Tsoom Fwv Teb Chaws Kev Lag Luam Hauv Teb Chaws Asmeskas (FTC) tab tom tshawb xyuas ntau lub tuam txhab crypto tsis muaj npe tshaj li kev dag lossis dag ntxias crypto kev tshaj tawm, raws li kev tshaj tawm. Bloomberg ceeb toom.
"Peb tab tom tshawb xyuas ntau lub tuam txhab rau kev ua txhaum cai ntawm cov cuab tam digital," FTC tus cev lus Juliana Gruenwald Henderson tau hais hauv nqe lus.
Henderson tsis kam qhia cov ntaub ntawv ntxiv txog cov tuam txhab twg yog qhov kev soj ntsuam los yog dab tsi tau ua rau Pawg Neeg Saib Xyuas Kev Tshawb Fawb.
Raws li FTC's website, "thaum cov neeg siv khoom pom lossis hnov ib qho kev tshaj tawm, txawm tias nws nyob hauv Is Taws Nem, xov tooj cua lossis TV, lossis lwm qhov chaw, tsoomfwv txoj cai lij choj hais tias kev tshaj tawm yuav tsum muaj tseeb, tsis yog kev dag ntxias, thiab, thaum tsim nyog, txhawb nqa los ntawm cov pov thawj tshawb fawb."
Tsis tas li ntawd, lub koom haum tswj hwm cov cai uas xav tau qhov tseeb hauv kev tshaj tawm, suav nrog cov cai uas tib neeg tshaj tawm thaum lawv tau them nyiaj rau kev pom zoo lossis kev tshuaj xyuas.
"Txawm hais tias peb tsis tuaj yeem tawm tswv yim txog cov xwm txheej tam sim no hauv kev lag luam crypto lossis cov ntsiab lus ntawm kev tshawb nrhiav tsis tu ncua, peb tab tom tshawb xyuas ntau lub tuam txhab rau kev ua tsis ncaj ncees txog cov cuab tam digital," FTC tus cev lus hais rau Decrypt.
FTC koom nrog SEC yos hav zoov rau crypto txhawb nqa
US Securities and Exchange Commission (SEC) kuj muaj cov cai rau kev nthuav tawm uas tib neeg yuav tsum ua thaum txhawb kev ruaj ntseg.
Lub koom haum tau siv cov cai no los tsoo cov neeg muaj koob npe koom nrog hauv kev txhawb nqa EthereumMax (EMAX) token thaum Lub Kaum Hli, tshaj tawm cov nqi tawm tsam Kim Kardashian.
Raws li SEC, Kardashian tau liam tias ua tsis tiav los tshaj tawm cov nyiaj them $ 250,000 nws tau txais rau kev tshaj tawm Instagram tshaj tawm, uas muab cov lus qhia rau cov tub ua lag luam muaj peev xwm yuav EMAX tokens.
Thaum Kardashian tsis lees paub lossis tsis lees paub tus tswj xyuas qhov kev tshawb pom, nws pom zoo them $ 1.26 lab los daws cov nqi thiab tsis txhawb nqa crypto kev nyab xeeb rau peb xyoos.
Thaum Lub Yim Hli, Asmeskas cov neeg siv khoom saib xyuas qhov tseeb hauv Kev Tshaj Tawm (TINA) tau hais tias yog tshawb nrhiav 17 Celebrities leej twg txhawb cov tsis-fungible tokens (NFT cov) ntawm lawv cov social media channels, "pom tias nws yog thaj chaw muaj kev dag ntxias."
Qee lub npe ntawm TINA cov npe suav nrog Justin Bieber, Jimmy Fallon, Madonna, Eminem, Gwyneth Paltrow, Tom Brady, Paris Hilton, thiab Snoop Dogg, nrog Bored Ape Yacht Club, Ntiaj Teb ntawm Cov Poj Niam, thiab Autograph ntawm cov phiaj xwm NFT sau.
Txwv tsis pub, nyob rau ob lub xyoos dhau los, ntau lub tuam txhab crypto, suav nrog FTX tam sim no, tau tawg pua pua ntawm lab tus las ntawm high-profile advertising phiaj los nqis tes.
Ua ntej nws tam sim no implosion lub hli tas los, FTX tau kos npe nrog NBA's Miami Heat thiab Golden State Warrior, Major League Baseball, NHL's Washington Wizards thiab Capitals, nrog rau esports loj heev TSM.
Crypto.com kuj tau siv loj hauv kev ua kis las: nws $ 700 lab arena naming rights deal nrog Los Angeles Lakers dwarfed FTX's Heat deal, thiab kev sib pauv kuj yog tus txhawb nqa ntawm 2022 FIFA World Cup hauv Qatar.
Nyob rau saum cov xov xwm crypto, tau txais kev hloov tshiab txhua hnub hauv koj lub inbox.
Tau qhov twg los: https://decrypt.co/116511/ftc-probes-possible-misconduct-cryptocurrency-advertising