Nrog Soaring Returns, Puas Yog Cov Neeg Muag Khoom Xav Tau Tus Thawj Saib Xyuas Kev Xa Rov Qab?

Lub quarter kawg ntawm lub xyoo muag khoom yog thaum kev lag luam suav nrog kev puas tsuaj ua rau cov kab hauv qab los ntawm cov teeb meem tawv ncauj ntawm kev rov qab los. Lub xyoo nyiaj txiag no (txog Lub Ib Hlis 31 rau feem ntau cov tuam txhab muag khoom thiab cov khoom lag luam) yuav los ntawm tag nrho cov nyiaj yuav yog cov ntaub ntawv, kwv yees los ntawm National Retail Federation kom tshaj $816 billion tus nqi ntawm cov khoom muag.

Qhov ntawd yog kwv yees li 16% ntawm tag nrho cov khw muag khoom muag rau lub xyoo rov qab los, nce li ntawm 10% ob xyoos dhau los.

Cov lej yog ib-dimensional, yog li nws zoo li ib qho kev tawm dag zog kom muab qhov no rau hauv cov ntsiab lus.

Rov qab los yog npau suav phem.

Cov tuam txhab muaj peev xwm outsource txoj haujlwm ntawm kev xa rov qab, tab sis cov neeg uas tsis tas yuav ntiav cov neeg ua haujlwm, xauj tsev rau khoom, them nyiaj rau kev thauj mus los thiab txheeb xyuas seb yuav txheeb xyuas cov khoom muag uas tuaj yeem muag tau zoo dua.

Feem ntau ntawm cov khoom xa rov qab uas tsis tuaj yeem muag rov qab yog cov ris tsho uas yuav zoo li xaus rau saum lub roob ntawm qhov kub hnyiab qhov chaw hauv Is Nrias teb lossis qhov chaw pov tseg hauv Ghana. Bloomberg tsab ntawv ceeb toom tsis ntev los no ripped band-pab tawm qhov teeb meem no tsis ntev los no nrog kev sib cais ntawm qhov sib txawv ntawm cov lus cog tseg ntawm kev ruaj khov los ntawm cov khoom lag luam ("Peb rov ua dua tshiab rau hauv cov ntaub ntawv tshiab!") thiab qhov muaj kev puas tsuaj loj (tsuas yog 1% rov qab siv dua).

Kev xa rov qab yog tus nqi tsis txaus ntseeg thaum cov khw muag khoom muag 'qhov nruab nrab cov nyiaj tau los tsawg dua 2.5%.

Txhua xyoo, kev tuav tes pib, tab sis cov kev daws teeb meem zoo muaj tsawg thiab nyob deb ntawm. Xyoo no peb tau pom qhov tawg ntawm kev txaus siab nyob rau hauv ib qho kev xav sab gig, ib tug version ntawm dumpster dhia dej. Cov neeg them ntau pua lossis ntau txhiab daus las rau kev sib xyaw pallets ntawm cov khoom xa rov qab. Muaj ntau ntau ntawm YouTube yeeb yaj duab ntawm cov neeg unwrapping pallets thiab ntxiv ntau npaum li cas lawv xav tias lawv yuav ua rau reselling dab tsi yog salvageable. Ib lub tuam txhab, Woot, khiav qhov tshwj xeeb: $ 10 rau qhov pom-tsis pom "bag ua. "

Ib qho ntawm cov tswv yim xav paub ntau tau tshwm sim thaum Christmas hauv ib kab ntawv hauv Wall Street Journal. Ob lub tsev kawm ntawv University of Tennessee tau saib qhov teeb meem no, xav tias, "Vim li cas cov khw muag khoom tsis tau ua cov kauj ruam tseem ceeb los txhim kho cov txheej txheem rov qab thiab txwv tsis pub nws los ntawm kev cuam tshuam lawv cov txiaj ntsig?" Lawv xaus lus tias cov khw muag khoom feem ntau "tso qis dua tus nqi tiag tiag ntawm kev xa rov qab." Yog li ntawd, nws tsis tau txais C-suite saib nws tsim nyog.

Cov kws sau ntawv, Alan Maling thiab Thomas Goldsby qhia qee yam zoo li tus thawj coj rov qab los. "Thawj kauj ruam hauv kev daws qhov teeb meem yog xaiv tus thawj coj ua lub luag haujlwm rau cov txheej txheem xa rov qab mus rau qhov kawg. Thiab tom qab ntawd lub tuam txhab yuav tsum ntsuas ob qho tib si cov neeg siv khoom txaus siab thiab cov ncauj lus kom ntxaws txog cov nqi rov qab. "

Ntau lub tswv yim zoo: nrhiav txoj hauv kev "txheej txheem rov qab ua ntej lawv tshwm sim, hauv cov txheej txheem ua ntej muag;" txhim kho cov lus piav qhia ntawm cov khoom "kom cov neeg siv khoom muaj kev nkag siab zoo ntawm qhov lawv yuav."

Nov yog kuv qhov kev koom tes: nug cov neeg siv khoom lawv xav li cas, lawv xav tau dab tsi, thiab lawv xav tau dab tsi los ntawm cov hom lag luam uas nrhiav lawv txoj kev lag luam thiab kev ncaj ncees.

Yog tias tsis muaj dab tsi ntxiv, cov neeg siv khoom niaj hnub no tsim nyog qhov tseeb txog qhov tshwm sim rov qab los thiab tej zaum qhov kev paub ntawd yuav cuam tshuam rau tus cwj pwm.

Txawm li cas los xij, ib yam dab tsi yuav tsum tau muab.

Tau qhov twg los: https://www.forbes.com/sites/gregpetro/2023/01/20/with-soaring-returns-do-retailers-need-a-chief-returns-officer/