv cev rau ntau yam ntawm cov cim digital yug los ntawm NFTs nrov xws li Bored Ape Yacht Club (BAYC), CryptoPunks thiab Meebits - txhua qhov sau nrog nws tus kheej lub network ntawm hom, kiv cua, cov ntsiab lus thiab kev lag luam.

Sarah Early, tus thawj coj ua lag luam ntawm UTA hais tias "Qhov chaw no peb yuav rov qab saib nws zoo li peb saib hauv kev tshaj xov xwm," "Txhua tus yuav tsum muaj lub luag haujlwm hauv nws thiab dhia hauv yam tsis muaj lub tswv yim tsis txaus."

Nrog Superplastic, txoj kev npaj yeej ib txwm hais txog cov cim - thiab tag nrho cov yeeb yaj kiab, suab paj nruag, dab neeg thiab cov neeg txhawb nqa uas tuaj nrog lawv. Tab sis kev txaus siab loj hlob hauv cov khoom siv digital yog lub sijhawm zoo rau Budnitz, uas muaj keeb kwm ntev ntawm kev tsim thiab muag cov khoom siv lub cev tsawg.

Bryan Rosenblatt, tus khub ntawm San Francisco-based venture peev tuam txhab, tau nqis peev rov qab rau xyoo 2019. Thaum Superplastic tshaj tawm nws Series A puag ncig, Rosenblatt hais rau Forbes tias Budnitz yog "muaj tswv yim ntse" nrog cov ntaub ntawv teev tseg ntawm "tsim cov kev coj noj coj ua zoo li no thiab muaj qhov muag zoo rau kev kos duab thiab kev lom zem thiab kev lag luam."

Moshe Lifschitz, tus thawj coj ntawm Shrug Capital tau hais tias "Nws yog qhov txawv txav ntawm txhua lub tuam txhab thev naus laus zis uas kuv tau nqis peev hauv lossis ua haujlwm nrog lossis ntawm," "Muaj ib yam dab tsi txog txoj kev uas Povlauj tab tom mus tsim ib lub tuam txhab thiab siv lub viav vias uas zoo siab heev."

Cov kev xav hauv ntiaj teb tiag kuj pab teeb tsa Superplastic sib nrug. Nws tsis ntev los no tau nthuav tawm cov khoom ua si yas tshiab nrog BAYC thiab lub hli tom ntej yuav qhib lub khw hauv New York City uas yuav muag cov khoom siv lub cev thiab muaj chav zais cia rau NFT cov tswv. Nws kuj tseem ua haujlwm nrog tus khub ntawm kev qhib lub tsev noj mov sushi thiab nrog rau lwm qhov ntawm cov yeeb yaj kiab "comedy-hip hop-horror" movie starring Janky thiab Guggimon.

Cov lus nug loj yuav yog seb Janky thiab Guggimon cov kiv cua ua raws li lawv mus rau hauv lub thawv ntawv, mloog lawv cov nkauj, yuav lawv cov khoom muag thiab taug kev tob thiab tob rau hauv lawv cov metaverse-txawm qhov twg lub qhov luav yuav coj mus.