Wilson Tennis Teeb Rackets Nrog Hmo Ntuj Session Tsim, Ib Feem Ntawm Cov Racket Loj-Kev Zoo Nkauj Zoo Nkauj

US Open teeb tsa lub hli tsaus ntuj ntawm Billie Jean King National Tennis Center. Wilson ntaus pob tesniv embraces qhov nrov feature ntawm lub xyoo kawg loj nrog cov creation ntawm ib tug tshiab Night Session collection, featuring peb reflective tennis rackets, khau thiab ntxiv iav.

Qhov tseem ceeb ntawm Kev Sib Tham Hmo Hmo, tso tawm Lub Yim Hli 15 (muaj nyob rau thaum ntxov), los ntawm Blade V8 98, Clash V2 100 thiab Pro Cov Neeg Ua Haujlwm V13 97, tag nrho nrog cov qauv dub-raws li kev nthuav dav nthuav dav, ib feem ntawm kev thawb loj dua los ntawm Wilson los siv racket aesthetics - txawm tias xim, kev ntxhib los mos lossis lwm yam - ntxiv cov khoom tshwj xeeb rau lub thav duab engineering.

Brad Schantz, tus thawj coj loj ntawm kev tsim, Wilson Racquet Sports hais tias, "Thaum lub teeb los ntawm lub racket," hais tias muaj kev xav tsis thoob thiab zoo siab. Nws tsis txaus rau peb kom muaj cov xim sib txawv. Peb ua li ntawd thiab nws yog qhov nthuav, tab sis peb xav thawb mus rau hauv qhov chaw tsis muaj leej twg tau pom hauv khw. Thaum koj unbox Wilson racket, peb xav kom koj mus, 'Woah.'”

Rau Hmo Ntuj Session tsim, Schantz hais tias pab neeg xav qhia zaj dab neeg ntawm kev ua haujlwm nruab hnub thiab hmo ntuj kom tau txais qhov chaw nyob hauv qab teeb ntawm US Open. Yuav kom mus txog qhov ntawd, cov neeg tsim qauv tshawb nrhiav cov ntsiab lus los ntawm cov neeg cob qhia thaum hmo ntuj thiab pom cov xov zoo sib xws ntawm kev xav. Lawv xav ua haujlwm lub tswv yim ntawd rau hauv lub thav duab tiag tiag, ua kom nws sib npaug yog li nws ntxiv intrigue tab sis tsis ntau dhau.

Siv cov thev naus laus zis nrov hauv qhov chaw caij tsheb kauj vab, Wilson tau ntxiv qhov cuam tshuam rau cov thav ntawv. Tab sis tej zaum koj yuav tsis pom lawv ib txwm. Tag nrho cov khib nyiab - los ntawm cov xim pleev xim rau lub logo Wilson - tau dub thiab cov decals yuav luag dub lawv tus kheej. Thawj qhov pom yog "super maj mam," Schantz hais tias, tsis pom txog thaum lub teeb tsoo lub decals ncaj nraim. Nws hais tias, "Thaum koj pom nws tsis ci," koj pom cov tonal dub, tab sis thaum koj pib cuam tshuam nrog nws, muaj ib lub sijhawm ntawm 'tos ib pliag, qhov ntawd tsis yog qhov kuv pom.'"

Cov thav ntawv tseem suav nrog cov ntaub ntawv franchise ntawm txoj cai ncej ua ntau dua subdued thiab "Hmo ntuj Session" moniker ntawm tus ncej ntawm ib tug tsa 3D decal. "Koj yuav tsis pom nws tam sim ntawd, tab sis thaum koj pib txav nws," Schantz hais tias, "koj pom nws yog qhov kev ntxhib los mos, koj pom nws yog qhov tseem ceeb ntawm kev txaus siab thaum koj tau los ze zog dua."

Hmo Ntuj Session tsim rau 2022 US Qhib tsis yog thawj qhov kev tawm tsam rau qhov zoo nkauj thiab zoo nkauj ntawm Wilson. Lub Clash V2 muaj cov xim mos-xim xim txheej thiab embossed nthuav dav, Blade V8 nta cov xim hloov xim thiab lub ntiaj teb hnub kab los ntawm ob qho tib si 2021 thiab 2022 suav nrog cov xim pleev xim dej.

"Peb tab tom sim nqus koj hauv txhua qib," Schantz hais txog kev tsim. "Thaum koj pom nws ntawm phab ntsa, tuav nws los ntawm kev tuav thiab tig nws hauv koj txhais tes, peb xav kom nws ua kom muaj zog thiab nthuav dav."

Qhov muag kov tiav uas Wilson engineers tau tsim thawj zaug hauv 2016 pab muab Clash V2 qhov tshwj xeeb kov, tab sis kuj muaj xim. Wilson siv ib txheej ntawm cov xim nyiaj xim topped nrog anodized maroon. Txoj kev uas lub teeb hits tus ncej accentuates lub geometry ntawm lub racket thiab qhia cov xim nyob rau hauv ntau txoj kev, hloov los ntawm ib tug tsaus ntuj nti mus rau brighter liab. Lub embossed Clash logo ua haujlwm rau hauv tus ncej rau ib txheej ntxiv ntawm kev ntxhib los mos.

Txhawm rau ua kom nws tshwm sim, Wilson yuav tsum tsim txoj hauv kev tshiab los tsim cov rackets, los ntawm txheej txheej mus rau cov txheej txheem ziab. Nws yog tib yam rau cov dej-raws li kev daws teeb meem Wilson tsim nrog tus khub Sherwin-WilliamsSHW
. "Peb yuav tsum xa tib neeg mus rau peb cov chaw tsim khoom thiab saib seb txoj kab teeb tsa li cas thiab yuav ua li cas lub racket yuav mus los ntawm txoj kab, tau txais kev tsim khoom siv cov xim tshiab no, cov khoom siv tshiab no," Schantz hais. "Thaum twg peb muaj sijhawm los rhuav tshem cov kab tsim khoom thiab rov tsim kho nws kom ua ib yam dab tsi nthuav thiab tshwj xeeb, peb coj nws."

Schantz hais tias lawv lub hom phiaj muab txhua txoj kab sib txawv, thaum ua raws li Wilson hom. Rau Blade V8, a xim hloov xim hlau xim hloov ntawm ntsuab tsaus mus rau tooj liab thaum txav mus los. Lub Hniav xim-tseem muaj tseeb rau cov franchise paub ntsuab-teeb pom kev zoo X-Loop geometry ntawm tus ncej, txhawb kev sib tw ntawm kev tsim vaj tsev nrog duality ntawm cov xim.

"Ib qho ntawm tag nrho cov dab neeg uas koj tab tom pib pom yog ntawm dynamism," nws hais. "Peb xav kom koj lub racket ua haujlwm zoo li qhov kev ua si. Peb tsis xav kom koj khaws ib lub racket thiab hais tias nws yog ntsuab lossis liab, peb xav kom muaj kev cuam tshuam koj qhov kev txaus siab rau qhov kev ua si. "

Thiab qhov kev siv zog ntawd txhais tau tias Wilson tseem tab tom saib sab nraum ntaus pob tesniv los nqa cov ntaub ntawv thiab cov yam ntxwv tshwj xeeb rau kev lag luam. Schantz hais tias, "Txhua lub sijhawm peb tawm los nrog ib yam dab tsi," peb xav kom tib neeg hais tias, 'Woah,' thiab tau txais kev xav nrog nws zoo li peb tab tom ua nws.