Koj tsis tuaj yeem thawb ntawm ib txoj hlua. Nkag siab qhov tseeb txog Kev Pabcuam, Kev Tsim Nyog thiab Dynamic pricing ntawm Daim pib

"Kuv them $ 15 rau daim pib concerts 10 xyoo dhau los, $ 100 txhua tam sim no? Ticketmaster tab tom ripping kuv tawm. Kuv yuav tsis yuav lwm daim pib. " Umm, koj lub tsev muaj nqis npaum li cas tam sim no? Puas yog koj nyiag los ntawm tus neeg yuav khoom thaum koj tau txais txiaj ntsig los ntawm kev muag hauv California thiab yuav lub tsev loj dua rau nyiaj ntsuab nrog koj cov txiaj ntsig thaum koj tsiv mus rau Idaho? Puas yog koj zoo siab tsav tsheb rau lub tsheb thauj khoom uas raug nqi $ 50,000 ntau dua li cov qauv yooj yim? Puas yog nws ncaj ncees rau cov tuam txhab uas tsim khoom siv hluav taws xob uas koj lub 80-nti tiaj tus npo TV raug nqi 75% hnub no tsawg dua 50 nti ib qho koj yuav rau xyoo dhau los?

Tib neeg funny txog nyiaj txiag. Qee yam khoom kim heev ua rau muaj kev nkag siab zoo yog tias koj xav kom lawv txaus, thaum lwm tus tsuas yog tsis txaus ntseeg. Lub Lamborghini thiab Prius ob leeg yuav tsav koj txhua qhov chaw koj xav mus. Qhov sib txawv ntawm lawv tsis yog tus nqi yog ntau npaum li cas nws tsim nyog rau koj kom zoo nkauj, nrhiav cov xwm txheej, lossis "sau" cov khoom muaj nqis qis.

Yuav ua li cas yog hamburger? Nws nyob ib ncig ntawm $ 3.50 nrog fries ntawm In-N-Out thiab $ 35 ntawm Burger & Lobster. Koj tawm ntawm ob qhov chaw noj zoo. Puas yog 1,000% tus nqi tsim nyog kom muaj $ 2.00 tus nqi ntawm lobster ntxiv rau koj lub burger, thiab truffle roj ntawm koj cov fries?

Puas tsim nyog pom Tom Brady qhov kawg NFL kev ua si? Nws ua si xyoo tas los nyob rau pem hauv ntej ntawm lub chaw ntau pob. Nws yuav zoo li yuav ua si lwm qhov kawg ntawm xyoo no. Xyoo tom ntej, tej zaum, Tom yuav txiav txim siab qhov tseem ceeb tshaj rau nws: Gisele lossis lwm xyoo "kawg" hauv NFL.

Tsis yog tus kiv cua ntaus kis las? Yuav ua li cas hais txog tus nqi loj uas sau los ntawm Motley Crue ntawm lawv qhov chaw ncig ua si uas nyuam qhuav tas lawm. Qhov kev ncig xyuas no tau tshwm sim ob peb xyoos tom qab lawv qhov kev mus ncig ua si zaum kawg uas txhua tus tswv cuab ntawm pawg tau kos npe rau daim ntawv cog lus uas tsis tuaj yeem thim rov qab uas Motley Crue yuav tsis ua si dua. Muaj pes tsawg tus neeg tau mus rau ob qhov yeeb yam "kawg"? Puas yog koj ripped tawm, los yog zais cia zoo siab uas koj tau hnov Tsev Txiv Tsev Zoo ib zaug ntxiv?

Nov yog qhov tsis pub leejtwg paub txog daim pib: tib neeg yuav them yuav luag txhua yam kom nkag tau yog tias lawv xav mus tiag tiag. Yog vim li cas yog tias muaj cov rooj zaum tsawg dua cov kiv cua rau cov xwm txheej kub tshaj plaws. Yog li, yog tias koj tab tom sim nkag mus rau Harry Styles, Super Bowl, Bruce Springsteen, Ntiaj Teb Series lossis tej zaum Taylor Swift thaum nws tshaj tawm, cia siab tias yuav them txhua yam kev lag luam yuav dais. Yog vim li cas yog muaj txaus thov los txhawb yuav luag txhua tus nqi taw tes. Cov neeg tau daim pib yuav yog cov uas kam them. Qhov ntawd yog capitalism.

