American multinational chains ntawm coffeehouses thiab roastery reserves Starbucks muaj unveiled nws qhov Non-Fungible Token (NFT) thiab Web3.0 program dubbed Starbucks Odyssey.
Txoj haujlwm NFT yog lub npe hu ua qhov txawv txav ntawm nws qhov kev pabcuam ncaj ncees tam sim no uas cov neeg siv khoom tau txais 'Stars' uas lawv tuaj yeem txhiv tau haus dej dawb ntawm nws cov khw muag khoom.
Thaum Odyssey yuav cia cov neeg siv tau txais khoom plig, Starbucks tau hais tias nws yuav yog qhov khoom plig muaj txiaj ntsig ntau dua li cov khoom plig niaj hnub los ntawm Starbucks. Qhov kev pab cuam Odyssey yog siv los ntawm NFTs, uas tuaj yeem yuav yuav luag tsis muaj teeb meem los ntawm kas fes lub hnab nyiaj app.
Tsis zoo li cov kev tsis sib haum xeeb niaj hnub cuam tshuam nrog NFT cov haujlwm ntsig txog, Starbucks tau hais tias cov neeg siv yuav tuaj yeem tau txais NFTs los ntawm lawv daim npav them nyiaj. Tus nqi bundled yuav raug muab, thiab cov neeg yuav khoom yuav tsis tas txhawj txog yam xws li cov nqi roj.
Qhov kev pab cuam Starbucks Odyssey tuaj yeem muab rau nws cov neeg siv kev paub tshwj xeeb, suav nrog kev caw rau cov chaw so tshwj xeeb. Tus tsim ntawm Web3.0 qhov kev pab cuam yog tsim los kom cov neeg siv yuav muaj peev xwm khwv tau cov NFTs cuam tshuam los ntawm kev ua tiav cov dej num ntxiv rau kev yuav lawv.
Starbucks CMO Brady Brewer hais tias "Yuav muaj ntau txoj hauv kev rau tib neeg kom tau txais [khoom plig] yam tsis tas yuav siv nyiaj ntau," "Peb xav ua kom qhov no yooj yim heev thiab siv tau. Yuav muaj ntau yam kev paub niaj hnub cov neeg siv khoom tuaj yeem khwv tau, xws li cov chav kawm virtual lossis nkag mus rau cov khoom lag luam tsawg, piv txwv li. Qhov ntau ntawm cov kev paub dhau los yuav loj heev thiab nkag tau yooj yim heev. "
Lub tuam txhab tau hais tias nws tau tshawb nrhiav ntau lub blockchain raws tu qauv kom ntab Odyssey program, thiab nws tau rub Blockchain, Ethereum txheej-2 scaling tov. Starbucks tau hais tias lub zog ua haujlwm ntawm Polygon piv rau nws cov phooj ywg yog qhov zoo ntawm kev ua tiav los ntawm nws cov nqi qis thiab kev lag luam nrawm.
Ntau hom yog txav mus rau hauv Web3 qhov chaw los muab cov kev paub tshwj xeeb rau lawv cov neeg siv khoom. Thaum qhov kev txav mus los tam sim no, Starbucks tau hais tias nws txoj haujlwm Odyssey yog qhov tshwj xeeb thiab tsis zoo li kev sim sab ib yam li lwm lub npe yog tapping rau.
Cov duab los ntawm: Shutterstock
Tau qhov twg los: https://blockchain.news/news/starbucks-rolls-out-nft-based-membership-program-by-adopting-polygon