Creativity yog huab tais: Cov hom lag luam tawm tswv yim lawv txoj kev mus rau hauv internet tshiab. Cov ntsiab lus tshiab ntawm kev siv hluav taws xob thiab tus nqi yuav tsum nkag siab kom loj hlob hauv zej zog, tab sis kev muaj tswv yim yog lub neej ntawm vim li cas cov neeg tuaj saib yuav saib xyuas, hais tias Nrog Carlough, Lub taub hau ntawm Creative Strategy ntawm Invisible North.
Lub whiplash los ntawm lub ntiaj teb crypto nyob rau hauv lub hlis tsis ntev los no tau tso txhua leej txhua tus nrog hnub qub nyob rau hauv lawv lub qhov muag. Qee lub hnub qub ci ntsa iab, thiab lwm tus tab tom nrhiav kev tawm tom qab kev sib ntaus sib tua. Hom lag luam yuav tsum tau saib qhov kev ua si ntev kom ua tiav, yog li tsim lub hauv paus rau koj daim phiaj xwm tam sim no yuav ua kom koj mus txog ua ntej. nkhaus hauv ib xyoos. Txawm hais tias tsis ntev los no surges thiab crashes, marketers yuav tsum tau saib ntawm blockchain thiab yuav ua li cas nws yuav cuam tshuam rau lawv cov neeg siv khoom - thiab lawv yuav tsum tau tsim tam sim no.
Creativity Drives hnab tawv me Kev twb kev txuas
Technology yeej ib txwm yog tus tsav tsheb tseem ceeb hauv kev coj cwj pwm. Thaum kev tshaj tawm xov xwm tuaj rau ntawm qhov chaw, cov ntsiab lus daim ntawv qhia hnub puv ntawm tweets yog xav tau tam sim ntawd rau txhua qhov kev sib tw hauv kev sib tw. Dab tsi tshwm sim hauv online tseem ceeb npaum li qhov koj tau hais lossis ua raws li lub hom phiaj ntawm txhua qhov channel. Tom qab ntawd qee zaum cov tweets yog qhov kev sib tw nkaus. Cov khoom lag luam hloov mus rau qhov tshwm sim ntawm cov kev xav tau tshiab hauv online vim tias thev naus laus zis ua rau tus cwj pwm, thiab lub hnab nyiaj txuas yog qhov kev tshwm sim tshiab hauv kev coj cwj pwm hauv online. Nws yog lub sij hawm los ua proactive nyob rau hauv lub ntsej muag ntawm cov kev xav tau ntawm cov neeg siv khoom.
Txuas koj lub hnab nyiaj rau ib yam dab tsi txhais tau tias koj ntseeg nws. Tab sis nws kuj yog ib qho nias uas nug, "Kuv puas ntseeg qhov no txaus?" Nws yog qhov tob tshaj qhov tshaj tawm lossis hashtag. Koj tuaj yeem poob lossis koj tuaj yeem yeej nrog qhov kev txiav txim no vim tias cov nyiaj tiag yog ntawm ceg txheem ntseeg hauv txhua qhov nias. Hom yuav tsum nkag siab qhov ntawd thiab hloov kho, tab sis lub txiaj ntsig tseem ceeb ntawm vim li cas tib neeg yuav saib xyuas tsis tau hloov pauv: kev muaj tswv yim.
Vim li cas qee qhov haujlwm ua tiav thiab lwm qhov ua tsis tiav
Cov kua ntses zais cia yog ib lub tswv yim zoo. Tham nrog ib tus neeg hauv crypto thiab lawv yuav nug: "Koj sim daws qhov teeb meem dab tsi?" Cov kws tshaj lij yeej ib txwm nug qhov no, tab sis hauv Web3, peb txhais tau tias nws nyob rau hauv kev nkag siab ntawm qhov teeb meem tseem ceeb ntawm cov txheej txheem uas decentralizes tus nqi, ib yam dab tsi uas kho qhov tsuas yog txav tus nqi hauv ib qho kev taw qhia - mus rau lub hom. Txawm hais tias tsis muaj ib lub tswv yim tshiab, qhov tseem ceeb ntawm kev hloov pauv mus rau cov phooj ywg-rau-tus phooj ywg sib pauv thiab ib puag ncig tsis muaj kev ntseeg tau hloov pauv txoj kev uas cov tswv yim tau hais hauv kev nqis tes ua. Hauv paus, nws txawv dua li cov tswv yim los ua yav dhau los vim tias cov neeg siv khoom tsuas yog txuas lawv lub hnab nyiaj yog tias lawv ntseeg nws thiab yog tias lawv tuaj yeem khwv tau.
