Puas yuav Hasbro's 3D Printed Action Figures Kick-Off Mass Customization?

Circa 2014, lub ntiaj teb tau hais los ntawm tib neeg zoo li tus sau no tias 3D luam ntawv yog ushering nyob rau hauv ib tug era ntawm loj customization rau cov neeg siv khoom. Ntawd yog, leej twg yuav sai sai yuav cov khoom tsim tshwj xeeb rau lawv… sai sai. Thaum muaj ntau qhov kev sim ua kom paub txog qhov kev lag luam no, feem ntau tsis tshua tawm. Yuav luag ib xyoo caum tom qab thiab txoj kev npau suav thaum kawg yuav muaj tseeb li HasbroTAU
thiab Formlabs tau tshaj tawm qhov kev tshaj tawm tshiab ntawm cov duab ua yeeb yam uas muaj lub ntsej muag ntawm lawv cov tswv, ua tau nrog 3D luam ntawv.

3D Printed Hasbro Selfie Series

Nrog cov kev taw qhia txog lub Hasbro Selfie Series, cov neeg siv khoom tam sim no tuaj yeem yuav XNUMX-nti cov nuj nqis los ntawm lawv cov franchises nyiam (xws li Ghostbusters, GI Joe, Power Rangers, Star Wars, Marvel, thiab lwm yam) hauv lawv tus kheej nyiam. Raws li Brian Chapman, Tus Thawj Coj ntawm Kev Tsim Kho Ntiaj Teb thiab Kev Txhim Kho ntawm Hasbro, thev naus laus zis rau kev paub txog cov khoom lag luam tus kheej zoo tshaj plaws tsis muaj txog tam sim no.

"Nws tsis yog txog thaum tsis ntev los no uas ob lub thev naus laus zis tau los ua si ib zaug," Chapman tau hais hauv kev tshaj tawm video rau cov khoom lag luam. "Ib qho yog ib txoj hauv kev yooj yim heev los luam tawm ib tus neeg lub ntsej muag thiab lub taub hau, thiab tom qab ntawd yog ib txoj hauv kev pheej yig heev los luam lub taub hau rau hauv ib txoj kev. Thiab thaum ob yam sib tsoo, peb tau hais tias, 'Hav, Kuv xav tias lub sijhawm tam sim no los tso tawm Hasbro's Selfie Series.'

Siv cov software uas muaj tswv, cov neeg siv khoom tuaj yeem luam theej duab lawv lub ntsej muag nrog ib qho yooj yim smartphone app, Hasbro Pulse. Cov qauv tsim tawm yog tom qab ntawd ua rau Formlabs 3D tshuab luam ntawv, uas tso siab rau kev cai cob tsim tshwj xeeb rau cov chaw tsim khoom ua si kom ua raws li ntau yam ntawm cov tawv nqaij thiab cov xim plaub hau. Lub taub hau tom qab ntawd dhau los ua tus tswv, '"txheej txheem-ntawm-tus-kos duab" txheej txheem rau ntxiv xim thiab nthuav dav kom ntseeg tau tias txhua tus Hasbro Selfie Series daim duab ua yog tus sau-qib. Tag nrho cov no yog ua los ntawm Hasbro nws tus kheej nrog rau txhua lub tsev uas dhau los ntawm cov qauv khoom kuaj ntawv pov thawj, uas tag nrho cov khoom Hasbro tau txais.

3D Printed Selfies yav dhau los

Hasbro tau ua si nrog kev tsim khoom ntxiv (AM) rau qee lub sijhawm. Nyob rau hauv 2014, lub tuam txhab koom nrog nrog 3D luam ntawv pabcuam chaw ua haujlwm Shapeways tso cai rau cov neeg siv muag lawv tus kheej cov ntawv luam tawm kiv cua rau My Little Pony, Transformers, Qhov av kaw neeg thiab cov Zaj, GI Joe., thiab lwm yam. Nws mus ib kauj ruam ntxiv los ntawm kev koom tes nrog kev pib mob siab rau qhov tseem ceeb ua qhov nws tab tom ua tam sim no: 3D luam ntawv cov neeg siv khoom taub hau thiab muab tso rau hauv pawg tsim cov duab.

Txawm li cas los xij, cov neeg siv khoom 3D luam ntawv npuas tawg ib ncig ntawm tib lub sijhawm uas cov khoom ua si loj tau pib tshawb nrhiav cov thev naus laus zis. Cov dej ntws tau tig mus rau kev tsim khoom lag luam, ua rau ntau lub lag luam AM mus rau hauv plab. Cov no suav nrog tsis yog xwb desktop 3D tshuab luam ntawv txiag, tab sis bespoke earbud startups, 3D luam ntawv khau cobblers, thiab cov tuam txhab me tau mob siab rau tsim 3D luam tawm selfies (lossis “txee,” raws li lawv qee zaum muaj npe).

