Netflix nthuav tawm cov ntsiab lus hais txog nws cov kev pabcuam txhawb nqa lub lim tiam no.
Kev Tshaj Tawm Tom Ntej ntawm Getty Dluab
Rau ib qho kev lag luam, ua ib yam dab tsi uas koj tsis tau ua ua ntej yog ib txwm muaj kev pheej hmoo - tshwj xeeb tshaj yog thaum koj paub tias tsis ua yam koj yuav ua tam sim no.
Thiab qhov ntawd yog qhov Netflix
Tab sis cov lus nug loj tshaj plaws txog qib ad-txhawb nqa yog ib qho Netflix tsis tuaj yeem teb tsis tau, thiab qhov ntawd yog qhov nws yuav pab tau. stem lub xau qeeb ntawm cov neeg siv khoom nws tau ntsib xyoo no, nruab nrab kev sib tw los ntawm lwm cov streamers thiab cov lus nug txog sustainability ntawm nws tus qauv ua lag luam tam sim no.
Qhov kev tshaj tawm-txhawb kev xaiv yuav zoo li ntau ntawm kev pab cuam ntau dua li cov lus teb mus ntev. Tab sis cov kws tshaj lij kev lag luam hais tias Netflix thawj cov phiaj xwm ntxiv rau kev tshaj tawm zoo li kev cog lus.
"Netflix nkag siab txog cov neeg siv khoom streaming zoo kawg," hais tias Ashwin Navin, co-founder thiab CEO ntawm Samba TV, lub tuam txhab TV thev naus laus zis muab kev tshawb fawb thiab kev tshuaj ntsuam xyuas. "Qhov chaw qab zib rau streamers tab tom nrhiav txav mus rau tus qauv txhawb nqa yog ib qho uas muab tsib feeb lossis tsawg dua ntawm kev tshaj tawm ib teev thiab txo tus nqi ntawm lawv cov npe los ntawm ib nrab. Qhov tshiab tier xov uas koob zoo. "
Navin taw qhia tias Netflix lub hom phiaj yog tiag tiag los txhais cov neeg xav txog lub tuam txhab. Cov neeg siv khoom feem ntau qhib rau kev tshaj tawm; lawv tsuas yog tsis tau siv los pom nws ntawm Netflix, uas tau ua ad-dawb txij thaum nws tso tawm. Nws pom txoj kev loj hlob ntawm txoj hauv kev tshiab.
"Qhov kev xav zoo siab rau Netflix tsis yog nyob rau hauv kev txav cov nqi qis dua rau cov qauv tshaj tawm kom loj hlob cov nyiaj tau los nruab nrab rau ib tus neeg siv; Nws yog lub sijhawm tseem ceeb uas lawv tam sim no yuav tsum tau coj mus rau hauv thiab tau txais txiaj ntsig ntau lab tus neeg tshiab los yog lapsed subscribers, "Navin hais. "Nias ntawm 10 tus neeg laus uas tam sim no tsis muaj Netflix subscription saib lwm cov ntsiab lus txhawb nqa streaming hnub no. Qhov kev lag luam loj loj ntawm cov neeg saib tshiab no tsis muaj kev tawm tsam rau kev saib cov tshaj tawm hauv kev sib pauv rau cov ntsiab lus pub dawb lossis txo nqi thiab yog cov neeg sib tw tseem ceeb tig mus rau Netflix qhov kev tshaj tawm tshiab. "
Tammy Parker, tus thawj kws tshuaj ntsuam xyuas ntawm cov ntaub ntawv thiab cov kws tshuaj ntsuam xyuas GlobalData, sau tseg tias qib tshiab yog peb duas las tsawg dua li cov streamer cov theem pib thiab $ 8.50 tsawg dua tus nqi tus qauv, tus nqi zoo.
"Los ntawm tsis nthuav tawm tus nqi qis lossis kev ntxhov siab AVOD [kev tshaj tawm-raws li video-on-demand] luv nqi, Netflix ua rau nws cov tub ua lag luam zoo siab thiab tawm hauv nws tus kheej los kho tus nqi yav tom ntej, nyob ntawm qhov tseeb, raws li cov neeg sib tw ua. nrog lawv tus kheej cov ntsiab lus nqi, ”nws hais.
Nws ntseeg tias tus nqi sib piv tau zoo rau ntau qhov tam sim no lossis sai-rau-lag luam AVOD xaiv. Qhov tseeb, Netflix tau nrawm nrawm nws cov AVOD, uas tau pib ua rau xyoo tom ntej, kom dhia ua ntej Disney + lub Kaum Ob Hlis AVOD rollout.
"Netflix Basic nrog Ads yuav raug nqi ib duas las tsawg dua li qib kev txhawb nqa ntawm Hulu thiab tom ntej Disney + AVOD tier, txhua tus nqi ntawm $ 7.99 ib hlis. Basic nrog Ads kuj tau los ntawm peb duas las ib hlis tsawg dua HBO Max qhov $ 9.99 ad-txhawb qib, uas tau muab tso ua qhov kev pabcuam zoo saib lom zem, "nws hais.
Parker taw qhia, txawm li cas los xij, tias Netflix qhov kev xaiv AVOD, ib hlis twg, yog ob duas las siab dua Paramount + or Peacock tus AVOD tiers. Nws hais tias Netflix yuav xav tias nws tuaj yeem tawm mus nrog tus nqi siab dua vim tias nws muaj "cov khoom lag luam nplua nuj ntawm TV series thiab cov yeeb yaj kiab [uas] muab kev pom zoo dua li cov kev pabcuam qis dua me ntsis."
Parker sau tseg tias nyob rau lub caij ntuj sov, Netflix kwv yees tias nws yuav tau them nyiaj ntxiv ntawm ntau dua 1 lab nyob rau lub quarter thib peb 2022, nqis los ntawm 4.4 lab nws ntxiv rau peb lub hlis twg xyoo tas los. Nws tau ceev faj zoo txog qhov yuav ua li cas cov qib tshiab yuav cuam tshuam rau txoj kev loj hlob.
"Raws li tus nqi ntawm kev nyob txuas ntxiv nce ntxiv, cov neeg siv nyiaj txiag paub txog kev nrhiav tus nqi qis dua Netflix qib yuav zoo siab txais kev tshaj tawm cuam tshuam rau lawv qhov kev pom hauv kev pauv rau tus nqi qis dua txhua hli," nws hais.
Netflix tau hais tias nws yuav luag muag tawm ntawm kev tshaj tawm hauv nws cov khoom muag thawj zaug. Qhov kev pabcuam yuav hneev taw rau Kaum Ib Hlis 3.
Tau qhov twg los: https://www.forbes.com/sites/tonifitzgerald/2022/10/14/will-people-flock-to-netflixs-new-ad-supported-service-experts-weigh-in/