Kev lig kev cai, qhov ntawd kuj yog txoj kev ua zoo li nws. Lawv presell daim pib hauv kev koom tes nrog cov neeg txhawb nqa uas them rau txoj cai: American ExpressAXP
, Citibank, Chase thiab Capital OneCOF
yog qhov nthuav dav tshaj plaws, tab sis nws kuj tuaj yeem yog Facebook lossis Spotify passwords uas tau txhawb nqa. Tom qab ntawd, hnub kawg, kev muag khoom rau pej xeem qhib nrog txhua daim pib tshuav thiab tus kws kos duab tuaj yeem khav theeb lawv muag hauv 11 vib nas this. Zoo, rau cov neeg paub, lawv muag tawm hauv 11 vib nas this tom qab tau muag rau plaub hnub dhau los los ntawm kev muag lo lus zais uas feem ntau qhib rau txhua tus nrog daim npav rho nyiaj los ntawm American Express lossis Citibank.

Tam sim no, xav txog tias koj yog Harry Styles lossis ib tus neeg ntawm qib ntawd. Koj tau ua haujlwm koj txoj hauv kev los ntawm kev sib tw hu nkauj hauv TV kom dhau los ua ib qho ntawm cov yeeb yam kub tshaj plaws hauv ntiaj teb. Tej zaum koj yuav nyob li ntawd nto moo mus ib txhis, tab sis feem ntau yuav tsis. Nov yog koj lub caij nyoog. Koj ua dab tsi? Tej zaum, tau txais tag nrho cov nyiaj koj ua tau. Qhov ntawd zoo nkauj li qub. Aaron Judge nyuam qhuav ntaus nws 61^st homerun xyoo no, khi Roger Maris 'American League cov ntaub ntawv. Txoj kev twg yuav txiav txim tus nqi mus thaum lawv rov sib tham nws daim ntawv cog lus?

Dynamic pricing tsuas yog siv tshuab ntsuas qhov siv ntawm kev thov thiab kho cov nqi kom tau raws li qhov txaus siab ntawm tib neeg los them. Nws yog dab tsi cov airlines siv rau nqi flights, thiab tsuas yog ib tug ceev version ntawm dab tsi tshwm sim ntawm eBay thaum muaj ib yam khoom mus rau kev sib tw. Cov nqi nce mus txog thaum tsis muaj leej twg yuav yuav, ces lawv poob mus txog thaum yuav rov pib dua. Dynamic pricing tshuav nyiaj li cas thiab kev thov. Yog tias tsis muaj kev thov, tus nqi poob qis. Yog tias muaj kev thov ntau dhau, tus nqi nce mus. Qhov ntawd yog li cas koj muag 12,000 daim pib hauv ib lub nroog ntawm 6 lab tus tib neeg.

Hauv 2019 FTC tau muaj lub rooj sib hais txog yuav ua li cas daim pib muag. Txhua tus thawj coj tau qhia zaj dab neeg tu siab txog qhov nyuaj npaum li cas rau lawv kom tau txais daim pib Hamilton ntawm lub ntsej muag. Kev nkag siab zoo yuav hais tias tsuas yog tos ob peb xyoos thiab qhov kev thov yuav abate. Qhov tseeb yog qhov tshwm sim. Hamilton tus nqi poob tam sim no thiab yooj yim mus yuav hauv ntau lub khw. Txoj hauv kev kom yeej yog mus yuav daim pib uas muag hauv qab lub ntsej muag tus nqi. Nws zoo li yuav tsheb. Koj tuaj yeem tau txais tus qauv tshiab tshaj plaws ntawm tus nqi daim ntawv nplaum tag nrho, lossis koj tuaj yeem yuav tib tus qauv maj mam siv ntawm tus nqi sib sib zog nqus.

