Vim li cas Lub Tuam Txhab Tshwj Xeeb Pharmaceutical SciSparc tuaj yeem tau txais txiaj ntsig los ntawm Kev Tshaj Tawm Platforms Raws li Kev Tshaj Tawm Tshaj Tawm

Muab lub ntiaj teb tam sim no, tshwj xeeb tshaj yog lub neej thaum peb tawm ntawm kev sib kis thiab hloov mus rau tib neeg hauv lub hnub nyoog tshiab ntawm COVID-19, muaj kev sib cav loj heev uas tawm los ntawm kev tshawb fawb tam sim no. Qhov ntawd begs cov lus nug: 1) Koj qhia science li cas?; 2) Peb kawm txog science li cas?; thiab 3) Yuav ua li cas raws nraim cov kws tshawb fawb ua kev tshawb fawb, kev kho mob hauv qhov piv txwv no, ntseeg tias lawv qhov kev tshawb pom yuav raug txais thiab nkag siab zoo?

Niaj hnub no, thiab thoob plaws ntiaj teb, tib neeg ntshai heev. Lawv xav paub yuav ua li cas thiab qhov twg tig mus rau cov lus qhia txog cov ntaub ntawv kho mob. Lawv nrhiav kev cia siab. Lawv nrhiav kev daws teeb meem. Lawv npaj rau yav tom ntej. Thiab lawv tab tom suav txog kev nce qib hauv tshuaj los txhim kho lawv lub neej. Txawm li cas los xij, kev xa tawm cov ntaub ntawv lossis cov txiaj ntsig ntawm kev kho mob - COVID lossis tsis yog-COVID muaj feem cuam tshuam - yog qhov nyuaj tshwj xeeb vim yog kev tshwm sim ntawm kev tshaj xov xwm thiab ntau lub platform (linear thiab digital) cov ntsiab lus platforms.

Tsuas yog dab tsi, thiab leej twg, yog koj qhov chaw cia siab? Thiab dab tsi yog txoj hauv kev zoo tshaj plaws los qhia cov ntaub ntawv?

Cov lus teb tam sim no yog cov kab tawm (aka tshaj tawm) platforms; piv txwv li, cov chaw tsim khoom lag luam uas muaj peev xwm los tsom cov ntsiab lus tshwj xeeb thiab cov pej xeem. Txawm hais tias ib tus tuaj yeem sib cav hais tias lub luag haujlwm ntawm kev tshaj tawm hauv kev xa tawm cov ntaub ntawv tau qis dua vim kev sib raug zoo tau loj hlob tuaj, TV tau yog lub tuam txhab tsim khoom lag luam txij thaum pib. Kev tshaj tawm yog tam sim ntawd, tab sis tsis tas yuav raug. Thiab, tam sim no, los ntawm cov ntaub ntawv-tsav kev sib txuas TV, kev tshaj tawm tuaj yeem tsav cov huab hwm coj mus txog thiab kev paub uas tuaj yeem muaj txiaj ntsig zoo rau lub tuam txhab tshuaj kho mob-theem tshwj xeeb xws li SciSparc Ltd. (los yog ib tus neeg, lossis ruaj khov, nrog cov ntaub ntawv lossis cov ntaub ntawv ntawm txhua qhov nws xav ua rau pej xeem).

"Cov kev tshaj tawm xov xwm, nrog rau kev paub ntawm cov tswv, lub sijhawm lawv muaj peev xwm muab tau, thiab cov xov xwm-centric qhia tib neeg twb saib lawm, yog ib qho kev sib koom ua ke ntawm kev paub txog hom lag luam," sau tseg Mike Tankel, tus khub / optimist ntawm kev lag luam. thiab lub tuam txhab kev loj hlob To Be Continued. “Peb yeej tsis lees txais kev tshawb fawb ntxiv lawm; peb debate nws. Thiab dab tsi cov kws tshawb fawb xav tau, thiab cov kev sib txuas lus no muab dab tsi, yog qhov kev ntseeg siab rau txhua tus neeg nrhiav kev daws teeb meem. "

Nkag mus SciSparc Ltd.

Tsim nyob rau hauv 2015 raws li lub npe Therapix Biosciences, Ltd., SciSparc yog lub chaw kho mob tshwj xeeb-theem chaw kws tshuaj lub tuam txhab uas muaj pab pawg ntawm cov thawj coj thiab cov kws tshawb fawb uas ua haujlwm los tsim thiab tsim cov thev naus laus zis tshwj xeeb cannabinoid rau kev kho mob hauv nruab nrab paj hlwb (CNS) cov teeb meem hauv Tebchaws Meskas, European thiab Israeli kev lag luam. Nws suav nrog FDA pom zoo los ntawm ntuj thiab hluavtaws cannabinoids hauv kev sib xyaw ua ke nrog cov khoom sib txuas thiab thev naus laus zis los tsim kev kho lwm yam.

