Rau Ukraine's Tech Startups, Sib ntaus sib tua Tsov rog txhais tau tias Memes, Cov phiaj xwm kev tshaj tawm-Thiab ua kom lawv cov lag luam mus

Technology tuam txhab uas muag proliferated nyob rau hauv Ukraine ua ntej ua tsov ua rog. Tam sim no lub teb chaws 250,000 tus neeg ua haujlwm IT tab tom saib txoj hauv kev me me los siv thev naus laus zis los tawm tsam rov qab thiab cuam tshuam rau kev tshaj tawm Lavxias.

On Wednesday, Reface, lub ntsej muag sib pauv app tsim los ntawm peb tus tub ntxhais hluas ua lag luam Ukrainian, cia siab tias yuav nthuav tawm lub app tshiab uas ua rau nws yooj yim los tsim thiab sib qhia txog kev ua tsov ua rog uas pom memes. Cov neeg Ukrainians yuav yog thawj tus tau txais lub app tshiab, hu ua Memomet, uas cov neeg tsim kev cia siab ob leeg yuav pab sib ntaus sib tua cov ntaub ntawv ua tsov ua rog thiab tseem ua rau kev daws teeb meem thaum lub sij hawm Lavxias teb sab ua phem rau Ukraine yooj yim me ntsis.

"Peb paub tias cov memes pab tiv thaiv kev ntxhov siab," hais tias Anton Volovyk, Reface tus thawj coj ua haujlwm thiab ib qho txiaj ntsig ntawm 2021 Forbes 30 Under 30 Europe list. "Kev lom zem yog ib qho ntawm cov cheeb tsam uas peb tuaj yeem khaws cov lus piav qhia Ukrainian mus."

Lub app tshiab yog qhov tseeb kev tawm tsam kev tawm tsam los ntawm Kyiv-based Reface. Lub tuam txhab, uas tau txais $ 5.5 lab hauv cov noob nyiaj coj los ntawm Andreessen Horowitz, yav tas los ntxiv cov ntawv ceeb toom thawb qhia nws 200 lab cov neeg siv txog kev ntxeem tau thiab hais kom lawv sawv nrog Ukraine. Nws kuj tau ntxiv tus chij Ukrainian thiab #StandWithUkraine hashtag rau txhua cov yeeb yaj kiab tsim hauv app.

Ntawm nws tus kheej, Memomet yog qhov tsawg tshaj plaws. Tab sis thoob plaws Ukraine, qhov twg cov tuam txhab thev naus laus zis tau nce zuj zus ua ntej kev ua tsov ua rog thiab qhov chaw muaj neeg coob coob ntawm cov neeg ua haujlwm IT tau nce mus rau 250,000, xws li kev siv zog me me, ua haujlwm solo lossis koom nrog lub teb chaws pab dawb "IT Army," ntxiv. Lawv tshwj xeeb tshaj yog pab tau rau optics hauv kev ua tsov rog tsis tu ncua thiab rau kev npaj nyiaj pab tib neeg thiab kev pab. Ntawm cov haujlwm ua haujlwm los ntawm Ukrainian tech tuam txhab thiab cov neeg ua haujlwm yog qhov hloov kho tshiab Google Doc nrog cov ntaub ntawv tshiab kawg ntawm kev khiav tsheb ntawm kev hla ciam teb, ib qho tshiab ntawm software los nrhiav cov kev sib txuas digital mus rau Russia thiab Belarus, thiab nrhiav nyiaj txiag ntau rau ob leeg tub rog thiab tib neeg. kev siv zog.

Igor Zhadanov, tus thawj coj ntawm Odessa-raws li Readdle, hais tias "Cov neeg Ukrainians yog qhov zoo tiag tiag ntawm kev tswj hwm tus kheej hauv kev ntxhov siab," hais tias Igor Zhadanov, tus thawj coj ntawm Odessa-based Readdle, uas tsim cov apps tsim khoom. "Peb muaj kaum ob yog tias tsis yog ntau pua txoj kev pib hauv thawj 48 teev ntawm kev cuam tshuam nrog IT pab tub rog ua lub kaus los koom nrog qhov ntawd. Tab sis tsis muaj ib tus neeg uas yog tus thawj coj ntawm IT Army. Cov pab pawg sib txawv tab tom sim txheeb xyuas qhov cuam tshuam ntau tshaj plaws los tawm tsam rov qab. "

