Cov Khw Muag Khoom Yav Tom Ntej Nqa Zam, Web3, thiab NFT's mus rau Kev Lag Luam Immersive

Ntau ntau tau sau txog "kev sib xyaw" ntawm lub cev thiab digital nyob rau hauv kev txhawb nqa ntawm "kev lag luam sib koom ua ke." Nyob rau tib lub sijhawm, peb tab tom raug dej nyab los ntawm txhua yam metaverse, aka Web3. Puas yog lawv sib koom ua ke? Ib tug tsis ntev los no Fast tuam txhab tsab xov xwm saib yav tom ntej ntawm kev zam hauv Web3 pib sau rau hauv qee qhov khoob.

Yog tias Web1 hais txog "nyeem" thiab Web2 yog hais txog "nyeem thiab sau," ces Web3 yog hais txog "nyeem, sau, thiab tus kheej," hais tias Farfetch Founder thiab CEO José Neves. Zam, Neves hais tias, yog kev mob siab rau tib neeg thiab yog ib feem tseem ceeb ntawm peb cov tib neeg. Kev zam tso cai rau peb siv "qhov ncauj qhov ntswg" sib txawv raws li peb xav li cas, peb xav ua leej twg, lossis peb xav ua dab tsi rau ib hnub twg. "Peb ib txwm xav txog kev siv thev naus laus zis los txhim kho tib neeg kev sib raug zoo ntawm cov neeg saib xyuas, cov neeg tsim khoom, thiab qib kev zam, tsis yog hloov pauv tib neeg kev sib raug zoo."

Neves hais ntxiv, "Rau kuv, lub ntsiab lus ntawm Web3 daim ntawv thov rau Zam yog kev siv cov ntsiab cai ntawm cov neeg siv kev tswj hwm, cov neeg siv tswv cuab thiab cov qauv kev faib tawm mus rau kev siv zam." Cov thev naus laus zis tso cai rau kev tsim kho tshiab, txawm tias qhov ntawd txhais tau rau koj thiab koj tus avatar dhau los ua "cov menyuam ntxaib digital" los ntawm kev hnav cov khaub ncaws zoo ib yam, nthuav tawm cov khoom lag luam loyalty thoob plaws lub metaverse. Vam tias nws yog ib qho zoo ntxiv.

Ib Betta MetaMall

Tsab ntawv ntawd coj kuv rov qab mus rau ib qho Plaub Hlis kev xam phaj Kuv tau ua nrog ob tus neeg hloov pauv metaverse, Michael Zakkour thiab Alan Smithson, leej twg koom tes ntawm ib qho kev ua haujlwm zoo dua, paub yooj yim li TheMall. Nws raug nqi raws li 100 pem teb, 100-million square feet "metamall" hauv cyberspace. Pab pawg tau qhia lawv txoj kev ntseeg tias "kev muag khoom yuav ua rau muaj kev cuam tshuam ntau yam uas peb xa mus rau qhov kev hloov pauv."

Alan thiab Michael ntseeg ntxiv tias lawv cov adapters thaum ntxov yuav tsis yog headset-hnav, crypto-hnab nyiaj bearing "bro-types," tab sis yog lub lag luam tseem ceeb ntawm 20-45-xyoo-laus, iPhone bearing poj niam. Lawv ua haujlwm nrog cov tsev zam los muag cov khoom hauv lub khw, nrog rau ntau lub tuam txhab muaj tswv yim hauv tsev lossis pab txhawb "kev tsim tawm" nrog MetaVRse's studio, uas Smithson nrhiav tau nrog tus poj niam Julie. Lawv cov kua ntses zais cia yog qhov tseeb tias tsis zoo li lwm cov cuab yeej zoo sib xws, lawv lub cav tuaj yeem siv tau thoob plaws ntau lub tshuab ua haujlwm, browsers, thiab cov khoom siv me me lossis tsis muaj code. Qhov tseeb, leej twg tuaj yeem yog tus tsim.