Raws li txias raws li nws yog rau cov neeg siv khoom pom lawv tus kheej 3D luam tawm hauv cov xim tag nrho, cov ntaub ntawv lag luam tsis muaj txiaj ntsig. Txhawm rau ua tiav qhov zoo tsim nyog rau cov txee, kim 3D scanners lossis txawm tias tag nrho rigs xav tau. Qhov no, nyob rau hauv lem, yuav tsum tau xauj ib lub cev qhov chaw - ib tug tiag tiag cib-thiab-mortar khw nyob rau hauv lub high-qis-tsav 21^st xyoo pua. Tom qab ntawd, txhawm rau nqa cov txee rau hauv lub cev kev muaj tiag, ib qho kev lag luam, xim 3D tshuab luam ntawv puv yuav xav tau ib yam. Txhawm rau kom pom tseeb tus nqi, cov khw muag khoom no yuav them tus nqi siab dua $ 50 rau ib qho xim puv xim uas tsis tuaj yeem ua si nrog vim tias tsuas yog cov xim puv xim 3D ib puag ncig siv qhov nruab nrab tsis yooj yim.

3D Printing hauv xyoo 2020s

Txawm hais tias cov neeg siv khoom 3D luam ntawv npuas tawg nyob ib ncig ntawm 2014, AM txuas ntxiv txhim kho ntau dua lossis tsawg dua. Formlabs yog ib qho muaj zog tshaj plaws desktop startups los tawm ntawm lub sijhawm ntawd. Qhov no feem ntau yog vim qhov ua tau zoo thiab tus nqi qis ntawm nws cov thev naus laus zis, uas tso cai rau Formlabs los hla cov neeg siv khoom thiab kev lag luam. Ib tus neeg siv khoom lag luam yog Hasbro, uas tau koom tes nrog 3D tshuab luam ntawv chaw tsim khoom hauv xyoo 2014, thawj zaug siv nws cov cav tov rau hauv tsev prototyping thiab, tam sim no, rau qhov kawg ntawm kev tsim khoom. Rau Hasbro Selfie Series, cov khoom ua si loj loj ua haujlwm ntawm 30 Daim Ntawv 3 tshuab luam ntawv thiab khiav cov ntawv tshwj xeeb ntawm Formlabs 'PreForm thiab Dash.DASH
board software los koom ua ke Formlabs 'API rau Hasbro's lwm cov txheej txheem tsim khoom.

Lub caij no, cov thev naus laus zis ntsig txog, xws li augmented reality (AR), tau ua kom zoo dua qub. Piv txwv li, qhov kev taw qhia ntawm qhov tob sensors rau smartphones tau ua 3D scanning ntau dua. Thaum xub thawj xav pom IKEA cov rooj tog hauv chav nyob thiab cov ntaub ntawv kho mob rau cov neeg mob phais, qhov kev nkag siab tob tau muaj txiaj ntsig ntxiv los ntawm kev ua kom muaj ntau tus neeg siv khoom siv tshiab, xws li luam theej duab nws tus kheej mus rau hauv metaverse lossis 3D luam ntawv tus qauv kev cai.

Loj Customization

Cov neeg tuaj koom ntawm San Diego Comic-Con yav tom ntej, Lub Xya Hli 21-24, yuav tuaj yeem tau txais kev saib ua ntej ntawm Hasbro Selfie Series. Ib tus lej xaiv yuav txawm tau ua thiab yuav lawv tus kheej cov nuj nqis, uas yuav xa tuaj rau lub caij nplooj zeeg no. Kev tso tawm ntawm Hasbro cov khoom tshiab tshaj plaws tuaj yeem yog ib kauj ruam mus rau tag nrho cov kev hloov kho loj, feem ntau suav tias yog qhov dawb huv grail ntawm 3D luam ntawv. Lub ntiaj teb zoo li no yuav txhais tau tias cov khoom yuav raug kho raws nraim li qhov xav tau ntawm cov neeg siv khoom. Qhov loj, haum, zoo, qhov hnyav, khoom siv, kev ntxhib los mos - txhua yam tuaj yeem ua kev cai.

Peb twb inching mus rau tej possibilities. Ntxiv rau cov xov xwm tshiab los ntawm Hasbro, Arevo tab tom muag 3D luam tawm e-bikes thiab scooters uas tuaj yeem sib phim rau tus neeg caij tsheb qhov siab thiab caij tsheb. Cov tuam txhab Orthotics tau txais AM rau kev tsim cov neeg mob tshwj xeeb insoles. Hnov lus hnov thiab kho hniav aligners tau ntev tau ua nyob rau hauv ntau lab los ntawm kev siv 3D luam ntawv.

Yog tias peb tab tom mus txog qib uas cov khoom lag luam zoo li cov nuj nqis tuaj yeem ua tus kheej rau cov neeg siv khoom, ces qhov ntawd yuav yog qhov pib rau tag nrho cov khoom lag luam: nkawm khau, iav, pab pawg ntaus golf, thiab ntau dua. Thiab, thaum txhua yam yog tsim los zoo kawg nkaus rau cov neeg siv khoom, peb yuav tau sab laug xav tias yog vim li cas thiab seb puas siv tau ntau dua tsim nyog tiag tiag nyob rau hauv lub kawg.