Tom qab Mykhailo Federov, Ukraine tus Minister of Digital Information, tau tshaj tawm xov tooj hauv kev ua tsov ua rog thaum ntxov rau cov pej xeem nrog cov kws tshaj lij digital los koom nrog lub teb chaws IT Army, Ukrainians teb hauv Telegram channel los ntawm kev tshaj tawm cov haujlwm thiab txhawb cov tswv cuab kom siv cov kev tsis lees paub ntawm kev pabcuam ( DDoS) tawm tsam ntawm cov vev xaib Lavxias. "DDoS yog ib qho haujlwm tsis nres. Peb tab tom ua haujlwm los txhim kho nws, tab sis nws tsis yog peb txoj haujlwm nkaus xwb, "hais tias ib tus thawj coj tsis qhia npe ntawm pawg Telegram. "Rau DDoS peb muaj ib pab neeg mob siab rau txiav txim siab dab tsi los tawm tsam thiab dab tsi yog qhov tseem ceeb."

Tab sis rau feem ntau cov tuam txhab thev naus laus zis thiab cov neeg ua haujlwm IT, kev tawm tsam rov qab yog hais txog kev tsim cov apps, tshaj tawm cov yeeb yaj kiab thiab cov ntaub ntawv hauv kev sib raug zoo, kev paub txog cov neeg Asmeskas thiab European cov neeg siv khoom thiab nce nyiaj. Cov pab pawg neeg tuaj yeem pab dawb tau ua tus kheej nrog cov tswv cuab sib tshooj thiab cov hom phiaj. Denys Zhadanov, tus thawj coj ntawm Readdle (thiab Igor tus kwv tij). “Nws yog decentralized heev thiab chaotic. Qee lub tuam txhab tau hloov mus rau hom kev ua tsov rog no thiab qee lub tuam txhab tau sim ua kom lub tuam txhab ua lag luam vim tias yog li peb tau txais nyiaj txiag peb cov haujlwm thiab them nyiaj hli thiab se. "

"Ukrainians yog tiag tiag, zoo heev ntawm kev tswj tus kheej nyob rau hauv siab."

Tshaj li yim xyoo dhau los txij li Maidan Revolution, uas cov neeg tawm tsam tawm tsam thiab thaum kawg tshem tawm tsoomfwv nrog cov neeg nyiam Lavxias, kev lag luam thev naus laus zis hauv Ukraine, feem ntau suav nrog IT cov tuam txhab kev sab laj thiab software tsim tawm, tau loj hlob ntawm ob tus lej txhua xyoo. Qhov ntawd tau tsim cov chav kawm tshiab ntawm cov tub ntxhais hluas, cov neeg ua haujlwm zoo nrog kev sib sib zog nqus mus rau sab hnub poob los ntawm cov neeg siv khoom hauv Tebchaws Meskas thiab Europe.

Andreas Flodström, tus tsim thiab CEO ntawm Swedish-Ukrainian tuam txhab Beetroot hais tias, "Muaj ib yam dab tsi zoo heev tshwm sim," hais tias IT kev sab laj thiab software tsim. "Koj yog ib feem ntawm kev hloov pauv ntawm tib neeg, nrog rau kev hloov pauv ntawm kev lag luam thiab kev lag luam, thiab qhov ntawd mus koom tes nrog cov txiaj ntsig ntawm kev ywj pheej thiab kev ywj pheej. Koj yuav luag hnov ​​​​nws hauv koj lub cev thaum koj nyob ntawd. "

Thiab yog li cov neeg ua haujlwm thev naus laus zis thiab lawv cov tuam txhab tau nce siab. Hauv kev tshaj tawm ntau tshaj tawm hauv kev ua tsov rog thaum ntxov, cov neeg siv Internet dej nyab Russia lub tsev noj mov tshuaj xyuas nplooj ntawv ntawm Google Maps thiab Lavxias lub vev xaib Afisha.ru nrog cov ntsiab lus hais txog kev ua tsov rog hauv Ukraine.