"TheMall yog kev sib txuas ntawm kev lag luam e-lag luam thiab kev paub meej. Cov khoom lag luam saib qhov no yog kev lag luam thiab kev lag luam thiab kev ua si. " Michael Zakkour hais tias. "Cov hom lag luam tuaj yeem ua txhua yam, txawm tias muaj kev paub dhau los, NFT, kev sib xyaw ua lag luam thiab kev paub dhau los, nws yuav dhau los ua lawv qhov chaw ua nrog txhua yam." Michael yog ib tug ntawm RETHINK Cov Khw Muag Khoom Sab saum toj 100 Retail Influencers thiab ntseeg ruaj khov (raws li kuv ua) tias yav tom ntej ntawm khw muag khoom yog "kev lag luam immersive, "kev sib xyaw ua ke ntawm online thiab hauv khw, qhov tseem ceeb ntawm kev lag luam sib koom ua ke. Ib tug tsis siv lo lus "omnichannel" nyob rau hauv Michael lub xub ntiag, nws ua rau nws cringe.

Nkag mus rau "Tokenomics"

Yog tias koj mus ntsib TheMall thiab xav ua lag luam, ib txwm koj yuav tau ua nrog cryptocurrency. Txawm hais tias cov cuab tam crypto tau enthralled tag nrho lub ntiaj teb nrog ntau cov lus cog tseg hauv kev lag luam, lawv tsis muaj tangibility. Cov nyiaj daus las Asmeskas yuav pom thiab kov, tab sis qhov no tsis yog qhov teeb meem nrog cryptocurrencies. Txawm li cas los xij, cryptocurrencies raug lees paub tias yog cov khoom muaj txiaj ntsig, thiab yog lub hauv paus ntawm "tokenomics," kev sib xyaw ntawm "token" thiab "kev lag luam."

Tsis-fungible tokens (NFTs) tsis qhia tib tus nqi thiab yog li, lawv txawv. NFTs tau nyiam nyob rau lub sijhawm tsis ntev los no, thiab lawv tau ua rau muaj kev txaus siab ntau hauv tokenomics, tshwj xeeb tshaj yog nrog cov khoom lag luam NFT siab. Lub tokenization ntawm cov cuab tam xws li vaj tse, kos duab, duab, thiab cov khoom siv nrog NFT tau ua rau lub zog tshiab ntawm cov tswv cuab digital, thaum tseem qhia txog lub peev xwm ntawm tokens.

Puas yog Art?

Kev kos duab tau nyob rau pem hauv ntej ntawm kev hloov pauv kev coj noj coj ua nyob rau ntau txhiab xyoo. Yog li, nws tsis yog qhov xav tsis thoob tias cov kws kos duab thiab NFT tau tsim kev sib raug zoo, thiab muaj txiaj ntsig zoo ntawm qhov ntawd. Ntau tus txheeb ze tsis paub txuj ci tau tawg mus rau hauv NFT kos duab, thiab tam sim no qee tus neeg nyiam tshaj plaws thiab cov duab kos tau nthuav dav tshaj li xov xwm tshaj tawm rau hauv cov duab kos duab thiab NFT tokens.

Tsis ntev los no kuv Interviewed Shaun Neeb, co-tus tsim ntawm GODA, leej twg Forbes hu ua "Brand Whisperer." GODA piav qhia nws tus kheej li "kev ntseeg siab curated qhov chaw rau cov kws ua yeeb yam tam sim no tab tom nrhiav kev tshawb fawb digital ua qhov nruab nrab tshiab." Neff yog tus ua lag luam serial, thiab tau ua tus tsim, ua lag luam, thiab tus kws pab tswv yim rau qee lub ntiaj teb cov npe nrov tshaj plaws. Cov no muaj xws li Neff, Sunbum, Moon, Beachhouse Group, Robinhood, Lub Hom PhiajTGT
, Sony, Sandbox, Outlier Ventures thiab lwm yam.