Feem ntau cov yeeb yam tsis muag tawm, thiab feem ntau lawv cov nqi poob. Tsuas yog lub lim tiam dhau los koj tuaj yeem yuav daim pib rau Jackson Browne ntawm Chateau St. Michelle rau 80% tawm ntawm lub ntsej muag tus nqi. Band-Maid ntawm Filmore Silver Spring yog 29% hauv qab tus nqi ntawm lub ntsej muag rau kev ua yeeb yam uas yuav los txog rau 10/25. Bill Burr ntawm KFC Yum Center yog 57% qis dua lub ntsej muag tus nqi, Rufus Du Sol yog 27% qis dua lub ntsej muag tus nqi rau kev ua yeeb yam ntawm Hayden Homes Amphitheatre, thiab Mars Volta yog muag rau 38% qis dua lub ntsej muag ntawm Byline Bank Aragon Ballroom. Koj tuaj yeem yuav Nees nkaum Ib Tus Pilots tsawg dua ib nrab nqi yuav luag txhua qhov chaw hauv lub tebchaws.

Nov yog vim li cas. Rau tag nrho cov lus hais ntawm "scalpers" yeej tsis muaj qhov ntawd. Hloov chaw, muaj cov txheej txheem nyuaj uas daim pib raug muag tsis muaj txiaj ntsig thiab ntau txhiab daus las ntawm kev lag luam peev tau muab faib los daws qhov tsis sib xws.

Qhov system yog dab tsi? Cia peb tham txog yuav ua li cas nws ua haujlwm rau suab paj nruag, tab sis nws zoo sib xws rau kev sib tw ncaws pob. Mounting ncig saib yog kim. Band yuav tsum npaj thiab rov xyaum ua yeeb yam. Qhov ntawd yuav txhais tau tias muaj cov yeeb yaj kiab tsim los khiav ntawm cov ntxaij vab tshaus thaum lub suab paj nruag ua si. Cov theem feem ntau muaj cov teebmeem tshwj xeeb xws li teeb pom kev zoo, pos huab, lossis pyrotechnics. Txhua yam khoom siv uas xav tau los ntawm theem nws tus kheej mus rau cov neeg hais lus thiab cov amplifiers uas lub hwj chim yuav tsum tau xauj lossis yuav.

Rau kev ncig xyuas loj yuav muaj ntau txog 100 tus neeg taug kev nrog 12 lossis ntau dua cov tsheb laij teb loj loj thauj khoom thauj txhua yam los ntawm nroog mus rau nroog. Thaum koj tawm hauv qhov chaw, cov neeg ua haujlwm tau rhuav tshem tag nrho, thauj cov tsheb thauj khoom thiab tsiv mus rau lwm lub nroog uas lawv rov tsim dua txhua yam ua ntej lub qhov rooj qhib. Txhua tus ntawm cov neeg ua haujlwm ncig xyuas tau them nyiaj, chav tsev so, cov nqi mus ncig thiab ib qho tuag.

Vim tias feem ntau cov kev ua tsis tuaj yeem them taus rau pem hauv ntej cov nyiaj, nws tau muab tso rau los ntawm tus neeg txhawb nqa ntawm kev ncig xyuas uas tau txais kev sib faib ntawm cov txiaj ntsig tom qab muag daim pib. Yog li, daim pib mus muag ua ntej kev ncig xyuas pib nrog kev cia siab tias daim pib txaus yuav muag los them cov nqi.

Raws li qhov tshwm sim, Ticketmaster, AXS thiab txawm tias lwm lub tuam txhab tau pib qhov chaw uas cov yeeb yam yuav ua si tag nrho tso cov yeeb yam tuaj muag ib zaug. Paub qhov no: pawg neeg teeb tsa tus nqi, tsis yog lub tuam txhab pib. Ticketmaster lossis AXS yog tus muab software, zoo li eBay. Cov nqi tuaj ncaj qha los ntawm cov pab pawg lossis lawv cov neeg txhawb nqa. Yog tias koj yuav npau taws rau ib tus neeg txog tus nqi ntawm daim pib, tsawg kawg yuav npau taws ntawm tus neeg uas tau teem caij rau tus nqi thiab sau cov nyiaj tau los. Ib qho ntxiv: feem ntau ntawm "tus nqi pabcuam" feem ntau mus rau qhov chaw uas qhov kev tshwm sim tshwm sim. Qhov ntawd yog li cas qhov chaw tau txais nws cov nyiaj. Dab tsi tseem tshuav rau Ticketmaster lossis AXS ib zaug tau piav qhia tias yog "tus dej nickels."

