Xcel Delves tob rau hauv Livestream Khw; Ua ke Media thiab khw muag khoom ncaj qha rau cov neeg siv khoom

Robert D'Loren xav kom koj paub tias ncaj qha rau cov neeg siv khoom noj khoom haus yog qhov loj tom ntej. Xcel Brands Inc. tus thawj tswj hwm thiab CEO tau xav ntev thiab nyuaj txog txoj hauv kev zoo tshaj plaws los koom nrog thiab khaws cov neeg siv khoom, thiab nws ntseeg tias nws yog lub khw muag khoom nyob. Muaj ob lub lag luam ntau hom lag luam uas twb ua si hauv qhov chaw no - QVCQVCA
thiab HSN – thiab D'Loren tab tom ua haujlwm coj Xcel hom rau ob lub network.

Xcel hom tau tsim $ 4 nphom hauv kev muag khoom muag muag nyob rau hauv TV thiab cov ntxaij vab tshaus digital me me hauv 12 xyoo dhau los. Lub tuam txhab cov npe koom ua ke ua $ 500 lab hauv kev muag khoom txhua xyoo. "Peb muaj ntau dua 10,000 teev ntawm lub sijhawm ua haujlwm, yog li peb paub ntau yam, yog tias tsis ntau, ntau tshaj li kev tshaj tawm hauv xov xwm, dab tsi ua haujlwm ntawm kev tsim tawm thiab qhov tseem ceeb tshaj, qhov xav tau los tsim cov neeg tuaj saib," D'Loren tau hais.

"Muaj ntau yam laj thawj vim li cas nws tsis ua haujlwm ntawm no hauv Asmeskas, txoj hauv kev nws nyob hauv Asia, qhov twg nws loj hlob zuj zus los ntawm hnub, thiab qhov ntawd yog vim feem ntau ntawm cov khw muag khoom uas tau sim nrog nws tsis nkag siab tias lawv xav tau. xav zoo li lub tuam txhab xov xwm thiab ua zoo li tus muag khoom tib lub sijhawm, "D'Loren ntxiv.

Xcel thaum Lub Xya Hli 2020 pib nrog Longaberger, nthuav tawm cov qauv lag luam digitized tshiab rau kev lag luam kos duab thiab khoom siv tes ua lag luam uas nws tau txais hauv 2019, thiab hloov pauv lub hom lag luam ntau theem platform rau hauv lub xeev-ntawm-tus-kos duab, phooj ywg-rau- cov phooj ywg kev lag luam hauv zej zog nrog kev nthuav dav hauv tsev thiab kev ua neej nyob.

Tam sim no, Xcel tab tom muab Halston thiab C. Wonder, ob lub npe khoom lag luam uas nws tau txais hauv 2019 thiab 2015, raws li kev kho mob nyob. H los ntawm Halston thiab H Halston tau dhau los hauv 2014.

Xcel tau siv cov txuj ci los pab ob lub npe. Yav tas los Neiman Marcus tus thawj coj zam Ken Downing yog thawj coj ntawm Halston thiab H Halston. C. Kev xav los ntawm Christian Siriano yuav raug coj los ntawm tus tsim qauv, uas yuav tuav nws tus kheej lub npe eponymous. Downing thiab Siriano yuav ua ntej lawv cov npe ntawm QVC, HSN, thiab Xcel tus tswv platform. Xcel kuj yog tus tswv ntawm Judith Ripka, cov hniav nyiaj hniav kub hom thiab LOGO los ntawm Lori Goldstein thiab tuav cov ceg txheem ntseeg tsawg hauv Isaac Mizrahi.

Siriano lub ntsej muag tau hnav los ntawm FLOTUS Dr. Jill Biden, yav dhau los FLOTUS Michelle Obama, Julia Roberts, Angelina Jolie, Lady Gaga, Ariana Grande thiab Cardi B, thiab lwm yam. Siriano yuav coj nws kos npe polished ebullience rau C. Wonder los ntawm Christian Siriano cov niaj hnub npaj-rau-hnav thiab accessories collections, suav nrog tshwm nyob rau hauv HSN qhov kev tshaj tawm thiab streaming kev pab cuam nyob rau hauv 2023.