Ukraine IT kev pab tswv yim thiab software ruaj khov Railsware, zoo ib yam, sim ua siv social media kom ncav cuag qib-thiab-cov ntaub ntawv pej xeem Lavxias thaum ntxov, ua rau tsoomfwv Lavxias tshaj tawm thiab tshaj tawm cov lus ntawm kev puas tsuaj tshwm sim los ntawm Valdimir Putin qhov kev cuam tshuam ntawm Ukraine. "Lavxias teb sab tshaj tawm hais tias lawv tsis muaj kev poob thiab txhua yam mus zoo yog li lawv yuav tsum tsis txhob txhawj, thiab peb muaj ntau pua cov yeeb yaj kiab uas lawv lub tank thiab tsheb raug puas tsuaj thiab lawv lub cev nyob ntawm txoj kev," hais tias Sergey Korolev, tus thawj coj ntawm Railsware, uas. yog Ukrainian tab sis tau nyob hauv Krakow, Poland, tau yim xyoo dhau los.

Tab sis cov yeeb yaj kiab tawm tswv yim rau cov neeg Lavxias tsis ua haujlwm ("Lawv tsuas yog tsis xav paub qhov tseeb," nws hais), yog li lawv tau tsom mus rau kev sib qhia cov ntaub ntawv nrog cov neeg siv khoom sab hnub poob txog kev txhawb nqa Ukraine li cas. Nws hais tias "Qhov no yog kev ua tsov rog xov xwm," nws hais.

Alexander Kholodov, tus thawj coj ntawm Dnipro-based Yalantis, ib lub tuam txhab outsourcing nrog qee tus neeg ua haujlwm 500, zoo ib yam li tsom mus rau kev tshaj tawm cov ntaub ntawv ntawm LinkedIn thiab lwm yam kev tshaj xov xwm, nrog rau kev teeb tsa ib puag ncig $ 150,000 hauv kev pub dawb. Nws hais tias "Peb cov lus tau tsom mus rau sab hnub poob," nws hais. "Feem ntau ntawm peb cov neeg siv khoom yog los ntawm Asmeskas, yog li peb muaj kev sib tham nrog lawv."

MacPaw, uas ua rau Mac software khoom, suav nrog nws cov flagship CleanMyMac, coj ntau txoj hauv kev. Lub tuam txhab Kyiv-raws li tau tso banners hauv nws cov khoom nrog cov peev txheej ntawm Ukraine uas cov neeg siv, suav nrog cov neeg nyob hauv Russia, tuaj yeem tshawb xyuas. Tsis pub dhau ob hnub, lub tuam txhab tau hnov ​​​​los ntawm Roskomnadzor, Lavxias teb sab censorship lub koom haum, hais tias MacPaw lub website yuav tsum tau teev nyob rau hauv lub banned websites nyob rau hauv Russia, hais tias MacPaw tus cev lus Julia Petryk. "Nws yog ua ntej Meta raug txwv nyob ntawd thiab Instagram raug txwv nyob ntawd," nws hais. "Peb yog ib tus thawj zaug uas raug txwv nyob ntawd."

Tom qab ntawd, nws hais tias, lub tuam txhab txiav txim siab txiav tawm tag nrho cov neeg siv Lavxias thiab Belorussian ntawm MacPaw. Nws hais tias "Nws yog peb qhov kev txiav txim siab," nws hais. "Nws yog neeg siab phem muab kev pabcuam rau cov tebchaws uas yog cov neeg ua phem rau hauv tebchaws Ukrainian." Txhua tus tau hais, 14,500 tus neeg siv Lavxias thiab 450 tus neeg Belorussian yuav tsis tuaj yeem txuas ntxiv lawv cov npe CleanMyMac txhua xyoo.

Tom qab ntawd, lub tuam txhab engineers tuaj nrog lub tswv yim los taug qab yog tias muaj cov apps khiav hauv keeb kwm yav dhau los ntawm nws cov neeg siv khoom computers ntawm Lavxias lossis Belorussian keeb kwm. Qhov tshwm sim: Spybuster, launched nyob rau lub Peb Hlis lig, tuaj yeem rub tawm dawb los ntawm txhua tus neeg siv Mac. Lub cuab yeej ua tsov rog zaum ob, hu ua Ua ke App, cia cov neeg ua haujlwm txheeb xyuas lwm qhov raws li lawv tau tawg mus thoob lub nroog thiab thaj chaw sijhawm.

SoftServe, ib lub tuam txhab Ukrainian-American outsourcing, tau zoo ib yam siv thev naus laus zis kev paub rau tib neeg lub hom phiaj. Los ntawm nws lub tsev nyob ntev hauv Lviv, SoftServe engineering manager Taras Kloba tsim ib daim ntawv nyob los saib xyuas cov kab nyob ntawm ciam teb. Cov ntaub ntawv hloov tshiab tsis tu ncua raws li cov ntaub ntawv xa los ntawm Telegram, thiab suav nrog cov ncauj lus kom ntxaws, xws li "tsheb queue hauv mais" thiab "sijhawm tos" rau tag nrho cov kev hla ciam teb ntawm Ukraine thiab cov tebchaws nyob sib ze, tsis suav nrog Russia.

