YETI Kev muag khoom nce 17% Raws li cov neeg siv khoom xav tau tseem siab

YETI tshaj tawm nws lub quarter thib ob (Q2) cov txiaj ntsig nyiaj txiag rau xyoo 2022 qhia cov neeg siv khoom lag luam uas yuav ntxiv nws txoj kev loj hlob rau xyoo ib xyoos, suav nrog hnub so. Tag nrho cov khoom muag tau nce 17%, ib feem tau tsav los ntawm lub tuam txhab 14% nce hauv cov nyiaj tau los ntawm cov lag luam wholesale. YETI tseem tau tsom mus rau nws txoj kev lag luam ncaj qha rau cov neeg siv khoom, uas tau nce 14%. Matt Reintjes, tus thawj tswj hwm thiab tus thawj coj ua haujlwm tau hais tias, "YETI tau xa cov kev loj hlob zoo nyob rau lub quarter thib ob, suav nrog kev loj hlob ntawm 45% xyoo tas los. Peb ntseeg tias qhov kev ua tau zoo no txuas ntxiv ua kom pom qhov ua tau zoo kawg thiab qhov tseem ceeb ntawm lub hom lag luam nrog rau qhov ua tau ntev ntawm kev thov rau YETI. " Thaum lub tuam txhab tau hais tias kev muag khoom tau qis dua qhov kev cia siab me ntsis, qhov kev thov rau YETI cov khoom tseem muaj zog, nrog rau peb xyoos kev loj hlob txhua xyoo (CAGR) tus nqi ntawm 22%.

YETI secrets nthuav tawm

YETI cov khoom tsim kho pab pawg koom tes nrog kev lag luam los coj cov khoom lag luam rov qab los ua lag luam. Los ntawm nws cov kev soj ntsuam siab heev, YETI tuaj yeem tsim cov khoom lag luam zoo tshaj plaws uas ua rau muaj kev xav tau yav tom ntej los ntawm kev txheeb xyuas cov neeg siv khoom xav tau thiab xav tau. Lub tuam txhab muaj nws lub xeev-of-the-art kev tshawb fawb thiab kev loj hlob chaw nyob rau hauv Austin, TX, qhov uas nws muaj peev xwm tsim cov khoom qauv. YETI siv lub chaw tshawb fawb thiab nws qhov kev pab cuam ambassador los ntsuas qhov ua tau zoo ntawm cov khoom. Raws li lub tuam txhab, thaum kawg tsim thiab specifications ntawm cov khoom tshiab tau pom zoo, nws koom tes nrog thoob ntiaj teb cov neeg muag khoom thiab cov chaw tsim khoom tshwj xeeb los tsim cov khoom raws li nws cov kev ua tau zoo thiab cov qauv zoo.

Kev sib txuas cov neeg siv khoom nrog cov lus piav qhia txog cov khoom lag luam

Reintjes tham txog qhov tseem ceeb ntawm kev qhia dab neeg los tsim kom muaj kev ncaj ncees nrog nws cov neeg siv khoom. Lub tuam txhab ua qhov no hauv ntau qhov chaw, suav nrog kev ncig ua yeeb yaj kiab ua tiav tsis ntev los no uas muaj xya zaj yeeb yaj kiab tshiab qhia txog kev tshoov siab cov dab neeg los ntawm cov tsiaj qus. Nyob rau hauv cov kauj ruam nrog cov neeg siv khoom nyiam rau cov hom lag luam uas ua raws li cov kev lav phib xaub rau kev sib raug zoo, tag nrho cov nyiaj tau los ntawm kev muag daim pib yuav muaj txiaj ntsig zoo rau ntau pab pawg khaws cia rau sab nraum zoov.

Lub tuam txhab muaj dhau lawm 150 brand ambassadors uas yog cov neeg nyiam sab nraum zoov, cov neeg nyiam ua kis las, thiab cov khoom noj khoom haus thiab cawv txiv hmab thoob plaws ntau lub zej zog uas tsim kev koom tes nrog cov neeg siv khoom thiab, raws li lub tuam txhab, tau ua lub hauv paus ntawm kev lag luam txij thaum pib.

