LVMH xa tawm Ntawm Kev Muag Khoom Tshiab Ntawm Viva Tech Nrog Toshi, Bored Apes, Bulgari Utility NFTs & Ntau

Thaum Paris innovation qhia Viva Tech, LVMH tau tshaj tawm cov yeej ntawm nws qhov thib rau xyoo Innovation Award rau cov khw muag khoom tsom rau kev pib ua lag luam. Lub ceremony yog co-hosted los ntawm Livi, pab pawg neeg avatar innovation ambassador. LVMH showcased cov puav pheej yeej, cov ntawv kawg, kev pib ua haujlwm los ntawm cov ntawv dhau los ntxiv rau cov kev daws teeb meem tshiab, kev ua haujlwm thiab lub ntiaj teb premiers los ntawm nws tus kheej Maisons ntawm qhov chaw pavilion nyob rau hauv qhov chaw ua yeeb yam.

Qhov khoom plig tus yeej tag nrho yog mais kawg khoom kim heev xa khoom Toshi. London-raws li pib tsim nyob rau hauv 2017 los ntawm Net-a-Porter alum Sojin Lee, muaj cov neeg tseem ceeb hauv khw muag khoom-rau-qhov chaw xa khoom thiab xa rov qab cov kev pabcuam tsom rau cov khoom kim heev. Cov neeg siv khoom tam sim no hauv London thiab New York suav nrog LVMH hom Berluti, Celine, Dior thiab Rimowa.

Toshi yuav tshaj tawm hauv New York nrog Tiffany's ob peb lub lis piam tom ntej. Cov lej hais rau lawv tus kheej: 40% nce hauv qhov nruab nrab tus nqi xaj, 30% nce hauv cov nyiaj tau los thiab 30% txo cov nyiaj rov qab. Cov kev pabcuam khiav los ntawm Toshi cov cuab yeej thev naus laus zis uas tuaj yeem ua ke nrog txhua lub lag luam e-lag luam loj ntawm lub plug-in yog li kuv tau hais rau Toshi CTO Edwin Wills ntawm Viva Tech kom paub ntau ntxiv.

Nyeem rau rau tsib qhov kev nthuav dav tshaj plaws uas tsom ntsoov rau cov haujlwm los ntawm LVMH Maisons ntawm kev qhia ntawm Viva Tech.

Toshi ua haujlwm nrog cov khoom lag luam li cas?

Edwin Wills: XNUMX Lab tus kiv cua tos koj rau Webtalk! Muaj ob txheej txheej txheem xa khoom. Pab pawg khw tuaj yeem qhib peb kom ncav cuag lawv dhau ntawm lub qhov rooj ntawm lub khw lossis ntawm qib e-lag luam peb tuaj yeem qhib tau ntawm qhov chaw xa tawm. Peb muab cov kev pabcuam xa tawm yooj yim hauv ib nrab teev sijhawm ntawm lub sijhawm xaiv thiab tuaj yeem txheej txheej ntawm cov kev xaiv sib txawv ntawm lub qhov rooj los pab txhawb nqa cov kev pabcuam uas muaj peev xwm muab tau.

Dab tsi yog cov kev pabcuam sib txawv uas koj tuaj yeem muab tau?

EW: Peb muab kev tos thiab sim ua haujlwm thiab yog tias koj xav rov qab cov khoom koj tuaj yeem xa ncaj qha rov qab. Nws yog seamless los ntawm ob tus neeg siv khoom thiab lub khw muag khoom pom thaum nws rov qab mus rau ntawm lub rhawv kom sai li sai tau. Peb kuj tuaj yeem nqa qhov ntau thiab tsawg thiab muab cov khoom xa tuaj yog tias lub hom phiaj muaj kev sib raug zoo nrog tus neeg siv khoom. Yog tias lawv khaws cov khoom peb tuaj yeem them nyiaj ntawm lub qhov rooj los ntawm pab pawg muag khoom. Ntawm qhov kev thov ntawm lub khw peb tuaj yeem suav nrog kev ruaj ntseg 4-tus lej code uas yuav tsum tau rov qab rau peb ua ntej peb tuaj yeem ua tiav cov khoom xa tuaj.