Muaj tsuas yog ib lub podcast ntawm qhov teeb meem no, uas ntau npaum li cas los ntawm qhov tseeb hais tias nyob Nation, Ticketmaster niam txiv lub tuam txhab muaj nqis txog $ 21 billion ntawm New York Tshuag Txauv. Ticketmaster ua kom paub tseeb tias daim pib raug xa tawm kom raug rau ntau txhiab tus yeeb yam txhua lub lim tiam ntawm cov chaw thoob ntiaj teb. Docusign, ib lub tuam txhab uas tsim software uas tso cai rau koj siv hluav taws xob tso koj kos npe rau ntawm daim ntawv muaj nqis txog $ 11 nphom. Zoom muaj nqis txog $ 22 nphom. Nws ua software uas cia koj tham hauv koj lub computer, ib yam dab tsi koj tuaj yeem ua tau dawb ntawm Facetime.

Feem ntau, daim pib muag ua ntej pib hnub Tuesday thiab cov yeeb yam tau muag raws li nws yuav tau txais los ntawm hnub Friday ntawm lub lim tiam ntawd. Muaj ob pawg ntawm cov neeg yuav khoom, cov uas tab tom npaj yuav mus rau qhov yeeb yam, thiab yuav lawv daim pib siv tus kheej, thiab cov neeg uas ntseeg tias daim pib yuav muaj nqis dua yav tom ntej uas nqis peev nyiaj tam sim no hauv kev cia siab, tab sis tsis muaj kev lav phib xaub. , tias lawv yuav tau txais ntau dua tom qab.

Ntau tshaj li ib nrab ntawm cov hnub no, cov nqi yav tom ntej yog qis dua tus nqi them rau daim pib thaum lawv mus muag, yog li qhov no yog qhov kev pheej hmoo heev. Nws tuaj yeem mus tsis zoo hauv ntau txoj hauv kev: cov pab pawg tuaj yeem tso tawm cov nkauj tshiab uas nyuaj, lawv tuaj yeem ntxiv ib hmo thib ob hauv tib lub nroog uas yog li ob npaug ntawm cov khoom siv ntawm daim pib yam tsis xav txog seb puas muaj kev xav tau txaus, kev lag luam tuaj yeem hloov mus rau kev lag luam poob qis. nyiam txo cov neeg siv khoom siv rov qab, lossis Adam Levine tuaj yeem txiav txim siab los ua tus lej Instagram Lothario thiab pov tseg Maroon 5 lub koob npe nrov. Kuj tseem muaj huab cua los xav txog cov xwm txheej sab nraum zoov, thiab qhov tseeb tias thaum tag nrho lwm cov nqi nce hauv kev lag luam nyiaj txiag, cov nyiaj tau los yuav tsum tau txo qis.

Muaj kev lag luam loj loj faib cov ntawv no: Seatgeek, TickPick, Vivid Seats, TicketNetwork thiab ntau dua txhua tus uas muaj kev faib tawm loj hauv lub tebchaws, nkag mus rau cov peev txheej thiab qee qhov xws li Vivid, yog cov tuam txhab lag luam lag luam. Lub zog ntawm kev sib tw ntawm ntau lub khw muag khoom no nyiam thawb tus nqi pib. Kuj tseem muaj cov neeg nruab nrab xws li Ticket Evolution, Logitix, thiab Eventellect uas sib sau thiab faib dua daim pib.

