Ad Tech tuam txhab uas muag tau koom tes kom zoo dua ntsuas Hla-Platform Video Audiences

Lub hli tas los ob qhov kev ntsuas cov neeg tuaj saib / ad tech tuam txhab, iSpot thiab 605 ob tus neeg sib tw rau NielsenNLSN
, tshaj tawm kev koom tes nrog Conviva. Conviva yog lub tuam txhab streaming analytics thoob ntiaj teb uas muab cov ntaub ntawv hauv lub sijhawm tiag tiag rau cov neeg siv khoom.

iSpot, uas muaj ntau qhov kev koom tes hauv kev lag luam suav nrog. qhov tseem ceeb tshaj plaws. NBCU tau siv cov ntaub ntawv Conviva txij thaum Lub Ib Hlis Ntuj tas los. Nrog rau daim ntawv cog lus tshiab, iSpot yuav embedding Conviva streaming cov ntaub ntawv rau hauv lawv cov cross-platform neeg soj ntsuam ntsuas rau kev tshaj tawm thiab kev pab cuam uas yuav muaj nyob rau hnub tom qab. Hauv tsab ntawv tshaj tawm, Emily Wood, VP ntawm Kev Txhim Kho Kev Lag Luam ntawm iSpot.tv tau sau tseg tias, "Qhov kev sib koom tes no ua rau nws yooj yim rau txhua tus neeg koom tes hauv lub network kom tso cai rau lawv thawj tog streaming cov ntaub ntawv siv rau hauv peb cov khoom lag luam thiab ntau dua."

Tsis ntev tom qab ntawd, 605, uas muab rau lawv cov neeg siv khoom, TV thiab kev ntsuas hla lub platform, kev txheeb xyuas thiab cov khoom siv kuj tau tshaj tawm ib qho kev sib koom tes nrog Conviva. Nrog rau qhov kev pom zoo, Conviva yuav muab 605 nrog rau cov neeg tuaj saib deduplication thiab cross-platform ntsuas ntawm lwm yam khoom txhim kho. Nyob rau hauv tsab xov xwm tshaj tawm Kristin Dolan, CEO ntawm 605 tau hais tias, "Rau qhov kev ntsuas ntev ntev hauv Teb Chaws Asmeskas tau tawg thiab tsis muaj peev xwm muab qhov muag-sab lossis tus yuav-sab saib zoo ib yam ntawm kev tshaj tawm thiab cov ntsiab lus noj hauv Asmeskas tsev neeg. Los ntawm peb txoj kev koom tes nrog Conviva peb yuav muab cov programmers, hom thiab cov koom haum nrog cov kev ntsuas raws sijhawm thiab muaj txiaj ntsig txhawm rau txhim kho kev ua tau zoo thiab kev ua tau zoo ntawm lawv cov ntsiab lus thiab kev tshaj tawm. "

Cov kev sib koom tes no tuaj rau lub sijhawm thaum cov neeg tuaj saib txuas ntxiv mus rau streaming video. Thaum Lub Xya Hli thiab Lub Yim Hli Nielsen's Gauge Report pom streaming video tau muaj cov neeg tuaj saib ntau dua li cov xov tooj cua lossis tshaj tawm hauv TV. Daim duab ntawd xav tias yuav nce ntxiv raws li NFL's Thursday Night Football tau tsiv los ntawm FoxFOXA
rau AmazonAMZN
Prime Video. Tsis tas li ntawd, ntau qhov kev pab cuam ntawm linear TV tau tshaj tawm hnub tom qab ua rau cov neeg tuaj saib tsis pub dhau lub platform thiab ntsuas qhov ntsuas qhov tseem ceeb.

Tsis tas li ntawd, raws li cov nyiaj tshaj tawm tau faib rau cov xov xwm hauv TV tau flattened, ntau thiab ntau dua nyiaj tau nqis peev hauv kev tshaj tawm cov yeeb yaj kiab streaming. eMarketer kwv yees xyoo no streaming video yuav hais kom ua $ 19.1 billion hauv las. Nrog ntau cov ntsiab lus zoo li Disney + thiab NetflixNFLX
launching ad txhawb tiers nyob rau hauv lub tom ntej no lub hlis, eMarketer tej yaam num ad nyiaj mus txog $29.5 billion nyob rau hauv ob xyoos.

Conviva tseem qhia txog kev tsiv teb tsaws chaw txuas ntxiv mus saib rau streaming video. Hauv nws qhov tseeb State of Streaming Report suav nrog lub quarter thib ob ntawm 2022, Conviva tau tshaj tawm thoob ntiaj teb kev nce xyoo dhau los hauv lub sijhawm siv ntawm 13%. Nyob rau hauv lub maturing North American lag luam streaming loj hlob los ntawm 5%.

Nielsen, uas yog lub hauv paus rau kev ntsuas rau ntau tshaj xya xyoo caum, kuj tau ua haujlwm. Lub Xya Hli. Nielsen tshaj tawm qhov kev pom zoo los ntsuas YouTube cov neeg tuaj saib tsis sib xws thoob plaws hauv computer, mobile thiab txuas nrog TV tso cai rau kev sib piv rau kev saib TV. Raws li Daim Ntawv Qhia Txog Kev Ntsuas, thaum Lub Yim Hli, YouTube muaj cov neeg tuaj saib sib koom ntawm 7.6% piv rau Netflix.

Ua ntej pib lub caij ncaws pob Amazon tshaj tawm daim ntawv cog lus peb xyoos uas yuav ua rau Nielsen ntsuas cov neeg tuaj saib Thursday Night Football uas zoo ib yam li kev ntaus nqi ntawm NFL kev ua si ntawm kev tshaj tawm xov xwm thiab cable TV. Nws yog thawj zaug uas qhov kev pabcuam streaming yuav raug ntsuas los ntawm Nielsen National TV pabcuam.

Tsis ntev los no, Nielsen tau mus txog qhov kev sib tw daim ntawv cog lus nrog Roku los ntsuas cov tsoos TV, txuas TV, desktop thiab mobile. Qhov no yuav ua rau cov neeg lag luam tuaj yeem txiav tawm qhov ncav cuag thiab zaus ntawm kev tshaj tawm.

Rau lawv thawj NFL kev ua si ntawm lub caij, Amazon xa cov siab tshaj plaws 18-rau-34 xyoo kev ntaus nqi rau ib qho kev ua si NFL rau hnub tim. Dhau li ntawm txhua qhov tab sis tso tseg cov kab TV, cov tub ntxhais hluas tseem yog lub hom phiaj tseem ceeb rau ntau pua tus neeg tshaj tawm. Qhov no qhia txog qhov tseem ceeb ntawm kev ntsuas qhov tseeb cross-platform thiab cov neeg tuaj saib deduplication.