Vim li cas Rihanna yuav tsis tau them nyiaj rau nws Super Bowl Halftime Show

Lub hnub qub pop ua kev zoo nkauj mogul yuav tsis khwv tau ib dime rau hnub Sunday - thiab nws tsis yog vim nws yog ib tug billionaire.

In2019, Rihanna nto moo tsis kam lub caij nyoog los tshaj tawm lub Super Bowl ib nrab sijhawm qhia, qhia Vogue Nws tau ua li ntawd hauv kev txhawb nqa ntawm tus qub quarterback Colin Kaepernick, uas tau raug ntiab tawm ntawm NFL rau txhos caug hauv kev tawm tsam ntawm kev ntxub ntxaug lwm haiv neeg thiab tub ceev xwm ua phem. "Kuv tsuas yog tsis tuaj yeem ua tus muag khoom," tus popstar hais thaum lub sijhawm, "Kuv tsis tuaj yeem ua tus pab cuam."

Tam sim no, tus singer tig kev zoo nkauj billionaire tau teeb tsa los ua theem raws li Apple Music ib nrab ua yeeb yam rau Super Bowl LVII nyob rau hauv pem hauv ntej ntawm kwv yees li 190 lab tus neeg saib hnub Sunday. "Kuv xav zoo li tam sim no lossis tsis yog rau kuv," Rihanna hais tias hauv kev xam phaj ob peb lub hlis dhau los. "Lub Super Bowl yog ib qho ntawm cov theem loj tshaj plaws hauv ntiaj teb, nws yog tus neeg ua yeeb yam npau suav kom nyob rau theem zoo li ntawd."

Qhov kev ua yeeb yam cim Rihanna rov qab mus rau suab paj nruag tom qab ze li rau xyoo. Thaum Lub Kaum Hli, nws tau tso nws thawj zaug txij li xyoo 2017 - "Lift Me Up" los ntawm Dub Panther: Wakanda Mus Ib Txhis, uas tau txais nws qhov kev xaiv tsa Oscar rau Cov Nkauj Zoo Tshaj Plaws. Tsis yog tias tus neeg hu nkauj hnub nyoog 34 xyoo tau poob qis thaum nws hiatus los ntawm nkauj. Ntxiv nrog rau kev yug menyuam thawj zaug hauv lub Tsib Hlis, 34-xyoo-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-laus-Npub-Bais Technology Co., Ltd $2.8 billion. Nyob rau hauv 2018, nws kuj launched lub lingerie hom Savage X Fenty, uas yog hnyav txog $ 3 nphom IPO, tom qab $ 125 lab nyiaj txiag puag ncig xyoo tas los. Ua ke cov lag luam ua rau feem coob ntawm Rihanna kwv yees $ 1.4 nphom hmoov zoo.

Yog li nws yog qhov zoo uas nws tsis nyuaj rau nyiaj ntsuab, vim tias Rihanna yuav tsis raug them rau nws qhov kev ua tau zoo Super Bowl raws li kev cai rau ib nrab hnub headliners.

Thaum A-list ua yeeb yam suav nrog Beyoncé, Bruno Mars, Justin Timberlake thiab Lady Gaga tsis tau txais nyiaj, qhov yeeb yam muaj ntau heev. cov kev pab cuam los ntawm kev nthuav tawm rau cov neeg tuaj saib coob. Xyoo no, tus naj npawb ntawm cov neeg saib yog qhov kev xav tau mus rau saum 192 lab. Hu rau nws lub sijhawm ua yeeb yam ib nrab: Thaum Lady Gaga tau ua theem hauv 2017, nws cov nkauj thiab cov nkauj muag, piv txwv li, nce 1000%, Billboard tshaj tawm, thiab Jennifer Lopez tau txais 2.3 lab tus thwjtim tshiab thoob plaws kev sib raug zoo tom qab nws thiab Shakira tau tshaj tawm hauv 2020.

Xyoo tas los qhov kev ua yeeb yam tau nthuav tawm West Coast hip-hop ua yeeb yam nrog cov dab neeg Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, Eminem thiab 50 Cent, txhua tus uas pom muaj kev txhawb nqa rau lawv tus kheej catalogs. Hauv lub limtiam tom qab Super Bowl, Dr. Dre pom 183% nce hauv kev muag album thiab 105% pob hauv qhov kev xav tau, raws li cov ntaub ntawv los ntawm Luminate. Blige's album muag tau dhia 999% thaum lub sijhawm ntawd, thiab Snoop Dogg's sawv 361, Luminate hais. Thiab kev tsim khoom nws tus kheej txuas ntxiv kom tau txais txiaj ntsig ntev tom qab qhov kev ua si loj tiav: nws tau raug xaiv tsa rau tsib qhov khoom plig Emmy thiab Yeej peb, suav nrog cov khoom plig rau Qhov Zoo Tshaj Plaws Zoo Tshaj Plaws Tshwj Xeeb, thawj zaug uas Super Bowl halftime qhia tau yeej qhov kev qhuas ntawd.

