Adidas 'Web3 ambitions yuav sai sai no suav nrog kev suav nrog cryptocurrency.
Tab sis nws yuav tsis yooj yim li tsuas yog ntxiv ib qho kev them nyiaj plugin.
"Peb tau tham txog nws, tab sis kuv tsis paub yog tias qhov ntawd daws teeb meem tiag tiag," Adidas Web 3 Erika Wykes-Sneyd hais rau Decrypt hnub no ntawm NFT Paris.
Nws hais ntxiv tias nws tsis yog "qhov kev pom zoo kim," tshwj xeeb tshaj yog thaum tsis muaj kev cuam tshuam meej rau kev yuav khau ntaub thiab khaub ncaws peb xav tau nrog cov txiaj ntsig fiat.
Hloov chaw, cov kis las thiab zam lub npe yuav muaj feem cuam tshuam rau nws cov kev paub crypto thaum ntxov, txhawb cov zej zog thiab ua cov cim digital.
Adidas thawj zaug yuav ib Bored Ape Yacht Club (BAYC) NFT rov qab rau hauv Hlis ntuj nqeg 2021, thiab tom qab ntawd muab nws tus kheej 30,000 NFT poob tib lub hlis. Sportswear loj heev raked hauv $ 23.4 lab nyob rau hauv ib tav su los ntawm qhov debut "Nyob rau hauv Metaverse" poob.
Nws tau hais tias "Muaj kev them nyiaj txaus nyiam hauv Apecoin thiab qee qhov ntawm lwm cov nyiaj npib uas tuaj yeem ua rau xav tsis thoob yog tias Adidas yuav mus rau qhov rooj tshwj xeeb rau cov zej zog tshwj xeeb thiab cov txiaj ntsig tshwj xeeb," nws hais. "Kuv xav tias qhov ntawd yog qee yam uas yuav ua rau peb nyuaj siab dua."
Cov neeg siv tuaj yeem muaj peev xwm raug sau npe dawb rau hauv lawv cov nyiam khau ntaub, piv txwv li, ib yam dab tsi uas ua rau ob qho tib si Web3 thev naus laus zis nrog Adidas 'kev lag luam loj dua.
Nrog token-gated tactics, cov zej zog crypto "tuaj yeem tuav cov bots, thiab tsis tas yuav tsum ua si qhov kev ua si ntawm tos rau lub khau ntaub, thiab tau txais L," nws hais. "Qhov ntawd yog yam peb tab tom pib tawm tam sim no."
Adidas koom nrog cov npe ntawm cov npe twv txiaj hauv Web3
Lub tuam txhab sportswear tsis yog tib lub tuam txhab tsis-crypto khawb rau hauv Web3 qhov chaw ib yam nkaus.
Nag hmo, tus co-founder ntawm Salesforce Web3 studio Marc Mathieu hais Decrypt uas txuas crypto hnab nyiaj rau cov hom lag luam yuav dhau los ua "cov ncuav qab zib tshiab," xa mus rau cov ntaub ntawv thaiv kev txheeb xyuas cov neeg siv cov haujlwm hauv is taws nem.
"Nws yog hom tshiab ntawm kev sib raug zoo nrog cov neeg siv khoom tiam tshiab, nrog-ntawm nws lub siab-cov ntaub ntawv tshiab," said Mathieu.
Nyob rau saum cov xov xwm crypto, tau txais kev hloov tshiab txhua hnub hauv koj lub inbox.
Tau qhov twg los: https://decrypt.co/122168/adidas-scope-out-token-gated-sneaker-drops-says-web3-lead