Txawm hais tias koj yog tus tsim kev ywj pheej lossis lub hom phiaj ua ib yam dab tsi rau cov neeg tuaj saib, lub tswv yim meej meej yog koj qhov tseeb sab qaum teb. Vim li cas qee qhov haujlwm ua tiav, thiab lwm qhov ua tsis tiav hauv Web3? Qhov tseeb yog peb tsis paub. Tsis muaj leej twg paub, tseem tsis tau. Nws yog txhua yam tshiab.
Qhov sib txawv pom meej tshwm sim thaum koj saib cov phiaj xwm IP ua tiav (NFTs). Tus tsim xav tias muaj cov organic thiab muaj zog txaus siab rau lub tswv yim. Lawv mob siab rau nws heev uas lwm tus tuaj yeem hnov nws thiab. Cov neeg tuaj saib xav tias nws txaus los nqis peev rau nws.
Cov pov thawj ntawm qhov no los ntawm kev nplawm heev uas cov xov xwm tab tom tham txog. Cov phiaj xwm tseem ua tiav, txawm tias nyob hauv kev lag luam dais, vim tias tib neeg nqis peev hauv cov tswv yim uas lawv ntseeg. Qhov loj tshaj plaws web3 kev nce qib tau tsim hauv cov lag luam dais, suav nrog Ethereum, vim lub tswv yim zoo heev los tos lub khw bull tsim.
Zaj lus qhia yog los nqis peev rau hauv koj cov infrastructure tam sim no kom loj hlob tom qab. Tsim kom koj tuaj yeem siv tswv yim los ua kom cov neeg tuaj saib zoo rau lub sijhawm zoo hauv cov qauv ntawd.
Tsis txhob tso ib qho NFT xwb. Tsim ib txoj hauv kev.
Novelty V. Utility
Thaum xav txog yog tias koj lub tswv yim yog nplaum txaus, xav txog qhov tshiab thiab kev siv hluav taws xob zoo li qhov kawg ntawm cov spectrum. Hauv kev lag luam ib txwm muaj, qhov tshiab tshwm sim raws li lub ntsiab lus. Hauv Web3, kev siv hluav taws xob tsav kev saws me nyuam. Raws li rau Metaverse, koj yuav tsis mus rau lub khw pop-up tsuas yog rau IRL hauv khw kev paub, thiab yeej tsis ntau tshaj ib zaug. Koj xav tau qhov chaw virtual kom xa ntau tshaj qhov ua tau offline. Koj cov neeg tuaj saib puas tuaj yeem khwv tau hauv qhov chaw no? Yog lawm. Koj cov neeg tuaj saib puas muaj nqis npaum li lawv tau txais? Yog lawm. Puas yog koj xa ntawm qhov chaw ua khawv koob virtual muab? Yog lawm. Tej zaum koj yuav muaj lub tswv yim zoo - ib yam dab tsi uas tsim kom muaj kev ncaj ncees.
Nrog rau qhov tshwm sim ntawm cov ntawv cog lus ntse, qhov kev xav ntawm kev muaj tswv yim zoo yog inverted. Nrog txoj cai twist hauv cov cai, ib lub tswv yim tuaj yeem yug tau. Kev pom cov zis feem ntau tsis tshua tseem ceeb tshaj tus nqi ntawm daim ntawv cog lus tsim. Lub tswv yim yog nyob rau hauv infrastructure, thiab tib neeg muaj nuj nqis uas inherently. Ua rau lawv luag lossis quaj tsis txaus - lawv xav kom suav nrog hauv kev tsim los ntawm kev kos duab lossis AI. Qee qhov lawv xav tau tus nqi ntawm cov tswv yim, tab sis qhov tseem ceeb tshaj, lawv xav sau tus nqi ntawm lawv tus kheej cov zis, vim nws ua rau lawv ib feem ntawm cov txheej txheem muaj tswv yim.