Dab tsi ua rau koj sawv tawm ntawm kev sib tw?

EW: Peb sib txawv ntawm peb tus kheej nyob rau hauv uas peb muaj tus cwj pwm khoom kim heev es tsis yog tus cwj pwm logistics ib txwm muaj. Peb cov neeg pabcuam tuaj txog hnav khaub ncaws dub tsis muaj lub logo lossis hom npe. Lawv tuaj feem ntau los ntawm cov khw muag khoom lossis khoom kim heev keeb kwm yav dhau los yog li kev pabcuam cov neeg siv khoom yog thawj thiab qhov tseem ceeb hauv lawv txoj kev kawm.

Peb yog carbon nruab nrab. Hauv London peb siv lub nkoj hluav taws xob. Hauv New York cov qauv EV tseem tsis tau nyob hauv qhov chaw vim tias tsis muaj cov ntsiab lus them nyiaj txaus yog li peb yuav tsum siv roj tab sis muaj cov kev pabcuam carbon offset nyob rau hauv qhov chaw kom txog rau thaum cov qauv loj tuaj.

Vim li cas cov khoom kim heev yuav tsum xaiv ua haujlwm nrog koj es tsis ua cov txheej txheem lawv tus kheej?

EW: Qhov txiaj ntsig yog tias peb muaj peb tuaj yeem ua haujlwm ntawm ntau hom npe. Nrog logistics koj cov margins tag nrho nyob rau hauv ceev. Raws li ib qho khoom lag luam txawm tias koj tau txais cov ntim zoo li Louis Vuitton, koj yuav muaj qhov ntom ntom zoo tab sis tseem tsis txaus los ua kom tsim nyog.

LMVH Pavilion Top 5 Innovations

Tag Heuer: NFT Timepieces

Tom qab lub pob zeb diamond pendant version ntawm nws tus kheej CryptoPunk tsim los ntawm Tiffany EVP Alexandre Arnault (thiab tseem muaj peev xwm kuj yog rau kev xaiv ntawm lwm tus tswv CryptoPunk. TBC.) los ntawm lwm txoj hauv kev los qhia cov pov thawj ntawm NFT cov tswv cuab: Tag Heuer's Connected Calibre E4 saib. Cov neeg siv tuaj yeem ruaj ntseg txuas mus rau ntau lub hnab nyiaj crypto thiab xaiv NFTs - Bored Apes, CryptoPunks, Ntiaj Teb ntawm Cov Poj Niam et al) lawv xav tso tawm ntawm dov NFT gallery ntawm nws lub ntsej muag. Lwm qhov txiaj ntsig zoo uas tsis tau txais kev txhawb nqa ntau npaum li nws tsim nyog yog tus avatar-coj 7-feeb workout feature ntawm lub watch's built-in sports app.

Vim li cas nws tseem ceeb: Rau ntau, NFTs sawv cev rau lub rooj vag mus rau qhov tawm Web 3.0 ntug - uas yuav tsum tau siv dav yog tias peb yuav tau txais cov txiaj ntsig. Tab sis tau muab tso rau hauv lub ntiaj teb lub cev, tsis yog-Web 3.0 haiv neeg, tseem nyob hauv feem ntau, tsis tau npaj rau cov cuab tam digital thiab xav tau kev sib txuas rau ib yam dab tsi kom pom tau tias lawv muaj nqis.

Loewe: Virtual Shoefitter

AR thev naus laus zis tshwj xeeb hauv Loewe's sneaker try-on app yog siv los ntawm neural networks thiab sophisticated 3D geometry algorithms, smoothly taug qab tus neeg siv thaum lawv tig lawv txhais taw thiab taug kev. Lub app tam sim no muaj los saib ua ntej lub hom ON sneaker sau ua ntej ntawm nws lub khw muag khoom.

Vim li cas nws tseem ceeb: Thaum tsis muaj qhov tsis txaus ntawm virtual haum apps hauv qhov chaw khau ntaub, cov neeg ntawm ntau tus neeg sib tw plam thaum tus neeg siv txav lawv txhais taw vim muaj lub sijhawm-lapse hauv kev taug qab. Loewe txoj kev tua yog flawless.

