Zara hauv UK tau pib them tus nqi ntawm £ 1.95 ($ 2.39) kom rov qab cov khoom muag hauv online. Cov khw muag khoom nrawm nrawm tshaj tawm tau teeb tsa tus nqi rau ib puag ncig vim li cas.
Zara txiav tawm tus nqi them rov qab los ntawm cov nyiaj rov qab. Cov neeg yuav khoom hauv online tseem tuaj yeem xa rov qab dawb hauv khw. Xa ntawv xa rov qab hauv Asmeskas tseem pub dawb rau 30-hnub tom qab kev yuav khoom.
Duab los ntawm Xurxo Lobato/Cover/Getty Images
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Cov neeg siv khoom qhov kev cia siab nyob ib puag ncig kev xa rov qab dawb yuav raug txo qis rau hnub no vim lawv qhov kev xav ib puag ncig. Ib tug tsis ntev los no txoj kev tshawb no los ntawm Cycleon pom yuav luag ob feem peb (64 feem pua) ntawm Asmeskas cov neeg siv khoom txaus siab them nyiaj ntxiv thaum xa rov qab ib pob los pab txhawb kev xaiv cov neeg nqa khoom ntsuab.
Nyob rau hauv ib tug kev sib tham hauv online lub lim tiam dhau los no, qee tus kws tshaj lij ntawm cov RetailWire BrainTrust tau hais tias cov nqi xa rov qab tuaj yeem dhau los ua ntau dua ntawm cov khw muag khoom, txawm hais tias qhov kev txiav txim siab yuav txawv.
"Kuv tsis ntseeg tias txhua tus yuav ua raws li Zara txoj kev - tab sis ntau tus neeg muag khoom yuav," sau Neil Saunders: koj puas xav tau ntau tus thwjtim?, tus thawj coj ntawm GlobalData. "Txoj kev txiav txim siab raws li ib puag ncig ib puag ncig yog qhov ntse, tab sis qhov tseeb nws yog qhov kev txiav txim siab ua lag luam uas qhwv hauv cov zaub ntsuab."
"Kev them nqi rau kev xa rov qab online tam sim no yog ntau ntxiv txog kev txo cov nqi mais kawg raws li cov nqi roj nce siab (vs. 'ib puag ncig vim li cas')," sau Lisa Goller, content marketing strategist. "Thiab ntau cov khw muag khoom yuav ua raws."
BrainTrust tus tswv cuab Jeff Sward, nrhiav tus khub ntawm Merchandising Metrics, pom kev rov qab dawb yog ib lub tswv yim tseem ceeb uas tau khiav nws txoj kev kawm.
Mr. Sward tau sau tias "Tam sim them nyiaj rov qab," "Kev xa rov qab dawb tau zoo heev thaum lub hom phiaj yog kom cov neeg siv khoom nyiam mus yuav khoom hauv online. OK, lawv xis nyob - tiag tiag, nyiam kev yuav khoom hauv online. Tam sim no lub hom phiaj yuav tsum rov qab mus rau profitability thiab sustainability. Yog, ob peb tus neeg siv khoom tuaj yeem tawm mus. Tab sis ob peb lwm tus neeg siv khoom tuaj yeem mus xyuas lub khw muag khoom ntau dua, uas yuav yog qhov txiaj ntsig zoo heev. "
A daim ntawv ntsuam xyuas ntawm Asmeskas cov neeg yuav khoom online los ntawm eMarketer tau coj lub Kaum Ib Hlis tas los pom tsuas yog cuaj feem pua rov qab cov khoom muag hauv khw thaum nug txog lawv qhov kev xa rov qab tsis ntev los no. Txoj kev xa rov qab nrov tshaj plaws yog xa ntawv, hais los ntawm 37 feem pua; ua raws li lwm qhov chaw tso tawm (piv txwv li, lub tsev muag tshuaj, lub xauv khoom), 20 feem pua; thiab rov qab mus rau lwm lub khw muag khoom (xws li Amazon
Kev xa rov qab online tau nce siab thiab pom tias yog tus neeg tua neeg rau kev muag online. Tsis ntev los no Pitney Bowes
Zara, txawm li cas los xij, pheej hmoo ua rau cov neeg siv khoom poob siab uas tau txais kev ntseeg siab hauv kev yuav khoom hauv online thaum lawv pom kev xa khoom dawb thiab xa rov qab. Power Reviews '2021 rov qab los txoj kev tshawb no pom cov neeg siv khoom qhia txog kev xa khoom dawb (96 feem pua) thiab rov qab dawb (76 feem pua) yog qhov tseem ceeb rau kev txiav txim siab thaum yuav khoom hauv online.
