Lub Tsev Digital Fashion House koom tes nrog Meta. Peb puas yuav ua kev zoo siab lossis quaj ntsuag?

Meta, yav dhau los Facebook, tshaj tawm lub lim tiam dhau los nws yuav pib muag cov khaub ncaws virtual ua los ntawm DRESSX hauv nws lub khw Avatar.

Cov xov xwm tau qhia txog lub sijhawm watershed rau digital fashion tsev. Txog rau lub lim tiam dhau los, tsuas yog peb daim ntawv lo - Prada, Balenciaga, thiab Thom Browne, tag nrho cov npe dab neeg ntawm lub cev - tau raug caw los ntawm kev tshaj xov xwm loj heev los tsim cov digital wearables rau metaverse avatars. Thawj thawj zaug, lub tuam txhab digital-native fashion tuam txhab muaj lub rooj zaum ntawm lub rooj-ib lub rooj ua los ntawm cov tuam txhab loj tshaj plaws uas ua haujlwm hauv metaverse, tsis tsawg.

Nws tsis muaj lus nug tias DRESSX kev koom tes nrog Meta yog qhov tseem ceeb. Yog vim li cas uas yog, txawm li ntawd los, pib muaj kev sib cav. 

Rau qee tus, qhov kev txav mus los yog ib kauj ruam loj heev rau kev zam digital tag nrho: Tsis ntev, ntau txhiab tus neeg siv Facebook, Instagram, thiab Messenger yuav nkag mus rau cov khaub ncaws digital thawj zaug. 

Rau lwm tus hauv lub ntiaj teb digital zam, txawm li cas los xij, qhov kev txav mus los sawv cev tsis muaj dab tsi luv luv Kev ua si ntawm Thrones-caliber betrayal: dhia ntawm ib tug liam liam ntawm decentralization mus rau hauv lub camp ntawm qhov ua rau tus yeeb ncuab loj tshaj plaws, ib yam li cov kab kawg tau kos rau hauv dab tsi qee cov thawj coj hauv kev lag luam tau hu ua "kev sib ntaus sib tua rau yav tom ntej ntawm internet."

Nrog peb, los yog tawm tsam peb

Thaum Facebook rebranded li Meta lub caij nplooj zeeg dhau los, qhov kev txav mus los tau qhia tag nrho cov kev hloov pauv ntawm $ 450 billion lub tuam txhab mus rau ib lub hom phiaj: dominating metaverse. Yuav luag tam sim ntawd, thaum ntxov metaverse builders txiav txim siab txoj kev loj hlob, sib cav nws imperiled online utopia lawv tau sim tsim.

Qhov "qhib metaverse" tau pom los ua ib lub hnub qub ntawm nws tus kheej khiav cov zej zog digital, nruab nrab ntawm tus neeg siv cov ntaub ntawv ntiag tug thiab cov khoom lag luam digital tuaj yeem ntws dawb. Meta cov neeg thuam txhawj xeeb tias vim tias behemoth tus qauv kev lag luam hinges ntawm kev tswj cov neeg siv cov ntaub ntawv thiab kev tshuaj ntsuam xyuas, lub tuam txhab yuav tsim kom muaj qhov loj heev, gated fiefdom smack dab nyob hauv nruab nrab ntawm lawv lub ntiaj teb tsis muaj ciam teb, hauv uas Meta tuaj yeem khaws cov tswv cuab ntawm cov neeg siv cov ntaub ntawv.

Nyob rau hauv lub ntiaj teb no digital, cov khoom muaj nqis digital tsis tuaj yeem ntws ywj pheej ntawm cov platforms - cov khaub ncaws digital yuav ntawm Meta's platform, piv txwv li, yuav nyob twj ywm tom qab lub tuam txhab impenetrable, muaj cov phab ntsa.

Yog li qhov cuam tshuam ntawm qhov kev sib ntaus sib tua loj no tsis muaj kev zam rau kev lag luam digital zam kev lag luam burgeoning: Koj tab tom tsim cov khaub ncaws digital rau qhov tsis muaj ciam teb, lossis muaj ciam teb.

'Digital tawb'

Cov teeb meem no tau ntev lub fodder rau theoretical sib cav. Tam sim no, raws li cov metaverse pib ua kom zoo thiab cov kev pom zoo tau sau tseg, lawv pib muaj qhov cuam tshuam tiag tiag.

Rau qee tus neeg nyob hauv kev sib raug zoo ntawm cov qauv digital, DRESSX kev koom tes nrog Meta yog qhov kev ntxeev siab tiag tiag ntawm lub peev xwm rau "qhib metaverse."

