E-Commerce Aggregator Society Brands Muaj 'Rovust' Pipeline Ntawm Kev Tau Txais; Rolls Out Tech Stack

Tech-enabled cov neeg siv khoom lag luam tuam txhab Society Brands, uas tau txais e-lag luam hom lag luam uas feem ntau muag ntawm AmazonAMZN
thiab lawv tus kheej qhov chaw DTC, tsis ntev los no tau nthuav tawm cov txheej txheem thev naus laus zis, uas tau tsim los ntawm hauv av mus rau qhov yooj yim-rau-tus saib xyuas lub vev xaib siv tau yooj yim. Tsis tas li ntawd, Ross Salupo, uas yog Society Brands 'ib nrab sij hawm tus thawj coj thev naus laus zis, tau koom nrog lub tuam txhab puv sijhawm hauv lub luag haujlwm ntawm CTO.

Society Brands nyob rau lub Peb Hlis tau tshaj tawm nws thawj lub tuam txhab peev nyiaj nce ntawm $ 205 lab, coj los ntawm i80 Group, tus thawj coj ntawm cov peev txheej rau cov tuam txhab thev naus laus zis, thiab tau hais tias nws tau txais lub tuam txhab tswj hwm lub npe.

Justin Sirpilla, tus thawj tswj hwm ntawm Society Brands tau hais tias "Peb zoo siab heev txog qhov txhais tau tias rau peb cov npe thiab peb lub koom haum," "Tsis tas li ntawd, nws txhais li cas rau hom kev nqis peev txuas ntxiv hauv thev naus laus zis uas peb tab tom tsim kom sib txawv ntawm peb tus kheej thiab peb cov npe."

Lub tshuab ntawd, thawj thiab qhov tseem ceeb, yog EVO, Sirpilla tau hais. "EVO yog ib qho kev ua si ntawm lo lus rau kev hloov pauv," nws hais. “Txhua lub koom haum zoo tau hloov zuj zus mus thiab tau zoo dua thiab zoo dua nyob rau lub sijhawm.

Lub tuam txhab tau siv cov peev nyiaj feem ntau rau kev nrhiav nyiaj txiag, tab sis nws kuj tau pab txhim kho EVO cov cuab yeej cuab tam. Sirpilla tau hais tias "Qhov ntawd yog qhov yeej loj rau peb. "Nws yeej pab peb qhov kev yuav khoom thiab khiav peb lub tuam txhab ntawm qib ua tau zoo dua. Lub hom phiaj tseem ceeb yog pab peb [tau] peb lub hom phiaj ntev. Hauv ob peb xyoos tom ntej no, peb yuav yog $ 1 nphom kev lag luam.

Sirpilla tau hais tias "Peb zoo siab heev rau cov tsim thiab cov npe uas peb tau coj los rau hauv nkoj," Sirpilla tau hais. "Nws yog ib qho kev sib koom tes zoo thiab peb tau mus rau qhov pib zoo."

Tom qab qhov xwm txheej, Society Brands tau txais kev lag luam e-lag luam cov khoom lag luam cov tuam txhab thiab txhawb cov neeg tsim khoom kom nyob twj ywm hauv lub nkoj los ua ib feem ntawm pab pawg hauv kev sib zog los tsim kom muaj lub zej zog thiab ecosystem ntawm cov neeg ua lag luam uas muaj kev txawj ntse thiab lub zog loj hlob nrog. lawv hom.

Sirpilla hais tias Society Brands zoo ib yam li niaj hnub e-commerce Procter & GamblePG
, qhov twg nws yog "lub tsev ntawm cov khoom lag luam uas peb tab tom tsim. Peb feem ntau yog agnostic ntawm lub sijhawm no nyob rau hauv cov nqe lus ntawm cov pawg twg peb tab tom nrhiav. "

Sirpilla tau hais tias lub tuam txhab tsim kev ua tau zoo "rau peb cov hom lag luam los ntawm kev lag luam automation thiab lwm yam. Tom qab ntawd peb siv cov ntaub ntawv txheeb xyuas thiab kev lag luam kev txawj ntse los kho cov lus zoo. EVO tech pawg xa tawm ntawm peb qhov tseem ceeb. "

Sirpilla muaj lub sijhawm nyuaj xav txog lwm lub tuam txhab uas muaj cov qauv kev lag luam zoo sib xws li Society Brands - lub tsev ntawm cov hom lag luam uas tau dov tawm cov cuab yeej cuab tam.