Bulgari: Lub Ntiaj Teb Thinnest Saib Thiab Metaverse Hauv Kev Ua Haujlwm

Ntiaj teb premier nthuav tawm ntawm Bulgari's Octo Finissimo Ultra - lub ntiaj teb thinnest txhua yam saib ntawm 1.8 hli tuab - coj qhov chaw ntawm Viva Tech. QR code engraved rau ntawm lub ratchet log nkag mus rau ib tug sib raug zoo NFT artwork uas ua hauj lwm ua pov thawj ntawm provenance. Tsuas yog 10 lub moos yuav raug tsim. Tsis tas li ntawd nyob rau hauv cov zaub yog ib tug teaser ntawm Bulgari lub tshiab Metaverse tswvyim - ib tug Web 3.0 kev mus yuav khoom yuav zaum nyob rau hauv ib tug futuristic reimagining ntawm lub landmarks ntawm Rome qhov twg lub hom twb xeeb.

Vim li cas nws tseem ceeb: Ib cag ntawm nws cov cuab yeej zoo siab, Finissimo's 'Utility' NFT tivthaiv lav qhov tseeb ntawm cov khoom siv lub cev ntawm Aura blockchain. Aura yog lub koom haum blockchain koom ua ke los ntawm LVMH, Prada Group, Cartier thiab OTB Group los pab tiv thaiv kev ua txhaum cai thiab txhawb kev pom tseeb thoob plaws hauv cov khoom kim heev lub neej voj voog.

Fendi: Immersive crafting kev

Fendi's Hand in Hand project ua kev zoo siab rau lub zos Italian craftsmanship los ntawm 20 txwv-edition Fendi Baguette hnab, tes crafted los ntawm ib tug ntau haiv neeg ntawm artisans sawv cev rau txawv cheeb tsam ntawm Ltalis. Ntawm Viva Tech, lub hom phiaj tau nthuav tawm cov ntsiab lus digital. Cov neeg tuaj saib tuaj yeem sim lawv txhais tes ntawm lub hnab ntim khoom, ua haujlwm virtual batons ntawm lub vijtsam ntawm touchless 3D-paub sensors.

Vim li cas nws tseem ceeb: Nws yog ib txoj hauv kev uas qhia tau tias yuav ua li cas, tsis yog hloov nws, thev naus laus zis thiab kev tsim kho tshiab tuaj yeem ua haujlwm, ua haujlwm nrog cov khoom siv tes ua kom cov kev txawj ntse thiab cov tswv yim muaj sia nyob thiab qhia lawv rau cov neeg tuaj saib tshiab.

Guerlain: Tus Reaverse

Guerlain Beauty's Reaverse NFT project tau pib ua ntej xyoo no nrog 1828 Cryptobee NFTs. Cov nyiaj tau los ntawm kev muag khoom yuav pab txhawb kev rov ua dua ntawm 69 acre Millière Valley kev txuag thaj chaw hauv Fab Kis. Txhua Cryptobee yog qhov tshwj xeeb thiab txuas mus rau ib qho chaw tshwj xeeb ntawm thaj av ntawm nws thaj chaw tswj hwm. Lawv tau minted ntawm kev ruaj ntseg thiab lub zog ua pov thawj ntawm Stake blockchain, Tezos. Cov theem tshiab tshaj plaws ntawm txoj haujlwm txuas ntxiv - ntxiv airdrops rau cov neeg tuav cryptobee tam sim no - tau tshaj tawm ntawm Viva Tech.

Vim li cas nws tseem ceeb: Ib yam li cov txheej txheem tsim khoom lag luam muaj txiaj ntsig tseem ceeb hauv lub ntiaj teb lub cev, tib yam muaj tseeb qhov Web 3.0 thiab NFTs txhawj xeeb. Ntxiv rau nws yog qhov zoo kom pom Web 3.0 qhov project nrog cov txiaj ntsig tiag tiag hauv ntiaj teb. Qhov project yuav txuas ntxiv tsim cov nyiaj tau los raws li qhov tshwj xeeb ntawm NFT kev lag luam txhais tau hais tias feem pua ​​​​ntawm cov nyiaj tau los ntawm txhua qhov kev lag luam thib ob rov qab mus rau tus tsim.