Mastercard tech uas cia koj them nrog koj lub ntsej muag lossis txhais tes hauv khw

MasterCard yog piloting tshiab thev naus laus zis uas cia cov neeg yuav khoom them nyiaj tsuas yog lawv lub ntsej muag lossis txhais tes ntawm qhov chaw kos tawm.

Lub tuam txhab hnub Tuesday tau tshaj tawm txoj haujlwm rau cov khw muag khoom los muab cov txheej txheem them nyiaj biometric, xws li kev lees paub lub ntsej muag thiab ntsuas ntiv tes. Thaum kuaj xyuas, cov neeg siv yuav muaj peev xwm txheeb xyuas lawv cov nyiaj them poob haujlwm los ntawm kev qhia lawv lub ntsej muag lossis xib teg ntawm tes es tsis txhob swb lawv daim npav.

Qhov kev zov me nyuam twb tau mus nyob hauv tsib lub khw muag khoom noj St Marche hauv Sao Paulo, Brazil. Mastercard hais tias nws npaj yuav dov nws tawm thoob ntiaj teb tom qab xyoo no.

"Txhua qhov kev tshawb fawb uas peb tau ua tau qhia peb tias cov neeg siv khoom nyiam biometrics," Ajay Bhalla, Mastercard tus thawj tswj hwm ntawm cyber thiab txawj ntse, hais rau CNBC.

"Lawv xav kom them nyiaj ntawm lub khw kom yooj yim li qhib lawv lub xov tooj."

Kwv yees li ntawm 1.4 billion tus neeg yuav tsum tau siv lub ntsej muag lees paub thev naus laus zis los txheeb xyuas qhov kev them nyiaj los ntawm 2025, ntau dua ob npaug ntawm 671 lab hauv 2020, raws li kev kwv yees los ntawm Juniper Research.

Txhawm rau kos npe rau Mastercard, koj thaij duab ntawm koj lub ntsej muag lossis luam theej koj tus ntiv tes txhawm rau sau npe nrog lub app. Qhov no yog ua tiav ntawm koj lub smartphone lossis ntawm lub chaw them nyiaj. Tom qab ntawd koj tuaj yeem ntxiv daim npav rho nyiaj, uas tau txuas rau koj cov ntaub ntawv biometric.

Nws yog zoo ib yam li tech uas tau raug sim los ntawm Amazon hauv Asmeskas

Mastercard hais tias nws npaj yuav coj txoj haujlwm mus rau Asmeskas, Tebchaws Europe, Middle East thiab Asia tom qab hnub.

Nyob rau lub sijhawm ntev, Mastercard lub zeem muag yog ua kom cov thev naus laus zis "kev sib cuam tshuam thoob ntiaj teb," Bhalla tau hais. "Yog li thaum koj tau khaws koj cov ntawv pov thawj, koj tuaj yeem siv qhov no nyob qhov twg."

Cov yam ntxwv tuaj yeem ua ke nrog cov phiaj xwm kev ncaj ncees thiab ua cov lus pom zoo raws li kev yuav khoom yav dhau los, Mastercard tau hais.

Kev siv cov ntaub ntawv biometric rau kev them nyiaj ua rau muaj kev txhawj xeeb txog kev ceev ntiag tug thiab seb cov ntaub ntawv tau txais li cas

Rau nws ib feem, Mastercard hais tias tag nrho cov ntaub ntawv cov neeg siv khoom nkag mus rau hauv nws qhov system tau encrypted hauv txoj hauv kev uas ua kom lawv tus kheej tsis raug cuam tshuam.

Thaum koj tso npe, koj lub ntsej muag lossis tus ntiv tes luam tawm tau hloov nrog "token" - ib txoj hlua tsis sib xws ntawm cov lej cim - thiab tom qab ntawd txuas rau koj daim npav them nyiaj. 

Mastercard tau hais tias nws tau tsim cov txheej txheem los xyuas kom cov neeg siv cov ntaub ntawv tiv thaiv. Lub tuam txhab tab tom ua haujlwm nrog ob peb lwm lub tuam txhab los tsim cov yeeb yam, suav nrog Fujitsu, NEC, Payface, Aurus, PaybyFace thiab PopID.

Mastercard cov cuab yeej biometric tuaj yeem muaj ib hnub pab nrog kev txhim kho kev them nyiaj rau "metaverse," raws li Bhalla.

Nws tau hais tias "Qhov peb tab tom ua haujlwm rau yog qhov metaverse," nws hais.

Lub metaverse hais txog lub ntiaj teb kev xav virtual uas cov neeg siv tuaj yeem ua haujlwm, pauv lossis sib tham. Lub sij hawm tau nyiam ntau lub buzz nyob rau hauv Silicon Valley ua tsaug rau Facebook lub rebrand rau meta xyoo tas los.

Ntawm kev tshaj tawm xov xwm hauv London, Mastercard tau qhia tawm lub mloog pob ntseg muaj tseeb uas ceeb toom rau tus neeg hnav yog tias lawv nyob rau ntawm qhov chaw muaj peev xwm ua lag luam e-lag luam. Lwm qhov tshwj xeeb uas lub tuam txhab tau sim ua kom cov neeg siv xaiv thiab yuav khoom ntawm lub khw virtual siv tsis muaj dab tsi tab sis lawv ob lub qhov muag.

Cov khoom no nyob deb ntawm qhov tseeb tshaj li Mastercard's biometric checkout kev pabcuam, tab sis muab qhov tsw ntawm qhov xav tau yav tom ntej.

Bhalla tau hais tias thaum kawg tib neeg tuaj yeem sim qee cov khaub ncaws zoo ua ntej yuav, lossis txuas lawv cov tokens uas tsis yog-fungible - cov khoom muaj nqis digital uas sau cov tswv cuab ntawm cov khoom virtual ntawm blockchain - nrog lawv tus kheej biometric.