Vim Li Cas Tiffany & Co TiffCoin Lub Plaub Hlis Fool yog Semi Real, 499 Tau Minted Hauv 18k Kub

Thaum Lub Plaub Hlis 1, Plaub Hlis Ntuj Hnub, Tiffany & Co tau ua ib qho kev dag ntxias ntawm nws cov kev tshaj xov xwm.

"Peb tab tom nthuav tawm peb tus kheej cryptocurrency hu ua TiffCoin-nrog cov khoom lag luam tshwj xeeb tshaj tawm, NFT tso tawm thiab caw-tsuas yog cov xwm txheej rau cov tuav TiffCoin sab saum toj!" tau hais txog kev tshaj tawm hauv Twitter. "Tau qee qhov kub hauv koj lub hnab nyiaj nrog #TiffCoin."

Txawm li cas los xij, thaum cov ntawv tshaj tawm tom ntej tau tshaj tawm tias qhov cryptocurrency nam yog qhov tso dag, nws yuav tshwm sim tias cov nyiaj npib tiag tiag muaj nyob IRL. Raws li tau teev tseg rau lub Plaub Hlis 2, ob qho tib si ntawm lub hom phiaj kev tshaj tawm thiab nws tus kheej lub vev xaib, 499 ntawm cov nyiaj tau hais tias tau raug minted hauv 18k kub thiab muaj nyob rau ntawm yuav khoom ntawm tiffany.com rau lub sijhawm txwv ntawm 24 teev - ntawm $ 9,999 txhua.

Qhov no elaborate Plaub Hlis Ntuj Fool dag cum kev lag luam stunt chimes zoo kawg nkaus nrog CEO Anthony Ledru lub siab xav kom kho tshiab 185 xyoo-laus cov hniav nyiaj hniav kub hom.

Qhov tseeb, kev ua si zoo sib xws tau tshwm sim xyoo tas los. Tom qab lub Plaub Hlis Fool tshaj tawm tias Tiffany tau hloov tag nrho nws lub tswv yim ntawm lub hom phiaj los ntawm duck qe xiav rau 'Big Bird' daj, lub hom phiaj tau tsoo nws lub khw Beverly Hills Rodeo Drive ib ntus hauv qhov ntxoov ntxoo zoo nkauj thiab tuav lub 'Yellow Diamond' café ntawm qhov chaw.

"Peb tau txais kev zoo nkauj tsaug zog loj heev thiab kuv xav tias nws yuav tsaug zog sai," Ledru hais WWD hauv kev xam phaj tsis ntev los no.

Tom qab Tiffany tau los ntawm LVMH rau $ 15.8 nphom hauv 2020, Ledru tau raug xaiv tsa CEO thaum Lub Ib Hlis 2021. Nws tau qhuas los ntawm Louis Vuitton qhov chaw nws yog Tus Lwm Thawj Coj rau kev lag luam.

Ua haujlwm nrog Ledru yog Tus Lwm Thawj Coj ntawm cov khoom lag luam thiab kev sib txuas lus, Arnault scion thiab qub CEO ntawm Rimowa, Alexandre Arnault.

Nws yog qhov tseeb Arnault uas yog tus thawj coj Tiffany lub hnub qub studded phiaj los nqis tes xws li 'Hais Txog Kev Hlub' featuring Beyoncé Knowles thiab Jay-Z thiab Tiffany Blue Basquiat painting, muag-tawm kev koom tes nrog Supreme thiab teem caij ntawm lwm cov neeg sawv cev nto moo xws li Black Pink's Rose.

Arnault nws tus kheej uas muaj Cryptopunk NFT raws li nws Instagram PFP yog undoubtedly tseem yog tus tsav tsheb tom qab 'TiffCoin' uas tau poob rau hnub Saturday sawv ntxov, featuring tseem ceeb ntawm Tiffany'e e-commerce homepage nrog 'Yuav Tam Sim No' khawm txuas rau cov khoom.

Raws li cov ncauj lus kom ntxaws hauv cov ntawv luam, TiffCoin yog "kev hwm rau peb cov keeb kwm ntawm kev tsim 'Tiffany Nyiaj."

Raws li tau hais, qhov tshwj xeeb 18k kub npib yog tus kheej kos, suav thiab ntim rau hauv kev cai Tiffany Blue plua plav hnab. Qhov loj me yog 34.8mm txoj kab uas hla, thickness 2.8mm thiab yuav txwv rau ib tus neeg siv khoom.

Raws li Tiffany lub vev xaib, cov neeg tuav TiffCoin tau txais kev nkag mus rau "Tiffany tshwm sim, coj qhov zoo nkauj rau Metaverse." Kev lees paub qhov no yog qhov kev lees paub me ntsis uas tau hais tias qhov tshwm sim tsis tau hais meej tab sis zoo li tus nplaig-hauv-check siv rau ntau yam tsis tau hais txog kev siv hluav taws xob tau muab los ntawm suav tsis txheeb NFTs.

Cov keeb kwm siv rau "Tiffany Nyiaj" yog qhov txaus. Lub hom phiaj pib minting nyiaj npib thaum xyoo 1970s uas tau txhiv tau rau cov khoom muag.

Qhov tseem ceeb, qhov tsis lees paub hauv qab cov khoom luam rau TiffCoin nyeem "TiffCoins tsis tuaj yeem siv raws li txiaj ntsig tiag - crypto lossis lwm yam - tab sis vim li cas koj xav tau?"

Nyuam qhuav pib lub xyoo no, vintage Tiffany cov ntawv xov xwm tshaj tawm los ntawm 1974 muag rau $ 16.99 ntawm Ebay. Cov ntawv nyeem "Tiffany Nyiaj hauv sterling nyiaj yog lub tswv yim tshiab hauv kab tshoob khoom plig."

"Tus nkauj nyab tuaj yeem siv lawv los ntxiv nws cov kev xaiv ntawm cov nyiaj, siv lead ua thiab Tuam Tshoj ... muab rau nws ib, kaum lossis ib puas, Tiffany Nyiaj yog ib qho khoom plig uas tus nkauj nyab tsis tuaj yeem tau ntau dhau. Thiab tsis tas li ntawd, nws yuav tsis muaj ntau yam los pauv tom qab kev mus ncig ua tshoob. " Xyoo 1974, txhua lub npib tau raug nqi $ 25 txhiv rau $ 25 tus nqi ntawm cov khoom muag.

Kev tshaj tawm ua pov thawj tias qhov kev tsis txaus ntseeg rau kev lag luam ntawm Tiffany tsis yog yam tsis muaj keeb kwm yav dhau los.

Seb Tiffany & Co yuav pib them nyiaj hauv cryptocurrency tseem yuav pom. Philipp Plein tau tshaj tawm txoj kev them nyiaj xyoo tas los thiab Off-White tau tshaj tawm txoj haujlwm zoo sib xws lub lim tiam dhau los.