Dr. Adi Zuloff-Shani, Tus Thawj Saib Xyuas Kev Lag Luam ntawm Technologies tau hais tias "Peb tau pib ua dab tsi tom qab peb rov ua lag luam yog qhib txhua txoj haujlwm," said Dr. SciSparc, leej twg tuav Ph.D. nyob rau hauv tib neeg biology thiab immunology. Nws tau koom nrog lub tuam txhab hauv 2016 tom qab yuav luag ob xyoos ua haujlwm hauv kev tshawb fawb thiab kev loj hlob hauv kev lag luam bio-tech, thiab tom qab pib pib ua haujlwm hauv kev lag luam kho mob.

Ntxiv rau lub npe tshiab SciSparc, rebranding nyob rau hauv Lub Xya hli ntuj 2020 suav nrog lub hom phiaj tshiab, lub vev xaib thiab chaw tos txais tub lag luam.

Dr. Zuloff-Shani hais tias "Peb npaj los tshawb nrhiav cov hauv kev hauv kev lag luam psychedelics thaum peb txuas ntxiv mus nrhiav peb cov kev kho mob cannabinoid tam sim no," said Dr. Zuloff-Shani. "Thaum kawg ntawm lub xyoo, peb cia siab tias yuav muaj peb qhov kev tshawb fawb soj ntsuam thiab ua haujlwm."

Muaj cov kev tshawb fawb ua ntej ntawm Sci Sparc rau cov xwm txheej epilepticus thiab mob ntev, thiab thawj qhov txiaj ntsig zoo ua ntej kev kho mob rau kev kho mob yeeb tshuaj siv MEAI, ib qho tshiab psychedelic molecule uas Clearmind Tshuaj Inc. tab tom txhim kho mus rau hauv kev kho mob hu ua CMND-100 rau kev siv cawv thiab lwm yam kev coj cwj pwm binge.

Tshwj xeeb, SciSparc yog tam sim no koom nrog cov kev pab cuam txhim kho tshuaj SCI-110 (yav tas los THX-110) rau kev kho mob Tourette syndrome thiab Alzheimer's kab mob thiab agitation; SCI-160 (yav tas los THX-160) rau kev kho mob; thiab SCI-210 (yav tas los THX-210) rau kev kho mob ntawm autism spectrum disorder thiab qaug dab peg

Dr. Zuloff-Shani tau sau tseg tias "Muaj lub peev xwm zoo hauv cov khoom xyaw tshuaj ntawm cannabinoids thiab lwm yam psychedelics yuav tsum muaj," Dr. "Ib qho teeb meem rau kev pom zoo kho mob niaj hnub no rau ntau yam kab mob ntawm lub hauv nruab nrab paj hlwb, xws li Tourette's, mob, kev quav tshuaj thiab kev nyuaj siab, yog cov xwm txheej tsis zoo nrog lawv."

"Peb lub hom phiaj los coj kev kho mob zoo thiab nyab xeeb rau cov neeg mob, uas kuv ntseeg siab tias cannabinoids tuaj yeem xa tuaj," nws hais ntxiv. "Thiab peb cov kev tshawb fawb thawj zaug tau qhia tias yav tom ntej ntawm kev kho mob rau CNS mob tuaj yeem los ntawm cov tshuaj no."

Qhov kawg tshwm sim rau txhua qhov kev kawm ntawm SciSparc yog, thaum kawg, kev txhim kho lub neej zoo siv cov kev pib siv tshuaj no. Thiab lub hom phiaj, los ntawm kev sib tham hauv xov xwm, yog lees paub ob lub zej zog kho mob thiab cov pej xeem ntawm nws qhov kev tshawb pom.

Nkag mus rau Kev Tshaj Tawm Networks

Cov xov xwm hauv TV, lub teb chaws thiab hauv cheeb tsam, yog lub rooj sib tham tseem ceeb rau cov ntaub ntawv qhia txog ntau yam teeb meem, suav nrog kev noj qab haus huv. Thaum cov lus pom zoo hauv TV (kev txhais lus: cov kab sib txuas) txuas ntxiv nyiam cov pob muag tsawg dua txhua xyoo hauv kev sib pauv rau qhov yooj yim ntawm Is Taws Nem thiab kev nyiam ntawm cov kev pabcuam streaming (xav tias Netflix, Amazon Prime, Hulu thiab Disney +, tshwj xeeb), qhov chaw tam sim ntawd rau koj cov xov xwm noj yuav tsum tseem yog qhov tshaj tawm thiab cable networks.