Rau Rihanna, uas twb muaj ze li ntawm 250 lab tus thwjtim hauv Twitter thiab Instagram, Super Bowl kev ua yeeb yam yog nws lub sijhawm rov qab los rau nws cov hauv paus suab paj nruag thiab rov txuas nrog nws cov neeg tuaj saib tom qab xyoo dhau los ntawm theem. (Nws tau tshwm sim hauv nws tus khub A$AP Rocky lub Tsib Hlis 2022 music video). Nws tseem tseem yog lwm qhov kev koom tes nrog Jay-Z, uas nws Roc Nation tau nkag mus rau hauv kev koom tes ntev nrog NFL hauv 2019 raws li nws Cov Kev Lom Zem Suab Nkauj.

Thiab zoo li Super Bowl kev lag luam, ib nrab sijhawm qhia tsis tuaj yeem pheej yig - kev tsim khoom tuaj yeem raug nqi rau sab qaum teb ntawm $ 10 lab nyiaj. Rau Lub Weeknd's 2021 ib nrab ua yeeb yam, nws siv $ 7 lab ntawm nws tus kheej cov nyiaj kom paub tseeb tias nws haum nws lub zeem muag, thiab ib qhov chaw ze rau Dr. Forbes uas tus rapper thiab tus tsim tawm kuj tau siv ib ncig ntawm $ 7 lab ntawm nws qhov yeeb yam xyoo tas los. Ntau npaum li tus neeg txhawb nqa ntev dhau los, Pepsi, tau ua yav dhau los, NFL thiab Apple Music yuav tsum tau ua tus nqi rau Rihanna qhov kev ua tau zoo, tus kws tshaj lij NFL tau lees paub rau Forbes.

Tus neeg sawv cev rau Rihanna tsis kam lees paub tias nws puas tso nws tus kheej nyiaj rau hauv qhov kev ua yeeb yam. Roc Nation thiab Apple Music tsis teb rau Forbes ' thov kom hais tawm.

"Kuv tau koom nrog txhua yam ntawm txhua yam uas kuv ua," Rihanna tau hais rau hnub Thursday ntawm lub rooj sib tham xov xwm ua ntej ntawm qhov kev ua si. "Txawm hais tias nws yog Super Bowl, txawm tias nws yog cov khoom pleev xim, txawm tias nws yog Savage lingerie ... Kuv xav pom daim ntawv theej ntawm lub vev xaib. Kuv xav sau npe txhua daim di ncauj uas kuv ua, "tus CEO hais. "Yog tias nws flops lossis nws ya, kuv lub npe yuav tsum sawv ntawm qhov ntawd."

Tau kawg, Fenty Beauty thiab Savage X Fenty kuj tseem yuav tau qhab nia loj los ntawm hnub Sunday qhov kev pom. Qhov kev ua yeeb yam tuaj txog hnub ua ntej Valentine's Day, keeb kwm tsis khoom rau kev lag luam lingerie. Ob lub tuam txhab tau tshaj tawm cov ntawv txwv "hnub ua si" kab, featuring football themed sweats, lub tsho nyeem ntawv, "Rihanna kev hais kwv txhiaj cuam tshuam los ntawm kev ncaws pob, txawv tab sis txawm li cas los xij," lipsticks thiab txawm ib lub pob-puab pleev daim txhuam cev.

"Lub Fenty highlighter yeej pab tau niaj hnub no," Rihanna tso dag ntawm lub rooj sib tham xov xwm, so los ntawm kev xyaum xyaum. "Vim kuv tseem tsis tau pw."

Tab sis qhov tseeb ntawm kev ua yeeb yam hnub Sunday yog Rihanna lub suab paj nruag. "Qhov kev ua yeeb yam no yuav yog kev ua koob tsheej ntawm kuv phau ntawv teev npe, qhov zoo tshaj plaws uas peb tuaj yeem muab tso ua ke," nws hais ua ntej ntawm qhov kev ua yeeb yam. "Koj tab tom sim ua 17 xyoo ntawm kev ua haujlwm rau 13 feeb." Nws tuaj yeem yog lub cim qhia tias yuav muaj dab tsi los tom ntej. Tus hu nkauj yog rumored yuav mus ncig xyuas tom qab lub xyoo no, nws thawj zaug txij li xyoo 2016, ib yam dab tsi kiv cua vam tias nws yuav tshaj tawm rau hnub Sunday.

Txawm li cas los xij, Rihanna cov kiv cua yuav tau tswj hwm lawv qhov kev cia siab.

"Super Bowl yog ib yam," nws hais tias. "Cov nkauj tshiab yog lwm yam."

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