"Zuckerberg, Facebook, lawv tau paub meej tias lawv tsis xav tau qhov qhib, faib tawm, pub dawb metaverse," Emma-Jane MacKinnon-Lee, tus tsim ntawm digital fashion startup Digatalax, hais Decrypt. "Lawv xav tau ib qho uas tswj nruj heev ... qhov twg lawv yog qhov tseem ceeb choke point. Thiab DRESSX koom tes nrog lawv. "

Rau MacKinnon-Lee, qhov tseeb tias DRESSX koom nrog Meta hauv qhov piv txwv no tsis yog qhov xwm txheej, tab sis hloov ua qauv qhia ntawm qhov pib qhov kev ntseeg tseeb.

MacKinnon-Lee tau hais tias "Qhov kev sib koom tes no nyuam qhuav qhia tau yog tias lawv tsis yog rau kev qhib, kev faib tawm metaverse," "Lawv muaj ntau heev rau kev tsim lub tawb digital."

Cov khaub ncaws digital uas tau muab rau hauv Meta's Avatar Store, suav nrog cov tsim los ntawm DRESSX, tsuas yog sib haum nrog lub tuam txhab platforms thiab tsis tuaj yeem txav tawm ntawm lawv.

"Yog tias koj mint ntawm blockchain, qhov ntawd tsis tau txhais hais tias koj ua raws li cov hauv paus ntsiab lus ntawm decentralization, kev tswj hwm tus kheej, kev ywj pheej, thiab kev ywj pheej rau txhua tus neeg uas cuam tshuam nrog lub network," MacKinnon-Lee ntxiv. "Facebook tswj qhov nkag los hauv thiab tawm ntawm lub network, leej twg tuaj yeem ua dab tsi. Nws yog qhov antithesis ntawm Web3. "

Cov khaub ncaws rau kev muag khoom hauv Meta's Avatar Store tsis txawm tsim los ntawm blockchain. Tsis zoo li NFT cov, tokens uas nyob ntawm blockchain thiab ua pov thawj cov tswv cuab ntawm ib yam khoom, thiab uas tuaj yeem muaj nyob ywj pheej ntawm txhua lub hauv paus platform, Meta's outfits yog "off-chain," txhais tau tias lawv nyob thiab tuag ntawm lub tuam txhab platforms, zoo ib yam li cov khoom vaj khoom tsev yuav hauv ib lub video ua si.

Rau lwm tus hauv qhov chaw digital zam, txawm li cas los xij, qhov tseeb tsis yog qhov teeb meem, thiab hloov qhov tseem ceeb ntawm qhov zoo li kev xav tab sis qhov sib txawv tseem ceeb ntawm "Web3 fashion," uas MacKinnon-Lee champions, thiab "digital fashion," uas DRESSX tsim.

"[DRESSX's] lub hom phiaj yog nyob ib puag ncig kev nce kev coj noj coj ua ntawm digital fashion raws li qhov nruab nrab, thiab, kuv xav tias, ua rau muaj kev cuam tshuam rau cov neeg tsim khoom thiab cov neeg siv khoom ntawm tus nqi taw tes lossis kev ywj pheej ntawm kev qhia," said Dani Loftus, tus tsim ntawm digital fashion platform. Draup. "Raws li lawv qhov kev xa tawm nyob ib puag ncig Web3 kev coj ncaj ncees ntawm kev faib tawm."

DRESSX tau tsim tsa thaum Lub Yim Hli 2020, ua rau nws yog ib lub npe qub tshaj plaws hauv kev zam digital. Thaum xub thawj, lub tuam txhab muag digital wearables uas tsis tau tsim los ntawm cov saw hlau. Tom qab ntawd lawv tau hloov mus rau muag NFTs, thiab tam sim no muag ob qho tib si off-chain thiab on-chain digital wearables. Nws Meta wearables raug nqi ntawm $ 2.99 txog $ 8.99.

Rau Megan Kaspar, tus tswvcuab ntawm cov tseem ceeb digital fashion collective Red DAO, qhov dav hais lus rau DRESSX's versatility, ib yam li nws daim ntawv cog lus nrog Meta.

Kaspar tau hais tias "Kev sib koom tes yog qhov muaj zog rau DRESSX," Kaspar hais rau Decrypt. "Lub tuam txhab tam sim no tsuas yog digital zam platform muab ob qho tib si ntawm cov saw hlau thiab cov khoom lag luam tawm thiab cov kev pabcuam rau 'xiav nti' hauv nruab nrab thiab kev faib tawm platforms."

Rau MacKinnon-Lee, DRESSX embracing ob Web2 thiab Web3 khoom, kab lis kev cai, thiab tuam txhab uas muag nyob rau hauv ob lub xyoos dhau los yog disingenuous.

