Cov khoom ua si loj loj Mattel tau kos npe rau kev koom tes nrog ntau xyoo nrog cov khoom ua si tsom mus rau yav tom ntej tsis tuaj yeem tiv thaiv token (NFT) kev lag luam Cryptoys kom tshwj xeeb tshaj yog nws cov npe ntawm lub platform.
Cryptoys yuav tsum tau tshaj tawm thaum lub caij ntuj sov 2022 ntawm Flow blockchain thiab yog cov khoom lag luam tseem ceeb ntawm OnChain Studios, uas tau txais nyiaj txiag los ntawm crypto-nyiam. venture peev tuam txhab xws li Andreessen Horowitz (a16z) thiab Dapper Labs.
OnChain Studios tseem npaj yuav ua Cryptoys cotaverse thiab lwm yam kev ua si kom tau txais txiaj ntsig qhov twg Mattel cov cuab yeej txawj ntse - suav nrog Barbie, Cov Log Kub thiab Masters ntawm Lub Ntiaj Teb, ntawm ntau lwm tus - yuav raug ua rau hauv avatars playable.
Mattel tus thawj tswj hwm thiab tus thawj coj ua haujlwm Richard Dickson tau hais tias nws yog "thawj lub tuam txhab khoom ua si los tsim NFTs" thiab cov khoom lag luam pom "lub sijhawm zoo kawg hauv Metaverse rau peb cov npe nyiam thiab IP iconic."
Kev koom tes tau raug thuam los ntawm Cryptoys hnub Wednesday nrog nws tus account Twitter tshaj tawm cov yeeb yaj kiab cryptic 17-thib ob uas muaj qee qhov ntawm Mattel cov khoom tshaj tawm retro.
- Cryptoys (@Cryptoys) Lub rau hli ntuj 9, 2022
Mattel tau tshawb nrhiav NFTs yav dhau los thiab koom tes nrog WAX blockchain thaum Lub Kaum Hli 2021 los tso tawm ib phau ntawm Kub Log NFTs. Lub Ib Hlis 2022 kuj pom Mattel auction peb ib-ntawm-ib NFTs hauv koom tes nrog Fabkis cov khoom kim heev hom Balmain, uas netted cov hom ze li $49,000 rau tag nrho peb.
Nrog NFT sector xav kom txav ib ncig ntawm $800 billion ob xyoos tom ntej no, lwm lub npe khoom ua si tau tsim NFTs los nqis peev rau qhov kev txaus siab loj hlob thiab tsim cov nyiaj tau los tshiab rau lawv txoj kev lag luam.
Mattel tus neeg sib tw loj Hasbro, uas yog tus tswv lag luam xws li Action Man, My Little Pony thiab GI Joe, pib nws thawj NFT sau thaum Lub Kaum Hli 2021 rau nws lub hwj chim Rangers hom hauv kev sib tw los sib tw hauv NFT qhov chaw.
Related: Tshaj qhov hype: NFTs tuaj yeem ua txoj hauv kev hloov pauv kev paub txog kev lag luam
Pop-culture collectibles giant Funko tau tsim ntau NFT collections, ib qho thaum ntxov ntawm cov Teenage Mutant Ninja vaub thaum Lub Yim Hli 2021, tsis ntev tom qab nws tau txais. NFT zaub thiab taug qab platform Tokenwave.
Cryptoys nws tus kheej kuj tseem npaj yuav muag cov ntawv sau ntawm tus thawj avatar zoo li NFTs nrog cov npe hu ua "cov khoom ua si digital" featuring customization los ntawm NFTs ntxiv uas tuaj yeem hloov khaub ncaws, khoom siv thiab cov cwj pwm rau kev siv dav dav "Cryptoyverse" lub tuam txhab npaj tsim.
Mattel's NFTs yuav koom nrog lwm cov haujlwm nrov ntawm Flow blockchain suav nrog NBA's Top Shot thiab UFC's Strike.
Tau qhov twg los: https://cointelegraph.com/news/barbie-verse-mattel-inks-multi-year-deal-with-cryptoys-nft-marketplace