Ib qho tseem ceeb ntawm kev mus rau lub caij nplooj zeeg rau ntau lub khw muag khoom muaj peev xwm tsim thiab qhia zaj dab neeg ntawm hom, tab sis rau YETI, nws yog nyob rau hauv lub tuam txhab ethos. Lub tuam txhab pom qhov no yog ib txoj hauv kev los tsim kom muaj lub zej zog muaj zog nyob rau hauv nws cov neeg siv khoom tseem ceeb nrog rau txoj haujlwm ambassador. Reintjes tau tham txog yuav ua li cas cov yeeb yaj kiab los ntawm nws cov neeg siv tau zoo tshaj plaws thiab tsim kom muaj kev koom tes siab tshaj plaws nrog nws cov neeg siv khoom. Tshwj xeeb tshaj yog, nws tau hu tawm ib qho kev tshaj tawm tsis ntev los no ntawm TikTok, qhia txog tus kiv cua loj heev YETI sau, uas tau ntes ze li ntawm 10 lab views thiab cov lus teb rau cov yeeb yaj kiab tau txais ntau dua 200,000 nyiam. "Peb tseem tab tom tshawb nrhiav lub sijhawm ntawm ntau qhov kev sib raug zoo, tab sis TikTok tseem yog lub sijhawm tseem ceeb rau lub hom phiaj. "

Cov neeg siv khoom nyiam mus rau lub caij nplooj zeeg thiab hnub so

Reintjes tau tham txog tias cov neeg siv khoom niaj hnub no tau xav txog qhov twg thiab yuav yuav dab tsi, yog li lub tuam txhab tsom mus rau kev tsim cov khoom nrhiav tom qab los ntawm nws cov neeg muaj kev ntseeg siab heev. Kev tsim khoom tshiab yog qhov tseem ceeb rau lub hom phiaj. Reintjes tau tham txog yuav ua li cas qhov zoo ntawm cov neeg siv khoom thiab kev tuav pov hwm muaj zog los ntawm cov neeg siv khoom ncaj ncees, koom nrog kev hais dab neeg, kev lag luam muaj zog thiab kev txheeb xyuas qib siab.

Txawm hais tias ntau lub khw muag khoom muaj lub sijhawm yooj yim dua nrog cov neeg yuav khoom hauv ib nrab ntawm lub xyoo, tshwj xeeb tshaj yog nyob ib puag ncig kev yuav khoom hnub so, tau txais cov neeg siv khoom tshiab tau qeeb hauv Q2. Cov qauv no tau pom thoob plaws hauv kev lag luam, nrog ntau lub khw muag khoom ntsib cov neeg siv khoom siab tus nqi yuav khoom hauv Q2, suav nrog YETI.

Cov khw muag khoom tsom mus rau ib nrab xyoo thib ob

Thaum lub sijhawm muag khoom siab tshaj plaws, cov neeg siv khoom muaj dej nyab nrog ntau yam khoom muag thoob plaws ntau lub khw muag khoom nrog ntau yam khoom hauv khw. Rau YETI, qhov thib ob ib nrab ntawm lub xyoo, suav nrog cov hnub so, yuav tsom mus rau kev tsav tsheb rau YETI hom thiab txhawb nqa nws cov neeg koom tes lag luam.

Ntau lub tuam txhab tau tsom mus rau kev lag luam ncaj qha rau cov neeg siv khoom lag luam thiab cov khoom lag luam digital, uas yuav pab txhawb kom muaj kev ncaj ncees thiab kev siv nyiaj ntau dua los ntawm cov neeg siv khoom thiab, tib lub sijhawm, muab cov tuam txhab nrog ntau cov ntaub ntawv cov neeg yuav khoom uas tuaj yeem siv mus. mus rau 2023.

Kev thov tseem siab rau YETI

YETI tau tsom mus rau cov khoom lag luam tshiab, tsim kev sib txuas nrog cov khoom lag luam nrog nws cov kev ncaj ncees hauv qab no thiab cov cim omnichannel raws li cov neeg siv khoom sib sib zog nqus cov ntaub ntawv-tsav kev pom. Reintjes tau hais tias, "YETI muaj kev tsom mus rau kev nthuav dav ntawm cov khoom lag luam thoob plaws peb cov ntsiab lus sib txawv ntawm ntau txoj kev xa tawm, ua ntej thiab txhawb nqa kev nqis peev hauv kev lag luam, tib neeg thiab kev tsim kho tshiab, thiab tswj hwm tus nqi siab rau cov neeg siv khoom. Cov cheeb tsam no sib txawv YETI hauv kev ua lag luam thiab yuav yog ib qho tseem ceeb rau peb txoj haujlwm ua thawj coj hauv peb lub hlis tom ntej. "

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