Ferragamo's New Experiential Retail Playbook Kos Rau Cov Neeg Siv Tsim NFTs Thiab 3D Hologram Tech

Salvatore Ferragamo tau qhib lub khw muag khoom 2600 square feet ntawm Greene Street hauv plawv nroog New York lub nroog Soho.

Lub hub modular kais rau hauv qhov kev paub dhau los, lub cev lub cev muag khoom tau sib tw los ntawm Balenciaga, Jacquemus li al nrog rau kev paub txog kev yuav khoom hauv lub xeev.

Ib qho mirrored installation tsev muaj kev koom tes nrog NFT project. Ferragamo txoj kev koom tes nrog cov kws kos duab digital Shxpir tau tso cai rau 256 tus neeg siv khoom sib koom tsim lawv tus kheej neeg siv generated NFT cov ntsiab lus tawm tsam kev xaiv ntawm Shxpir tsim backdrops. Cov duab kos duab uas tau ntes ntawm lub koob yees duab siab dub dub tuaj yeem raug minted dawb li NFT.

Cov neeg ua haujlwm yuav muaj los qhia cov neeg tshiab los ntawm cov txheej txheem teeb tsa Ethereum hnab nyiaj thiab rub tawm lawv NFT thaum nws tau minted.

Xws li hauv khw muag khoom kev taw qhia cov neeg siv khoom - kuj tau txais los ntawm Philipp Plein thiab Caij nplooj ntoo hlav - yog qhov ntse txav thiab ua rau txoj hauv kev rau yav tom ntej Web 3.0 thiab cov phiaj xwm metaverse.

Lwm qhov kev ua rau Ferragamo Greene Street yog qhov kev cai tshiab khau ntaub. Xaiv los ntawm ib qho ntawm cov xim thiab cov ntsiab lus, cov neeg siv khoom tuaj yeem ua tus kheej Ferragamo qhov tseeb unisex khau ntaub silhouette, saib cov txheej txheem nthuav tawm ntawm lub monitor ntawm 3D hologram technology. Dubbed 6R3ENE - hais tias Greene - cov khau tshwj xeeb rau lub khw.

Lub khw muag khoom Ferragamo thiab kev teeb tsa zoo ib yam tau tsim los ntawm ntau qhov kev qhuab qhia DE-YAN tom qab lub khw muag khoom ntawm lwm lub npe los ntawm Louis Vuitton rau Versace.

Tej zaum nws yuav zoo li deb deb ntawm Salvatore Ferragamo cov cuab yeej cuab tam - lub 95-xyoo-laus khoom kim heev hom tsim nyob rau hauv Florence, Ltalis, yog lub hauv paus chaw ua hauj lwm nyob rau hauv lub xyoo pua 11th palazzo - tab sis, hais tias North America CEO Daniella Vitale uas spearheaded lub Greene Street tswvyim, "thaum Peb muaj hmoo kom muaj nws thiab nws tuaj yeem qhia peb paub, peb tsis tuaj yeem tso cai rau cov cuab yeej cuab tam los txhais peb. "

Vitale, uas nws pedigree coj lub luag haujlwm CEO ntawm Barney's thiab Gucci North America, koom nrog Ferragamo los ntawm Tiffany's thaum Lub Kaum Hli 2021 thiab qhov no yog ib qho ntawm nws thawj txoj haujlwm.

Nws qhov kev teem caij ua raws li yav dhau los ntawm Burberry CEO Marco Gobbetti thaum Lub Peb Hlis 2021. Kev ntiav ntawm 27-xyoo-laus Grace Wales Bonner Alumnus thiab LVMH Prize finalist Maximilian Davis nyob rau lub Peb Hlis ua tus thawj coj muaj tswv yim, yog qhov kawg hauv cov khoom lag luam cov khoom lag luam tshiab dynamic line-up. .

"Peb nyob hauv kev lag luam lom ze," hais tias, Vitale, "peb tsis yog hauv kev lag luam muag khoom xwb. Peb yuav tsum muab rau tib neeg vim li cas thiaj hla qhov pib - qhov sib txuam ntawm kev siv thev naus laus zis thiab kev kos duab thiab kev lag luam thiab kev muaj tswv yim. Leej twg tuaj yeem qhib lub khw hauv Soho tab sis qhov no yog qhov peb yuav ua kom peb tus kheej sib txawv. "

Hauv kev xam phaj Zoom ua ntej ntawm Greene Street tso tawm, tus thawj coj nthuav dav ntawm Ferragamo lub tswv yim muag khoom hauv Asmeskas thiab yuav ua li cas qhov no yuav qhia rau kev sib tham thoob ntiaj teb:

Puas yog Soho lub tswv yim khw ib feem ntawm kev muag khoom dav dav - hais txog kev sim thiab kawm?

Daniella Vitale: XNUMX Lab tus kiv cua tos koj rau Webtalk! Peb tus thawj coj tshiab muaj tswv yim Maximilian Davis tab tom tsim lub tswv yim tshiab lub khw muag khoom thoob ntiaj teb rau xyoo 2023 tab sis kuj tau koom nrog txhua qhov muaj tswv yim hauv lub khw Soho. Tshuab, tus kheej thiab kev sib koom tes yuav yog ib feem ntawm qhov peb ua mus tom ntej thiab Soho lub tswv yim yuav pab txhais tau tias yuav zoo li cas.