GODA kuj tseem coj los ntawm qee lub npe loj tshaj hauv cov neeg siv khoom, kos duab, suab paj nruag, NFT, thiab zam. Cov npe zoo li Pharrell Williams, Nina Chanel Abney, thiab Todd James ntawm lawv. Ntau tus GODA cov kws ua yeeb yam tau tsim cov kev ua yeeb yam tseem ceeb thiab lub koob npe nrov hauv lub ntiaj teb "analog" kos duab ua ntej nkag mus rau hauv lub ntiaj teb digital art thiab NFT's. Raws li cov neeg koom tes ntseeg siab, GODA xyuas kom lawv cov neeg ua yeeb yam tsis sib haum xeeb, muaj txiaj ntsig zoo uas hwm tus nqi ntawm lawv daim duab.

Siv Lub Hom Phiaj

Raws li Shaun tau hais hauv qhov pib ntawm kuv qhov kev xam phaj, NFT kos duab ntiaj teb yog qhov chaw tshiab vwm. Nws tau ua kom muaj zog hauv qab no vim tias cov kev txwv tsis pub nkag tau qis heev, thiab tsis zoo li cov duab analog tsis muaj cov neeg nruab nrab, lossis cov neeg saib xyuas lub rooj vag. Thiab vim li ntawd, ntau tus kws kos duab, cov duab kos duab, thiab cov duab kos duab tau dhia mus rau hauv lub pas dej, tshwj xeeb tshaj yog nyob rau xyoo tas los.

Dhau li ntawm qhov tsis zoo rau kev nkag mus, "tokenomics" tom qab kev lag luam yog qhov txaus siab heev. Cov neeg ua yeeb yam uas mint cov thawj coj hauv kev tswj hwm cov tswv cuab hauv thawj cov duab kos duab, txawm tias lawv dhau los ua mint rau qee tus naj npawb ntawm NFT qhov "nyob" hauv Web3 metaverse.

Ntawm qhov muag ntawm qhov sib npaug, nws yuav siv sij hawm ntau dua li kev tsim duab kos duab thiab "minting" ntawm NFT kom pom, cia nyob ib leeg muaj kev ua haujlwm tau txais txiaj ntsig zoo. Raws li Shaun Neff, cuaj caum cuaj feem pua ​​​​ntawm cov neeg uas tau tso lawv cov hauj lwm tawm, tsis txhob ntaus leej twg lub radar, cia nyob ib leeg "cov ntses" lossis cov neeg sau loj uas yog cov thawj coj hauv lub ntiaj teb kev kos duab digital.

Nyob rau hauv lub siab tiag tiag ntawm ib tug qub tub rog branding txiv leej tub, Shaun sau tseg tias dhau ntawm cov txuj ci muaj tswv yim cov kws ua yeeb yam yuav tsum koom nrog cov tswv yim zoo thiab suav ua haujlwm tsim los tsim kom muaj suab npe. Qhov ntawd yog qhov chaw ua haujlwm ntawm GODA tuaj.

Party On Todd

Todd James yog tus kws kos duab nto moo thoob ntiaj teb uas tau pib nws txoj haujlwm kos duab thaum nws tseem hluas hauv New York City ntxiv nws qhov tshwj xeeb graffiti rau hauv subway system thaum ntxov 1980's. Lub Yim Hli 30^th Xyoo no, Todd minted ib phau tshiab ntawm 1,533 NFT cov duab nrog kev pab los ntawm GODA. Mint Pass cov tuav tau them .333 ETH (tus nqi $ 527) thaum lub Cuaj Hlis 1^st thiab muaj 24 teev. qhov rais nkag mus rau pre-mint raffle rau lub caij nyoog ntawm nws cov khoom tshiab. Ntau tshaj 20,000 tau kos npe rau qee tus lej ntawm NFT uas tau dhau los. Todd James "ART PARTY" Qhia tawm thaum lub Cuaj Hlis 6^th 9:12 PT/XNUMX:XNUMX Nws.

Los ntawm 3:00 PM CST hnub ntawd 804 tus tswv yuav 546 daim. "Tus nqi hauv pem teb" yog ETH .46 (kwv yees $ 724.00) rau cov khoom #545 thiab #280 muaj tus nqi ETH 666 (kwv yees $ 1,047,904). Feem coob ntawm lub sijhawm ntawd tau khiav hauv ib nrab tus lej ($ 7,000- $ 10,000).