Sirpilla tau hais tias "Peb tab tom tsim thoob plaws cov npe hauv txoj kev xav," Sirpilla tau hais. "Peb tau tsim [cov txheej txheem thev naus laus zis] los ntawm hauv av mus rau qhov kev pom zoo ntawm qhov uas peb tab tom coj peb lub tuam txhab. Peb ib txwm tsom ntsoov rau cov neeg siv khoom zoo tshaj plaws rau peb cov khoom lag luam. "

Cov thev naus laus zis yuav txhim kho cov txheej txheem tau txais cov neeg siv khoom zoo nrog rau cov neeg siv khoom taug kev ib zaug ib tus neeg yuav khoom lag luam nrog ib lub tuam txhab hauv Society Brands ruaj khov, Sirpilla tau hais.

Sirpilla hais ntxiv tias "Nws [EVO] tsim ntau qhov kev ua tau zoo hauv peb txoj haujlwm," "Qhov ua tau zoo dua peb tuaj yeem ntsuas peb cov haujlwm los ntawm kev hloov pauv automation, qhov zoo dua peb yuav nyob rau lub sijhawm ntev. Peb cov hom lag luam thiab cov tsim tsim uas tuaj rau hauv lub nkoj yuav nyob rau hauv ib txoj hauj lwm uas lawv tuaj yeem tsom mus rau lub tswv yim ntawm lawv cov hom lag luam uas tsis yog kev saib xyuas kev lag luam niaj hnub ntawm lub tuam txhab. "

Sirpilla tau piav qhia txog cov txheej txheem ntawm kev yuav khoom. Nws tau hais tias "Peb xav tau lub npe zoo uas muaj lub ntsej muag zoo," nws hais. "Nws tseem yuav tsum muaj tus tsim muaj zog tiag tiag uas nkag siab txog qhov ntsug uas lawv tau sib tw.

"Peb lub hom phiaj yog kom paub tseeb tias tom qab- [deal] kaw, tus neeg ua lag luam tuaj yeem tsom mus rau lub tswv yim thiab lub zeem muag ntawm lub hom, thaum peb saib xyuas txhua qhov kev mob taub hau ntawm kev khiav lag luam ib hom, xws li cov saw hlau thiab kev suav nyiaj. - tag nrho cov khoom siv hauv qab no.

"Cov pawg pab peb xa qhov kev pom, uas yog: 'Tus tsim, ua lub zeem muag zoo rau koj cov khoom lag luam tsom, thiab peb yuav saib xyuas [txhua yam] thiab xyuas kom meej tias peb tuaj yeem ua qhov ntawd tau zoo."

Society Brands ntseeg tias nws cov npe yuav tsum pom txhua qhov chaw nws cov neeg siv khoom, thiab cov neeg siv khoom muaj peev xwm, khw. Sirpilla tau hais tias "Yog tias lawv cuam tshuam los ntawm kev sib raug zoo, peb nyob hauv kev sib raug zoo," Sirpilla tau hais. "Yog tias lawv tau ua lag luam los ntawm ntau lub khw sib txawv, peb xav nyob ntawd thiab. Peb muab ncaj qha rau cov neeg siv khoom zoo ib yam, qhov tseeb DTC qhov chaw.

"Society Brands tab tom tsim lub zej zog ntawm cov neeg lag luam thiab Amazon cov npe uas tuaj yeem pab ib leeg mus txog qhov siab tshiab," lub tuam txhab lub vev xaib tau hais. "Qhov ntawd txhais tau tias peb tau txais kev lag luam me thiab nruab nrab e-lag luam los tsim lub tsev ntawm cov hom lag luam uas cov neeg ua lag luam vam meej thiab tshawb nrhiav lawv lub peev xwm tiag tiag.

