Yeti Ambassador John John Florence yeej WSL's 2022 Haleiwa Challenger hauv tsev hauv Hawaii … [+]
Ntiaj teb Surf League ntawm Getty Images
Ib yam li qhov ceev ntawm cov dej khov dej sov hauv ib qho ntawm lawv cov tumblers lossis lub raj mis dej, Yeti yog siv txoj hauv kev qeeb thiab khov kho thaum nws los txog rau kev lag luam kev ua si.
Ntau dua li tshem tawm ntau lab kom muaj lawv cov khoom lag luam thiab cov logos plastered ntawm cov ntawv tshaj tawm lossis TV cov ntxaij vab tshaus, Austin, Texas-raws li hom cia cov zej zog uas tuav lawv cov khoom thiab cov khoom lag luam dictate qhov twg lawv tseem ceeb thiab nqis peev.
"Thaum peb pib, cov khoom tau txais los ntawm cov neeg nuv ntses, yog li peb tau koom nrog cov neeg nuv ntses," Yeti tus thawj coj ua lag luam Paulie Dery hais. "Cov khoom tom qab ntawd pom lwm cov zej zog - ranching, rodeo, backcountry snow world, lub ntiaj teb alpine, equining thiab tom qab ntawd nws pom, txawv txawv, lub ntiaj teb ua noj, thiab tom qab ntawd nws pom nthwv dej thiab skate.
"Peb cia cov khoom coj mus rau txoj kev thiab qhia peb mus qhov twg."
Niaj hnub no, Yeti tab tom nqis peev ntxiv hauv zej zog nthwv dej los ntawm kev koom tes thoob ntiaj teb nrog rau Ntiaj Teb Kev Sib Koom Tes (WSL). Kev koom tes nrog peb lub xyoos, uas nthuav dav WSL Championship Tour nrog rau Challenger Series, yog ib qho pov thawj rau lub hom phiaj kev loj hlob ntawm thiab nyob ib ncig ntawm dej.
Raws li Tus Thawj Coj Drinkware thiab Cooler ntawm WSL, cov koom haum ntawm kev ncig xyuas txhua xyoo ntawm kev sib tw nthwv dej kev tshaj lij thiab tshaj tawm cov xwm txheej thaum ub tau tsim nyob rau xyoo 1976 raws li International Professional Surfers, Yeti yuav tuav qhov chaw ua haujlwm ntawm kev sib tw ntxiv rau cov ntsiab lus muaj npe tshawb nrhiav. Cov chaw iconic ntawm WSL Championship Ncig Saib thiab Challenger Series featuring Yeti ambassadors John John Florence thiab Stephanie Gilmore.
Unsurprisingly, ib feem ntawm qhov kev sib raug zoo tshiab no yog los tiv thaiv thiab txuag lub ntiaj teb no dej hiav txwv los ntawm lub ntiaj teb no Surf League peb yog ib tug dej hiav txwv teg num.
Yeti txoj kev koom tes tshiab peb xyoos nrog World Surf League suav nrog kev tiv thaiv dej hiav txwv thiab … [+]
Kev lees paub ntawm Yeti
Dery hais tias "Tsuas peb xyoos dhau los, peb muaj John John Florence thiab lwm tus ua tus sawv cev thiab peb tau loj hlob ntawm ntug dej hiav txwv," Dery hais. "Peb tau xav txog WSL thaum ntawd, tab sis peb tseem tsis tau xav tias peb yuav tau txais txiaj ntsig txaus los nyob hauv lub zej zog uas yog ib tus tswv cuab hauv zej zog tiag tiag, yog li peb tseem ua peb li.
"Tam sim no hauv 2023, peb xav tias peb koom nrog thiab peb tau txais peb qhov chaw nyob ntawd, yog li peb zoo siab heev los koom nrog WSL."
Qhov kev zam rau Yeti txoj cai qeeb thiab ruaj khov yog Austin fc, thawj tus kws tshaj lij kev ua kis las franchise nyob rau hauv lub hom phiaj hometown.
Ntxiv nrog rau lub npe hu ua Tus Thawj Coj Tus Thawj Coj ntawm Lub Koom Haum Pab Koomtes Ncaws Pob Loj uas tau pib ua si hauv 2021, Yeti yog tus tsim tus khub ntawm Q2 Stadium.
"Nws yog qhov tsis txaus ntseeg me ntsis vim tias peb tsis nyob hauv kev ncaws pob thiab peb tsis muaj lub zej zog hauv ntiaj teb kev ncaws pob," Dery hais. "Peb yog ib lub hom lag luam sab nraum zoov uas ncaws pob tsis tshua muaj feem rau tab sis qhov peb tau pom yog Austin thiab peb cov zej zog hauv zos. Peb xav tias, 'Wow, qhov no yog thawj pab pawg pro uas tau yug los ntawm Austin,' thiab peb tsuas yog xav ua ib feem ntawm nws kom ncaj ncees. Nws yog hom kev thim rov qab. "
Austin FC's Jon Gallagher ua kev zoo siab thaum lub club yeej 4-1 tawm tsam LAFC thaum Lub Yim Hli 26 ntawm Q2 … [+]
Icon Sportswire ntawm Getty Images
Yeti txoj kev lag luam mus kom ze yog them nyiaj faib, lus.
Rau peb lub hlis xaus rau lub Kaum Hlis 1, 2022, lub tuam txhab qhia kev muag khoom tau nce 20% rau $ 433.6 lab, piv rau $ 362.6 lab nyob rau tib lub sijhawm xyoo dhau los. Kev muag khoom ncaj qha rau cov neeg siv khoom tau nce 15%, thaum cov kev muag khoom muag tau nce 25% hauv Q3 ntawm 2022.
Nrog cov kev koom tes uas twb muaj lawm nrog Pro Bull Riders, kev sib tw snowboard series Natural Selection Tour, freeskier thiab snowboard freeriders series Freeride World Tour, thiab cov hluas ntaus pob ncaws pob thiab softball platform thiab scouting service Perfect Game, qhov twg Yeti xaus rau tom ntej yog nyob ntawm nws cov neeg siv khoom.
Dery hais tias lub hom phiaj tau dhau los ua neeg thoob ntiaj teb, nthuav tawm hauv cov zej zog suav nrog kev caij ski alpine toj roob hauv pes, equestrian, Australian rugby thiab txawm tias khoom siv tes ua brewing hauv Nyiv.
Nws hais tias "Lub ntiaj teb kev ua kis las yog qhov loj thiab peb pom tseeb tias peb nyiam pom peb cov khoom raug saws nyob ntawd," nws hais. "Nws yog nyob ntawm cov zej zog los taw qhia peb mus rau qhov raug thiab peb nyiam qhov ntawd. Nws yog hais txog kev tawm mus thiab ua nws ua ke. Cov zej zog nrhiav lwm cov zej zog thiab qhov ntawd yog qhov tshwm sim nrog Yeti.
"Lub tsev pheeb suab Yeti yog qhov loj heev."
Tau qhov twg los: https://www.forbes.com/sites/michaellore/2023/01/23/yeti-takes-slow-and-steady-approach-to-sports-marketing/