MacKinnon-Lee hais tias "Lawv pib ua Web2 thiab tom qab ntawd lawv tau dhia ntawm NFT, kev faib tawm hype tsheb ciav hlau," said MacKinnon-Lee. "Lawv ua txuj ua Web3 hauv qhov hype. Thiab tam sim no raws li kev lag luam nyob ntsiag to, lawv xav tsis thoob, OK, lawv tsiv mus nyob qhov twg?

'Cov lus nug rau pab pawg Meta'

Rau DRESSX tus tsim, kev pib ua lag luam nrog Meta-qhov kawg ntawm ntau tshaj rau lub hlis ntawm kev hais lus-yog qhov ua tiav zoo siab, ib qho uas muaj peev xwm coj tau cov khoom siv digital rau hauv cov txee digital ntawm ntau lab uas cuam tshuam nrog Meta's platforms txhua hnub.

"DRESSX xav tau lub neej yav tom ntej uas txhua tus neeg hauv ntiaj teb muaj lub txee dai khaub ncaws," tus thawj coj ntawm lub tuam txhab pib, Daria Shapovalova, hais rau Decrypt. "Thiab lub sijhawm los ua haujlwm nrog cov tuam txhab xws li Meta, tshwj xeeb tshaj yog tias lawv ntseeg hauv lub tswv yim ntawm metaverse, tuaj yeem pab peb kom nrawm dua."

Rau co-founder Natalia Modenova, qhov kev pom zoo tau zoo kawg nkaus nrog DRESSX's ethos. "Peb lub zeem muag yog tias txhua lub tuam txhab thev naus laus zis hauv ntiaj teb yuav tsum tau txais kev zam digital," nws hais Decrypt.

Raws li cov teeb meem nyob ib puag ncig kev sib koom tes, lossis seb cov ris tsho digital tuaj yeem taug kev ywj pheej ntawm cov platforms, Modenova tshem tawm cov kev txhawj xeeb uas Meta koom tes txwv cov neeg siv khoom cov cai. Modenova hais tias "Kuv xav hais tias nws tuaj yeem cuam tshuam tau thoob plaws Meta platforms," ​​said Modenova. “Ib qho piv txwv, Facebook thiab Instagram. Lawv twb tau tsim ib qho ecosystem heev. "

Thaum nug seb DRESSX puas muaj teeb meem nrog Meta lub zeem muag rau lub metaverse, Shapovalova thiab Modenova tsis kam teb, hais tias tsuas yog "ntau ntawm cov lus nug rau pab pawg Meta."

Lub hli tas los, Meta tau cog lus rau pej xeem los tsim rau "qhib thiab suav nrog metaverse," tab sis ntau txiav txim siab qhov kev txav mus los ua qhov tsis meej thiab hollow PR stunt npaj los ua kom tsis meej pem qhov tseeb tias lub tuam txhab mega tau ua tsis muaj kev cog lus rau kev txwv tsis pub cov neeg siv cov khoom ntiag tug thiab cov ntaub ntawv.

Thaum nug seb lub tuam txhab puas muaj cov phiaj xwm puas tau tso cai rau cov cuab tam digital, xws li cov khoom siv digital, kom ntws tawm hauv thiab tawm ntawm Meta-muaj platforms, tus neeg sawv cev Meta hais. Rov Qab: "Peb lub hom phiaj yog ua kom yooj yim rau tib neeg coj lawv Meta avatar mus rau ntau qhov chaw." Tus neeg sawv cev hais txog lub peev xwm tam sim no rau Meta avatars taug kev ntawm Facebook, Instagram, Messenger, thiab cov apps uas tsim cov Meta Quest VR ecosystem.

Txawm li cas los xij, tus kws tshaj lij tsis tau hais meej txog lub hom phiaj yav tom ntej kom tso cai rau cov cuab tam digital sab nraud mus rau Meta's platforms, thiab tsis tso cai rau cov khoom muaj nqis uas tau yuav hauv Meta's platforms raug tshem tawm ntawm lawv. Tus neeg sawv cev Meta kuj tsis kam teb cov lus nug txog lub tuam txhab kev tswj hwm cov neeg siv cov ntaub ntawv hauv nws cov ecosystem.

Lub metaverse tau cog lus rau ntau xyoo. Tsuas yog tam sim no yog lub ntiaj teb virtual pom los ntawm ntau tus ua tau zoo. Thiab raws li kaum tawm txhiab nyiaj daus las ncuav rau hauv qhov chaw xav tau kom sai yuav muaj nqis trillions, ib zaug-arcane kev sib txawv-nruab nrab ntawm lub ntiaj teb virtual tsis muaj ciam teb thiab ciam teb, nruab nrab ntawm pej xeem thiab kev tswj hwm ntawm cov neeg siv cov ntaub ntawv, nruab nrab ntawm, kab tias, Web3 zam thiab digital fashion-yuav muaj kev cuam tshuam nyiaj txiag thiab kab lis kev cai tiag tiag.