Kloba, uas tau nyob hauv Lviv rau kaum xyoo dhau los, hais tias nws muaj lub luag haujlwm los ua haujlwm hnyav ntxiv rau sawv cev ntawm nws cov npoj yaig uas tau tuav caj npab los tiv thaiv Ukraine. "Kuv xav tias qhov no yog qee yam hauv qhov kuv tau ntsib, thiab qhov kuv tuaj yeem pab tau hauv peb lub tebchaws, ntau dua li riam phom," nws hais. "Qhov no yog qhov tseem ceeb uas yuav tsum muaj cov haujlwm zoo li no los pab kuv lub tebchaws, thiab piav qhia kuv tus kheej vim li cas kuv zaum hauv tsev thiab tsis koom nrog peb pab tub rog."

SoftServe, uas suav cov tuam txhab loj xws li IBM thiab Cisco ua cov neeg siv khoom, pib hauv Ukraine sai tom qab lub teb chaws tau txais kev ywj pheej thaum ntxov 1990s. Lub tuam txhab CEO, Chris Baker, uas nyob hauv Annapolis, Maryland, hais tias lawv muaj lub luag haujlwm los pab txhawb Ukrainian kev lag luam ntau li ntau tau. Nws hais tias "Peb nqa cov txiaj ntsig Asmeskas nyuaj txhua lub hlis," nws hais. "Peb cov neeg ua haujlwm yog ib feem tseem ceeb ntawm kev ua kom kev lag luam ua haujlwm, thiab ua kom kev lag luam ua haujlwm tsis yog qhov tseem ceeb tam sim no tab sis yuav muaj dab tsi tshwm sim tom qab. Peb tau them peb cov se ua ntej, 24 lab hryvnia [kwv yees $ 812,000], peb tau them ua ntej rau tsoomfwv Ukrainian vim peb paub tias Lub Txhab Nyiaj Txiag xav tau cov nyiaj. "

Cov nyiaj pab tsis tau tsuas yog pab them se, sau ntawv Railsware's Korolev, tab sis kuj pab them cov nqi ntawm kev hloov cov neeg ua haujlwm thiab lawv tsev neeg mus rau kev nyab xeeb. Raws li kev ua tsov ua rog tau txuas ntxiv mus, nws hais tias, ntau tus neeg ua haujlwm tau teeb tsa lub khw hauv lawv lub qab daus, qhov chaw muaj kev nyab xeeb dua, tshwj xeeb tshaj yog thaum huab cua tua sirens tawm mus. Los ntawm nws lub hauv paus hauv Krakow, lub sijhawm no, nws tau teeb tsa lub chaw ua haujlwm pab dawb thiab nrhiav tshuaj xa mus rau Ukraine. "Peb yuav tsum tsim kom tau nyiaj ntau dua uas peb tuaj yeem pab peb cov neeg ua haujlwm thiab lawv tsev neeg, thiab them se hauv Ukraine thiab txhawb nqa kev ua haujlwm pub dawb," nws hais.

Beetroot's Flodström tseem tab tom xav txog yuav ua li cas npaj rov tsim dua. Nws tab tom hloov kho lub tuam txhab Beetroot Academy, uas tau kawm ntau dua 4,700 Ukrainians rau IT haujlwm txij li xyoo 2014, ua haujlwm nrog cov neeg tawg rog Ukrainian hauv Sweden. Ntau tshaj 4 lab tus neeg tawg rog tau khiav tawm Ukraine txij li thaum tsov rog pib.

"Peb tsis tuaj yeem daws qhov kev sib tw tag nrho, tab sis kuv xav tias peb tuaj yeem yog ib tus neeg muaj zog," nws hais. "Kev lag luam thev naus laus zis muaj lub luag haujlwm tseem ceeb tam sim no, thiab yuav muaj qhov tseem ceeb tshaj plaws hauv kev tsim kho dua tom qab."

Nrog kev qhia ntxiv los ntawm Thomas Brewster

Tau qhov twg los: https://www.forbes.com/sites/amyfeldman/2022/04/04/for-ukraines-tech-startups-fighting-the-war-means-memes-information-campaignsand-keeping-their-businesses- mus/