Ib txhia ntawm RetailWire cov BrainTrust qhov tseeb ntseeg tias cov nqi no yog ib txoj hauv kev kom txo tau cov khoom lag luam loyalty.
"Txhua tus neeg muag khoom hauv online uas them nyiaj rov qab, tsis hais txog qhov laj thawj, tab tom nrhiav kev thov kom rhuav tshem cov tswv yim hauv kev coj tus nqi tswj hwm," sau Mohamed Amer, ywj siab startup advisor. "Ib txoj hauv kev zoo dua yog kev nqis peev hauv cov lus piav qhia khoom zoo dua, cov duab zoo dua thiab cov xim fidelity, cov neeg siv khoom tshuaj xyuas thiab cov kab kos kom raug."
"Cov neeg siv khoom tau them tag nrho cov nqi ntxiv thiab lawv tsis zoo siab," sau Georganne Bender, tus thawj coj ntawm Kizer & Bender. "Nws zoo kawg nkaus them tus nqi thauj khoom, tab sis tus nqi pabcuam ntxiv, txawm li cas los xij, yog qhov tseem ceeb. Yog hais tias koj yuav tsum tau them tus nqi ntxiv dov nws rau hauv tus nqi ntawm txhua yam kuv yuav thiab ua tiav nrog nws. "
Tab sis rau lwm tus, lub tswv yim zoo li zoo - tsawg kawg rau tam sim no.
"Zara tus nqi xa rov qab yog me me thiab yuav tsum tsis txhob ua txhaum rau cov neeg yuav khoom feem ntau," sau Carol Spieckerman, Thawj Tswj Hwm ntawm Spieckerman Retail. "Txawm li cas los xij, Zara yuav tsum tau ua tib zoo ua tib zoo li cov neeg sib tw uber-ceev-fashion xws li Shein, thiab cov kws paub txog kev lag luam ncig zoo li ThredUP, nip ntawm Zara lub pob taws."
An tsom xam los ntawm parcelLab nyob rau thaum ntxov 2021 ntawm NRF lub sab saum toj 100 US e-commerce chaw pom me ntsis ntau tshaj li feem ntau ntawm cov khw muag khoom muab rov qab dawb los yog nrog ib tug "tsis xav rov qab" txoj cai. Ntawm 43 feem pua ntawm cov khw muag khoom them rov qab, 59 feem pua them ntau dua $ 10.
Ntawm cov kev them nyiaj xa rov qab hauv Asmeskas, Uniqlo them $ 7, Urban Outfitters, $ 5; J. Crew, $7.50; Lands End, $6.95; thiab LL Bean, $6.50. Belk thiab Wayfair cov neeg siv khoom yog lub luag haujlwm rau cov nqi xa rov qab.
Ib tus kws tshaj lij Zara tau hais rau BBC, "Cov neeg siv khoom tuaj yeem xa rov qab kev yuav khoom hauv online ntawm txhua lub khw Zara hauv UK dawb, uas yog cov neeg siv khoom feem ntau ua."
BrainTrust tus tswv cuab David Mascitto, tus thawj tswj kev lag luam khoom lag luam ntawm Tecsys, pom cov ntsiab lus no yog qhov tseem ceeb rau kev siv cov nqi xa rov qab yam tsis muaj kev cuam tshuam cov neeg siv khoom.
"Yog tias lub khw muag khoom muaj lwm txoj hauv kev lees txais cov khoom xa rov qab zoo li BORIS (yuav hauv online, rov qab hauv khw) uas yog dawb, kuv tuaj yeem pom tus nqi xa rov qab mus rau cov khw muag khoom ua ntau qhov chaw," said Mr. Mascitto. "Nws yuav txwv tsis pub cov neeg yuav khoom los ntawm kev yuav khoom ntau dhau (paub tias lawv yuav rov qab los li cas) thiab txo qis kev yaig los ntawm kev ua rau cov neeg rov qab los ko taw ib feem ntawm daim nqi. Nws kuj tseem siv tau zoo ntawm lub khw network. "
Tau qhov twg los: https://www.forbes.com/sites/retailwire/2022/05/24/zaras-move-suggests-free-returns-may-become-rare/