Creators V. Builders
Hauv peb lub ntiaj teb digital tam sim no, cov neeg tsim khoom tau ua tus thawj ntawm txhua yam rau xyoo. Lawv tau hloov kho lub koob npe nrov thiab kev pom zoo rau cov lag luam lag luam. Web3 yog tiag tiag rau cov tsim. Qhov txawv yog dab tsi? Cov neeg tsim kho daws teeb meem thiab ua nrog cov txuj ci thev naus laus zis. Cov neeg tsim khoom muaj kev nkag siab txog yuav ua li cas lub neej hauv online tuaj yeem cuam tshuam koj qhov kev paub hauv lub neej tiag tiag tshaj li kev ntes koj lub qhov muag. Lawv ua kom muaj txiaj ntsig, tsis yog cov ntsiab lus. Thiab nyob rau hauv lub ntiaj teb uas txhua yam yog cov ntsiab lus, kev siv hluav taws xob yog huab tais.
Creativity thiab Utility
Creative utility tseem yog ib yam khoom muaj tswv yim paub txog ntawm lawv lub hauv paus. Koj yuav daws qhov teeb meem li cas? Ua ntej thiab foremost, nrog ib lub tswv yim. Tau ntev, cov koom haum tau tsom mus rau kev tsim cov khoom lag luam es tsis yog kev tshaj tawm xov xwm. Peb tau ua kom nrawm nrawm uas tsim hluav taws xob, tswm ciab uas hnov tsw zoo li cov khau tshiab tshiab thiab cov xim pleev xim rau kom pom cov neeg caij tsheb kauj vab kom lawv tsis txhob raug tua ntawm txoj kev. Tam sim no, cov khoom tsim tau tsiv online.
Web3 yog qhov tshwm sim ntawm lub tsev tsim khoom tsim tawm ntawm lub teeb nrawm. Tib neeg ua ntau dua hauv online, thiab lawv xav tau nyiaj rau nws. Yog li kev nkag siab qhov twg Web3 yuav mus yog qhov tseem ceeb tshaj qhov tau txais txhua yam kom raug tam sim no. Ua rau lub zej zog koj xav tau tag kis. Koj tuaj yeem khwv tau los ntawm kev ua si, kawm, ua lag luam, thiab online uas twb muaj lawm tam sim no. Leej twg paub yuav ua li cas cov neeg siv khoom yuav khwv tau tag kis. Cia lawv khwv tau koj lub hom phiaj. Koj tsuas yog yuav tsum tso siab rau lawv ua ntej.
Koj tau txais kev ntseeg siab los ntawm kev tsim cov khoom uas lawv lub siab muaj tswv yim tsis tuaj yeem twv tsis tau, yog li lawv nyem thiab txuas lub hnab nyiaj.
Hais txog qhov kev sau
Nrog Carlough yog VP thiab lub taub hau ntawm Creative Strategy ntawm Invisible North. Hall tau coj pab pawg sib koom ua ke hauv tsev thiab ntawm cov koom haum muaj tswv yim. Nrog keeb kwm yav dhau hauv kev ua yeeb yam thiab seev cev, Hall mus txog txhua qhov kev sib tw nrog kev xav thiab kev piav dab neeg ntawm lub hauv paus. Nrog rau pab pawg Invisible North, nws tsim kev sib koom ua lag luam toj roob hauv pes kom ntseeg tau qhov tseem ceeb ntawm kab lis kev cai thiab xa tawm cov hom phiaj kev lag luam. Hall tau coj 360 ° kev lag luam ua haujlwm rau cov hom xws li Vox Media, Meta, National Park Service Centennial, Delta Air Lines, Netflix, Apple, Coinbase, thiab ntau dua.
Tau txais ib yam dab tsi hais txog kev muaj tswv yim thiab Web3 lossis lwm yam? Sau ntawv rau peb los yog koom nrog kev sib tham hauv peb Telegram channel. Koj tseem tuaj yeem ntes peb ntawm Tik Tok, Facebook, los yog Twitter.
Disclaimer
Txhua yam ntaub ntawv muaj nyob hauv peb lub vev xaib raug tshaj tawm hauv kev ntseeg zoo thiab rau cov ncauj lus dav dav xwb. Txhua yam kev ua txhaum ntawm tus nyeem ntawv yuav siv raws li cov xov xwm pom ntawm peb lub vev xaib yog nruj ntawm lawv tus kheej txoj kev pheej hmoo.
Tau qhov twg los: https://beincrypto.com/creativity-lifeblood-audiences-care-about-web3/