D'Loren tau hais tias "Qhov no yog txoj hauv kev tshiab tag nrho ntawm kev ncav cuag tib neeg," D'Loren tau hais. "Nws yog txoj hauv kev tshiab kom tau txais cov neeg siv khoom thiab tsim cov neeg tuaj saib. Qhov seem ntawm nws los nrog kev paub txog kev paub tias tsis yog txhua lub sijhawm [lub sijhawm] raug tsim sib npaug, ib yam li hauv cib thiab mortar, tsis yog txhua lub qhov rooj tsim sib npaug, tsis yog txhua qhov chaw hauv khw muag khoom sib npaug. Koj yuav tsum paub tias txog lub sijhawm thiab koj yuav tsum nkag siab tias nws tseem ceeb npaum li cas los tsim kom tau ib qho chaw. Los ntawm qhov ntawd, kuv txhais tau tias, tsim ib qho laj thawj rau tib neeg los kho lub sijhawm. "

Xcel tau siv lub tswv yim no nrog Judith Ripka, thiab yuav tsim ib lub vev xaib ntau lub npe rau tag nrho nws cov khaub ncaws thiab cov khoom siv. "Peb tseem tsis tau ua tiav lub npe rau nws, tab sis nws yuav yog ib yam uas yooj yim thiab yooj yim rau tib neeg nco qab, thiab tau kawg, cov npe uas peb yuav nthuav tawm yuav nthuav tawm Ken Downing rau Halston thiab Christian Siriano rau C. Wonder. thiab tom qab ntawd tau kawg peb lwm hom. Zoo heev, peb yuav quav hauv Judith Ripka hom rau hauv qhov ntawd ib yam nkaus, yog li peb tsis ua rau peb qhov kev lag luam siv nyiaj.

"Peb cia siab tias yuav tshaj tawm ob txoj haujlwm tshiab ntawm QVC nrog cov txuj ci zoo sib xws," D'Loren tau hais. "Peb tau kos npe rau sab txuj ci ntawm qhov no thiab peb tab tom ua tiav nrog QVC tam sim no qhov kev lag luam yuav zoo li cas, tab sis ib qho ntawm lawv yog Asmeskas lub cim. Cia siab tias, cov lus tshaj tawm yuav los sai sai, thiab peb yuav khiav qhov streaming nyob ntawm QVC thiab HSN hla kev sib tham hauv TV hauv lawv lub vev xaib livestreaming thiab tom qab ntawd ncaj qha rau cov neeg siv khoom ntawm peb lub platform. "

D'Loren tau hais tias Xcel tau pib nrog lub hom phiaj ntawm kev rov xav txog kev yuav khoom, kev lom zem thiab kev tshaj xov xwm. "Kaum ob xyoos dhau los, tib neeg tsis paub meej tias peb tab tom tham txog dab tsi thiab tam sim no txhua tus nkag siab tias nws txhais li cas," nws hais txog kev tshaj tawm xov xwm. "Peb ntseeg tias cov kev cov nyom uas tshwm sim nrog cov neeg tau txais los ntawm kev lag luam digital thiab kev tshaj tawm uas twb muaj lawm yog ob npaug. Nws kim vim cov cai ntiag tug uas tau hloov pauv, uas ua rau nws nyuaj rau ua raws li koj cov neeg siv khoom. Tsis tas li ntawd tib neeg tau dhuav nrog cov duab zoo li qub thiab cov yeeb yaj kiab yog qhov uas txhua tus xav tau. Nws zoo li txhua lub platform kev sib raug zoo, txawm tias nws yog Tiktok lossis YouTube yog kev ua yeeb yaj kiab. Qhov ntawd yog qhov uas tib neeg siv lawv lub sijhawm. "

Tus Thawj Coj tau hais tias Xcel nrhiav kom tau cov khoom lag luam tsim tau zoo uas tab tom nyiam lossis cov hom lag luam uas tau ntsib qee qhov kev sib tw uas xav tau Xcel cov kws tshaj lij los daws cov teeb meem.

Muaj ntau qhov kev sim ua kom rov zoo Halston yav dhau los. Txhua tus los ntawm RevlonREV
rau Harvey Weinstein tau muaj daim ntawv lo, tab sis tsis muaj leej twg tuaj yeem ua tiav lub hom phiaj rau lub neej tshiab. C. Wonder tau tsim muaj nyob rau hauv 2011 los ntawm billionaire Christopher Burch, uas nthuav lub hom phiaj sai heev thiab raug yuam kom kaw tag nrho 32 lub khw.

"Kuv xav tias kuv txoj hauv kev nrog Halston thiab C. Wonder yog qhov kuv xav kom Ken thiab Christian tos ntsoov thiab xav txog dab tsi niaj hnub no cov neeg siv khoom xav tau, xav txog niaj hnub no, "said D'Loren. "Tsis txhob hloov lub hauv paus, tsuas yog lim txhua yam uas tshwm sim hauv zeitgeist niaj hnub no los ntawm qhov tseem ceeb."