Keeb kwm, nws tau tshaj tawm txij li xyoo 1940 thaum NBC pib simulcasting Lowell Thomas 'NBC xov tooj cua xov xwm tshaj tawm. Nws tseem yog nws tus kheej qhov chaw ntawm cov xov xwm cable. Thiab, tom qab muaj kev sib kis thoob ntiaj teb, kev tshaj tawm xov xwm zoo ib yam tseem yog mus rau lub platform los qhia cov ntaub ntawv ntawm txhua yam ntawm kev noj qab haus huv ntsig txog xwm txheej. Qhov ntawd tsis yog hais, tau kawg, tias tsis muaj lwm qhov chaw siv.

Ntau tus kws tshawb fawb txog kev noj qab haus huv rau pej xeem, cov kws tshawb fawb, thiab cov kws kho mob tseem siv cov ntawv luam tawm uas tau qhuas heev (xws li The New York Times lossis The Wall Street Journey) los qhia thiab qhia lawv qhov kev tshawb pom. Xov tooj cua tseem yog qhov kev xaiv siv tau. Kev tshaj xov xwm tam sim no yog txoj hauv kev ceev tshaj plaws los tshaj tawm xov xwm thiab xov xwm. Thiab ntau tus neeg saib txhua lub caij sib tw rau cov kev pabcuam streaming (uas ua rau lub siab xav muab xov xwm thiab kev ua kis las ntau ntxiv) rau cov npe "A" hom ntawv sau qhia thiab qhov yooj yim ntawm kev siv cov ntsiab lus thaum koj xav tau (thiab qhov twg koj xav). Tab sis tseem tsis tau muaj cov neeg tuaj saib cov ntaub ntawv muaj los txhawb cov streamers. Thiab thaum nws los txog rau xov xwm - kev kho mob tshwj xeeb hauv qhov no - tsuas yog nug koj tus kheej ... koj mus qhov twg rau koj cov ntaub ntawv?

"Lub ntiaj teb no yeej loj txaus rau ntau hom kev faib tawm - ua yeeb yam, streaming, cable, tshaj tawm thiab txawm tias kev sib raug zoo - tag nrho nrog lawv cov txiaj ntsig, thiab tag nrho nrog lawv cov kev tshwj xeeb," Mike Tankel tau sau tseg. "Tab sis tsis muaj dab tsi hits 'tam sim no' zoo li tshaj tawm. Nws zoo li ib tug phooj ywg qub thiab muaj kev ntseeg siab uas ntseeg tau, zoo ib yam thiab ib txwm muaj rau peb. Peb paub cov neeg uas xa xov xwm los ntawm kev tshaj tawm thiab peb caw lawv tuaj rau hauv peb lub tsev txhua hnub - tsis yog ntawm ib qho me me, ib qho screen, tab sis ntawm ib qho screen rau tag nrho tsev neeg pom thiab noj. Tshaj tawm yog qhov kev ntseeg siab, thiab cov cuab yeej tseem ceeb hais txog kev noj qab haus huv muaj rau SciSparc lossis ib lub tuam txhab nrhiav kev tshaj tawm nws qhov kev tshawb pom thiab kev pib. "

Hais tias, tsis txhob underestimate tus nqi ntawm lub tsev kawm ntawv TV zoo li lub Niaj hnub no show lub Zoo thaum sawv ntxov America rau kev hloov tshiab nyob; ib tug syndicated strip (Hnub Monday txog Friday) nyiam Dr. Phil; los yog ib qho ntawm lub network lossis cable xov xwm tshaj tawm rau ob qho tib si qhia thiab qhia. Lawv tus nqi tseem immeasurable; koj paub raws nraim thaum twg thiab qhov twg yuav nrhiav tau lawv. Thiab rau lub tuam txhab kws tshuaj tshwj xeeb nyiam SciSparc, qhov twg kev qhia ntawv rau pej xeem thiab nws cov tub ua lag luam yog ib qho tseem ceeb kauj ruam, lawv muab lawv tsuas yog tsim nyog platforms.

Dr. Zuloff-Shani hais tias "Kuv lub hom phiaj, thiab qhov kawg tshwm sim, yog coj kev kho mob zoo thiab nyab xeeb rau cov neeg mob," "Thiab, thaum peb tsim kev paub, peb lub hom phiaj yog ua kom lub neej tswj tau ntau dua thiab, qee zaum, cia siab tias yuav nrhiav kev kho."

Tau qhov twg los: https://www.forbes.com/sites/marcberman1/2022/07/06/brand-building-why-specialty-pharmaceutical-company-scispark-can-benefit-from-the-broadcast-platforms-as- ib-promotional-tool/