Sirpilla tau hais tias "Rau peb, nws yog hais txog kev tau txais cov lus zoo txog peb cov khoom lag luam tawm ntawm qhov ntawd thiab nyob rau hauv pem hauv ntej ntawm cov neeg siv khoom txawm lawv nyob qhov twg, thiab ua qhov ntawd hauv kev xav," Sirpilla tau hais. "Peb niaj hnub tshuaj xyuas cov txiaj ntsig ntawm cov kev nthuav tawm, cov ntsiab lus sib cuam tshuam thiab hloov pauv tus nqi thiab tab tom sim cov ntsiab lus tas li. Tias yog vim li cas peb thiaj li muaj lub tshuab ntsuas ntsuas no kom paub tseeb tias txhua tus ntawm cov puav nrog cov neeg siv khoom yog qhov zoo tshaj plaws ntawm bat. "

Society Brands muaj ib tug puv tes ntawm cov hom niaj hnub no thiab nquag nrhiav kom tau ntau dua. Lub tuam txhab muaj lub raj xa dej uas "zoo nkauj tag nrho ntawm cov npe thiab cov tsim ntxiv uas tab tom tuaj txog. Peb tau tsom mus rau ntau pawg uas peb xav tias yuav muaj kev cia siab ntev ntev hauv tsib xyoos tom ntej. "

Qhov ntawd suav nrog ntsug xws li hauv tsev thiab chav ua noj, kev saib xyuas tus kheej, kev noj qab haus huv, thiab khoom siv hluav taws xob. Sirpilla tsis txwv lwm pawg. "Txoj kev uas peb saib nws yog muaj ntau lub sijhawm rau kev muag khoom, txawm tias hauv cov ntaub ntawv peb muaj hnub no, tab sis cia siab tias, nws yuav loj dua thiab yuav nce ntxiv. Nrog rau pab pawg khoom peb tau sib sau ua ke, peb muaj cov khoom tshiab los tso rau kev muag khoom. "

Ib qho ntawm Society Brands 'kev loj hlob vectors yog tsom rau kev ua kom nws nthuav cov khoom catalogs hauv txoj kev xav uas ua rau muaj kev nkag siab zoo rau txhua hom.

"Peb tab tom nthuav peb lub hauv paus nrog cov neeg siv khoom ntxiv uas peb tau txais, [lossis lwm qhov xwm txheej,] peb tab tom ua rau nws poob qis, nyob ntawm seb peb xav tias qhov zoo tshaj plaws ntawm lub hom phiaj ntawd. Txhua lub npe muaj lawv lub hom phiaj cov neeg siv khoom uas lawv mus tom qab, tab sis nws yog tiag tiag txog qhov zoo tshaj plaws rau hom. Qhov ntawd yog qhov peb tsom ntsoov tiag tiag. "

Society Brands tau tsim nrog kev siv tshuab ntawm nws lub siab. Lub tuam txhab koom tes nrog lub khw tsim kho hauv zos, Sidestreet hauv nws haiv neeg Canton, Ohio thiab tau ua haujlwm nrog nws ua haujlwm puv sijhawm. Salupo tau ua haujlwm puv sijhawm ntawm Society Brands rau plaub lub hlis dhau los. Sirpilla tau hais tias Salupo yuav tuaj yeem txuas ntxiv ua tus khub hauv Sidestreet, thaum dhau los ua tus neeg ua haujlwm puv sijhawm ntawm Society Brands.

Ntawm EVO, Sirpilla tau hais tias, lub tuam txhab tau saib cov khoom muaj thiab "tsis pom dab tsi uas yog rau peb txoj haujlwm. Peb paub tias peb yuav tsum tsim ib yam dab tsi. Peb xav bootstrap cov txheej txheem ntawd, yog li peb tawm mus thiab pom lub tuam txhab thev naus laus zis, Sidestreet.

"Lawv muaj qhov tsim nyog ua haujlwm tau zoo thiab tsom mus rau lawv pab pawg thiab lawv xav tsim dab tsi, uas yog qhov zoo ntawm kev lag luam txawj ntse, cov ntaub ntawv-tsav cov khoom lag luam tshuaj ntsuam," Sirpilla tau hais. “Peb tau xav txog qhov peb xav tsim. Peb xav ua ib lub koom haum uas tau tsav cov ntaub ntawv thiab peb paub tias peb xav txhaj cov kev txawj ntse nyob rau hauv ib tug automated zam.

Sirpilla hais ntxiv tias "Nws yog qhov haum rau qhov uas peb xav nqis peev peb cov nyiaj thev naus laus zis," Sirpilla hais ntxiv. "Peb zoo siab heev txog lub hauv paus uas peb twb tau tsim tawm lawm, thiab peb muaj cov cuab yeej muaj zog ntxiv uas peb yuav tsim nyob rau xyoo tom ntej."