Smart Labeling ntau lawm ntawm ib lub chaw koom nrog Beontag, lub ntiaj teb thib ob loj tshaj plaws muab kev pabcuam … [+]
Beontag
Ntse tagging - RFID (xov tooj cua zaus txheeb xyuas) thiab NFC (ze thaj chaw sib txuas lus) - tau hloov pauv kev tswj cov khoom lag luam rau cov neeg siv khoom lag luam loj xws li Amazon, Zara, Uniqlo thiab Decathlon nrog Walmart Ib yam nkaus thiab nthuav cov thev naus laus zis hauv nws lub khw hauv 2022.
Tab sis raws li Ricardo Lobo, CEO ntawm lub ntiaj teb daim ntawv lo thiab ntse tag kev daws teeb meem, Beontag, uas yog qhov pib xwb.
Raws li cov txiaj ntsig kev thauj mus los thiab cov nqi txuag kev cuam tshuam los ntawm kev paub tseeb tias koj cov khoom lag luam nyob qhov twg hauv lub sijhawm, nws hais txog qhov ceev thiab tsis muaj kev sib txhuam ntawm tus kheej los ntawm cov khw muag khoom xws li Uniqlo thiab Decathlon.
Cov thev naus laus zis kuj tseem ua rau cov tuam txhab nrog cov cib thiab mortar network sib tw nrog e-lag luam cov neeg ua si ntshiab raws li cov khw muag khoom tau dhau los ua cov chaw faib khoom ntxiv - raug tshem tawm los ntawm Zara thaum muaj kev sib kis, nws hais.
NFC nyeem ntawv nruab cov xov tooj ntawm tes tau qhib qhov muaj peev xwm rau B2C daim ntawv thov - tsis tsawg kawg hauv cov khoom kim heev, nws hais ntxiv. "Ua ntej, koj tuaj yeem sau nrog NFC tab sis cov neeg siv khoom tsis muaj tus nyeem ntawv. Tam sim no leej twg tuaj yeem nkag mus rau cov ntaub ntawv ntawm lawv lub xov tooj ntawm tes. "
Qhov no muaj kev cuam tshuam tshwj xeeb rau kev lag luam khoom kim heev. "Nyob rau hauv lub ntiaj teb no khoom kim heev, cov khoom lag luam tsis quav ntsej txog kev txiav tawm," nws hais. "Rau lawv nws yog hais txog kev koom tes thiab tsim kev paub tshwj xeeb."
Cov cim npe ntse tsim los ntawm Beontag's IoT thev naus laus zis ib pab tub rog Temera, twb tau siv los ntawm hom khoom kim heev suav nrog Alexander McQueen, Dolce & Gabbana thiab Bulgari ua rau cov neeg siv khoom nkag mus rau cov kev pabcuam tomqab muag thiab kev paub dhau los ntawm lawv cov xov tooj ntse - thoob plaws ob lub web2 thiab web3.
"Cov tuam txhab tab tom sim," nws hais, hais txog Alexander McQueen's MCQ kab uas cov cim npe tso cai rau cov neeg siv khoom nkag mus rau cov ntawv pov thawj digital uas nthuav dav txog cov khoom lag luam lub neej thiab muaj peev xwm hloov cov tswv cuab rau rov muag Lub hom phiaj thiab Dolce & Gabbana qhov twg lawv ua kom cov neeg yuav khoom nkag mus rau lub vev xaib virtual3 boutique muab cov kev pabcuam tshwj xeeb tshwj xeeb rau cov neeg siv khoom.
Tsis zoo li cov ntaub ntawv nkag los ntawm QR code, uas tuaj yeem ua tau yooj yim yees duab, ib daim npav ntse yog tshwj xeeb rau cov khoom tshwj xeeb uas nws xav tau kev sib thooj thiab kev ua tswv cuab rau kev nkag.
Los ntawm nws lub hauv paus los ua tus tsim cov ntawv nplaum rau tus kheej, Brazilian ib pab tub rog Beontag tam sim no yog tus thib ob loj tshaj plaws muab kev pabcuam digital RFID thiab NFC cov kev daws teeb meem rau qee lub ntiaj teb kev zam loj tshaj plaws thiab cov neeg siv khoom lag luam tom qab tau txais cov tuam txhab software thiab cov chaw tsim khoom thoob plaws Tebchaws Europe thiab Tebchaws Meskas.
Raws li tau tshaj tawm hnub no, Beontag (ntawm tag nrho cov tuam txhab koom nrog Tags Lux Sarl.) tau ruaj ntseg € 120 lab cov nuj nqis nce coj los ntawm Deutsche Bank - pom kev ntseeg siab hauv kev lag luam loj hlob. "Peb tau koom ua ke 11 lub tuam txhab dhau 2.5 xyoo dhau los, txhua tus nrog nws cov nuj nqis," Lobo hais. "Qhov nce tso cai rau Beontag sib sau tag nrho cov nuj nqis hauv zos rau hauv ib qho chaw. Peb yuav siv ntau tshaj tsim tawm peb pab pawg software. "
Hauv 12 lub hlis dhau los, nws cov neeg ua haujlwm tau nce 35% nce - nrog rau kev tsom mus rau cov kws tsim kho tshiab thiab cov tsim tawm thoob plaws xya lub chaw R&D hauv Suav teb, Finland, Fabkis thiab Asmeskas. Ua haujlwm ntawm nws lub hom phiaj ESG rau xyoo 2030, cov khoom lag luam ruaj khov dua suav nrog cov ntawv raws ECO RFID cov cim npe, Kab RPET cov cim uas tsim nrog 30% rov ua dua tus tsiaj PET thiab Couchê PCR muaj li ntawm 50% rov siv dua fibers.
Nrog kev ua haujlwm tam sim no hla ntau dua 15 lub chaw thoob ntiaj teb thiab muaj nyob hauv ntau dua 40 lub teb chaws. Beontag xav kom ua tiav $ 550 lab nyiaj tau los rau 2022 piv rau $ 400 lab hauv 2021.
Tau qhov twg los: https://www.forbes.com/sites/stephaniehirschmiller/2023/01/17/how-walmart-approved-smart-tagging-tech-can-help-onboard-luxury-consumers-to-web3/