Multinational entertainment tuam txhab Disney yog nrhiav cov neeg sib tw yav tom ntej leej twg to taub qhov burgeoning non-fungible token (Nft) kev lag luam.
Tag nrho ntawm plaub txoj haujlwm ntawm lub tuam txhab cov haujlwm lub vev xaib hais txog NFTs. Cov haujlwm no yog; Tus Thawj Coj, Muag & Digital Marketing; Culture Trend Marketing Manager; Tus Thawj Coj, Kev Txhim Kho Kev Lag Luam; thiab ESPN Kev Txhim Kho Kev Lag Luam & Kev Tsim Kho Tshiab.
tus thawj ntawm cov haujlwm no qhib nrhiav tus neeg sib tw uas yuav "pab Disney txoj kev siv zog hauv NFT qhov chaw suav nrog kev saib xyuas kev lag luam hloov zuj zus, teeb tsa cov tswv yim qeb, thiab tswj cov koom tes tseem ceeb."
Disney tus yav tom ntej Culture Trend Marketing Manager yuav raug nug kom tsom mus rau yuav ua li cas nws Hulu streaming kev pabcuam tuaj yeem "tawm mus rau lwm qhov chaw sab nraum streaming," uas suav nrog NFTs, nrog rau crypto thiab cotaverse.
Nyob rau hauv lem, tus Sales and Digital Marketing Director yuav yog lub luag haujlwm rau kev coj noj coj ua hauv cov thev naus laus zis tshiab, suav nrog-koj twv nws-NFTs.
Qhov kawg ntawm txoj haujlwm tshaj tawm yog ib qho xyaum ua haujlwm uas yuav khiav mus txog lub caij ntuj sov ntawm 2022. Cov neeg ua haujlwm yav tom ntej yuav tsum tau qhia "kev nkag siab zoo ntawm cov thev naus laus zis tshiab hauv kev lag luam (xws li NFTs, cryptocurrency, blockchain technology).
Disney thiab crypto
Disney twb tau ua qee qhov kev nkag mus rau hauv NFT qhov chaw, los ntawm kev tso cai nws tus IP rau NFTs. Xyoo tas los, Disney koom nrog nrog rau cov khoom siv digital platform Veve los tshaj tawm cov NFTs uas muaj cov cim zoo li Disney thiab Marvel.
Yav tas los Disney CEO Bob Iger tsis ntev los no hinted ntawm lub tuam txhab ambitions rau NFTs thiab metaverse thaum lub sij hawm xam phaj nrog New York Times sau xov xwm Kara Swisher. "Thaum koj xav txog tag nrho cov cai thiab cov cim lag luam, cov cim Disney muaj, thiab qhov muaj peev xwm NFT, lawv txawv txawv," nws hais.
Tsis xav tsis thoob, Iger tau hais txog kev txhawj xeeb txog qib ntawm kev ua txhaum IP hauv NFT qhov chaw, hu nkauj NFT khw OpenSea rau kev thuam. Nws tau hais tias "Kuv xav tsis thoob ntawm txhua yam khoom Disney uas nyob ntawd, thiab feem ntau ntawm nws tau raug nyiag lawm," nws hais.
Iger kuj tseem hais txog qhov txaus ntshai ntawm "kev coj cwj pwm phem" hauv qhov metaverse, sau tseg tias, "ib yam dab tsi Disney yuav tsum tau xav txog thaum nws hais txog kev tsim cov metaverse rau lawv tus kheej yog kev saib xyuas thiab saib xyuas tus cwj pwm."
Tau qhov twg los: https://decrypt.co/91939/disney-is-on-the-lookout-for-nft-experts