Raws li ib tug neeg sau ntawm cov kos duab niaj hnub no, kuv txaus siab rau kev ua yeeb yam, feem ntau yog kev nom kev tswv, thiab kev kos duab zoo nkauj ntawm Todd James. Thiab kuv tsis tuaj yeem pab xav txog ib nrab xyoo ua yeeb yam zoo li Robert Indiana, Andy Warhol, lossis Claes Oldenburg los ntawm kev sib piv. Nyob rau hauv lawv lub hnub, nws yog ib qho tseem ceeb tshwm sim thaum cov pop kos duab icons muab ib tug tshiab luam tawm ntawm hais, ib tug kaum os cov duab. Txhua daim duab yuav raug tsim muaj los ntawm ob peb puas kos npe luam tawm, uas yog qhov tseem ceeb zoo ib yam. Los ntawm kev sib piv txhua tus ntawm Todd James 'tshaj 1500 cov duab yog qhov tshwj xeeb, nrog lawv tus kheej cov "tus ntiv tes". Warhol yuav impressed, tseeb.

Tus Artist Annuity

Lwm qhov txiaj ntsig zoo rau tus kws kos duab yog tias thaum NFT ua lag luam ntawm kev lag luam thib ob, lawv tau txais kev txiav ntawm qhov ntawd thiab kev muag khoom tom ntej. Thiab vim hais tias tag nrho cov kev hloov pauv tshwm sim hauv metaverse, yuav tsum tsis txhob muaj kev tsis ntseeg txog qhov tseeb, lossis pov thawj ntawm daim duab. Tham txog ib qho nyiaj xyoo.

Lwm tus kws kos duab GODA uas nyuam qhuav txav mus rau hauv lub ntiaj teb ntawm NFT's yog tus naas ej African American niaj hnub ua yeeb yam Nina Chanel Abney. Nws thawj zaug NFT sau "Super Cool World" ntawm GODA NFT platform yog suav nrog 5,080 NFTs uas yog tsim los ntawm ntau pua tus yam ntxwv tsim los ntawm Nina uas qhia txog nws "frenetic collage-zoo li mus kom ze rau kev tshaj tawm pom." Lub minting pib thaum Lub Xya Hli 14^th rau cov uas yeej daim ntawv tso cai raffle, 60,000 raffle xa tuaj rau pej xeem. Mint Pass tuav tau lav lub sijhawm yuav khoom.

Nina nyiam tshaj plaws kom muaj nws cov kiv cua sau nyob hauv tsev neeg. Yog li txhawm rau muab nqi zog rau kev ncaj ncees thiab txo qis kev lag luam hauv kev lag luam thib ob, nws muaj hinted ntawm Cov tswv tau txais kev nkag mus rau "cov khoom tshwj xeeb Nina, kev sib koom ua ke cov khoom tso tawm, airdrops, cov xwm txheej, txhawb kev koom tes hauv kev nthuav qhia, thiab cov duab kos duab xav tsis thoob."

Hiav txwv Hloov, lossis Tos, thiab Pom?

Tag nrho cov no txhais li cas rau "tsim kev ua yeeb yam hauv zej zog," hais tias tsis muaj dab tsi ntawm kev sau qhov chaw hla peb qhov cub? Zoo raws li Shaun Neff peb tuaj yeem cia siab tias yav tom ntej NFT cov neeg sau yuav tsum tau yuav cov ntxaij vab tshaus digital loj kom ua rau cov phab ntsa ntawm peb lub tsev nrog cov NFT hloov pauv tas li. Tsis ntseeg nws yuav raug tswj los ntawm peb lub xov tooj lossis lub tsev ntse. Thiab, ntawm chav kawm, Todd James thiab Nina Abney NFT's yuav ua tau zoo siab nthuav tawm ntawm phab ntsa ntawm peb cov metaverse manors rau peb avatars txaus siab.