Tshwj xeeb tshaj yog rau cov neeg siv khoom yau, kev muag khoom muag yog ib feem ntawm lawv cov kev sib raug zoo milieu yog li nws hais txog yuav ua li cas peb tuaj yeem tsim cov sijhawm sib koom. Thiab tsis yog los ntawm kev siv technology xwb. Peb tseem tab tom saib lwm cov duab kos duab lossis cov ntaub ntawv uas peb tuaj yeem nqa mus rau hauv lub khw. Nws yog ib feem tseem ceeb ntawm kev ua kom cov khw muag khoom lub cev tseem ceeb.

Puas yog cheeb tsam tshwj xeeb cov khoom lag luam ntxiv rau kev txhim kho?

DV: Peb xav tshawb nrhiav ntau qhov tshwj xeeb hauv peb cov khoom uas qhia txog peb cov kev lag luam sib txawv. Piv txwv li LA txawv heev ntawm NY lossis Miami. Tib neeg xav tau yam uas tsis yog txhua tus muaj yog li ntawd yuav yog ib feem tseem ceeb ntawm qhov peb ua hauv Asmeskas.

Koj tau coj tus kheej mus rau qib tom ntej hauv Soho - nrog rau NFTs thiab cov khoom siv lub cev - dab tsi ua rau lub rooj?

DV: Yuav kom muaj kev paub thiab sib qhia yog ib feem ntawm Ferragamo tshiab. Txawm hais tias peb muaj ib qho kev hloov kho tsis tu ncua peb yeej tsis tau ua ib yam dab tsi 3D zoo li no hauv peb lub khw, muaj peev xwm nyiam cov neeg siv khoom tshiab thiab hluas.

Dab tsi yog qhov kawg ntawm kev ua haujlwm ntawm NFT qhov tshwj xeeb?

DW: Peb yeej tsis tau taug kev deb ntawm cov khoom lag luam tab sis Metaverse yog ib hom kev lom zem uas yuav dhau los ua neeg nyiam. Yog li nws yog ob qho tib si hais txog kev qhia peb cov neeg siv khoom uas twb muaj lawm uas tsis tas yuav yog ib feem ntawm lub ntiaj teb no kom lawv tuaj yeem koom nrog yam tsis muaj kev hem thiab kuj tau txais cov neeg siv khoom tshiab. Nws yog ib qho tseem ceeb heev uas peb tab tom ua noj rau ob qho tib si.

Piv txwv li, nrog rau kev pab tib neeg tsim lawv lub hnab nyiaj Ethereum, peb tseem yuav qhia lawv yuav ua li cas rau ntawm OpenSea yog li yog lawv txiav txim siab tias lawv xav pauv lawv tus kheej NFT lawv tuaj yeem ua qhov ntawd thiab.

Koj pom Web 3.0 li cas thiab cov Metaverse tshwm sim ntxiv ua si qhov twg Ferragamo txhawj xeeb?

DW: Kuv xav tias nws yuav ua lub luag haujlwm mus tom ntej - ob qho tib si hauv khw thiab hauv online. Peb tab tom xav txog qhov kev paub digital nyob ib puag ncig peb cov ntaub ntawv thaum lub caij nplooj zeeg. Nws kuj tseem muaj kev ywj pheej ntau dua li ntau tus neeg tau pom nws dua li kev nthuav qhia lub cev.

Mus tom ntej, Soho lub tswv yim khw yuav hloov pauv li cas?

DW: Peb feem ntau yuav txuas ntxiv ua haujlwm nrog Shxpir rau qhov thib ob. Peb tseem tab tom saib kev thov tus kheej hologram tus kheej rau lwm yam khoom - nws tsis tas yuav yog khau. Tab sis muaj ntau yam uas peb tuaj yeem tshawb nrhiav.

Qhov kev xam phaj no tau raug tso cai kom pom tseeb.

Qhov tshwj xeeb 6R3ENE khau ntaub nta ib sab ua los ntawm ECONYL®, 100% regenerated los ntawm nuv ntses nets thiab lwm yam nylon pov tseg. Tawv thiab suede overlays yog tsim los ntawm kev tsim tawm-txiav thiab xov yog 100% tom qab cov neeg siv khoom siv polyester. Cov qauv tsim tawm tswv yim ntawm cov lej hauv tsev zoo li cov duab zaj sawv ib leeg ntawm Ferragamo lub npe nrov xyoo 1938 platform wedge. Cov khau yog tus nqi ntawm $ 1150 thiab yuav siv sijhawm 10 lub lis piam kom xa tuaj tom qab nws qhov kev hloov kho.

Lub caij no, Shxpir kuj tau tsim ib qho kev sau cov tshuaj ntsiav txwv rau Greene Street khw uas muaj 200 T-Shirts thiab 150 Sweatshirts. Tag nrho cov nyiaj tau los yuav muab pub rau Lub Chaw - yog ib lub koom haum LGBTQ + qub tshaj plaws hauv New York City.