Qhov tseeb ntawm qhov xwm txheej yog qhov no: thaum muaj ntau lub rooj zaum ntau dua li cov neeg yuav khoom txaus siab, yuav luag tsis muaj txoj hauv kev los muag tag nrho daim pib. Cov nqi yuav poob mus rau pennies ntawm duas las raws li daim ntaub thaiv mus. Rau cov xwm txheej uas qhov kev thov thiab kev xa khoom yog qhov tseem ceeb sib npaug, cov nqi pib yuav tuav ruaj khov. Lawv yuav tsis nce mus, lawv yuav tsis mus. Thiab, rau cov txheej xwm tsawg heev uas txhua tus xav tuaj koom, daim pib yuav kim heev. Tsis muaj leej twg muaj cai pom ib yam dab tsi vim lawv xav mus. Thaum muaj kaum tus neeg uas xav mus rau txhua daim pib uas muaj, tib txoj hauv kev los txheeb xyuas lawv yog tus nqi. Qhov ntawd tsis yog qhov txhaum ntawm Ticketmaster lossis AXS. Nws tsuas yog kev lag luam yooj yim xwb. Xaiv koj tus kheej taug txuj kev nyuaj.

Vim tias kev lag luam xav tau cov khoom lag luam los ua lag luam, cov nyiaj ntau yog siv los yuav daim pib thaum lawv mus muag, tsuas yog muag rau yav tom ntej. Qhov no yog qhov txaus ntshai rau cov laj thawj tau piav qhia saum toj no, tab sis kuj hloov pauv rau cov neeg siv khoom. Nws yog qhov koj tau sawv hauv kab ntawm Ntauwd Cov Ntaub Ntawv lossis Sears tau ntau teev los yuav daim pib hnub nws mus muag. Tam sim no ob lub khw muag khoom nyuaj nrhiav thiab tsis cuam tshuam rau kev faib daim pib. Tab sis, nyob rau hauv lub hnub, uas yog qhov chaw koj tau txais daim pib thiab yog hais tias tus yeeb yam muag tawm, koj twb tsis muaj hmoo. Koj qhov kev xaiv tsuas yog nrhiav tus txiv neej hauv zos hauv koj lub zej zog uas muaj daim pib muag, lossis coj koj txoj hauv kev thaum yuav daim pib los ntawm ib tus neeg sawv ntsug sab nraum qhov chaw ua yeeb yam hmo ntuj.

Hnub no, koj yuav koj daim pib ntawm koj lub xov tooj kom lig li feeb ua ntej qhov kev tshwm sim pib. Vim tias muaj ntau pua lab tus neeg nqis peev rau hauv software thiab kev faib tshuab, daim pib tuaj txog hauv vib nas this. Cov nqi tau hloov pauv tsis tu ncua ntawm no ib yam nkaus li cov khoom muag ntawm lub lag luam theem nrab txuas ntxiv rov ua dua tshiab feem ntau ntawm nqes nqes.

Lub ntiaj teb tau hloov pauv los ntawm cov xwm txheej uas nrov ib txwm muag tawm, mus rau daim pib muaj nyob rau hauv feeb kawg rau yuav luag txhua yam, txawm li cas los xij qhov xav tau ntau dua, tus nqi siab dua. Qhov xov xwm zoo yog, rau cov ntawv pib uas tsis muaj qhov xav tau nrawm, daim pib nqi tau qis li $ 5 online. Tus nqi sib txawv ntawm kev txiav ob txoj hauv kev, nws yog nyob ntawm koj txiav txim siab seb koj puas xav pom cov xwm txheej kim tshaj plaws, lossis cov uas muab tus nqi zoo tshaj.

Txawm li cas los xij, xws li Lamborghini v. Prius kev sib tham saum toj no yuav tau txais koj qhov chaw koj xav ua qhov twg hauv qhov no yog kev lom zem.

Cov neeg tau txais kev paub paub zoo li yuav coj tus qauv hybrid mus kom ze. Qee zaum, lawv them tus nqi siab heev rau qee yam uas lawv tsis tuaj yeem sawv tsis tau, tab sis lawv ua nws los ntawm kev mus rau lwm yam xwm txheej uas pheej yig heev. Thaum kawg ntawm lub xyoo, txhua yam ua haujlwm tawm. Txhua yam lawv nco qab yog lub sijhawm zoo. Tseem muaj yim sau ntawv hauv ib lub octave xwb. Tus nqi them ploj mus los ntawm kev nco, tab sis zaj nkauj tseem zoo li qub. Dab tsi tshiab yog tam sim no muaj ntau ntau txoj kev xaiv qhov twg yuav tau txais daim pib mloog nws ua si.