Nike tau tshaj tawm kev koom tes nrog kev ua yeeb yaj kiab video game EA Sports uas yuav qhia cov cuab yeej virtual tshwj xeeb los ntawm Nike's web3 marketplace platform, Swoosh, mus rau EA Sports lub npe yav tom ntej.
Hauv tsab ntawv tshaj tawm thaum Lub Rau Hli 1, Nike tshaj tawm tias nws "virtual creations," ib lo lus rau NFTs, yuav muab tso rau hauv EA Sports games hauv lub hlis tom ntej. Txawm li cas los xij, cov npe tshwj xeeb game uas yuav ua rau Nike cov khoom siv virtual tseem tsis tau tshaj tawm.
EA Sports portfolio suav nrog cov kev ua si saum toj kawg nkaus xws li FIFA, Madden NFL, thiab NBA Live, nyiam ntau lab tus neeg ua si thoob ntiaj teb. Nws tau cia siab tias Nike NFTs yuav tuaj yeem hloov kho cov khoom siv ntxiv uas cov neeg ua si tuaj yeem yuav los txhim kho lawv cov avatars hauv-kev ua si.
Cov nyiaj tau los nce siab thaum Nike tshawb nrhiav lub peev xwm ntawm NFTs
Nike tau tshaj tawm nws .swoosh NFT platform thaum Lub Kaum Ib Hlis 2022 tab sis nyuam qhuav pib nws thawj NFT sau thaum ntxov 2023.
Txawm hais tias tshwj xeeb rau cov neeg tuaj saib xaiv, lub platform tso tawm ntau dua 92,000 NFTs hauv nws thawj qhov sau. Qhov kev tso tawm thawj zaug, Peb Lub Zog 1, koom nrog NFT airdrop ua raws li kev muag ntawm cov thawv khau digital uas qhia txog cov khau ntaub digital.
Raws li cov ntaub ntawv los ntawm Dune Analytics, Nike's foray rau hauv NFTs tau ua pov thawj zoo heev, nrog rau tag nrho cov nyiaj tau los tshaj $ 186 lab txij li lub Kaum Ob Hlis 2021.
Qhov zoo siab, Nike tau txwv tsis pub hais meej meej txog nws cov blockchain-raws li cov khoom sau ua NFTs. Qhov kev taw qhia no txawm hais tias Nike tau txais RTFKT, ib qho tseem ceeb NFT studio tshwj xeeb hauv cov khau ntaub virtual, thaum Lub Kaum Ob Hlis 2021.
Tus nom Swoosh Twitter account tau tshwj xeeb zam kev siv lub sij hawm NFT thiab hloov mus rau cov khoom tso tawm raws li "virtual creations." Txawm li cas los xij, EA qhov kev txaus siab rau NFTs tsis yog qhov xav tsis thoob, raws li CEO Andrew Wilson yav dhau los tau lees paub lawv lub peev xwm los tsim kev lag luam yav tom ntej.
Kev koom ua ke Nike's NFTs rau hauv EA Sports games yog ib kauj ruam tseem ceeb rau kev siv dav dav ntawm cryptocurrencies thiab NFTs hauv zej zog kev ua si, tsim kom muaj lub sijhawm tshwj xeeb rau cov neeg ua si kom tus kheej thiab txhim kho lawv cov kev paub txog kev ua si nrog cov khoom siv virtual Nike.
Tau qhov twg los: https://crypto.news/nikes-nft-sneaker-collection-to-make-in-game-debut-at-ea-sports/